Salad House
Salad House Franchising, LLC operates and franchises a New Jersey-based fast-casual restaurant chain serving made-to-order customizable salads, wraps, grain bowls, and smoothies, with 20 locations and expansion into New York, Connecticut, and Pennsylvania.
- Company typePrivate
- Founded2011
- HeadquartersWestfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Salad House does
Salad House, legally organized as Salad House Franchising, LLC, is a New Jersey-based fast-casual restaurant franchisor founded in 2011 by Joey Cioffi with the first location in Millburn, NJ. The company operates and franchises a menu of made-to-order customizable salads (23+ signature recipes), wraps, grain bowls, sandwiches, soups, smoothies, and sides, with explicit accommodations for vegan, vegetarian, paleo, keto, and gluten-free diets. Core operations rest on a standard restaurant POS system integrated with third-party ordering and delivery platforms — Thanx powers website ordering and loyalty rewards, Olo handles catering transactions, and Uber Eats and DoorDash provide third-party delivery — alongside an iOS/Android mobile app for order-ahead and loyalty point accumulation.
The business model is a hybrid franchise-plus-corporate-store approach. Salad House earns one-time franchise fees ($40,000 per new location) plus ongoing royalties from franchisees, with a stated initial investment range of $269,200-$454,500 per new unit. The franchisor targets multi-unit franchisees in suburban Northeast markets and has expanded to roughly 20 locations across New Jersey, with stated intent and sold-territory rights in New York, Connecticut, and Pennsylvania. Direct revenue streams also include retail food sales from corporate-owned stores and customized catering packages ordered through the Olo-powered catering site.
Salad House firmographics
Firmographics- Name
- Salad House
- Legal name
- Salad House Franchising, LLC
- Website
- https://thesaladhouse.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salad House Franchising, LLC operates and franchises a New Jersey-based fast-casual restaurant chain serving made-to-order customizable salads, wraps, grain bowls, and smoothies, with 20 locations and expansion into New York, Connecticut, and Pennsylvania.
- Ownership category
- akta.pro rank
Salad House industry classification
Industry- Product category
- Fast Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
- akta.pro secondary industries
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF), Sandwiches & Wraps Fast Casual (THAFABAG)
Keywords
Where Salad House is headquartered
LocationHeadquarters
- HQ city
- Westfield
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
Salad House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Franchise Fees: Initial franchise fee of $40,000 plus total initial investment range of $269,200 - $454,500 for new franchise locations.
- Franchise Royalties: Ongoing royalty payments from franchisees based on franchise agreement terms.
- Retail Food Sales: Direct sales from food and beverage items at franchise and corporate-owned restaurant locations, including dine-in, takeout, catering, and delivery orders.
- Catering Services: Customized catering packages for events, meetings, and gatherings of various sizes, with customizable menus accommodating dietary restrictions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise Initial Investment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Salad House product offering
Product offeringCore offering
Salad House operates a fast-casual restaurant chain that prepares made-to-order customizable salads, wraps, grain bowls, sandwiches, soups, and smoothies for individual consumers. The brand sells its food through a network of company-owned and franchised storefronts primarily located in New Jersey, supplemented by online ordering, a mobile app, and third-party delivery channels.
Product overview
Salad House is a New Jersey-based fast-casual restaurant chain offering a diversified menu centered on fresh, made-to-order customizable salad creations, along with wraps, sandwiches, grain bowls, soups, smoothies, and appetizers. The company operates both corporate-owned and franchise locations throughout New Jersey and the Northeast. Its product portfolio spans physical food offerings (Signature Salads, Wraps, Grain Bowls, Sandwiches, Soups, Smoothies, Shares/Sides, Kids Menu, and Catering Services) and digital products (Mobile App for ordering with integrated Thanx loyalty rewards, and the Monthly MVP Fuel Fund loyalty program). The company positions itself as a health-conscious brand catering to various dietary needs including vegan, vegetarian, paleo, keto, and gluten-free. The brand launched its franchising program in 2017 and has expanded to over 20 locations.
Differentiator
Problem solved
Functional benefit
Brands
- MVP Fuel Fund: Monthly loyalty program that matches a guest's monthly spending with a donation to a nonprofit organization selected by that customer, focusing on local causes including schools, youth sports teams, health foundations, and food banks.
Products and services
- Customizable Salads
- Wraps
- Grain Bowls
- Sandwiches and Paninis
- Soups
- Smoothies
- Catering Services
- Salad House Franchise
Quantifiable outcome
- Increased store revenue during COVID-19 pandemic compared to 2019, driven by larger family orders and healthy eating trends.
- +2 more outcomes
Companies that use Salad House
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Salad House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Salad House partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Kaylyn KylecoreBrand partnership with Olympic medalist and broadcaster Kaylyn Kyle to champion 'Food That Fuels' positioning. Aligns brand with professional athlete profile and soccer audience ahead of 2026 FIFA World Cup featuring matches in New Jersey.
- Jersey Sports GroupminorBoutique sports marketing agency that facilitated the Kaylyn Kyle brand partnership for Salad House.
- Spectrum360coreAnnual Big Give event in 2024 raised $50,000 for Spectrum360, an organization supporting individuals with autism. Partnership began in 2021.
- Christopher and Dana Reeve Foundationcore2023 Big Give raised $15,052 for spinal cord injury research and quality of life programs in honor of Team LeGrand.
- Riley's Dance / NJ Sharing Network FoundationminorBig Give event raised $10,035 for organ donation awareness. Riley's Dance was created in memory of 5-year-old Riley Kogen who donated kidneys to two recipients.
- Uber EatscoreThird-party delivery partnership enabling delivery of Salad House menu items through Uber Eats platform.
- DoorDashcoreThird-party delivery partnership enabling delivery of Salad House menu items through DoorDash platform.
- ThanxcoreDigital ordering platform provider powering Salad House's website ordering system for pickup and delivery.
- MVP Fuel Fund Nonprofit PartnersminorMonthly MVP Fuel Fund loyalty program matches guest monthly spending with donations to nonprofit organizations selected by customers, including schools, youth sports teams, health foundations, and food banks.
Scale indicators11 records
Recent moves11 records
Expansion highlights7 records
Salad House competitors and assessment
Company assessmentDirect peers
- Sweetgreen: National fast-casual salad and bowl chain and the segment leader. Direct competitor to Salad House on menu, customer base, and suburban expansion strategy, but with substantially more capital, brand recognition, and technology infrastructure.
- Just Salad: NYC-area fast-casual salad and wrap chain with reusable bowl program. Comparable menu mix (salads, wraps, bowls) and target demographic of health-conscious urban/suburban consumers in Salad House's expansion geography.
- Sweetgreen's competitor Dig Inn: Northeast-based fast-casual bowl/salad concept serving made-to-order warm bowls and salads. Direct menu and customer overlap with Salad House in the New York metro and broader Northeast.
- Honeygrow: Fast-casual chain focused on salads, bowls, and stir-fry with a Philadelphia presence. Comparable on menu customization, health positioning, and Northeast suburban orientation; smaller scale than Salad House.
- Salad and Go: Fast-casual salad and wrap concept with drive-thru and value positioning. Comparable menu and franchise growth model, though primarily expanding in the Southwest rather than Northeast.
- Chopt Creative Salad Co. East Coast-focused salad chain with strong Northeast presence including New Jersey locations. Directly competes with Salad House in the same geographies on customizable salads and bowls.
- Saladworks: Established East Coast salad franchise chain with multiple New Jersey locations. Direct franchise-based competitor with similar customizable salad and wrap menu and overlapping target customer base.
- CAVA Group: Fast-casual Mediterranean bowl/wrap chain operating nationally. Comparable to Salad House on customizable bowls, wraps, and health positioning; broader Mediterranean menu and publicly traded with stronger unit economics.
Broad incumbents
- Chipotle Mexican Grill: National fast-casual leader with a bowls format that overlaps with Salad House's grain bowls. Differentiates via Mexican cuisine but competes for the same health-conscious lunch/dinner occasion.
- Panera Bread: Largest fast-casual chain in the US with broad menu including salads, bowls, sandwiches, and soups. Overlaps with Salad House on health-conscious positioning and suburban presence but offers much broader menu and broader daypart coverage.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Salad House social profiles
Digital presenceSalad House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salad House leadership team
Management profileNumber of profiles
Profiles2 records
Salad House funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salad House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salad House
What does Salad House do?
Salad House operates a fast-casual restaurant chain that prepares made-to-order customizable salads, wraps, grain bowls, sandwiches, soups, and smoothies for individual consumers. The brand sells its food through a network of company-owned and franchised storefronts primarily located in New Jersey, supplemented by online ordering, a mobile app, and third-party delivery channels.
Is Salad House a public or private company?
Salad House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salad House founded?
Salad House was founded in 2011. It employs 1 to 10 people.
Where is Salad House based?
Salad House is headquartered in Westfield, United States, in the North America region.
How does Salad House make money?
Four revenue lines are on record. Franchise Fees are the primary driver. The others are franchise Royalties, retail Food Sales and catering Services.
Who are Salad House's main competitors?
Direct peers on record are Sweetgreen, Just Salad, Sweetgreen's competitor Dig Inn, Honeygrow, Salad and Go, Chopt Creative Salad Co., Saladworks and CAVA Group. Broad incumbents are Chipotle Mexican Grill and Panera Bread.
Does Salad House have an API?
No public API is recorded for Salad House.
What industry is Salad House in?
Salad House's product category is Fast Casual Restaurants. Its primary akta.pro industry code is THAFABAO, Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly), with a secondary code of THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls). Its NAICS code is 722513 and its SIC code is 2000.