Bien être à domicile

What Bien être à domicile does

Bien être à domicile is a privately held French personal services company (services à la personne) founded in 2014 and headquartered in La Garenne-Colombes, Hauts-de-Seine. The company delivers in-home care services to individuals and families in the western Paris suburbs — specifically La Garenne-Colombes, Courbevoie, Colombes, Bois-Colombes, and Asnières-sur-Seine — through a team of approximately nine employees. Its portfolio comprises four integrated service lines: Aide aux Séniors (hygiene, meals, companionship, medical surveillance, day/night supervision), Ménage / Repassage (housekeeping, ironing, window cleaning), Solutions Handicap et Incapacité temporaire (assistance for disabled and post-acute recovery clients), and Garde d'enfants (childcare including school pickup, Wednesday, Saturday, and holiday coverage).

The underlying operating model is labor-based rather than technology-based. Care is delivered by employed caregivers, life assistants, and childcare providers selected and coordinated by a quality manager (Sofia). The company handles all employer-side administrative responsibilities on behalf of clients, including URSSAF declarations and payslips, and assists clients in accessing French public funding mechanisms (APA, PCH, CAF/Pajemploi, CESU). Pricing is per-hour unit pricing across service lines, ranging from €20.90 to €23.00 TTC per hour, with a €94 file constitution fee for senior and disability support, and majorations for Sundays (+25%), public holidays (+50%), and evening hours after 20:00 (+25%). Clients are eligible for a 50% tax credit on annual expenses up to €12,000 (extendable to €15,000 with dependent children). A minimum 2-hour intervention applies to housekeeping, and the company commits to 24-hour urgent care setup.

The go-to-market is direct-to-consumer, with no B2B or institutional channel documented. Customer acquisition relies on a local website (bienetreadomicile.fr), a dedicated phone line (01 46 52 10 00), walk-in consultations at the Courbevoie reception office, and free on-site assessments. There is no observed digital marketing, social media presence, paid advertising, or third-party reseller channel. The company holds state agrément required for personal services in France and accepts CESU payments, but has not pursued any disclosed funding, partnerships, M&A, or geographic expansion beyond its initial Hauts-de-Seine footprint.

Name

Bien être à domicile

Legal name

Société Bien être à domicile

Website

https://bienetreadomicile.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bien être à domicile is a French home care services company based in La Garenne-Colombes, serving western Paris suburbs with senior care, housekeeping, childcare, and disability support delivered by employed caregivers at hourly rates.

Ownership category

akta.pro rank

Product category

Personal and home care services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Home care services
• Senior assistance
• Disability support
• Childcare services
• Housekeeping services

Headquarters

HQ city

La Garenne-Colombes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hourly Home Care Services: Primary revenue stream from providing hourly home care services including senior assistance, housekeeping, childcare, and disability support. Services are priced per hour with various billing options. The company handles all employer administrative responsibilities (URSSAF declarations, payslips), and clients benefit from 50% tax credits on expenses up to 12,000 EUR annually.
2. Government Aid Acceptance: Revenue supported by acceptance of government financial aids including APA (Allocation Personnalisée d'Autonomie), PCH (Prestation de Compensation du Handicap), CESU préfinancé, and third-party payer arrangements with mutuelles, insurance companies, retirement funds, and Cpam.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bien être à domicile is a French personal services company (services à la personne) that delivers hourly home care services directly to individuals and families in the western Paris suburbs. It provides four integrated service lines: senior home assistance (hygiene, meals, companionship, medical surveillance), housekeeping and ironing, disability and temporary incapacity support, and flexible childcare (school pickup, daycare, holiday care). The company employs qualified caregivers, handles all employer administrative obligations, and supports clients with French tax credits (50% up to 12,000 EUR/year) and government aid programs (APA, PCH, CESU).

Product overview

Bien être à domicile is a personal services company offering a unified portfolio of home care services for the Paris region (La Garenne-Colombes and Courbevoie). The core offerings consist of four integrated service lines: Aide aux Séniors for elderly assistance (hygiene, meals, companionship, medical surveillance), Ménage/Repassage for professional housekeeping, Solutions Handicap et Incapacité temporaire for disability and temporary incapacity support, and Garde d'enfants for flexible childcare. All services qualify for French tax credits (50% deduction) and can be combined with government assistance programs (APA, PCH, CAF). The company employs qualified home care workers, life assistants, and childcare providers who are carefully selected and coordinated by a quality manager (Sofia).

Differentiator

Problem solved

Functional benefit

Products and services

• Aide aux Séniors (Senior Care) Hourly in-home assistance for seniors including hygiene care (toilet, bathing), meal preparation and monitoring, housekeeping, companionship, medical surveillance, and day/night supervision to help elderly individuals remain autonomous at home. Priced at 20.90 EUR TTC/hour with a 94 EUR file constitution fee, eligible for 50% tax credit and APA.
• Ménage / Repassage (Housekeeping & Ironing) Professional housekeeping and ironing services for households, including regular cleaning, window cleaning, laundry, ironing, event cleaning, and small grocery runs. Priced at 23 EUR TTC/hour with a minimum 2-hour intervention for displacement and surcharges for Sundays and public holidays. Eligible for 50% tax credit.
• Solutions Handicap et Incapacité temporaire (Disability & Temporary Incapacity) Personalized assistance for individuals with disabilities or temporary incapacity, including home maintenance, meal assistance, shopping, hygiene support, mobility assistance, outings, and administrative support to restore autonomy. Priced at 20.90 EUR TTC/hour with a 94 EUR file constitution fee. Eligible for 50% tax credit and PCH aid.
• Garde d'enfants (Childcare) Flexible childcare services including school pickup, daycare pickup, occasional care, Wednesday care, school holiday care, Saturday care, and urgent coverage. Personnel selected for human and professional qualities. Priced at 22 EUR/hour; eligible for 50% tax credit and possible CAF/Pajemploi coverage.

Quantifiable outcome

• 50% tax credit on service expenses (up to 12,000 EUR/year, or 15,000 EUR with dependent children)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Domidom: National French home care franchise delivering senior care, disability support and household services; directly comparable in scope and operating model.
• Senior Compagnie: French franchise specializing in non-medical senior home care and personal assistance services; comparable in target customer (elderly autonomy) and delivery model (hourly in-home aides).
• Générale des Services: National French franchise network providing senior care, housekeeping, childcare and disability assistance; directly comparable multi-service home care model with local agency footprint.
• ADHAP Services: Established French network focused on personalized home assistance for elderly and disabled persons; closely matches Bien être à domicile's core senior and disability care offerings.
• AXEO Services: Multi-service French personal services franchise covering housekeeping, childcare, senior care and gardening; overlaps with Bien être à domicile's household and family offerings.
• Petits-Fils: French franchise network focused exclusively on senior home care and assistance; comparable in elder-care delivery model and acceptance of APA/PCH government aids.
• Aidadom: French personal services provider offering senior assistance, housekeeping and post-hospitalization support; comparable service mix and reliance on APA/PCH/tax credit framework.
• O2 Care Services: France's largest personal and home care services franchise network; offers senior care, housekeeping, childcare and disability support nationwide with the same services à la personne model as Bien être à domicile.

Regional players

• Domicil Plus: French home care provider with regional concentration; comparable personal care services and elderly assistance, illustrating the fragmented local competitive landscape Bien être à domicile operates in.
• Free Dom: French network offering senior home care, housekeeping and disability support across multiple regions; comparable in service portfolio and reliance on French government personal-services framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bien-%C3%AAtre-%C3%A0-domicile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bien être à domicile