BELBAQY
BELBAQY is an Egyptian fintech mobile application founded in 2021 that converts fractional remainders from daily cash and card transactions into micro-investments in Azimut-managed funds, targeting Egyptian individual consumers including unbanked populations.
- Company typePrivate
- Founded2021
- HeadquartersCairo, Egypt
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What BELBAQY does
BELBAQY is an Egyptian fintech startup founded in 2021 by Osama El-Shafei (CEO) and Ahmad Samir (CTO) that operates a mobile application enabling users to round up daily purchase amounts and capture the fractional remainder as points (1 point = 1 piaster) for micro-investment, cash redemption, bill payment, or peer-to-peer transfer. The platform targets Egyptian individual consumers, including unbanked populations, who typically waste small fractional amounts (termed 'fega') from cash and card transactions, and channels accumulated points into Azimut-managed gold, equities, and fixed income funds.
The technical architecture centers on a proprietary Save Now Buy Later (SNBL) mechanism that captures fractional remainders from both POS cash transactions and card payments. The core product is the BELBAQY mobile application (Android and iOS), supplemented by a web-based Investment Calculator that visualizes the impact of compounding. The platform integrates with eight POS payment service providers—OPay (covering approximately 80% of Egypt's electronic payment POS terminals via 90,000+ points of sale), Paymob, Fawry, Geidea, Basata Pay, E-Novate, Cashcall, Cow Pay, Al Ahly Momkn, and Tal2a Pay—collectively representing approximately 70% of Egypt's electronic payment volume and enabling widespread cash transaction coverage including in rural areas.
BELBAQY generates revenue through transaction fees on rounded-up amounts, a revenue-share arrangement with Azimut for directing user funds into managed portfolios, and fees on points redemptions to telecom wallets, bank accounts, and e-wallets. Go-to-market combines product-led growth through mobile app stores with referral codes, content marketing via a newsroom, and earned media in regional financial press. Approximately 5,000 customers were acquired during the 2023 soft launch, with a target of 100,000 customers and 2 billion EGP in transaction volume in Egypt by end of 2025. The company plans a $6 million funding round and a Dubai-headquartered holding group to support expansion into UAE, Saudi Arabia, Bahrain, Pakistan, and Vietnam in partnership with Vault Investments.
BELBAQY firmographics
Firmographics- Name
- BELBAQY
- Legal name
- BELBAQY Co.
- Website
- https://belbaqy.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BELBAQY is an Egyptian fintech mobile application founded in 2021 that converts fractional remainders from daily cash and card transactions into micro-investments in Azimut-managed funds, targeting Egyptian individual consumers including unbanked populations.
- Ownership category
- akta.pro rank
BELBAQY industry classification
Industry- Product category
- Consumer micro-investment and personal finance app
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- In-App / Online Checkout Wallets (FSAMAEAH)
- akta.pro secondary industries
- Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB), Invoicing, Pay-by-Link & Virtual Accounts (CRAFALAJ)
Keywords
Where BELBAQY is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices2 records
Markets served
BELBAQY business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Transaction/Round-up Fees: Revenue generated from processing fractional amounts captured through POS and card rounding transactions. Each transaction generates a small fraction that is pooled and invested.
- Investment Management Partnership Revenue Share: Revenue share from partnership with Azimut Asset Management for directing user funds into managed investment portfolios.
- Points Redemption Fees: Fees charged when users redeem accumulated points to telecom wallets, bank accounts, or e-wallets.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BELBAQY product offering
Product offeringCore offering
BELBAQY operates a mobile and web application that automatically rounds up daily cash and card purchases to the nearest whole number, captures the fractional difference as points (1 point = 1 piaster), and channels those points into micro-investments in Azimut-managed funds (gold, equities, fixed income) or into cash redemptions, bill payments, and peer-to-peer transfers. The service is delivered directly to Egyptian consumers through the BELBAQY app and through POS integrations with major Egyptian payment service providers, and is positioned as the first global platform enabling saving and investing of daily transaction fractions.
Product overview
BELBAQY is a fintech platform built around a points-and-cashback system that captures wasted fractions from daily purchase transactions (cash or card) and converts them into investable points. The core product is the BELBAQY App (available on Android and iOS), supplemented by a web-based Investment Calculator. Users accumulate points (1 point = 1 piaster) that can be invested in Azimut-managed funds (gold, equities, fixed income), redeemed for cash to bank accounts/e-wallets, used to pay utility bills, or spent at partner merchants. The platform operates across mobile, web, and in-store POS terminals, targeting financial inclusion for micro-investors in Egypt with expansion planned for Gulf and Asian markets.
Differentiator
Problem solved
Functional benefit
Products and services
- BELBAQY Mobile App (Android & iOS)
- BELBAQY Investment Calculator
- Cash Transaction Rounding-Up via POS (Phase 2)
Quantifiable outcome
- Users can start investing with fractions as small as 1 piaster with no minimum threshold
- +1 more outcomes
Companies that use BELBAQY
Customer profileSegments1 record
Ideal customer profiles1 record
BELBAQY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
BELBAQY partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- OPaycoreStrategic cooperation agreement to expand BELBAQY's POS network across Egypt. OPay provides access to its 90,000+ POS terminals, enabling BELBAQY service availability in 80% of Egypt's electronic payment terminals, particularly in underserved rural areas.
- AzimutcoreAsset management partner providing investment fund infrastructure. BELBAQY users can invest accumulated fractions in Azimut-managed portfolios including gold funds, equities funds, and fixed income funds.
- PaymobmajorPayment service provider integration enabling BELBAQY service on Paymob POS terminals across Egypt.
- FawrymajorE-payment services provider integration for BELBAQY's points and cashback functionality.
- GeideamajorE-payment services provider integration for BELBAQY service availability.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
BELBAQY competitors and assessment
Company assessmentDirect peers
- Acorns: Acorns is the global pioneer of round-up micro-investing, automatically investing spare change from card purchases into diversified portfolios. It is the closest direct analogue to BELBAQY's SNBL mechanism and micro-investment value proposition, differing mainly by geography and asset-management partner.
- Moneybox: Moneybox is a UK round-up investing app that channels spare change from card purchases into pension, ISA, and general investment accounts. It is a direct functional peer of BELBAQY's cash/card round-up investing model in a regulated market.
- Stash: Stash offers fractional-share investing and guided portfolios aimed at first-time and small-balance investors. Like BELBAQY, it lowers minimums to enable micro-investing, but does so via subscriptions and direct brokerage rather than automated transaction rounding.
- Raiz Invest: Raiz Invest is an Australian micro-investing app built around round-ups and recurring micro-contributions to diversified ETFs. Its core mechanism is essentially identical to BELBAQY's SNBL, making it a strong regional-style analogue.
Regional players
- Paymob: Paymob is a major Egyptian payment gateway and POS provider that integrates with BELBAQY today. As a payments infrastructure layer serving merchants and consumers, it operates in the same ecosystem and could expand vertically into adjacent consumer-facing wallet features.
- Fawry: Fawry is Egypt's leading electronic payments network with broad bill-payment and POS reach. It is both a BELBAQY integration partner and a potential competitor should it embed round-up or micro-investment features into its existing wallet.
- Telr: Telr is a UAE-headquartered payment gateway serving merchants across the Middle East, South Asia, and Southeast Asia — geographies overlapping with BELBAQY's expansion plans. It is a regional peer in payment processing and merchant acquiring.
- OPay: OPay is a leading mobile money and POS operator in Egypt with 90,000+ terminals and a strategic partner of BELBAQY. It is a regional peer in mobile payments and POS reach, with the scale to absorb micro-investment functionality if commercially attractive.
Others
- Vault Investments: Vault Investments is a Gulf-based investment firm managing over $500M across technology, commerce, and retail, and is a strategic partner supporting BELBAQY's regional expansion. Included as an ecosystem/enabling partner rather than a direct competitor.
Broad incumbents
- Vodafone Cash / M-Pesa-style wallets: Telecom-anchored mobile wallets across MENA and Africa (e.g., Vodafone Cash) offer person-to-person transfers, bill pay, and merchant payments similar to BELBAQY's send/request/redeem features. They are broad incumbents in mobile money with deeper regulatory and distribution footprints.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
BELBAQY social profiles
Digital presenceBELBAQY financial estimates
Financial estimateRevenue estimate
Valuation estimate
BELBAQY leadership team
Management profileNumber of profiles
Profiles6 records
BELBAQY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BELBAQY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BELBAQY
What does BELBAQY do?
BELBAQY operates a mobile and web application that automatically rounds up daily cash and card purchases to the nearest whole number, captures the fractional difference as points (1 point = 1 piaster), and channels those points into micro-investments in Azimut-managed funds (gold, equities, fixed income) or into cash redemptions, bill payments, and peer-to-peer transfers. The service is delivered directly to Egyptian consumers through the BELBAQY app and through POS integrations with major Egyptian payment service providers, and is positioned as the first global platform enabling saving and investing of daily transaction fractions.
Is BELBAQY a public or private company?
BELBAQY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BELBAQY founded?
BELBAQY was founded in 2021. It employs 1 to 10 people.
Where is BELBAQY based?
BELBAQY is headquartered in Cairo, Egypt, in the Africa region.
How does BELBAQY make money?
Three revenue lines are on record. Transaction/Round-up Fees are the primary driver. The others are investment Management Partnership Revenue Share and points Redemption Fees.
Who are BELBAQY's main competitors?
Direct peers on record are Acorns, Moneybox, Stash and Raiz Invest. Regional players are Paymob, Fawry, Telr and OPay. Vault Investments is listed as an others. Vodafone Cash / M-Pesa-style wallets is listed as a broad incumbent.
Does BELBAQY have an API?
No public API is recorded for BELBAQY.
What industry is BELBAQY in?
BELBAQY's product category is Consumer micro-investment and personal finance app. Its primary akta.pro industry code is FSAMAEAH, In-App / Online Checkout Wallets, with a secondary code of FSABAIAB, Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards). Its NAICS code is 52232 and its SIC code is 6199.