Beyond the binary

What Beyond the binary does

Beyond The Binary is a privately-held direct-to-consumer apparel company that designs, produces, and sells recycled-fiber t-shirts explicitly positioned to support the LGBTQIA+ community. Founded in 2021 and operating with a five-person team, the company runs a self-serve e-commerce storefront at beyond-the-binary.com and sells to individual consumers, Pride event organizations, and social-impact-minded buyers primarily in Europe.

The product portfolio is intentionally narrow: two core SKU families — a Standard unisex 170 gsm tee (€12.99) and a Premium oversized 220 gsm tee (€15.99) — each available in 4-5 color variants, plus EuroPride special editions (€25.90) and festival collaborations. Manufacturing is outsourced to AVL (Apparels Village Limited) in Bangladesh using CYCLO mechanically recycled fibers, while printing, marking, and embroidery are handled by PUBOS in France. A web-based "Create & Custom" tool allows buyers to personalize designs, and a graduated bulk discount (5-35% off for 10-500 pieces) supports event and organizational orders.

Monetization is straightforward one-time unit sales (with marginal revenue from customization). The company is differentiated less by technology than by mission-driven positioning: production is concentrated in ZEproject-certified factories (a LGBTQIA+ workplace-inclusion rating system) and the supply chain carries OEKO-TEX certification. Distribution is single-channel (own website), marketing is primarily organic (Instagram), event-based (EuroPride 2022, ODD FEST 2023), and community-driven, with select profits from Ukraine-themed products donated to Kharkiv Pride and Kyiv Pride.

Name

Beyond the binary

Legal name

Beyond The Binary

Website

https://beyond-the-binary.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Beyond The Binary is a five-person DTC apparel company selling recycled-fiber t-shirts (€12.99–€25.90) produced in ZEproject-certified Bangladesh factories and printed in France, targeting LGBTQIA+ consumers, Pride event organizers, and ethically-minded individual buyers through its own e-commerce store.

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

akta.pro secondary industry

Cleanroom & Controlled-Environment Apparel (CRAAALAG)

Keywords

• Recycled fiber apparel
• LGBTQIA+ merchandise
• Custom t-shirts
• Sustainable fashion
• Ethical streetwear

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. T-shirt Sales: Direct e-commerce sales of recycled fiber t-shirts in Standard and Premium tiers. One-time purchase model with per-unit pricing ranging from €12.99 to €15.99. Volume discounts available for bulk orders (5-35% off). Custom bulk orders for 500+ pieces handled via contact.
2. Special Edition Pride Products: EuroPride special edition products priced at €25.90. Profits from Ukraine-themed products are shared between Kharkiv Pride and Kyiv Pride.
3. Custom T-shirt Design: Customers can customize existing t-shirt designs through the online customizer app, creating unique products for individual purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Beyond The Binary is a direct-to-consumer apparel brand that designs, manufactures, and sells recycled-fiber t-shirts supporting the LGBTQIA+ community. Its catalog includes Standard (€12.99) and Premium (€15.99) tiers in multiple colorways, EuroPride special edition products (€25.90), and an online Create & Custom customizer app that lets customers design personalized tees. Production is handled by ZEproject-certified factories using CYCLO recycled fibers, with volume discounts up to 35% for bulk and custom orders of 500+ pieces.

Product overview

Beyond the binary is a fashion retail company offering a focused portfolio of recycled fiber t-shirts that support the LGBTQIA+ community. The product line consists of two main tiers: Standard (unisex, straight fit, light weight, 170 gsm, 60% recycled cotton/40% recycled polyester, €12.99) and Premium (over-sized, heavy weight, 220 gsm, 50% recycled cotton/50% recycled polyester, €15.99), each available in multiple color variants. Both tiers offer custom versions through the Create & Custom service, which provides an online customizer app for personalized designs. The company also offers EuroPride collaboration products (€25.90) celebrating Pride movements in Europe and Ukraine, plus ODD Fest 2023 collaboration pieces. All products use CYCLO recycled fibers and are produced by ZEproject-certified factories in Bangladesh, with printing done by PUBOS in France. Volume discounts are available from 10 units (5%) up to 500+ units (35%).

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Recycled Melange T-Shirts A classical unisex, straight fit, light weight t-shirt made from recycled fibers (60% recycled cotton, 40% recycled polyester) with 170 gsm single jersey fabric, available in multiple color variants and sold at €12.99. Designed for individuals seeking everyday sustainable apparel that supports the LGBTQIA+ community.
• Premium Recycled Melange T-Shirts An over-sized unisex, heavy weight t-shirt made from recycled fibers (50% recycled cotton, 50% recycled polyester) with 220 gsm single jersey fabric, featuring a 1X1 rib collar binding, self-fabric half moon at back neck, embroidered brand label, and a Beyond the Binary rainbow tab in collar binding seam. Sold at €15.99.
• EuroPride 2022 Collection Special edition unisex, straight fit, light weight t-shirts made from 100% recycled fibers produced by a LGBTI+ certified factory, featuring the European Pride Organisers Association logo and all EuroPride host cities on the back. Sold at €25.90, with Ukraine-themed variants routing profits to Kharkiv Pride and Kyiv Pride.
• Create & Custom Service An online customizer app that allows customers to select a t-shirt from the company's collection, design their own product, and add it to cart. Also allows creatives to submit designs to be added to the design bank, enabling personalized apparel for individual expression or SMB/custom bulk orders.
• ODD FEST 2023 Collaboration T-Shirt A collaborative t-shirt created with ODD FEST 2023 festival, featuring personalized designs representing the festival and its participants, fostering community and creativity at the event.

Quantifiable outcome

• Recycled materials eliminate water, chemicals, and dyes from fiber production process
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ODD FEST 2023minorGTM or Marketing Partner · 1 January 2023Festival collaboration creating a personalized and eye-catching t-shirt that represents the festival and its participants, fostering community and creativity.
• EuroPride / European Pride Organisers AssociationcoreGTM or Marketing Partner · 1 January 2022Beyond The Binary is an official EuroPride merchandise partner. The 2022 edition celebrated 30 years of EuroPride. Products feature EPOA logo and all EuroPride host cities on the back.
• Kharkiv Pride and Kyiv PrideminorOthers · 1 January 2022Profits from EuroPride Ukraine-themed t-shirts are shared between Kharkiv Pride and Kyiv Pride to support the LGBTI+ community in Ukraine.
• ZEprojectcoreStrategic or Co-development PartnerCollaborative initiative that strives to empower diverse gender offering equal opportunity in the global workforce. ZEproject certifies companies at different engagement levels (1-5 stars) based on diverse gender employment. Beyond The Binary supports ZEproject activities through donations. Their supply chain partners AVL and Fashion Theory are ZEproject certified.
• CYCLO (Cyclo Fibers)coreTechnology or IntegrationCYCLO recycled fibers are used to produce Beyond The Binary's T-shirts. Cyclo mechanically recycles textile waste from garment manufacturers in Bangladesh into new fibers and yarns without water, chemicals, or dyes.
• AVL (Apparels Village Limited)coreStrategic or Co-development PartnerManufacturing partner in Bangladesh that produces Beyond The Binary's T-shirts. AVL is certified OEKO-TEX and has obtained ZEproject 1 star certification. Located in Faiyaz Group.
• PUBOScoreStrategic or Co-development Partner100% France-based manufacturing for all prints. Screen printing workshop uses OEKO-TEX CERTIFIED rutlands inks. All products are carefully printed, marked, and embroidered in PUBOS workshops in France.
• Fashion TheorycoreStrategic or Co-development PartnerAgent who helps create, develop, produce, and export all products. Fashion Theory has obtained ZEproject 4 stars certification (high engagement level). They serve as the company's development and export partner.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TomboyX: Gender-inclusive apparel brand (underwear, basics, swim) built around LGBTQIA+ and non-binary identity. Closest direct peer given its identity-first positioning, DTC model, and community-driven marketing.
• Armedangels: Cologne-based sustainable fashion brand offering ethical apparel with strong environmental and social positioning. Comparable to Beyond The Binary as a European DTC brand selling certified, values-driven apparel with transparency on supply chain.
• Wildfang: Portland-based gender-neutral apparel brand targeting women and non-binary shoppers. Comparable mission, DTC channel mix, and Pride-aligned community marketing overlap directly with Beyond The Binary.
• Custom Ink: US custom apparel platform with an online Design Lab and volume-discount pricing for groups and events. Highly comparable on the customizer + volume-discount business model that Beyond The Binary replicates in the EU.
• Spreadshirt: European custom apparel marketplace enabling individuals and brands to create and sell printed apparel. Comparable platform model (customizer + marketplace) and operates across EU markets served by Beyond The Binary.
• Bonfire (formerly Teespring): Custom apparel platform enabling creators and organizations to design and sell printed merchandise, with strong adoption among nonprofits and community groups. Closely comparable platform model targeting mission-driven custom orders.

Broad incumbents

• Everlane: US DTC apparel brand built on radical transparency and ethical factories. Comparable DTC + ethical-supply positioning, though broader category mix and substantially larger scale.
• ASOS: Large UK-based online apparel retailer with extensive Pride-themed collections and growing sustainable ranges. Comparable on Pride assortment and EU/global DTC reach; broader competitive threat than peer.
• Patagonia: Global outdoor apparel leader built on recycled materials and environmental activism. Comparable on recycled-fiber supply chain and mission-driven brand equity, but vastly broader catalog and scale.

Emerging players

• Phluid Project: Gender-free fashion brand and retail concept with strong LGBTQIA+ community ties. Comparable niche identity positioning though it focuses more on retail experience than print-on-demand apparel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/beyondthebinaryinsta
• LinkedInlinkedin.com/company/beyond-the-binary

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond the binary