What Bee.Cycle does

Bee.Cycle (legal entity TREE.CYCLE SAS, headquartered in Bordeaux, France) is a B2B long-term leasing (LLD) provider of electric bicycles to French enterprises for use as employee mobility benefits. The company sells subscription contracts of 24, 36, or 48 months directly to corporate HR and mobility departments, with employer contributions of €10-50 per bike per month (tax-deductible) and optional employee contributions of €0-30 per month. Core product lines include individually assigned function bikes (Vélo de fonction), shared workplace fleets (Vélos partagés), and electric cargo bikes (Location vélo cargo), all wrapped around the Forfait Mobilités Durables (FMD) tax-advantaged framework that allows up to €600/year per employee in tax-exempt employer contributions.

The underlying technology is deliberately light: Bee.Cycle operates as a service-based business rather than a software platform. Customer-side administration is delivered through a third-party-hosted online portal (beecycle.by.encaps.io) providing fleet and contract management. The operational backbone is a nationwide network of 150+ partner mechanics and a curated catalog of 25+ premium French and European bike brands (including Gaya, Neomouv, Sunn, Jean Fourche, Arcade, Starway, Beaufort, Gorille) accessed at preferential conditions. All-inclusive service bundling — delivery, insurance (theft and damage), maintenance, and 24/7 assistance — is positioned as the primary differentiator versus direct bike shop purchasing.

The go-to-market is enterprise field sales with no minimum order quantity: contracts can start from a single bike, enabling SME access alongside large enterprise accounts. The company reports 250+ enterprise clients (including Safran, Ubisoft, Société Générale, Crédit Agricole, Bureau Veritas, Caisse d'Epargne, Banque Populaire, and Grand Lyon), 100,000+ employees eligible for the benefit, and ~5,000 actually equipped with bikes. Distribution is supported by marketing channels including the corporate website, content marketing (blog, FAQ), a callback request system, and social media presence on LinkedIn, Facebook, Instagram, X, and YouTube. Revenue mechanics are pure recurring subscription, with predictable monthly cash flows tied to multi-year lease tenors.

Name

Bee.Cycle

Legal name

TREE.CYCLE

Website

https://bee-cycle.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bee.Cycle (TREE.CYCLE SAS, Bordeaux) provides long-term electric bike leasing subscriptions to French enterprises for employee mobility benefits, bundling delivery, insurance, maintenance, and assistance across a nationwide partner mechanic network.

Ownership category

akta.pro rank

Product category

Corporate Bike Leasing / Employee Mobility Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

E-Bike Rentals (THADAGAE)

akta.pro secondary industries

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• Corporate bike leasing
• Employee mobility benefits
• Electric bike rental
• Fleet management services
• Sustainable transport leasing

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Long-term Bike Leasing (LLD): Bee.Cycle generates revenue through monthly rental fees from long-term bike leasing contracts. The business model involves dual revenue streams from both employers and employees. Employers pay 10-50€ per month per bike after tax deduction, while employee contributions range from 0-30€ per month. Contract durations of 24, 36, or 48 months provide predictable recurring revenue. Additional services including insurance, maintenance, and assistance are bundled into the offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bee.Cycle offers long-term leasing (LLD) of electric bikes to businesses for distribution to their employees as a mobility benefit. The core offering bundles delivery, insurance (theft and damage), maintenance, and 24/7 assistance into subscription contracts of 24, 36, or 48 months, with optional purchase at contract end. Three main product lines are provided: individually assigned company bikes (vélo de fonction), shared workplace bike pools (vélos partagés), and the FMD Sustainable Mobility Allowance framework for tax-optimized employer transport contributions.

Product overview

Bee.Cycle is a French company specializing in long-term leasing (LLD) of electric bikes for businesses and individuals. The core product portfolio includes three main offerings: (1) Vélo de fonction - individually assigned electric bikes for employees with all-inclusive service (insurance, maintenance, assistance); (2) Vélos partagés - shared fleet bikes for collective workplace mobility; and (3) Dispositif FMD - the Sustainable Mobility Allowance program for tax-advantaged employer transport contributions. Additional services include electric bike rental and electric cargo bike leasing for families and professionals. All offerings are supported by a national network of 150+ partner technicians and a dedicated online customer portal for fleet management.

Differentiator

Problem solved

Functional benefit

Products and services

• Vélo de fonction (Company Bike) Long-term leasing (LLD) of individually assigned electric bikes for employees, bundled with delivery, insurance (theft and damage), maintenance, and 24/7 assistance. Targeted at employers offering mobility benefits through HR/mobility programs.
• Vélos partagés (Shared Workplace Bikes) Shared fleet of bikes for inter-site travel, client meetings, and urban commutes at the workplace. Provides a collective mobility solution that reduces cost and carbon emissions for the employer.
• Dispositif FMD (Forfait Mobilités Durables) Tax-advantaged Sustainable Mobility Allowance program allowing employers to cover eco-friendly transport expenses up to €600 per year per employee (2026 level) exempt from social and tax charges, structured through Bee.Cycle's bike leasing service.
• Location vélo électrique (Long-Term Electric Bike Rental) Long-term electric bike rental service available to employees through company agreements, with flexible 24, 36, and 48-month contracts and optional purchase at contract end.
• Location vélo cargo (Cargo Bike Leasing) Electric cargo bike rental and leasing service for families and businesses, designed for transporting children or goods with optimized load capacity and electric assistance.
• Portail client Bee.Cycle (Customer Portal) Online customer portal for fleet management, contract tracking, and administrative processes, dedicated to enterprise HR and mobility teams.

Quantifiable outcome

• 100% employee approval rate
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• FAVE (Fédération des Association Vélo)minorOthersPartnership with FAVE (Fédération des Association Vélo) shown as logo on website footer. Nature of partnership appears to be promotional or advocacy-related.
• 150+ Local Partner MechanicscoreImplementation/ SI/ Consulting PartnerNetwork of 150+ partner mechanics throughout France ensuring rapid service delivery, bike setup, maintenance, and technical interventions. These partners handle on-ground service operations across the entire service territory.
• Premium Bike Brand PartnerscoreChannel Partner/ Reseller/ DistributorPartnerships with 25+ French and European bike brands including Gaya, Neomouv, Sunn, Jean Fourche, Arcade, Starway, Beaufort, and Gorille. These partnerships provide preferential pricing and access to premium-quality electric bikes and cargo bikes for the Bee.Cycle catalog.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Beev (formerly Be Electric Vehicle): French operator supporting companies with electric mobility solutions including electric bikes. Sharing the same corporate-client channel and French policy framework, but adjacent as a broader e-mobility consultancy/platform rather than a focused bike leasing specialist.

Broad incumbents

• Alphabet (BMW Group): BMW Group's corporate fleet leasing arm, offering multi-modal business mobility solutions including bicycles. Comparable enterprise sales motion and contract structures, though primarily focused on cars.
• Arval (BNP Paribas): BNP Paribas-owned full-service vehicle leasing operator with strong corporate client base. Has been expanding into sustainable mobility offers, including bicycles, leveraging existing client relationships with HR and procurement teams.
• Ayvens (formerly ALD Automotive / LeasePlan): One of the world's largest fleet leasing companies, now operating under the Ayvens brand following the ALD-LeasePlan merger. Comparable B2B corporate fleet leasing structure, deep enterprise relationships, and balance sheet capacity to enter micro-mobility leasing at scale.

Direct peers

• Lease a Bike (Pon Bike Group): Largest bike leasing platform in the Netherlands (Pon Bicycle Group). Comparable LLD-tears? LLD model, employer-funded benefit, and emphasis on corporate customers. Less of a direct competitor in France but parallel model in Benelux.
• Swapfiets: Dutch-headquartered bike subscription service operating across multiple European countries. Comparable subscription-based bike rental/leasing model, although primarily consumer-led rather than B2B-led. Operates in France and competes for corporate accounts.
• Zenride: French corporate bike leasing platform offering LLD (long-term lease) and FMD-compliant bike programs to enterprises. Direct competitor with the same B2B employee mobility benefit model, target customer (HR/mobility departments), and reliance on French tax-advantaged framework.

Emerging players

• Shift Mobility: European mobility benefit platform that consolidates multiple sustainable transport options (bikeshare, e-bike, transit) into a single employee benefit. Comparable end-user proposition (tax-advantaged employee mobility), but operates as a multi-modal aggregator rather than a captive fleet.
• Livwise (formerly O2feel): European bike subscription / leasing platform focused on e-bikes and corporate accounts. Comparable subscription model with growing European footprint, particularly in Belgium and Netherlands.

Regional players

• JCDecaux: Major outdoor advertising and street furniture operator, also a leading operator of public bike-share systems (Lyon, Paris historically). Adjacent mobility category, but operates rented public bike fleets rather than corporate LLD vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beecycle2
• YouTubeyoutube.com/channel/UCzkvVJxwUWd718KtqXlTPEA
• Facebookfacebook.com/veloslocation
• LinkedInlinkedin.com/company/beecycle
• Instagraminstagram.com/bee.cycle.france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bee.Cycle