Brasserie Motte-Cordonnier

What Brasserie Motte-Cordonnier does

Brasserie Motte-Cordonnier is a privately held, family-owned craft brewery based in Armentières (Nord), France, founded in 1650 and relaunched in 2018 by the 10th generation of the Motte family after roughly three decades of inactivity. The company produces a portfolio of 11+ craft beers — including blondes, triples, IPAs (white IPA, NEIPA-adjacent), saison, amber, brown, and non-alcoholic styles — packaged in 33cl and 75cl bottles and 20L kegs, with each recipe named after a family ancestor or local heritage figure (René, Emile, Camille, Fernand, Henry, Léa, Louis). It also operates the SAM non-alcoholic sub-brand in partnership with Brasserie Gobrecht.

Revenue is generated through four streams: packaged beer sales (DTC at the brewery every Friday, via the easybeer.fr online shop, and through regional retailer Cuvelier Fauvarque and B2B marketplace Ankorstore), custom-label and bespoke contract brewing for businesses and events, branded merchandise (glassware, apparel, enamel signs) via Spreadshop, and paid brewery tours and tastings (€10–€25 per person). B2B custom clients include Rabot Dutilleul, BCC, Tandem Industrie, and Au Fût et à mesure. A flagship partnership with Institut Pasteur de Lille produced La Louis, a non-alcoholic blonde honoring Louis Pasteur's legacy, with €1 per bottle donated to the Institute.

The brewery's competitive positioning leans on 370+ years of heritage, regional cultural identity in Hauts-de-France, multi-channel earned media (TF1, France 24, BFM Grand Lille, France 3), and modern craft-styled innovation layered on traditional recipes. The business remains small-scale at 13 employees with no external funding or parent company.

Name

Brasserie Motte-Cordonnier

Legal name

BRASSERIES MOTTE CORDONNIER

Website

https://bieresmottecordonnier.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brasserie Motte-Cordonnier is a family-owned craft brewery in Armentières, France, founded in 1650 and relaunched in 2018, producing 11+ traditional and modern craft beers for regional consumers, B2B custom-label clients, and HORECA buyers in Hauts-de-France.

Ownership category

akta.pro rank

Product category

Craft Beer Brewery

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Beer Brewing & Craft Brewing (AFAFAAAA)

Keywords

• Craft beer brewing
• Artisanal brewery
• Custom label beer
• Family brewery heritage
• Non-alcoholic craft beer

Headquarters

HQ city

Armentières

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beer sales: Sale of packaged beers (33cl, 75cl bottles) and kegs (20l slim head barrels) across 11+ SKUs including blondes, triples, IPAs, saisons, amber, brown, and non-alcoholic beers. Revenue generated via direct sales at brewery, online shop, and partner retailers.
2. Custom/personalized brewing: Custom label design and bespoke brewing services for businesses, associations, and events (e.g., branded beers for Rabot Dutilleul, BCC, Tandem Industrie). Revenue from both label customization fees and brewing fees.
3. Merchandise and by-products: Sale of branded merchandise including t-shirts, pullovers, aprons, bottle cases, glassware (25cl, 50cl, stemmed 25cl), posters, enamel signs (50x50cm), and postcard sets. Sold via spreadshop platform.
4. Tours and tastings: Paid tasting experiences at the brewery: basic tour + 3-beer tasting at 10€/person (group of 10), and extended tour + initiation + 6-beer tasting at 25€/person (group of 10). Corporate seminars priced on quote.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Brasserie Motte-Cordonnier is a family-owned craft brewery founded in 1650 in Armentières, France, producing a portfolio of artisanal beers (blonde, triple, IPA, saison, amber, brown, and non-alcoholic varieties) in bottles and kegs. Beyond its beer range, the brewery offers custom/private label brewing services and personalized labels for businesses, associations, and events, as well as branded merchandise and paid brewery tours with tastings.

Product overview

Brasserie Motte-Cordonnier is a traditional family brewery in Armentières, France, established in 1650 and representing 10 generations of brewers. The company produces a portfolio of craft beers under its core Motte-Cordonnier brand, including blonde, triple, IPA, saison, amber, and non-alcoholic varieties (René, Emile, Camille, Fernand, Bière de Famille, 100 ans du Beffroi, Léa, Henry, Louis, Daniel & Eugène). Additionally, the brewery distributes the SAM non-alcoholic beer sub-brand originally created by Brasserie Gobrecht. Services include personalized label design and custom contract brewing for businesses and events. The company also offers branded merchandise including glasses, apparel, and enamel plaques. Beers are available in bottles (33cl and 75cl) and kegs (20L slim head).

Differentiator

Problem solved

Functional benefit

Brands

• SAM: A range of non-alcoholic beers (<0.5%) created originally by Brasserie Gobrecht, a dynamic craft brewery in Lille. The range includes four references: Blonde, Rouge, NEIPA, and Triple.

Products and services

• La René - Blonde Flagship blonde ale with a balanced profile, named after René Motte who rebuilt the brewery after World War I. Sold in 33cl and 75cl bottles and 20L kegs.
• La Emile - Triple Triple-style beer representing the traditional triple style of the brewery, named after Émile Sory.
• La Camille - Blanche IPA White India Pale Ale offering a fruity and hoppy experience.
• La Fernand - Saison Saison-style blonde beer inspired by historic farm beer traditions from Hainaut and Ardenne regions, brewed with a rich malt base and peppery/spicy notes.
• La Bière de Famille - Ambrée de Noël 7° amber (ambrée) Christmas beer with cinnamon aromas and a touch of Sichuan pepper for exotic spice.
• La 100 ans du Beffroi - Brune 5.5° brown beer celebrating the 100th anniversary of the Beffroi monument in Armentières, made from local hops and barley.
• La Léa - American Pale Ale 5° American Pale Ale with orange color, balanced and fruity profile with floral and citrus notes from local and American hops.
• La Henry - IPA 6° India Pale Ale with a bold, exotic character named after Henry Motte, representing the 10th generation of the family brewery.
• La Louis - Blonde Sans Alcool 0° hoppy blonde non-alcoholic beer developed in partnership with Institut Pasteur de Lille, honoring Louis Pasteur's legacy in microbiology and fermentation. 1€ per bottle donated to Institut Pasteur de Lille for infectious disease research.
• SAM - Gamme Sans Alcool Range of non-alcoholic beers (<0.5%) originally created by Brasserie Gobrecht, distributed by Motte-Cordonnier, including Blonde, Triple, NEIPA, and Fruits Rouges varieties.
• La Daniel & Eugène - Ambrée 6.5° chocolate amber beer created in collaboration with Le Gueuleton restaurant in Lille, featuring toasted malt notes of chocolate and grilled bread, designed to pair with Picon-Bière.
• Personalized Labels (Étiquettes personnalisées) Custom labeling service allowing businesses, associations, and event organizers to personalize Motte-Cordonnier beer labels with their own branding.
• Custom Brewing (Brassage à façon) Bespoke contract brewing service creating personalized beer recipes for businesses, associations, and events, ranging from classic styles to original recipes.
• Merchandise / Produits Dérivés Branded merchandise including magnetic bottle openers, t-shirts, sweaters, bottle cases, glasses (25cl, 50cl, stemmed 25cl), gift sets, posters, enamel signs (50x50cm), and postcard sets. Sold via the Spreadshop platform.
• Brewery Tours & Tastings Paid on-site brewery experiences including basic tour with 3-beer tasting (10€/person, group of 10, 1 hour) and extended tour with brewing initiation and 6-beer tasting (25€/person, group of 10, 2.5 hours). Corporate seminars available on quote.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Institut Pasteur de LillecoreStrategic or Co-development Partner · 1 January 2024Co-developed the Louis blonde non-alcoholic beer (0°) in partnership with Institut Pasteur de Lille for its 130th anniversary. For each bottle sold, 1€ is donated to the Institut Pasteur de Lille to support research on infectious disease prevention. The beer pays homage to Louis Pasteur's legacy in microbiology and fermentation science, which enabled Northern French breweries to perfect their craft.
• Gueuleton LillecoreStrategic or Co-development PartnerCo-created the Daniel & Eugène ambrée (6.5°) chocolate beer with Martin and Quentin of Le Gueuleton restaurant in Lille. The recipe was specifically designed to pair with Picon-Bière. Gueuleton founders were featured in Motte-Cordonnier social media and press as joint brand ambassadors.
• L'Échappée BièreminorChannel Partner/ Reseller/ DistributorCraft beer tourism platform promoting brewery visits and tastings at Motte-Cordonnier. Listed as a partner organization in the brewery's archive/collaboration section.
• Cuvelier FauvarqueminorChannel Partner/ Reseller/ DistributorRegional retailer in Nord/Pas-de-Calais selling La René blonde and other Motte-Cordonnier products. Listed as an online sales partner on the brewery's 'Where to find us' page.
• AnkorstoreminorChannel Partner/ Reseller/ DistributorB2B marketplace platform connecting artisan producers like Motte-Cordonnier with professional buyers (restaurants, cafés, retailers) nationwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brasserie Ninkasi: Larger French craft brewery with multi-site production and broad distribution. Comparable as a French craft brewer operating in similar styles (IPA, blonde, etc.) and competing for the same HORECA and retail shelf space, though at significantly larger scale.

Direct peers

• Brasserie Castelain: French family heritage brewery (Ch'ti brand) in Hauts-de-France with multi-generational history. Comparable as a regional French craft/traditional brewer selling through HORECA and retail with strong local identity.
• Brasserie Thiriez: Independent French craft microbrewery (Esquelbecq, Hauts-de-France) producing traditional and modern craft styles including saisons. Directly comparable by scale, geography, and craft positioning.
• Brasserie du Pays Flamand: Microbrewery based in Hauts-de-France producing a range of craft beers with regional identity. Most directly comparable peer given overlapping geography (Nord/Pas-de-Calais), craft positioning, and similar micro-scale production model.
• Brasserie 2 Lunes: Independent French craft microbrewery producing a diverse rotating portfolio of craft styles. Comparable by craft positioning, micro-scale, and SKU breadth across traditional and modern styles.
• Brasserie Gobrecht: Lille-based craft brewery that originally created the SAM non-alcoholic range now distributed by Motte-Cordonnier. Comparable as a Hauts-de-France craft producer with overlapping product categories and partnership footprint.
• Brasserie Lancelot: French craft brewery (Bretagne) known for heritage-anchored beers with traditional Breton imagery. Comparable as a small-batch French craft brewer leveraging regional identity and storytelling in a similar premium positioning.
• Brasserie Duyck: Family-owned French regional brewery in Nord offering craft and traditional beers. Comparable by family ownership, Northern France location, and multi-SKU craft/traditional portfolio.
• Brasserie de Silly: Belgian family brewery established in 1850 producing traditional and craft ales. Comparable as a multi-generational family brewer combining heritage narrative with a broad craft/traditional SKU range for HORECA and retail.

Emerging players

• Brasserie Cantillon: Historic Belgian family brewery (since 1900) famous for traditional lambic and gueuze. Comparable by deep heritage narrative, multi-generational family operation, and small-batch craft positioning, though different style focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bieresMC
• Facebookfacebook.com/Motte-Cordonnier-2258989970832387
• LinkedInlinkedin.com/company/motte-cordonnier
• Instagraminstagram.com/mottecordonnier/?hl=fr
• Pinterestpinterest.fr/MotteCordonnier

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Motte-Cordonnier