The Beacon Centre

What The Beacon Centre does

The Beacon Centre Inc. is a private psychology practice headquartered at 978 Kenmount Road in Paradise, Newfoundland and Labrador, Canada. The firm provides evidence-based mental health services including individual therapy, family therapy, psychological and neuropsychological assessments, corporate wellness offerings, and virtual care, delivered by a multidisciplinary team of 25+ psychologists, registered social workers, a registered occupational therapist, an intake coordinator, and administrative staff. Its core technology stack is the OWL Practice video therapy platform, a PHIA-compliant video solution designed for Canadian mental health professionals that enables virtual delivery to rural and remote clients across Newfoundland and Labrador.

The Beacon Centre operates a fee-for-service revenue model with therapy sessions priced at $200-$235 CAD per 60-minute session and comprehensive psychological/neuropsychological assessments ranging from $1,500 to $6,100 CAD per case. Corporate services are quote-based and include trainings, trauma debriefing, team building, and keynote speaking; a Lighthouse Program offers weekly virtual mental wellness workshops at $40 per session. Distribution combines direct intake (online form, phone referrals) with EFAP (Employee and Family Assistance Program) contracts held with the Provincial Government of Newfoundland and Labrador, the Newfoundland and Labrador Teachers Association, Eastern Health, the Canadian Armed Forces, Veterans Affairs Canada, NL Power, RNC/RCMP, and Interim Federal Health Programs. The firm differentiates through a unique intake-matching model that pairs clients to clinicians based on expertise and therapeutic fit within 5-7 business days, and through its status as a teaching site for Memorial University's School of Medicine and clinical psychology programs. The practice is co-owned by psychologists, with Dr. Shannon Edison identified as a co-owner alongside directors Dr. Emily Case, Dr. Kristen Williams, and Dr. Heather Sheppard. No external institutional investment, private equity backing, or public listing has been disclosed.

Name

The Beacon Centre

Legal name

The Beacon Centre Inc.

Website

https://beaconcentre.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Beacon Centre is a private psychology practice in Paradise, Newfoundland and Labrador, offering individual and family therapy, psychological and neuropsychological assessments, corporate wellness services, and virtual care via the OWL platform. It serves individual clients plus EFAP-contracted employer groups including provincial government, military, healthcare, and education organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Paradise , NL

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapeutic Intervention Sessions: Fee-for-service model with 60-minute therapy sessions. Psychologist sessions at $235, Social Worker sessions at $200, Family/Couple Therapy at $235.
2. Psychological Assessments: Comprehensive psychological assessments ranging from $1,500 to $4,500 (average $2,800), neuropsychological assessments $3,800-$4,700, and Independent Medical Evaluations $3,800-$6,100.
3. Corporate Services: Corporate trainings, trauma debriefing, team building, keynote speaking, and group discounts. Special rates offered to non-profit and community groups.
4. Lighthouse Program Workshops: Virtual mental wellness workshops offered at $40 per session (plus HST). One-hour classes covering topics like anxiety management, self-criticism, imposter syndrome, and body image.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Beacon Centre is a private psychology practice that delivers evidence-based individual therapy, family therapy, psychological and neuropsychological assessments, corporate wellness programs, and the Lighthouse Program mental wellness workshops. Services are delivered in person at its Paradise, NL office and virtually via the PHIA-compliant OWL video platform to clients across Newfoundland and Labrador, with intake routed through an online form and matched to clinicians based on expertise and therapeutic fit.

Product overview

The Beacon Centre is a psychology and mental health practice offering a unified suite of therapeutic services. The core offerings include Individual Therapy, Family Therapy, Assessments (psychological and neuropsychological), Corporate Services, the Lighthouse Program (mental wellness workshops), and Virtual Services. These services work together to provide comprehensive mental health care ranging from direct client therapy to psycho-diagnostic assessments and corporate wellness training, all delivered by a team of psychologists, occupational therapists, social workers, and administrative staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Evidence-based individual therapy for children, adolescents, and adults with highly individualized treatment focused on client goals for health and wellness.
• Family Therapy Family therapy for parents and their children, focused on restoring relationships, identifying strengths, and building resilience within the family unit.
• Psychological and Neuropsychological Assessments Comprehensive psychological and neuropsychological assessments for learning disabilities, ADHD, post-concussion syndrome, confirmation of diagnoses, and other cognitive and emotional functioning concerns.
• Corporate Services Corporate wellness offerings including trainings, lunch and learn series, multi-day intensive programs, trauma debriefing, team building, keynote speaking, and group discounts to the Lighthouse Program.
• Lighthouse Program Mental wellness program offering affordable, scientifically valid information and strategies through virtual classes on topics such as anxiety management, self-criticism, imposter syndrome, and body image, with recordings available for participants.
• Virtual Services Telehealth therapy and assessment services delivered through the OWL Practice PHIA-compliant video therapy platform designed for Canadian mental health professionals, serving rural, remote, and specialty populations across Newfoundland and Labrador.

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Memorial University of Newfoundland and LabradorcoreStrategic or Co-development PartnerThe Beacon Centre is a proud teaching site for Memorial University's School of Medicine and clinical psychology programs. Multiple clinicians have trained at Memorial University, and some teach at the university. Dr. Emily Case frequently teaches in graduate studies within the Psy.D program. Dr. Edison holds a clinical lecturer position in the Department of Psychiatry.
• Provincial Government of Newfoundland and LabradorcoreGTM or Marketing PartnerEFAP (Employee and Family Assistance Program) contract holder providing mental health services to provincial government employees.
• Newfoundland and Labrador Teachers AssociationcoreGTM or Marketing PartnerEFAP contract holder providing mental health services to teachers and their families.
• Veterans Affairs CanadacoreGTM or Marketing PartnerAccepted referral source for psychological services to veterans. Services covered include virtual therapy sessions.
• Canadian Armed ForcescoreGTM or Marketing PartnerSupported by EFAP contracts for mental health services to military personnel. Virtual services covered.
• Eastern HealthcoreGTM or Marketing PartnerEFAP contract holder. Many clinicians have worked with Eastern Health in various programs including Child and Adolescent Mental Health, Community Mental Health and Addictions, and HOPE Program.
• NL PowerminorGTM or Marketing PartnerEFAP contract holder providing mental health services to NL Power employees.
• RNC/RCMPcoreGTM or Marketing PartnerSupported by EFAP contracts for mental health services to police officers. Virtual services covered.
• Interim Federal Health ProgramsminorGTM or Marketing PartnerAccepted referral source for psychological services through federal health programs.
• OWL PracticecoreTechnology or IntegrationPHIA compliant video therapy platform provider enabling virtual services for clients across Newfoundland and Labrador. Specialized platform designed for Canadian mental health professionals.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dialogue: Dialogue provides Canadian employers and organizations with virtual healthcare access, including mental health support. It is comparable through its employer-sponsored distribution, virtual care model, and focus on improving timely access to clinicians.
• 123Counselling: 123Counselling is a Canadian online therapy and counseling platform serving individuals, couples, and families. It overlaps with The Beacon Centre's pay-as-you-go therapy model, virtual access, and use of online intake and matching.
• Workplace Options: Workplace Options is a global employee-support provider offering mental health, counseling, wellbeing, and organizational support. It is a relevant peer for The Beacon Centre's EFAP contracts, counseling services, and workplace wellbeing offerings.
• Homewood Health: Homewood Health provides mental health, addiction, and employee assistance services across Canada, including assessments, therapy, and EFAP programs. It is directly comparable to The Beacon Centre's clinical service mix and institutional distribution model.
• Inkblot Therapy: Inkblot Therapy is a Canadian online counseling and psychotherapy provider that matches individuals with licensed mental health professionals. It is directly comparable to The Beacon Centre's individual therapy, virtual delivery, and clinician-matching capabilities.
• The Resilience Centre: The Resilience Centre operates a multidisciplinary mental health clinic providing assessment, therapy, and related wellness services. Its team-based clinical model and broad psychological service offering closely resemble The Beacon Centre's in-person practice.
• The Shift Collab: The Shift Collab is a Canadian online counseling organization connecting clients with registered mental health professionals. It is directly comparable to The Beacon Centre's virtual therapy delivery and broad range of clinical specialties.

Broad incumbents

• TELUS Health: TELUS Health is a large Canadian health services and benefits technology provider with virtual care and employee wellbeing capabilities. It is comparable to The Beacon Centre's virtual mental health services, corporate wellness offering, and employer-channel distribution.
• Maple: Maple is a Canadian virtual-care platform offering online access to healthcare professionals, including mental health services. It is a broader incumbent whose virtual consultation and employer-facing care model overlaps with Beacon's virtual therapy channel.

Emerging players

• Headspace: Headspace provides digital mental health, meditation, coaching, and employer wellbeing services. It is an emerging adjacent peer because it competes for the same workplace and consumer mental-wellness demand, although it does not primarily operate a clinician-led psychology practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BeaconCentre1
• Facebookfacebook.com/thebeaconcentrenl
• Instagraminstagram.com/the_beacon_centre
• LinkedInlinkedin.com/company/the-beacon-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beacon Centre