Vina Moda

What Vina Moda does

Vina Moda is a family-owned boutique winery operating from Murphys in California's Sierra Foothills region, with winemaking conducted at a separate production facility in Vallecito. The company produces a portfolio of hand-crafted wines - including Spanish and Italian varietals such as Syrah, Barbera, Grenache, Tempranillo, Tannat, Petite Sirah, Primitivo, and Sangiovese, plus proprietary blends (Phoenix, Vinas) and limited sparkling and dessert offerings (Sparkling Sierra Rose, Euphoria) - sourced from a network of eight local grower partnerships across Calaveras and Stanislaus counties. Production methods are artisanal and labor-intensive: winemaker Nathan Vader personally hand-sorts incoming grape clusters with a pitch fork, ferments in open-top bins with manual punch-downs three times daily, and ages the wines in fine oak barrels under close supervision. Per-vintage production is small, ranging from roughly 25 to 347 cases per SKU.

The business is run on a direct-to-consumer model with no wholesale or third-party retail distribution. Revenue is generated through walk-in sales at the company's tasting room at 147 Main Street in Murphys, a tiered wine club subscription (3, 6, or 12 bottles per quarter with 15-25% member discounts), and direct phone and online orders. Geographic reach is constrained to states that permit DTC wine shipping; Vina Moda cannot ship to 15 states including CA-restriction-heavy markets such as NY, TX, IL, and PA. Marketing relies on the company website, social media channels (Facebook, Instagram, YouTube, Yelp), an email newsletter, regional wine events, and competition-driven earned media.

Customer mix is concentrated among individual wine enthusiasts and Northern California/SF Bay Area visitors seeking limited-production, award-validated wines rather than mass-market alternatives. The winery has accumulated sustained competition credibility - including Best Winery at the 2019 Taste of Calaveras, 10 awards at the 2020 San Francisco Chronicle Wine Competition, and continued medals through 2023 across California State Fair and SF Chronicle competitions - which functions as the primary brand-building mechanism alongside the tasting room experience and wine-club loyalty loop.

Name

Vina Moda

Legal name

Vina Moda

Website

https://vinamoda.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Vina Moda is a family-owned boutique winery in California's Sierra Foothills that produces hand-crafted Spanish and Italian varietal wines and sells exclusively direct-to-consumer through its Murphys tasting room and a tiered quarterly wine club.

Ownership category

akta.pro rank

Product category

Artisan Winery

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Artisanal winemaking
• Estate wine production
• Wine club subscriptions
• Sierra Foothills winery
• Vineyard-sourced wines

Headquarters

HQ city

Murphys

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the tasting room and online. Wines are sold at retail prices with member discounts based on tier level.
2. Wine Club Membership: Quarterly wine shipments with tiered pricing: 3-bottle (15% discount), 6-bottle (20% discount), and 12-bottle (25% discount) levels. Four shipments per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Vina Moda is a family-owned Northern California winery in the Sierra Foothills that crafts small-lot, hand-made wines from grapes sourced from multiple regional vineyards. The winery sells bottles directly to consumers through a Murphys tasting room, a tiered quarterly wine club subscription, and direct phone/email orders, with annual production ranging from roughly 25 to 347 cases per wine.

Product overview

Vina Moda is a Northern California winery in the Sierra Foothills producing hand-crafted wines from Spanish and Italian varietals. The core product offering consists of individual wines including Phoenix (Primitivo-based blend), Barbera, Syrah, Merlot, Grenache, Petite Sirah, Tempranillo, Sangiovese, Primitivo, Tannat, Vinas (Syrah-based blend), Sparkling Sierra Rose, Euphoria (dessert blend), and Chardonnay. The winery supplements wine sales with a Wine Club membership program offering tiered quarterly shipments (3, 6, or 12 bottles) with increasing discount levels (15%, 20%, 25%). Additional services include a physical tasting room for direct sales and private event hosting for wine club members.

Differentiator

Problem solved

Functional benefit

Products and services

• Phoenix Red blend wine composed of 74% Primitivo, 20% Tannat, 3% Tempranillo, and 3% Cabernet Sauvignon, produced from fruit sourced from La Rosa Vineyard, Blocher Vineyard, Metate Hill Vineyard, and Celestial Vineyard.
• Barbera Italian varietal red wine sourced from Airola Road Vineyards and La Rosa Family Vineyard. 327 cases produced (2019 vintage).
• Sparkling Sierra Rose Sparkling rose wine blend of 34% Grenache, 30% Tempranillo, 24% Syrah, and 12% Cabernet Franc (2019 vintage). Limited production of 25 cases.
• Vinas Red blend composed of 77% Syrah, 11% Grenache, 6% Mourvedre, and 6% Cabernet Franc (2019 vintage), sourced from Dalton Vineyards, Metate Hill Vineyards, and Airola Road Vineyards. 173 cases produced.
• Merlot Red wine sourced from Ghisletta Vineyard (2019 vintage). Awarded Double Gold at 2022 San Francisco Chronicle Wine Competition. 123 cases produced, cellaring potential up to 16 years.
• Syrah Red wine sourced from Dalton Vineyard (2016 vintage). 332 cases produced. The flagship wine tied to a narrative about vineyard founder Jim Dalton.
• Euphoria Dessert wine blend of 65% Merlot, 19% Syrah, and 16% Grenache (2016 vintage), sourced from Rorick Heritage Vineyard and Dalton Vineyard. 304 cases produced, cellaring potential up to 8 years.
• Wine Club Membership Subscription program with three tiers of quarterly shipments: Three Bottle Level (3 bottles per quarter, 15% discount), Six Bottle Level (6 bottles per quarter, 20% discount), and Case Level (12 bottles per quarter, 25% discount). Benefits include complimentary tastings for member and up to three guests, access to Vina Moda "futures," Wine Vault, and limited production wines, exclusive invitation-only events, and private party access at the facility.
• Tasting Room Physical tasting room located at 147 Main Street, Murphys, CA 95247, open six days a week (Mon-Thu 12PM-4PM, Fri-Sun 12PM-5PM, closed Wednesdays). Offers walk-in tastings and purchases of the current wine selection, with reservations recommended for groups of six or more.
• Private Events Hosting Wine club members gain access to the Vina Moda facility for hosting private parties and events, and the winery will attend members' private events to serve wines and make them available for purchase to attendees.

Quantifiable outcome

• 10 awards at SF Chronicle 2020 Wine Competition including Best in Class for 2017 Sierra Foothills Syrah
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Aloria VineyardscoreOthersGrape supplier located in Calaveras County, Sierra Foothills. Established 1996 with 52 acres producing Syrah, Zinfandel, Cabernet Sauvignon, Petite Sirah, Malbec, Sauvignon Blanc, and Viognier. California Sustainable Winegrowing Alliance Certified Vineyard. Provides coveted fruit from award-winning wineries.
• Dalton VineyardcoreOthersFounded 2001 by Jim Dalton who bulldozed over 30 acres to make his vision reality. Syrah won double gold at California State Fair in 2005. Located in Sierra Foothills. Daughter took over stewardship after Jim passed away in 2010.
• Desmond Estate VineyardscoreOthersFounded early 2000 by Bill Desmond who planted vineyard on Starr Road to supply local winemakers. Became bonded winery in 2007 and makes wine at Vinify custom crush cellar in Santa Rosa. Produces Pinot Noir.
• Jordan OaksminorOthersFamily vineyard nestled in rolling hills of Calaveras County in the heart of Gold Country. Tranquil setting for restful rejuvenation near golf, boating, skiing, and hiking.
• La Rosa Family VineyardcoreOthersPlanted at family home in Hughson, CA in 2011 by Joe and Mary La Rosa. Family wakes before dawn to hand pick Primitivo and Barbera, then drives to mountains to deliver fruit and help hand sort each cluster with extended family.
• Rorick Heritage (Forlorn Hope)coreOthersEstate vineyard located in Calaveras County near Murphys in Sierra Foothills. First vines planted 1976, expanded to 75 acres in 2000. Matthew Rorick took over in 2013 and converted to organic practices. At 2000 ft elevation with limestone soils beneath schist layer.
• Villa VallecitocoreOthersVineyard planted in 2001 with proximity to lake providing cooling breezes and warm days ideal for growing grapes. Manages vineyard closely with low yield of 3 tons per acre. Uses organic material from harvest for fertilization. Produces spectacular and award-winning wines.
• Vino MetateminorOthersLocated Southwest of Angels Camp in Calaveras County. Owned by Michael Stange and wife who planted Spanish varietals vineyard in honor of their family's heritage.
• California Sustainable Winegrowing AllianceminorOthersCertifying body for sustainable winegrowing practices. Aloria Vineyards is newly certificated as a California Sustainable Winegrowing Alliance Certified Vineyard.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Stevenot Winery: Calaveras County boutique winery with tasting room and wine club. Comparable in regional positioning, small-batch focus, and DTC distribution.
• Renwood Winery: Sierra Foothills winery specializing in Zinfandel and other varietals with a tasting room and DTC sales. Comparable in regional positioning and small-lot production approach.
• Twisted Oak Winery: Sierra Foothills (Calaveras County) boutique winery operating a tasting room and wine club with small-lot, varietal-focused production. Directly comparable in geography, scale, and DTC business model.
• Ironstone Vineyards: Larger Sierra Foothills (Calaveras County) winery with on-site tasting room and event hosting. Comparable geography and varietal focus though at materially larger scale.
• Hatcher Winery: Sierra Foothills small-lot winery with tasting room and wine club. Comparable in artisanal winemaking approach, low production volume, and DTC-only distribution.
• Bella Grace Vineyards: Sierra Foothills (Amador County) boutique estate winery with tasting room and wine club. Comparable in scale, family operation, and varietal-forward DTC strategy.
• Milliaire Winery: Calaveras County-based boutique winery with tasting room and wine club. Closely comparable in geography (Murphys/Sierra Foothills), scale, and direct-to-consumer distribution model.
• Four Winds Cellars: Sierra Foothills (Amador County) small-production winery with tasting room. Comparable in artisanal production, varietal focus, and DTC-only channel mix.

Emerging players

• Winc: Subscription wine club that delivers wine to members' doors on a recurring cadence. Comparable in subscription/wine-club revenue mechanics and direct shipping model, though Winc is a national aggregator rather than a single producer.

Broad incumbents

• Peter Michael Winery: Premium California boutique winery with a strong wine club and mailing list allocation model. Comparable in DTC-driven, allocation-based go-to-market though at much larger scale and broader national footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGsUptkBRVwh3TUXmQT2Gig
• Facebookfacebook.com/VinaModaWinery
• Instagraminstagram.com/Vina_Moda
• Xx.com/vinamoda
• LinkedInlinkedin.com/company/vina-moda-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vina Moda