Belgacom Center

What Belgacom Center does

Belgacom Center is the historical brand under which Belgium's national integrated telecommunications operator (now operating as Proximus) is organized. The company is the incumbent provider of mobile and fixed-line telephony, fiber internet, and television/streaming services (Pickx) to Belgian consumers, small and medium-sized businesses, large enterprises, and the public sector (including hospitals). It also delivers information and communication technology services to enterprises, including cloud, security, and managed infrastructure, via the dedicated B2B brand Telindus, which also serves customers in Luxembourg.

Name

Belgacom Center

Legal name

Proximus

Website

https://belgacom.be

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

Proximus (organized historically as Belgacom Center) is Belgium's incumbent integrated telecom operator, delivering mobile, fiber, fixed-line, TV (Pickx), and enterprise ICT services to consumers, SMEs, large enterprises, and the public sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Subscriptions: Recurring monthly subscriptions for mobile voice, data, and messaging services. Offered at various price points with bundled devices available.
2. Internet Subscriptions: Fixed-line internet services including fiber and DSL connections with tiered speed options.
3. TV & Streaming Services: Pickx TV platform offering live TV, streaming content, and bundled entertainment options.
4. Device Sales: Smartphones (Apple, Samsung, Google, Xiaomi) and accessories sold alongside subscriptions or separately.
5. Fixed Line Services: Traditional fixed-line telephony subscriptions and add-on options.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Proximus (associated with Belgacom Center) is a Belgian telecommunications provider selling mobile subscriptions, fixed-line internet (including end-to-end fiber), TV and streaming via the Pickx platform, and fixed-line telephony to residential and business customers. It also bundles these services into discounted Packs and distributes smartphones (Apple, Samsung, Google, Xiaomi) alongside subscriptions. Supporting digital services include the Proximus+ loyalty app, Pickx streaming app, and Doktr digital healthcare consultation app.

Product overview

Proximus operates as a telecommunications platform offering integrated consumer services through multiple product lines. The core offerings include Mobile Subscriptions (voice and data plans including specialized Mobile Kids plans), Internet Subscriptions (with Fiber as the premium add-on for fastest speeds), TV & Streaming (Pickx platform), and bundled Packs combining multiple services. Supporting digital services include Proximus+ App for account management and rewards, Pickx App for live TV streaming, and Doktr App for digital healthcare consultations. Additional offerings include Fixed Line telephone services and Online Protection cybersecurity features. The company also distributes smartphones (Apple iPhone, Samsung Galaxy, Google Pixel, Xiaomi) bundled with mobile subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Pickx: TV and streaming application for watching live TV, accessing program guides, and managing TV subscriptions
• Proximus+
• doktr

Products and services

• Mobile Subscriptions Mobile voice and data plans for consumers and businesses, offered in prepaid and postpaid options with varied data allowances, international features, and smartphone bundling.
• Internet Subscriptions Fixed-line internet services for residential customers, including fiber broadband and DSL connections delivered on a tiered basis by speed.
• Proximus Packs Bundled service packages combining mobile, internet, and TV into one discounted offer for residential customers.
• TV & Streaming (Pickx) Television broadcasting and streaming service providing live TV, an electronic program guide, and on-demand content through the proprietary Pickx platform.
• Proximus Fiber Premium end-to-end fiber internet connectivity offering the fastest and most stable home internet speeds in Belgium.
• Proximus Fixed Line Traditional fixed-line telephone subscriptions and related calling options for residential customers.
• Smartphones Mobile device retail including Apple iPhone, Samsung Galaxy, Google Pixel, and Xiaomi smartphones, sold standalone or bundled with mobile subscriptions at subsidized monthly pricing.
• Mobile Kids Mobile subscription plans designed specifically for children, offering age-appropriate features and parental controls.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SamsungcoreTechnology or IntegrationSamsung devices (Galaxy S26, smartphones) are prominently featured in promotional offers. Proximus offers Samsung devices with subscriptions, including Galaxy S26 with Galaxy Watch 8 LTE bundle.
• ApplecoreTechnology or IntegrationApple iPhone devices (iPhone 17) are offered through Proximus subscriptions with competitive pricing. Proximus provides Apple products at launch alongside subscriptions.
• GooglecoreTechnology or IntegrationGoogle Pixel devices (Pixel 10) are offered with Proximus subscriptions, including bundle deals with Google Watch Pixel 4.
• JBLminorGTM or Marketing PartnerJBL Charge 6 speaker offered as promotional gift for new customer sign-ups.
• KinepolisminorGTM or Marketing PartnerMovie contest partnership offering Kinepolis tickets and snack vouchers to 750 winners. Promotional rewards program through Proximus+ app.
• CarrefourminorGTM or Marketing PartnerRetail partnership offering -15% discount on Drive, Delivery or Fast Delivery orders through Proximus+ app rewards program.
• BeCommerceminorOthersTrust certification organization for e-commerce in Belgium, providing trust mark for Proximus' online operations.
• Proximus GroupcoreStrategic or Co-development PartnerParent company of Proximus, encompassing Belgacom Center operations. Part of broader telecom group with subsidiaries including Telindus.
• TelinduscoreStrategic or Co-development PartnerSubsidiary operating in Luxembourg focused on ICT solutions, part of Proximus Group's expansion strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• KPN: Dutch incumbent telecom offering fibre, 5G, TV and business services in the Netherlands; comparable business model and converged-bundle strategy but in an adjacent market rather than Belgium.
• Swisscom: Swiss national incumbent with mobile, fibre, TV and IT services; comparable as a premium-positioned converged operator in a small, mature, heavily regulated European market.
• BT Group: UK incumbent providing fibre, mobile (EE), TV and enterprise services; comparable converged incumbent model and capex-heavy fibre rollout profile, though operating in a much larger market.
• Bouygues Telecom: French mobile and fixed operator competing in a converged quad-play market; useful comparable for ARPU dynamics, content bundling, and competitive intensity in a neighbouring geography.

Direct peers

• Voo: Belgian cable and broadband provider competing in Wallonia and Brussels with converged TV, internet and mobile offerings, now part of the Orange Belgium group but historically a standalone quad-play rival.
• Telenet (Liberty Global): Belgian cable operator offering broadband, TV, mobile and fixed telephony, directly overlapping Proximus's converged bundle proposition. Key competitor for premium broadband and entertainment subscribers.
• Orange Belgium: Direct domestic rival of Proximus offering mobile, fixed broadband, and TV across Belgium. Closely comparable on quad-play bundles, target segments, and distribution mix, competing head-to-head on the same fibre and 5G footprint.

Broad incumbents

• Telefónica: Global incumbent telco with fibre, 5G and TV offerings across Spain and Latin America; relevant comparable for premium positioning, network investment economics, and digital service adjacencies.
• Deutsche Telekom: Pan-European incumbent and parent of T-Mobile, operating large-scale fibre and 5G networks across multiple countries; provides scale benchmark for capex, ARPU and converged services strategy relative to a single-market player like Proximus.
• Telenor: Nordic-headquartered incumbent with mobile, fibre and TV across multiple European and Asian markets; comparable for converged bundles in small mature markets and infrastructure-led premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/belgacom-center

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belgacom Center