Biggie

What Biggie does

Biggie is a France-based full-service marketing agency operating under Biggie Group, headquartered at 125 Rue de Saussure, 75017 Paris. Founded in 2019, the company positions itself as an integrated branding-and-performance marketing partner offering five core expertise areas — Media, Conseil (consulting), Content, Performance, and Mesure (measurement) — delivered to 200+ enterprise and mid-market clients across 150+ countries through 10 international offices spanning France, Belgium, Switzerland, Italy, Czech Republic, Brazil, and the UAE. The agency manages €400M in annual media buying volume with a 40% offline / 60% digital split, served by 350+ international collaborators.

The company's technology stack combines proprietary AI-marketed tools — Oggie (organic marketing intelligence), SBO / Smart Business Optimizer (augmented KPI analytics with waterfall visualization), TIVVIE (CTV advertising targeting), Biggie Deepscan (LLM/SEO/GEO brand analysis), and Wallace (AI marketing performance) — with traditional agency services. Biggie Group also operates four wholly-owned specialty subsidiaries: Beastly (influence marketing), Kazam (video production), Ohlala (PR and beauty-sector social media), and Gamned (programmatic activation, founded 2009). Formations by Biggie, a Qualiopi-certified training program launched in 2024, extends the model into financeable professional education.

Revenue is generated primarily through professional services fees for consulting, campaign management, media buying commissions, and training programs. The 2025 introduction of subscription pricing for SBO (from €3,000 first-year license) marks an early transition toward productized SaaS revenue. Distribution is consultative direct sales across all 10 offices, supported by an in-agency referral network among the Biggie Group entities.

Name

Biggie

Legal name

Biggie

Website

https://biggie.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Biggie is a Paris-based full-service marketing agency offering integrated branding and performance services across media, consulting, content, and measurement to 200+ enterprise clients in 150+ countries, supported by proprietary AI tools and four specialty subsidiaries within Biggie Group.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Audio/Podcast/Streaming Media Buying (MPAAABAF), Account-Based Marketing (ABM) Services (BPAFAKAG), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Digital marketing agency
• Media strategy services
• Performance marketing
• Programmatic advertising
• Marketing analytics platform

Headquarters

HQ city

Paris, Île-de-France

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing integrated media strategy, consulting, content creation, performance marketing, and measurement services. Revenue generated through service fees for strategic consulting, campaign management, media buying, and training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Biggie is a full-service marketing agency that provides integrated media strategy, strategic consulting, content creation, performance marketing, and measurement services to accelerate sustainable client growth. The agency manages €400M in annual media buying across 10 international offices serving 200+ clients in 150+ countries, supported by proprietary AI-powered tools (Oggie, SBO, Biggie Deepscan, Wallace, TIVVIE) and a network of four specialized subsidiary agencies (Beastly, Kazam, Ohlala, Gamned).

Product overview

Biggie is a full-service marketing agency operating as a platform-plus-modules architecture. Core agency services encompass five integrated expertise areas: Media (data-driven strategy and multi-channel activation), Conseil (strategic consulting for autonomous growth), Contenu (brand storytelling and engagement), Performance (Search, Social, SEO, Affiliate, Retail Media, Video), and Mesure (analytics and omnichannel visualization). Proprietary tools include Oggie (organic marketing intelligence with mapping and benchmarking), SBO (Smart Business Optimizer for augmented campaign analytics), TIVVIE (CTV advertising solution), Biggie Deepscan (SEO/GEO analysis for LLM environments), and Wallace (AI-powered marketing performance). Formations by Biggie provides certified training programs. The company manages 400M EUR annual media buying volume across 10 international offices serving 200+ clients in 150+ countries, with 40% offline and 60% digital media mix.

Differentiator

Problem solved

Functional benefit

Brands

• Oggie: Organic marketing analysis and benchmarking tool that combines search, social, video, marketplace, forums, and review analysis to help brands optimize their organic presence.
• Formations by Biggie
• SBO by Biggie
• TIVVIE
• Biggie Deepscan

Products and services

• Biggie Agency Services Full-service marketing agency offering integrated approach combining media strategy, consulting, content creation, performance marketing, and measurement across Media, Conseil, Contenu, Performance, and Mesure expertise areas. Serves enterprise and mid-market brands across 150+ countries.
• Oggie Organic marketing intelligence tool that identifies competitive gaps, analyzes opportunities, and maximizes content impact across all touchpoints through combined analysis, benchmarking, and scoring. Provides complete mapping of brand presence across search, social, video, marketplaces, forums, and reviews.
• SBO (Smart Business Optimizer) Augmented analytics solution that automatically identifies and explains factors influencing KPI variations between periods, transforming marketing and commercial data into actionable insights through intuitive cascade charts. Connects to Google Analytics, Adobe Analytics, CRM platforms, Google Ads, and Meta Ads.
• TIVVIE Connected TV (CTV) targeted advertising solution providing maximum coverage across streaming platforms (SVOD, AVOD, BVOD, FAST) with advanced targeting capabilities including interests, purchase intentions, CRM data, and geolocation.
• Formations by Biggie Certified training programs in digital marketing, media, and performance designed by Biggie experts, combining theory and practice for concrete, immediately applicable learning. Qualiopi-certified and potentially financeable.
• Biggie Deepscan AI agent that analyzes SEO and GEO signals to understand how a brand is interpreted, relayed, and recommended by LLMs, helping build informational authority in AI environments.

Quantifiable outcome

• MACIF achieved 3x conversions and 24% CPL reduction through retargeting strategy
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• GamnedcoreStrategic or Co-development PartnerGamned is a specialized programmatic activation agency within Biggie Group, offering 100% transparent digital advertising focused on performance. Gamned has been a programmatic expert since 2009 and shares Biggie's commitment to innovation and excellence.
• BeastlycoreStrategic or Co-development PartnerBeastly is an influence and performance marketing agency within Biggie Group, specializing in influence marketing strategy, brand advocacy, and digital performance. Teams design tailored influence operations aligned with branding and acquisition objectives.
• KazamcoreStrategic or Co-development PartnerKazam is a French creative video production agency within Biggie Group, specializing in content design, production, and distribution. Teams accompany brands from ideation and script writing through to production and delivery.
• OhlalacoreStrategic or Co-development PartnerOhlala is a press relations, influence, and social media agency within Biggie Group with strong specialization in the beauty sector. The team has contributed to launching numerous essential brands.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas: Paris-headquartered global advertising and communications group. Direct large-cap French peer offering creative, media planning/buying, healthcare communications and digital — directly competing for French and European enterprise mandates.
• GroupM (WPP): World's largest media investment group, housing WPP's media agencies (Mindshare, Wavemaker, Essence, m/SIX). Direct competitor in media planning/buying at global scale and the category benchmark for media-volume-driven agency economics.
• Dentsu: Japanese-headquartered global advertising holding company with significant presence in EMEA through Dentsu Creative and iProspect. Overlaps Biggie on media strategy, programmatic activation, and performance marketing at multinational scale.
• Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA, Hearts & Science, PHD). Competes with Biggie across creative, media and digital services for large multinational advertisers.
• IPG Mediabrands: Media-buying arm of Interpublic Group housing UM, Mediabrands, Mediabrands Studios, Initiative and MAGNA. Direct competitor for global enterprise media planning and buying mandates.
• Publicis Groupe: Global French-headquartered advertising holding company. Most directly comparable large incumbent to Biggie given shared French heritage, full-service model spanning media, creative, data and digital — competing for many of the same enterprise clients at greater scale.

Emerging players

• Croud: UK-founded global full-service digital agency using proprietary tech (Croud Control) to scale media, SEO, content and programmatic. Direct mid-market comparable given tech-enabled agency model and multi-country footprint.
• Brainlabs: Independent digital media agency built around proprietary data science and analytics, serving enterprise clients globally. Comparable in its data-driven, programmatic-led, performance-oriented culture and rapid scale-up trajectory.

Regional players

• Eskimoz: French SEO/SEA and digital performance agency expanding across Europe. Most direct French peer for SEO/GEO-led performance services, overlapping with Biggie's Oggie and Deepscan capabilities.

Direct peers

• Jellyfish: Global digital marketing agency (part of Brandtech Group) specializing in media, content, creative and analytics for enterprise brands. Closest mid-market comparable in service mix, multi-office footprint, and brand-led + performance-led integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/biggie-partnersingrowth
• Instagrameu1.hubs.ly/H0sLqbh0

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biggie