Beth Marie’s Old Fashioned Ice Cream
Beth Marie's Old Fashioned Ice Cream is a privately held premium ice cream and soda fountain operator founded in 1998 in Denton, Texas, serving individual consumers, event planners, and wholesale accounts across four DFW-area retail storefronts and Texas-wide Central Market distribution.
- Company typePrivate
- Founded1998
- HeadquartersDenton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Beth Marie’s Old Fashioned Ice Cream does
Beth Marie's Old Fashioned Ice Cream is a privately held premium ice cream and soda fountain operator founded in November 1998 in Denton, Texas, originally by Beth Marie and Dr. Randy Cox and acquired in 2003 by the current three-partner ownership group of Ken Willis, Bob Moses, and Pat Engelbrecht. The company produces premium ice cream (14% butterfat) in small batches on a 1927-designed machine that yields roughly 10 gallons per 16-18 minute run, offering more than 150 flavors of which 48-64 are available at each location at any given time, with seasonal rotation. Its product surface spans scoops and soda fountain items, custom ice cream cakes (4-day lead time), reloadable gift cards, wholesale pints and bulk formats, catering, party room rental, and fundraiser programs.
The business operates four company-owned retail storefronts in the Dallas-Fort Worth metro (Denton Square in an 1876 building, Unicorn Lake, Old Downtown Carrollton, and Downtown Grapevine opened May 2024), distributes wholesale through Central Market across Texas with seven signature pint flavors, and serves foodservice accounts including Rudy's BBQ, Embassy Suites Denton, and the UNT DACTU Stadium concession. Go-to-market is omnichannel: direct-to-consumer in-store, online gift card sales with USPS shipping or in-store pickup, third-party delivery via DoorDash, GrubHub, and UberEats, and wholesale to restaurants, hotels, BBQ joints, concession stands, and convenience stores. Customer segments span individual consumers and families, event planners, wholesale/retail partners, and fundraiser organizations. The company has received 26 consecutive years of #1 Frozen Treat recognition in Denton from the Denton Record-Chronicle and a TripAdvisor #1 ranking for best dessert in Denton, and holds GO TEXAN membership with the Texas Department of Agriculture.
Beth Marie’s Old Fashioned Ice Cream firmographics
Firmographics- Name
- Beth Marie’s Old Fashioned Ice Cream
- Legal name
- Beth Marie's Old Fashioned Ice Cream
- Website
- https://bethmaries.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beth Marie's Old Fashioned Ice Cream is a privately held premium ice cream and soda fountain operator founded in 1998 in Denton, Texas, serving individual consumers, event planners, and wholesale accounts across four DFW-area retail storefronts and Texas-wide Central Market distribution.
- Ownership category
- akta.pro rank
Beth Marie’s Old Fashioned Ice Cream industry classification
Industry- Product category
- Specialty Ice Cream Parlor
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Ice Cream & Frozen Dairy Wholesale (AFAIAEAF), Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH), Ice Cream & Refrigerated Desserts (CRADACAE)
Keywords
Where Beth Marie’s Old Fashioned Ice Cream is headquartered
LocationHeadquarters
- HQ city
- Denton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Beth Marie’s Old Fashioned Ice Cream business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Ice Cream Sales: Direct retail sales of ice cream and soda fountain items at four physical storefront locations in the Dallas-Fort Worth metro area.
- Wholesale Distribution: Wholesale ice cream sales in multiple formats including 2.5 gallon boxes, pints, half pints, 5 oz cups, Big Dip On A Stick Bars, and Ice Cream Sandwiches to Central Market, restaurants, hotels, and convenience stores.
- Gift Cards: Reloadable gift cards sold online or in-store with no expiration and no processing fees.
- Catering Services: Wedding catering and event catering services including sundae bars, plus custom ice cream cake orders placed 4 days in advance.
- Party Room Rental: Party room rentals for private events at their physical locations.
- Fundraisers: Fundraiser programs for organizations and schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | $25 Reloadable Gift Card |
| Unit Pricing | Pay-as-you-go | Ice Cream Cakes |
| Unit Pricing | Pay-as-you-go | Wholesale Products |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Beth Marie’s Old Fashioned Ice Cream product offering
Product offeringCore offering
Beth Marie's produces premium-quality old-fashioned ice cream with 14% butterfat using a machine designed in 1927, offering over 150 rotating flavors (48–64 available per location at any time). The company sells ice cream and soda fountain items at four company-owned storefronts in the Dallas-Fort Worth metro area, distributes wholesale products through Central Market and other retailers, and provides catering, custom ice cream cakes, gift cards, party room rentals, and fundraiser programs.
Product overview
Beth Marie's Old Fashioned Ice Cream operates ice cream and soda fountain establishments with a core focus on premium quality ice cream (14% butterfat) produced using traditional methods. The company offers four physical restaurant locations in Denton, Carrollton, and Grapevine, Texas, along with a portfolio of related products including custom ice cream cakes, reloadable gift cards, wholesale bulk ice cream products, catering services for events, party room rentals, and fundraiser programs. The business has expanded from its original 1998 founding to wholesale distribution through Central Market and various restaurants across Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Ice Cream and Soda Fountain
Quantifiable outcome
- Voted #1 Frozen Treat for 26 consecutive years in Denton
- +2 more outcomes
Companies that use Beth Marie’s Old Fashioned Ice Cream
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Beth Marie’s Old Fashioned Ice Cream technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Beth Marie’s Old Fashioned Ice Cream partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Central MarketcoreCentral Market food stores in Texas offer Beth Marie's homemade ice cream in pint containers. Featured with seven signature flavors across Texas locations, with ability to rotate flavors based on shelf space.
- DoorDashminorDoorDash delivery partnership allowing customers to order Beth Marie's ice cream for home delivery through the DoorDash platform.
- GrubHubminorGrubHub delivery partnership for food delivery services.
- UberEatsminorUberEats delivery partnership for food delivery services.
- Hill Country DairiesminorWas the ice cream mix supplier for Beth Marie's in 2008. Introduced Beth Marie's to Central Market through their existing distribution relationship.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Beth Marie’s Old Fashioned Ice Cream competitors and assessment
Company assessmentDirect peers
- Salt & Straw: Premium craft ice cream scoop shop chain with rotating small-batch flavors, wholesale, and national D2C shipping; represents a more developed version of Beth Marie's premium retail + flavor-rotation model.
- Cold Stone Creamery: National franchised premium ice cream chain; competes in the same premium scoop-shop category as Beth Marie's, though with a franchise model and broader flavor mix-in system.
- Jeni's Splendid Ice Creams: Premium craft ice cream brand operating company-owned scoop shops plus a national D2C shipping business; mirrors Beth Marie's retail-plus-flavor-rotation playbook at a larger, multi-city scale.
- Graeter's: Family-owned premium ice cream maker and retailer with a long operating history, scoop shops, and grocery wholesale — comparable to Beth Marie's in heritage, premium positioning, and multi-generational ownership.
- Amy's Ice Creams: Austin, Texas-based small-batch premium ice cream chain with multiple retail locations, a rotating flavor program, and a strong local brand identity — the closest analog to Beth Marie's model within Texas.
- Mitchell's Ice Cream: Long-running San Francisco-based premium scoop shop known for old-fashioned製法 and high butterfat recipes; very similar in positioning and heritage storytelling to Beth Marie's.
- Marble Slab Creamery: Franchised premium ice cream chain selling made-to-order ice cream on a cold slab; competes with Beth Marie's in the premium retail category but via franchising rather than company-owned stores.
Regional players
- Braum's Ice Cream and Dairy Stores: Privately held regional ice cream and dairy chain concentrated in the South Central U.S. (Texas, Oklahoma, Kansas); competes in the same premium regional scoop-shop category and operates its own dairy supply chain.
Broad incumbents
- Blue Bell Creameries: Texas-headquartered premium ice cream manufacturer with national distribution and its own retail scoop shops; competes with Beth Marie's in Texas grocery and foodservice, but at vastly greater scale.
- Häagen-Dazs Shops: Iconic premium ice cream brand with both grocery distribution and a network of branded scoop shops; overlaps with Beth Marie's in the premium retail experience category but at significantly greater scale and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Beth Marie’s Old Fashioned Ice Cream social profiles
Digital presenceBeth Marie’s Old Fashioned Ice Cream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beth Marie’s Old Fashioned Ice Cream leadership team
Management profileNumber of profiles
Profiles4 records
Beth Marie’s Old Fashioned Ice Cream funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beth Marie’s Old Fashioned Ice Cream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beth Marie’s Old Fashioned Ice Cream
What does Beth Marie’s Old Fashioned Ice Cream do?
Beth Marie's produces premium-quality old-fashioned ice cream with 14% butterfat using a machine designed in 1927, offering over 150 rotating flavors (48–64 available per location at any time). The company sells ice cream and soda fountain items at four company-owned storefronts in the Dallas-Fort Worth metro area, distributes wholesale products through Central Market and other retailers, and provides catering, custom ice cream cakes, gift cards, party room rentals, and fundraiser programs.
Is Beth Marie’s Old Fashioned Ice Cream a public or private company?
Beth Marie’s Old Fashioned Ice Cream is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beth Marie’s Old Fashioned Ice Cream founded?
Beth Marie’s Old Fashioned Ice Cream was founded in 1998. It employs 11 to 50 people.
Where is Beth Marie’s Old Fashioned Ice Cream based?
Beth Marie’s Old Fashioned Ice Cream is headquartered in Denton, United States, in the North America region.
How does Beth Marie’s Old Fashioned Ice Cream make money?
Six revenue lines are on record. Retail Ice Cream Sales are the primary driver. The others are wholesale Distribution, gift Cards, catering Services, party Room Rental and fundraisers.
Who are Beth Marie’s Old Fashioned Ice Cream's main competitors?
Direct peers on record are Salt & Straw, Cold Stone Creamery, Jeni's Splendid Ice Creams, Graeter's, Amy's Ice Creams, Mitchell's Ice Cream and Marble Slab Creamery. Braum's Ice Cream and Dairy Stores is listed as a regional player. Broad incumbents are Blue Bell Creameries and Häagen-Dazs Shops.
Does Beth Marie’s Old Fashioned Ice Cream have an API?
No public API is recorded for Beth Marie’s Old Fashioned Ice Cream.
What industry is Beth Marie’s Old Fashioned Ice Cream in?
Beth Marie’s Old Fashioned Ice Cream's product category is Specialty Ice Cream Parlor. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of AFAIAEAF, Ice Cream & Frozen Dairy Wholesale. Its NAICS code is 311520 and its SIC code is 2024.