BAS (Benefits Advisory Services)
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
BAS (Benefits Advisory Services) firmographics
Firmographics- Name
- BAS (Benefits Advisory Services)
- Legal name
- Howden Employee Benefits
- Website
- https://bas-eb.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BAS (Benefits Advisory Services) industry classification
Industry- Product category
- Employee Benefits Advisory
- NAICS
- Insurance and Employee Benefit Funds (5251)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industries
- International Benefits Administration & Global Benefits Brokerage (BPACAHAG), Benefits Administration (BPACAPAC), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK), Employee Benefit & Retirement Plan Trust Services (FSAAANAC)
Keywords
Where BAS (Benefits Advisory Services) is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
BAS (Benefits Advisory Services) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Brokerage: As an independent Lloyd's of London insurance broker, Howden earns brokerage (commission) calculated as a percentage of the premium charged by insurers for insurance policies arranged. Remuneration may also be via fees agreed in advance with clients, or a combination of both.
- Benefits Consulting Services: Professional services for global benefits management including strategic advice, M&A due diligence, and independent assessments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise global benefits management for multinational companies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BAS (Benefits Advisory Services) product offering
Product offeringCore offering
BAS (Benefits Advisory Services) is an independent advisory service line within Howden Employee Benefits that delivers third-party reviews of employee benefits programmes, principally for M&A due diligence engagements. It provides strategic advice on the cost, compliance, and risk profile of target companies' benefits arrangements, drawing on Howden's global network of benefits experts and proprietary digital platforms to assess programmes across multiple jurisdictions.
Product overview
Howden Employee Benefits is an FCA-authorised insurance broker and benefits advisory firm providing a portfolio of employee benefits, actuarial, and risk advisory services across two core divisions. The Benefits Advisory division (Howden Employee Benefits & Wellbeing) offers multinational companies Global Benefits Management — a structured programme combining strategic broking, local market expertise, and the Howden Be digital platform for real-time benefits visibility — alongside M&A due diligence support. The Actuarial & Risk Advisory division encompasses Insurance Actuarial & Longevity services (including dedicated support for general and life insurers, longevity and BPA advisory, and the validateR capital modelling platform), Celestia Risk (a cloud-based risk management software powered by RiskSmart), the Risk Portal (a resource and toolkit hub), and Asset Protection (including the HALO three-year property protection programme and Martyn's Law compliance services).
Differentiator
Problem solved
Functional benefit
Products and services
- BAS Benefits Advisory Services (M&A Benefits Due Diligence) Independent, third-party review of target company employee benefits programmes (pensions, health, risk and international benefits) delivered as part of M&A due diligence, providing acquirers, private equity buyers and their advisers with a clear view of benefits cost, liability, compliance and optimisation opportunities across multiple jurisdictions.
- Global Benefits Management Strategic advice and broking service for multinational companies managing employee benefits across multiple countries, combining global perspective with local expertise, smart digital tools, and independent assessment to ensure compliance, cost-effectiveness and employee engagement.
Companies that use BAS (Benefits Advisory Services)
Customer profileSegments5 records
Ideal customer profiles2 records
BAS (Benefits Advisory Services) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BAS (Benefits Advisory Services) partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Team 9coreSecurity specialists partnership for Martyn's Law compliance services. Team 9 has extensive experience advising UK government departments and commercial organisations on counter-terrorism policy and security solutions. Howden has partnered with Team 9 to help businesses understand and implement Martyn's Law requirements. Their security audits adhere to ISO standards 31000, 31030, and 27001.
- LeaksafesupportingPartnership for escape of water surveys for commercial premises. Leaksafe provides monitoring technology to detect water leaks and provide remote alerts for sudden changes in water flow or leak detection.
- RiskSmart PlatformcorePowered by RiskSmart - a platform designed for simplicity and speed in risk management. Celestia Risk uses this platform with intelligent pre-population informed by Howden's decades of risk and resilience expertise.
- SafecallsupportingIndependent confidential reporting hotline for whistleblowing services. Safecall provides 24/7 365 days a year service for employees and third parties to raise concerns anonymously. Reports are sent to Group General Counsel.
- Barnett Waddingham (now Howden Insurance Actuarial & Longevity)coreActuarial consultancy team that has joined Howden to form Howden Insurance Actuarial & Longevity. Provides actuarial support for general insurers, life insurers, longevity risk, and capital modelling. validateR platform developed by Barnett Waddingham.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BAS (Benefits Advisory Services) competitors and assessment
Company assessmentDirect peers
- Aon: Global professional services firm with a large Health & Benefits practice providing multinational benefits broking, consulting, and actuarial services. Directly comparable to BAS in target market (US-headquartered multinationals), service scope (global benefits management), and advisory model.
- Alliant Insurance Services: US specialty insurance broker with employee benefits consulting serving mid-to-large employers. Overlaps with BAS in benefits advisory for complex, multi-state or multinational clients.
- Willis Towers Watson (WTW): Global advisory, broking, and solutions firm with a dedicated Health & Benefits business for multinational clients. Competes head-to-head with BAS in cross-border employee benefits advisory and broking for enterprise accounts.
- Brown & Brown: US-headquartered insurance brokerage with growing international benefits capabilities. Competes in the same mid-to-large enterprise benefits advisory segment, particularly with US multinationals expanding globally.
- Mercer (Marsh McLennan): Global consulting leader in health, wealth, and career, with a multinational benefits consulting practice serving large employers. Closely matches BAS's value proposition of combining global perspective with local market expertise for employee benefits programs.
- Lockton: Largest independent insurance broker globally with a multinational benefits and people solutions practice. Comparable focus on multinational employer clients and an independent broking model aligned with Howden's positioning.
- Gallagher: Global insurance brokerage and risk management firm with an Employee Benefits consulting practice serving mid-market and enterprise clients. Comparable business model combining brokerage commissions with benefits consulting fees.
Regional players
- PIB Group: UK-focused insurance and employee benefits intermediary that has expanded via acquisition. Comparable benefits advisory offering for UK SMEs and mid-market, though with limited global network reach compared to BAS via Howden.
- Jensten Group: UK insurance broker with employee benefits capabilities serving SME and mid-market segments. A regional competitor to Howden's UK employee benefits business, though without BAS's multinational focus.
Broad incumbents
- Marsh: World's largest insurance broker (Marsh McLennan) with multinational employee benefits capabilities as part of a broad risk and insurance portfolio. Competes in the same multinational benefits advisory space, though as one segment within a much larger practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BAS (Benefits Advisory Services) social profiles
Digital presenceBAS (Benefits Advisory Services) compliance and trust
Trust signalCompliance6 records
BAS (Benefits Advisory Services) financial estimates
Financial estimateRevenue estimate
Valuation estimate
BAS (Benefits Advisory Services) leadership team
Management profileNumber of profiles
BAS (Benefits Advisory Services) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BAS (Benefits Advisory Services) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BAS (Benefits Advisory Services)
What does BAS (Benefits Advisory Services) do?
BAS (Benefits Advisory Services) is an independent advisory service line within Howden Employee Benefits that delivers third-party reviews of employee benefits programmes, principally for M&A due diligence engagements. It provides strategic advice on the cost, compliance, and risk profile of target companies' benefits arrangements, drawing on Howden's global network of benefits experts and proprietary digital platforms to assess programmes across multiple jurisdictions.
Is BAS (Benefits Advisory Services) a public or private company?
BAS (Benefits Advisory Services) is a private company. It is classified as corporate owned and is currently operating.
When was BAS (Benefits Advisory Services) founded?
BAS (Benefits Advisory Services) was founded in -1. It employs 11 to 50 people.
Where is BAS (Benefits Advisory Services) based?
BAS (Benefits Advisory Services) is headquartered in London, United Kingdom, in the Europe region.
How does BAS (Benefits Advisory Services) make money?
Two revenue lines are on record. Insurance Brokerage is the primary driver. The others are benefits Consulting Services.
Who are BAS (Benefits Advisory Services)'s main competitors?
Direct peers on record are Aon, Alliant Insurance Services, Willis Towers Watson (WTW), Brown & Brown, Mercer (Marsh McLennan), Lockton and Gallagher. Regional players are PIB Group and Jensten Group. Marsh is listed as a broad incumbent.
Does BAS (Benefits Advisory Services) have an API?
No public API is recorded for BAS (Benefits Advisory Services).
What industry is BAS (Benefits Advisory Services) in?
BAS (Benefits Advisory Services)'s product category is Employee Benefits Advisory. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of BPACAHAG, International Benefits Administration & Global Benefits Brokerage. Its NAICS code is 5251 and its SIC code is 8742.