Bespoken
Bespoken is a Brisbane-based, founder-led B2B communications and marketing agency delivering integrated communications, engagement, and marketing services to not-for-profits, industry associations, and commercial enterprises across Queensland and select international markets.
- Company typePrivate
- Founded-
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bespoken does
Bespoken Agency is a privately held, Brisbane-based integrated communications, engagement, and marketing firm founded and led by Managing Director Sarah Morgan, a former journalist with more than two decades of communications and public relations experience. The firm was rebranded in 2023 from its predecessor name Vaxa Group and operates three offices across Brisbane (Creek Street and Eagle Street) and Warana on the Sunshine Coast, serving clients across Queensland and, on a project basis, international markets. There is no proprietary technology platform; the business is a pure-play professional services agency whose core offerings span strategic communications, crisis communications, media training, executive profiling, data-driven storytelling, marketing strategy, marketing audits, content marketing, social media management, and stakeholder engagement.
The company generates revenue through project-based engagements, retained monthly arrangements, and tailored consulting work delivered under a B2B sales-led go-to-market model. Pricing is quote-based and not publicly disclosed. Client acquisition relies on direct sales, referrals, and industry networking, with no programmatic or self-serve distribution layer. The customer base is highly diversified by sector — including not-for-profits and healthcare (Bowel Cancer Australia, Cancer Council Queensland), peak industry bodies (LGAQ, QTAC, ESSA), insurance (Cover-More Group), mining (Cartledge, Thiess), property (JLL), finance (Jacaranda Finance), agtech (Agtech and Logistics Hub), and creative/sustainability startups (BlockTexx, Vaulta, The Paint Factory, Best Life Adventures) — indicating a deliberately broad vertical approach rather than concentration in a single industry. Thought leadership IP includes the proprietary "Crisis Point" podcast hosted by Sarah Morgan and the "Return on Ideas (ROI)" content series, both serving as top-of-funnel brand assets.
Bespoken firmographics
Firmographics- Name
- Bespoken
- Legal name
- Bespoken Agency
- Website
- https://bespokenagency.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bespoken is a Brisbane-based, founder-led B2B communications and marketing agency delivering integrated communications, engagement, and marketing services to not-for-profits, industry associations, and commercial enterprises across Queensland and select international markets.
- Ownership category
- akta.pro rank
Bespoken industry classification
Industry- Product category
- Communications and Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)
- akta.pro secondary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where Bespoken is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Bespoken business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Professional Services - Communications and Marketing: Bespoken generates revenue through delivering integrated communications, engagement, and marketing services including strategic communications, crisis communications, media training, executive profiling, data-driven storytelling, marketing strategy workshops, marketing audits, content marketing, social media management, and media relations. Services are delivered through project-based engagements, retainers, and monthly support arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Bespoken product offering
Product offeringCore offering
Bespoken is an integrated communications, engagement, and marketing agency that delivers strategic communications, crisis communications, media training, executive profiling, data-driven storytelling, marketing strategy workshops, marketing audits, content marketing, social media management, and stakeholder engagement services. The agency converts challenges into tailored opportunities for clients ranging from not-for-profits and industry associations to commercial enterprises across the property, agriculture, finance, tech, education, health, and climate sectors.
Product overview
Bespoken is an integrated communications, engagement and marketing agency offering a unified suite of professional services. The agency's core offerings span three main areas: Communications Services (including crisis communications, media training, executive profiling, data-driven storytelling, and strategic communications planning), Marketing Services (comprising marketing strategy workshops, marketing audits, campaign development, social media management, content marketing, and CMO services), and Engagement Services for community and stakeholder relations. The agency positions itself as delivering 'smart, bankable solutions' across commercial and not-for-profit sectors, serving clients ranging from industry associations to healthcare, technology, and climate organizations. The company also produces the Crisis Point podcast as a thought leadership content product.
Differentiator
Problem solved
Functional benefit
Brands
- Crisis Point: A podcast hosted by Sarah Morgan exploring crisis communications, featuring thought leaders discussing crisis preparedness, strategic approaches, and reputation management.
- Return on ideas (ROI)
Products and services
- Communications Services Integrated communications services including crisis communications, media training, executive profiling, data-driven storytelling, and strategic communications planning for clients across various sectors.
- Marketing Services
- Engagement Services
- Crisis Point Podcast Podcast series hosted by Managing Director Sarah Morgan exploring crisis communications, featuring interviews with global thought leaders, with season one dropping fortnightly.
Quantifiable outcome
- 63% increase in organic website traffic and social media engagement for The Water & Carbon Group within four years
- +5 more outcomes
Companies that use Bespoken
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Bespoken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bespoken partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Royal Queensland Art Society (RQAS)minorBespoken partnered with RQAS to create an Australian-first satellite gallery in their Brisbane office. The collaboration transforms the corporate workspace into a dynamic exhibition space showcasing local Brisbane artists including Alan Innes and Wayne Singleton. The initiative brings art into corporate environments, gives Brisbane artists new audiences, and promotes creativity and community connection. Artists will be rotated through the space over time.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bespoken competitors and assessment
Company assessmentBroad incumbents
- Edelman Australia: Global public relations firm's Australia operations, offering integrated communications across consumer, corporate, health, and tech. Comparable to Bespoken as a competitor for the same enterprise and NFP clients, but with vastly larger scale and global reach.
- Ogilvy PR Australia: Global advertising and PR network's Australia operations providing integrated brand and communications services. Comparable to Bespoken in offering strategic communications and marketing, but as part of a global network with broader capabilities.
- FleishmanHillard Australia: Global PR and communications agency with established Australia presence serving enterprise, government, and consumer clients. Comparable to Bespoken in providing strategic communications and crisis support, but with global resources and larger account teams.
Direct peers
- Howorth Communications: Australian integrated communications and PR agency headquartered in Sydney with national reach. Directly comparable to Bespoken as a mid-sized independent agency serving commercial and NFP clients across multiple sectors.
- Sling & Stone: Australian independent integrated communications agency known for creative PR and earned media campaigns. Comparable to Bespoken in its integrated communications model, mid-sized scale, and emphasis on storytelling-driven media outcomes.
- SenateSHJ: Independent Australian strategic communications consultancy offering PR, public affairs, and stakeholder engagement. Comparable to Bespoken in its integrated service model and multi-sector client base including government and corporate.
- Havas Red Australia: Havas-owned integrated PR and communications agency in Australia serving consumer, corporate, and health clients. Comparable to Bespoken in offering integrated communications, content, and social media services across similar client verticals.
- Bastion Brands: Australian integrated brand, communications, and marketing agency. Comparable to Bespoken in offering integrated communications, engagement, and marketing services across commercial and NFP sectors.
- Cannings Strategic Communications: Australian independent strategic communications firm specializing in investor relations, corporate communications, and stakeholder engagement. Comparable to Bespoken in its strategic communications focus and mid-market positioning.
Emerging players
- Thinkerbell: Australian independent creative agency combining advertising, PR, and earned media under a 'measured creative' framework. Comparable to Bespoken in its integrated creative/communications model and mid-market positioning, though with a stronger advertising emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bespoken social profiles
Digital presenceBespoken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bespoken leadership team
Management profileNumber of profiles
Profiles1 record
Bespoken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bespoken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bespoken
What does Bespoken do?
Bespoken is an integrated communications, engagement, and marketing agency that delivers strategic communications, crisis communications, media training, executive profiling, data-driven storytelling, marketing strategy workshops, marketing audits, content marketing, social media management, and stakeholder engagement services. The agency converts challenges into tailored opportunities for clients ranging from not-for-profits and industry associations to commercial enterprises across the property, agriculture, finance, tech, education, health, and climate sectors.
Is Bespoken a public or private company?
Bespoken is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bespoken founded?
Bespoken was founded in -1. It employs 11 to 50 people.
Where is Bespoken based?
Bespoken is headquartered in Brisbane, Australia, in the Oceania region.
How does Bespoken make money?
One revenue line is on record: professional Services - Communications and Marketing.
Who are Bespoken's main competitors?
Broad incumbents on record are Edelman Australia, Ogilvy PR Australia and FleishmanHillard Australia. Direct peers are Howorth Communications, Sling & Stone, SenateSHJ, Havas Red Australia, Bastion Brands and Cannings Strategic Communications. Thinkerbell is listed as an emerging player.
Does Bespoken have an API?
No public API is recorded for Bespoken.
What industry is Bespoken in?
Bespoken's product category is Communications and Marketing Services. Its primary akta.pro industry code is MPAAAAAL, Cause/Sustainability & Purpose-Driven Creative Agencies, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.