Bay Cycle Sales Co, Inc

What Bay Cycle Sales Co, Inc does

Bay Cycle Sales Co, Inc, operating as Bay Cycle Powersports Center, is an independent powersports dealership founded in 1966 and headquartered at 3800 S Huron Rd in Bay City, Michigan. The company sells new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, snowmobiles, dirt bikes, go-karts, and electric vehicles, holding authorized-dealer status for Honda Powersports, Arctic Cat, Hammerhead Off-Road, Kayo, and 79Bike. Vehicle pricing spans from roughly $1,099 for entry-level Kayo go-karts to over $30,000 for premium Honda Gold Wing touring motorcycles, with vehicles priced at MSRP for new units and market-based pricing for pre-owned inventory.

The company supplements new and used vehicle sales with a full-service parts department (OEM and aftermarket), a certified service department staffed by technicians with over 50 years of combined Honda and Arctic Cat expertise, customer financing applications, and seasonal winter storage. Its marketing and distribution channels include the DX1-powered dealership website, a TikTok social presence, an eBay marketplace storefront, and the BCS Blog for content marketing, alongside the physical storefront. The customer base is entirely consumer (B2C), segmented across recreation enthusiasts, utility/work users, and hunters/outdoor sportsmen in the Mid-Michigan area spanning Bay City, Saginaw, Midland, Pinconning, Essexville, Frankenmuth, and Flint.

The business operates as a single-location retailer with 6 employees, no disclosed parent company, no institutional investment, and no subsidiaries. Revenue is not publicly disclosed. The company has no proprietary technology beyond the standard DX1 dealership platform and no AI/ML capabilities. The underlying business model is straightforward retail distribution plus aftermarket service: one-time vehicle sales generate the bulk of revenue, with recurring income from parts, service labor, financing attach, and winter storage. No mobile app, API, or proprietary software product exists.

Name

Bay Cycle Sales Co, Inc

Legal name

Bay Cycle Sales Co, Inc

Website

https://baycycle.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Bay Cycle Sales Co, Inc is an independent powersports dealership founded in 1966 in Bay City, Michigan, selling new and pre-owned motorcycles, ATVs, UTVs, snowmobiles, dirt bikes, go-karts, and electric vehicles as an authorized dealer for Honda, Arctic Cat, Hammerhead Off-Road, Kayo, and 79Bike, serving individual recreation, utility, and outdoor-sports consumers across Mid-Michigan.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industries

Motorcycle & Powersports Finance (FSAKADAG), Motorcycle/ATV/Powersports Storage Yards (TLALAKAJ)

Keywords

• Powersports dealership
• Motorcycle sales
• ATV dealer
• Snowmobile sales
• Vehicle service

Headquarters

HQ city

Bay City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new and pre-owned powersports vehicles including motorcycles, ATVs, UTVs, snowmobiles, dirt bikes, go-karts, and electric vehicles. Revenue generated through one-time vehicle purchases at listed MSRP or discounted prices.
2. Parts Department: Sales of OEM parts and accessories for Honda Powersports and Arctic Cat products, as well as aftermarket parts. Customers can browse parts diagrams and request specific parts.
3. Service and Maintenance: Service department providing maintenance, performance upgrades, and warranty service for ATVs, UTVs, motorcycles, snowmobiles, and go-karts. Certified technicians with over 50 years of combined technical knowledge.
4. Financing Services: Secured financing options for vehicle purchases, including online finance application processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bay Cycle Sales Co, Inc operates a single-location powersports dealership that sells new and pre-owned motorcycles, ATVs, UTVs, snowmobiles, dirt bikes, go-karts, and electric vehicles from brands such as Honda, Arctic Cat, Hammerhead Off-Road, Kayo, and 79Bike. The dealership also provides an in-house parts and service department, consumer financing arrangements, and winter storage for customer vehicles.

Product overview

Bay Cycle Powersports Center is a Mid-Michigan powersports dealership operating since 1966, offering a diverse portfolio of vehicles across multiple categories: motorcycles (Honda, 79Bike), ATVs (Arctic Cat, Honda), UTVs/side-by-sides (Honda Talon, Pioneer series), snowmobiles (Arctic Cat), dirt bikes (Kayo including electric eC2i), go-karts (Kayo, Hammerhead), and electric vehicles. The dealership represents five major brands—Honda Powersports, Arctic Cat, Kayo, Hammerhead Off-Road, and 79Bike—and supplements vehicle sales with a full-service parts department, certified service technicians, financing options, and winter storage. The company operates as a single-location dealership serving Bay City, Saginaw, Midland, and surrounding Mid-Michigan areas.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Motorcycles Factory-new Honda street and off-road motorcycles sold to individual consumers for personal recreation and transportation.
• New Arctic Cat Snowmobiles Factory-new Arctic Cat snowmobiles sold to individual consumers for winter recreation and trail riding in Michigan snow belt regions.
• New Hammerhead Off-Road Go-Karts Factory-new Hammerhead Off-Road go-karts sold to individual consumers for off-road recreation and youth/adult use.
• New Kayo Dirt Bikes Factory-new Kayo dirt bikes sold to individual consumers for off-road recreational riding.
• New 79Bike Electric Vehicles Factory-new 79Bike electric powersports vehicles sold to individual consumers for low-noise recreational and youth riding.
• Pre-Owned Powersports Vehicles Used motorcycles, ATVs, UTVs, snowmobiles, and related powersports vehicles from multiple brands, sold to individual consumers seeking lower-cost entry into the category.
• Parts and Accessories OEM and aftermarket replacement parts and accessories for Honda, Arctic Cat, Hammerhead Off-Road, Kayo, and 79Bike vehicles, sold to individual vehicle owners for maintenance and customization.
• Service and Repair In-house certified service and repair for powersports vehicles, offered to individual vehicle owners for warranty work, scheduled maintenance, and off-warranty repairs.
• Winter Vehicle Storage Off-season indoor/outdoor storage for customer motorcycles, ATVs, and snowmobiles, offered to individual vehicle owners between riding seasons.
• Vehicle Financing Consumer financing arranged through third-party lenders for new and pre-owned vehicle purchases, made available to qualified individual buyers at the point of sale.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and supporting.

• Honda PowersportscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for full line of Honda Powersports including ATVs, UTVs, and motorcycles. Provides sales, service, parts, and warranty support for Honda products.
• Arctic CatcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Arctic Cat powersports vehicles including ATVs, snowmobiles, and UTVs. Certified technicians provide service and parts support.
• Hammerhead Off-RoadminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Hammerhead Off-Road vehicles and equipment.
• KayominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Kayo powersports vehicles including dirt bikes and go-karts.
• 79BikeminorChannel Partner/ Reseller/ DistributorAuthorized dealer for 79Bike motorbikes.
• DX1supportingTechnology or IntegrationWebsite platform provider powering the dealership's online inventory, sales, and management system.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• RumbleOn: Online powersports and RV marketplace that is also acquiring dealer groups (RideNow). Represents the digital/aggregator disruptor model that could either compete with or partner alongside traditional dealerships like Bay Cycle.

Direct peers

• MarineMax: Largest U.S. recreational boat retailer operating full-service marinas with sales, financing, service, and storage. Comparable dealership economics, customer financing model, and full-service bundling approach.
• RevZilla: Leading online retailer for motorcycle parts, gear, and accessories, now part of Comoto Holdings alongside Cycle Gear. Comparable motorcycle enthusiast customer base and parts/accessories e-commerce motion.
• Cycle Gear (Comoto Holdings): Largest U.S. specialty retailer of powersports parts, accessories, and apparel, both online and across physical stores. Comparable retail motion and customer base, although Cycle Gear focuses on gear/accessories rather than new-vehicle sales.
• Camping World Holdings: The largest U.S. retailer of recreational vehicles, operating a multi-location full-service dealership model with sales, parts, service, financing, and storage. Directly comparable to Bay Cycle's structure, scaled up to RVs instead of powersports.
• RideNow Powersports: One of the largest multi-brand powersports dealership groups in the U.S., representing Honda, Polaris, and other major OEMs across multiple stores. Most direct competitor by product mix (motorcycles, ATVs, UTVs, snowmobiles) and authorized-dealer business model.

Broad incumbents

• Polaris Inc. Leading U.S. powersports OEM whose products (RZR, Ranger, Indian Motorcycle, Slingshot) are sold through authorized dealers like Bay Cycle. Comparable end-market but operates upstream; competing dealer choices depend on which OEMs brands carry.
• Honda Powersports: OEM division of American Honda whose full line of motorcycles, ATVs, and side-by-sides constitutes a core share of Bay Cycle's authorized inventory and service revenue.
• Textron (Arctic Cat): Parent of Arctic Cat, a core OEM partner of Bay Cycle, alongside its Textron Specialized Vehicles portfolio. Comparable end-market exposure through the dealer channel relationship that defines Bay Cycle's inventory mix.
• Bass Pro Shops / Cabela's: Outdoor recreation megaretailer carrying powersports vehicles, ATVs, and accessories alongside hunting and fishing. Represents a larger incumbent that competes for the same recreation-oriented Michigan customer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikTokbaycycle.com/Social-Links/TikTok
• LinkedInlinkedin.com/company/baycycle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Cycle Sales Co, Inc