Name

Besseling Techniek

Legal name

Besseling Techniek

Website

https://besselingtechniek.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Horticultural Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Roof Cleaning (Soft Wash, Moss & Algae Removal) (HSAIAMAB)

Keywords

• Greenhouse roof washing
• Horticultural machinery
• Greenhouse equipment
• Coating application machines
• Daylight harvesting equipment

Headquarters

HQ city

Heerhugowaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Roofmaster Hardware Sales: Sale of Roofmaster greenhouse roof washing machines - available in manual, semi-automatic, and fully automatic versions. Each machine is tailored with custom platforms and accessories.
2. Spray Carts and Trailers: Spray carts and trailers for mixing and pumping greenhouse coatings. Available in various tank sizes (500L, 600L, 1000L, 1500L, 2000L) with diaphragm pumps
3. Installation and On-site Service: Installation of Roofmaster on site and adjustment. Service department handles maintenance and malfunction support.
4. Spare Parts and Accessories: Replacement parts available for all versions including older models, extending machine lifespan
5. Refurbished Machines: Refurbished/second-hand Roofmaster machines offered at attractive prices for customers with smaller budgets

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Besseling Techniek designs, manufactures, installs, and services the Roofmaster line of self-propelled greenhouse roof washing machines (manual, semi-automatic, fully automatic, plus a Compact variant) that clean greenhouse glass roofs, brush gutters, and apply or remove shading coatings and chalk. All components, including the proprietary operating system, are built in-house at the Heerhugowaard facility. Supporting offerings include spray carts (1500L) and spray trailers (2x1000L) for mixing and pumping greenhouse coatings, as well as refurbished second-hand machines and on-site installation, maintenance, and service worldwide.

Product overview

Besseling Techniek is a Dutch manufacturer of greenhouse roof washing and coating systems, operating under the parent company Green Technology Group. The core product is the Roofmaster line — self-propelled, multifunctional machines that clean greenhouse roofs, brush gutters, apply shading coatings, and remove cleaning agents. The Roofmaster is offered in three automation levels (Manual, Semi-Automatic, Fully Automatic), a Compact variant for smaller Venlo greenhouses, and as a refurbished machine. Supporting products include Spray Carts and Spray Trailers (1500 L and 2×1000 L configurations) for mixing and pumping greenhouse coatings. All components, including the operating system, are built in-house. The company also provides installation, maintenance, service, and custom solutions (crossing platforms, custom platforms). The brand underwent a full rebranding in 2020 from 'Besseling & All Techniek' to 'Besseling Techniek', with the Roofmaster repositioned as a 'daylight harvesting machine.'

Differentiator

Problem solved

Functional benefit

Brands

• Roofmaster: Primary product brand - greenhouse roof washing machines that clean glass and apply coatings to optimize light transmission for greenhouse horticulture.
• Roofmaster Light
• Roofmaster Compact
• Spray Carts

Products and services

• Roofmaster Greenhouse Roof Washer Self-propelled, multifunctional greenhouse roof washing machine for cleaning glass greenhouse roofs and gutters and for applying or removing shading coatings. Available in manual, semi-automatic, and fully automatic versions. All components including the operating system are developed in-house and compatible with all climate systems on the market.
• Roofmaster Semi-Automatic Semi-automatic greenhouse roof washer controlled via touchscreen or smartphone app. The user sets start/end time or number of rows to be washed; the system positions itself automatically and the water pump starts automatically. Includes remote access via smartphone, tablet, or desktop.
• Roofmaster Fully Automatic Fully automatic greenhouse roof washer operated by the greenhouse climate computer. After the release signal, the wash program starts automatically and air vents close automatically when washing begins. Operable via touchscreen, smartphone app, or tablet, with skylight detectors that stop the machine if skylights open unexpectedly.
• Roofmaster Manual Manual greenhouse roof washer operated with a push button box. At the end of the gutter, the Roofmaster automatically returns to the platform. Designed for growers with a smaller greenhouse area or multiple smaller greenhouses that are not connected.
• Roofmaster Compact Cost-effective greenhouse roof washer for Venlo greenhouses with gutter length up to 200 meters. Sprays the roof clean with water while a large V-shaped brush thoroughly washes the dirtiest parts. Capacity 2700 m²/hour at 4.00 m peak; powered by petrol generator 230 VAC 2 kW; weight 220 kg.
• Refurbished Roofmaster Machines Refurbished Rotowas, Topcleaner, and Roofmaster machines offered for sale at attractive prices. Machines are revised with new parts and thoroughly restored. Includes previous-generation models traded in by existing customers, available for customers with limited budgets.
• Spray Cart 1500 Liter Steel hot-dip galvanized spray cart with 1500 liter tank, stirring mixer, and diaphragm pump (60 l/min, 40 bar). Compatible with Roofmasters but can be used standalone. Two reels for up to 140 m of 1/2" hose; can be pulled by hand or coupled to an agricultural vehicle.
• Spray Trailer 2x1000 Liter Spray trailer with two 1000-liter tanks for applying greenhouse coatings. Equipped with stirring mixers in both tanks and two reels for up to 140 m of 1/2" hose. Coupling to an agricultural vehicle and dual tanks enable continuous workflow while a new mixture is prepared during spraying.
• Installation, Maintenance, and Service On-site installation and adjustment of Roofmaster machines worldwide, plus scheduled maintenance, malfunction support, and spare parts supply. The service department proactively contacts customers when technicians are traveling in their region.

Quantifiable outcome

• 4% more light transmission = 4% higher yield (customers report up to 4-5% production increase)
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Shading Paint and Coating SupplierscoreStrategic or Co-development PartnerBesseling Techniek maintains close contact with suppliers of shading paints and coatings to stay on top of latest market developments. They pass this knowledge to customers ensuring tailored advice for plant protection. Works with suppliers like Mertens for coating materials.
• Green Technology GroupcoreOthersParent company of Besseling Techniek. Management and Green Technology Group have expressed desire for expanded operations and product development. Parent company supports growth ambitions.
• NH NieuwsminorGTM or Marketing PartnerLocal television network that produced a documentary segment about Besseling Techniek, showing viewers what they do - how greenhouse cleaning machines are made, developed, and work in practice.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Certhon: Certhon builds turnkey high-tech greenhouses and growing systems, predominantly in Europe, with a strong Dutch horticulture customer base. As a greenhouse construction and systems integrator, it competes for related capex budgets and shares Besseling's customer segment.
• Richel Group: Richel Group is a major French greenhouse construction company serving European and export markets; it overlaps with Besseling through shared commercial greenhouse customers and complementary scope (construction vs. maintenance/cleaning equipment).
• Hort Americas: Hort Americas distributes horticultural inputs, equipment, and services to North American controlled-environment growers, making it a comparable sales channel and equipment provider for the same greenhouse segments Besseling serves via export.

Direct peers

• Royal Brinkman: Royal Brinkman is a leading global supplier of products, services, and technical solutions to professional greenhouse growers, including equipment and consumables for cleaning and coating greenhouse roofs — overlapping directly with Besseling's Roofmaster value proposition.
• Hortilife / HortiCare Services: Independent greenhouse roof washing and cleaning contractors operating in the Dutch and European market — they compete with the Roofmaster as an alternative to in-house equipment ownership, particularly for smaller growers choosing service over capex.

Broad incumbents

• Priva: Priva is a Dutch incumbent providing climate computers, process control, and sustainability solutions for horticulture and building automation, directly interfacing with the Roofmaster's climate-computer integration feature and serving the same enterprise greenhouse customer.
• Ridder Group: Ridder Group supplies a broad portfolio of greenhouse technology — climate screens, drive systems, water treatment, and automation — to commercial horticulture worldwide, overlapping with Besseling on the climate-integration and automation layer of the fully-automatic Roofmaster.
• AB Ludvig Svensson: Svensson supplies climate screens and energy-saving textile solutions for greenhouses globally, serving the same commercial horticulture customer base and competing for related light-and-climate optimization capex.

Others

• Mardenkro (ReduSystems): Mardenkro supplies ReduSystems coatings (shading, diffuse, anti-reflect) used in greenhouses. While not a Roofmaster competitor, it is a strategic partner/supplier whose coatings the Roofmaster applies — making it a closely adjacent ecosystem player.

Emerging players

• Kubota / Agriculture Solutions: Large agricultural and specialty equipment OEMs entering controlled-environment agriculture with autonomous vehicles and robotics; represent the longer-term competitive horizon for self-propelled greenhouse equipment such as the Roofmaster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Besselingtechniek
• LinkedInlinkedin.com/company/besselingtechniek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Besseling Techniek