Barefoot Travel

What Barefoot Travel does

BarefootPlus Travel is a privately held, boutique inbound tour operator founded in 2004 and headquartered in the Sultanahmet district of Istanbul, Turkey, operating under the legal entity Reborn Turizm Seyahat. The company designs, sells, and delivers guided tour packages across Turkey and Greece, with a portfolio organized by destination (Istanbul, Cappadocia, Ephesus, Pamukkale, Gallipoli, Blue Cruise, Eastern Turkey, Greece) and augmented by Special Interest Tours, bespoke Customize-Your-Trip itineraries, and dedicated Shore Excursion services for cruise passengers at Galataport and Kuşadası.

The underlying operating stack is conventional: a WordPress-based website (barefootplustravel.com) with e-commerce/cart functionality, supported by email ([email protected]), WhatsApp, and telephone booking channels. There is no proprietary technology, no AI or ML capability, no patents, and no third-party integrations disclosed. Service delivery is executed through in-house coordination of professional licensed guides and regional transfer partners.

Revenue is generated primarily through packaged tour sales (one-time pricing per traveler), hotel booking commissions embedded in those packages, private tours and transfers priced per service, and quote-based bespoke itinerary planning. The business runs entirely on direct-to-consumer sales with no OTA, reseller, or marketplace distribution. Acquisition is driven by an active blog and SEO content engine plus organic Instagram presence, targeting international tourists, cruise passengers, families, and cultural/historical enthusiasts. With 11 employees and 22 years of operation, the company is a small, closely held, cash-generative lifestyle business rather than a venture-backed growth vehicle.

Name

Barefoot Travel

Legal name

REBORN TURİZM SEYAHAT REKLAM İNŞAAT TAŞIMACILIK TİCARET VE LİMİTED ŞİRKETİ

Website

https://barefootplustravel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

BarefootPlus Travel is a privately held, Istanbul-based boutique tour operator founded in 2004 that designs and delivers guided tour packages, private transfers, shore excursions, and bespoke itineraries across Turkey and Greece for international tourists and cruise passengers.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Guided Tours & Personal Tour Guides (THAJALAA)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG)

Keywords

• Guided tour packages
• Travel agency services
• Private guided tours
• Shore excursions
• Custom trip planning

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Guided Tour Packages: The company sells pre-packaged and customized tour itineraries across Turkey, including Istanbul, Cappadocia, Ephesus, Pamukkale, Gallipoli, Blue Cruise, and Eastern Turkey tours. Revenue is generated through package pricing that includes guides, transportation, accommodations, and entrance fees.
2. Hotel Bookings: BarefootPlus Travel facilitates hotel reservations as part of their travel packages, likely earning commissions from partner hotels. The company works with various hotel categories including luxury properties like Ciragan Palace Kempinski, Four Seasons, and boutique cave hotels in Cappadocia.
3. Private Tours & Transfers: The company offers private tour options and airport/port transfer services, generating revenue through per-service pricing. Special services include cruise port transfers and customized itineraries.
4. Customized Trip Planning: The 'Customize Your Trip' service allows customers to request personalized travel itineraries, with pricing determined based on specific requirements. This service command premium pricing for bespoke travel planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BarefootPlus Travel is a boutique travel agency and tour operator based in Istanbul that sells pre-packaged and customized guided tour packages across Turkey and Greece. Core offerings include multi-day destination tours (Istanbul, Cappadocia, Ephesus, Pamukkale, Gallipoli, Blue Cruise, Eastern Turkey), shore excursions for cruise passengers, special interest tours (adventure, cultural, archaeological), and a bespoke trip planning service. Services bundle professional licensed English-speaking guides, private transportation, accommodations, and skip-the-line attraction entry.

Product overview

BarefootPlus Travel operates as a travel agency and tour operator specializing in guided tours across Turkey and Greece. The company offers a portfolio of tour products organized into geographic categories (Turkey Tours, Greece Tours, Shore Excursions) with sub-categories by destination (Istanbul, Cappadocia, Ephesus, Pamukkale, Gallipoli, Blue Cruise, Eastern Turkey). The core offerings include pre-packaged multi-day tours (such as the 4-day Cappadocia In Depth tour) and specialized interest tours (adventure activities like Canyoning In Kas, cultural tours like Byzantine Masterpieces). A key service is the 'Customize Your Trip' service, which enables travelers to create bespoke itineraries. Shore Excursions are specifically designed for cruise passengers with port pick-up and drop-off. The company has been operating since 2004, serving customers from its Istanbul office in Sultanahmet.

Differentiator

Problem solved

Functional benefit

Products and services

• Turkey Tours Multi-day pre-packaged and customized tour itineraries across Turkey covering cultural landmarks, historical sites, and natural attractions. Includes professional English-speaking guides, transportation, accommodations, and entrance fees. Targeted at international tourists visiting Turkey.
• Greece Tours Tour packages to Greece as part of the travel agency's Mediterranean offerings for international tourists.
• Shore Excursions Tours designed for cruise passengers arriving at Istanbul (Galataport) and Kuşadası ports, with port pick-up and drop-off, licensed professional guides, comfortable private vehicles, and skip-the-line entry to major landmarks. Targeted at cruise travelers with limited time in port.
• Customize Your Trip Bespoke trip planning service allowing travelers to request personalized travel itineraries with pricing determined by specific requirements. Targeted at travelers seeking custom-tailored multi-destination Turkey experiences.
• Special Interest Tours Specialized tours including culinary experiences, adventure activities (canyoning, kayaking), archaeological tours, and cultural experiences. Targeted at travelers with specific interest-based preferences.
• Cappadocia In Depth 4-day private or small group tour of Cappadocia covering Dervent Imagination Valley, Monk's Valley, Ihlara Valley, Uchisar Castle, Goreme Open Air Museum, Kaymaklı Underground City, and Derinkuyu. Includes return airport transfers, professional English-speaking guide, 3 nights accommodation in cave hotel, 3 breakfasts, 3 lunches, and entrance fees. Starting from $80.00 per person.
• Byzantine Masterpieces: From Hagia Sophia to Fener & Balat Full-day private tour covering Hagia Sophia, Great Palace Mosaic Museum, Chora Church (Kariye Mosque), and the historic Fener & Balat neighborhoods. Targeted at travelers interested in Byzantine heritage and Istanbul's historic quarters.
• Canyoning In Kas Adventure tour including canyoning activities at Saklıkent Gorge with repelling, jumping, swimming, and climbing through the canyon. Targeted at adventure-seeking travelers visiting southwestern Turkey.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Guides and Transfer CompaniescoreImplementation/ SI/ Consulting PartnerBarefootPlus Travel works with local professional licensed guides and transfer companies to deliver tour services. The company engages local expertise for different regions including Istanbul, Cappadocia, Ephesus, and Eastern Turkey tours. Transfer services include airport pickups and cruise port transportation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headout: Activities and tours marketplace with curated global inventory including Turkey experiences. Comparable in offering shore excursions, city tours, and attraction access with last-minute booking capability.
• Klook: Asia-headquartered activities platform expanding into global markets including Turkey tours and attractions. Comparable in distributing tours and attraction tickets, representing scale competition for direct-booking operators like BarefootPlus.
• Musement: Tours, activities, and attractions platform with curated travel experiences across Europe and Turkey. Comparable in distributing local tours and shore excursions; competes for the same international tourist demand BarefootPlus serves.
• GetYourGuide: Major global tours and activities platform with extensive Turkey inventory including Istanbul and Cappadocia tours. Comparable in offering overlapping shore excursions and city tours, with significantly larger scale and customer acquisition engine.
• TourRadar: Multi-day guided tour marketplace aggregating operators globally including Turkey. Comparable in distributing multi-day tour packages; represents both a potential partner channel and competitive threat to BarefootPlus's direct-booking model.
• Viator: Largest global online tours and activities marketplace owned by Tripadvisor. Competes with BarefootPlus for discovery and booking of Turkey tours; represents the dominant distribution channel the company has chosen not to participate in.

Direct peers

• Adventures Abroad: Small-group cultural and historical tour operator offering itineraries across multiple countries including Turkey. Comparable to BarefootPlus in its boutique cultural-tour focus, multi-destination coverage, and emphasis on historical sites.
• Withlocals: Global marketplace connecting travelers with private local guides for customized tours. Highly comparable business model to BarefootPlus: private guided experiences, licensed local guides, customizable itineraries, and direct booking model targeting international tourists.
• Context Travel: Small-group cultural tours led by expert scholars/guides across global destinations. Comparable to BarefootPlus in its focus on expert-led, culturally rich guided tours with premium positioning and emphasis on historical/archaeological content.
• Tully Luxury Travel: Boutique Turkey-specialist tour operator offering customized luxury itineraries across Turkey. Highly comparable in destination specialization, boutique positioning, and bespoke itinerary model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/barefoot-travel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barefoot Travel