Behouse
- Company typePrivate
- Founded1985
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Behouse firmographics
Firmographics- Name
- Behouse
- Legal name
- บีเฮ้าส์ จำกัด
- Website
- https://behouse.co.th
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Behouse industry classification
Industry- Product category
- Hospitality Textiles and Soft Furnishings
- NAICS
- Textile Furnishings Mills (3141), Curtain and Linen Mills (31412)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)
Keywords
Where Behouse is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Behouse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- B2B Hotel and Project Sales: Manufacturing and selling textile products including bed linens, bath linens, curtains, cushions, and room amenities to hotels, resorts, real estate projects, and interior design contractors. Includes design consultation, prototyping, production, and installation services for projects.
- B2C Retail Sales: Direct retail sales of luxury hotel-quality bedding products to individual consumers through Behouse Gallery showroom and e-commerce channels including own online store and Shopee marketplace.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Behouse product offering
Product offeringCore offering
Behouse manufactures and supplies textile products for the hospitality industry, including bed linens, bed fillings (pillows, duvets, toppers), bath linens, room amenities (bathrobes, slippers, bags), table linens, curtains, cushions, runners, throws, and premium gifts and accessories. The company provides end-to-end solutions from raw material selection, design consultation, and prototyping through manufacturing, international shipping, exporting, and on-site installation. It also operates a retail brand selling luxury hotel-quality bedding directly to consumers via its Behouse Gallery showroom and e-commerce channels.
Product overview
Behouse is a textile manufacturer and supplier offering a comprehensive portfolio of fabric-based products for the hospitality industry. The core offering consists of hotel linen essentials (bed linens, bed fillings/pillows, bath linens, room amenities, and table linens) and soft furnishing solutions (curtains, cushions, runners & throws). The company also provides premium accessories and gift items, along with signature collections like Cavalière and seasonal themed collections. All products can be customized for hotel branding and project requirements, with the company handling everything from raw material selection through design, production, and international delivery and installation.
Differentiator
Problem solved
Functional benefit
Brands
- Behouse Gallery: Retail store location for Behouse products
- Cavalière Collection
- LINE & TIES Collection
- The Secret of Forbidden Forest
Products and services
- Bed Linen
- Bed Filling and Pillows
- Bath Linen
- Room Amenities
- Table Linen
- Curtains
- Cushions
Quantifiable outcome
- Served more than 200 hotels worldwide
- +4 more outcomes
Companies that use Behouse
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Behouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Behouse partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, flagship and core.
- Laura AshleymajorEuropean market manufacturing partnership for world-class home décor brand. Started in 1987 as part of European market expansion.
- HarrodsmajorEuropean market manufacturing for luxury British department store brand.
- LibertymajorEuropean market manufacturing partnership for heritage British department store.
- KauhofmajorEuropean market manufacturing partnership.
- Radisson Edwardian Hotel GroupflagshipFirst 5-star hotel customer for curtain, pillow and all hotel linens. This partnership marked the company's first major success in the hospitality industry.
- World-leading Fabric Brands and Professional MillscorePartnership with fabric brands from around the world and professional mills for fabric sourcing. Behouse selects various fabrics from partners who are world-leading brands and professional mills globally.
- Habita ArchitectsmajorThai architectural firm commissioned to design Behouse's headquarters and showroom building. Habita has designed leading hotels and residences worldwide.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Behouse competitors and assessment
Company assessmentEmerging players
- Parachute Home: D2C home brand offering premium bedding, bath, and table linens inspired by hotel-quality standards. Comparable to Behouse's consumer retail ambitions and hotel-quality product positioning, though digitally native rather than manufacturer-rooted.
- Brooklinen: D2C premium bedding brand bringing hotel-quality sheets, duvets, and bath linens directly to consumers. Comparable to Behouse Gallery and e-commerce strategy of selling hotel-grade linens to consumers, though without Behouse's hotel project business.
Direct peers
- Standard Textile: US-headquartered hospitality textile manufacturer with global operations producing bed, bath, and table linens for hotels and healthcare. Comparable to Behouse in end-to-end manufacturing and global hotel supply, with broader multi-region production footprint.
- Anichini: Luxury textile brand producing bespoke bedding, bath, and table linens for private residences and luxury hotels. Comparable to Behouse in customization depth and ultra-premium positioning.
- WestPoint Hospitality: US hospitality textile division producing bed, bath, and table linens for global hotel chains. Comparable to Behouse in product range, hotel customer base, and global distribution model.
- Frette: Italian heritage manufacturer of luxury linens and bedding for five-star hotels and premium retail. Highly comparable to Behouse as a long-established textile specialist serving elite hospitality with a parallel D2C retail line.
- Matouk: US heritage maker of luxury bed linens, table linens, and bath linens for high-end homes and hotels. Comparable to Behouse in long-running brand heritage, cotton and down expertise, and dual B2B/B2C channels.
- Sferra: US-based luxury linen maker serving top-tier hotels, resorts, and discerning home customers with bedding, bath, and table linens. Directly comparable to Behouse's hotel-grade product portfolio and B2B/B2C dual go-to-market.
- Downlite International: US-based down and feather bedding manufacturer supplying pillows, comforters, and mattress components to hotels and retail. Comparable to Behouse's pillow/duvet/topper manufacturing capabilities and hospitality-grade specifications.
- Garnier-Thiebaut: French luxury textile maker specializing in jacquard bed linens, table linens, and bath linens for five-star European hotels. Closely comparable to Behouse's premium hospitality product range and brand-led positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Behouse social profiles
Digital presenceBehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behouse leadership team
Management profileNumber of profiles
Behouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behouse
What does Behouse do?
Behouse manufactures and supplies textile products for the hospitality industry, including bed linens, bed fillings (pillows, duvets, toppers), bath linens, room amenities (bathrobes, slippers, bags), table linens, curtains, cushions, runners, throws, and premium gifts and accessories. The company provides end-to-end solutions from raw material selection, design consultation, and prototyping through manufacturing, international shipping, exporting, and on-site installation. It also operates a retail brand selling luxury hotel-quality bedding directly to consumers via its Behouse Gallery showroom and e-commerce channels.
Is Behouse a public or private company?
Behouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behouse founded?
Behouse was founded in 1985. It employs 11 to 50 people.
Where is Behouse based?
Behouse is headquartered in Bangkok, Thailand, in the Asia region.
How does Behouse make money?
Two revenue lines are on record. B2B Hotel and Project Sales are the primary driver. The others are B2C Retail Sales.
Who are Behouse's main competitors?
Emerging players on record are Parachute Home and Brooklinen. Direct peers are Standard Textile, Anichini, WestPoint Hospitality, Frette, Matouk, Sferra, Downlite International and Garnier-Thiebaut.
Does Behouse have an API?
No public API is recorded for Behouse.
What industry is Behouse in?
Behouse's product category is Hospitality Textiles and Soft Furnishings. Its primary akta.pro industry code is IMAOAKAB, Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels). Its NAICS code is 3141 and its SIC code is 2300.