Bij Daan

What Bij Daan does

Bij Daan is a privately held Dutch lunchroom and bakery founded in 2015 by Isak Kalmijn and Daniëlle Oosterom, operating a single retail location at Noordwaarts 65 in the Stadshart shopping center of Zoetermeer, Netherlands. The business originated as a 7-seat coffee shop in 2015 and expanded in 2022 to a larger premises with a large terrace and an on-site bakery, which now produces its full range of pastries, cakes, and gluten-free baked goods for both in-store service and external distribution.

The company runs four primary revenue streams: in-store dining and takeout at the lunchroom; a daily high tea service with over 30 tea varieties; an e-commerce shop (bijdaan.net) selling pastries, gluten-free baked goods, and a packaged line of gluten-free and lactose-free baking mixes and flours; and 'Daan on the Road,' a mobile pink coffee truck offering hourly, half-day, and full-day catering packages for weddings, corporate events, and receptions. It also operates a B2B wholesale bakery supply channel enabled by its on-site bakery. Underlying operations are craft-based: artisanal in-house baking with a dedicated gluten-free bakery line, supported by WordPress-based e-commerce and email-based reservations. Customer segments include local Zoetermeer residents and visitors, customers with dietary restrictions seeking gluten-free products, celebration and event guests, and corporate and private event organizers. The company is founder-owned with no disclosed external investment, no disclosed headcount, and no AI/ML capabilities.

Name

Bij Daan

Legal name

Bij Daan

Website

https://bijdaan.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bij Daan is a privately held Dutch lunchroom and artisanal bakery founded in 2015 in Zoetermeer, Netherlands. It operates a single retail storefront, an on-site bakery producing gluten-free specialty products, a packaged baking-mix e-commerce line, a mobile coffee-truck catering service, and B2B wholesale supply.

Ownership category

akta.pro rank

Product category

Artisanal Bakery and Café

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industries

DTC Bakery & Desserts Delivery (AFAIANAF), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Artisan bakery products
• Lunchroom and cafe
• Gluten-free baked goods
• Mobile coffee catering
• High tea service

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. In-Store Dining and Takeout: Revenue from customers dining in the lunchroom or taking out pastries, cakes, sandwiches, and other baked goods.
2. Online Shop Orders: E-commerce sales through their website for delivery of baked goods, gluten-free products, cake mixes, and flour products.
3. High Tea Service: Daily high tea service with over 30 types of tea and homemade treats, including babyshower packages.
4. Daan on the Road Mobile Catering: Mobile coffee truck catering for events including weddings, receptions, corporate events with hourly rental packages and per-piece sweet treats.
5. B2B Bakery Supply: Wholesale delivery of baked goods to other businesses and institutions, enabled by the expansion to their current location with an on-site bakery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bij Daan is an artisan bakery and lunchroom that produces and sells freshly baked pastries, cakes, breads, gluten-free baked goods, and savory lunch items from its Zoetermeer location. It also runs an online shop for baking mixes, flours, coffee beans, and loose tea, and operates a mobile catering service ("Daan on the Road") that brings coffee and pastries to events and B2B customers. The core output is food — both consumed on-premise and packaged for retail and wholesale sale.

Product overview

Bij Daan is a Dutch lunchroom and bakery established in 2015, offering a unified in-store and online product offering. The core offering centers on the Bij Daan Lunchroom experience, featuring freshly baked pastries, cakes, breakfast, lunch, and high tea services from their own bakery. The company operates a mobile coffee truck service called "Daan on the Road" for events. Their product portfolio includes freshly made pastries (cupcakes, brownies, muffins, various pastry slices like appeltaart, mokka punt, cheesecake punt), gluten-free specialty products, and a line of baking mixes (Cakemix, Browniemix, Biscuitmix, Peperkoekmix, Zandkoekjesmix) along with gluten-free flours (Glutenvrije bloem, Zelfrijzende bloem) sold for home baking. The company also offers beverages including their own coffee beans and over 65 varieties of loose leaf tea. All products are crafted in their own bakery with care and quality as central pillars.

Differentiator

Problem solved

Functional benefit

Brands

• Daan on the Road: A mobile pink coffee truck service offering freshly brewed coffee from their own beans, smoothies, matcha, chai latte, soft drinks, homemade sweets, and hospitality for events such as weddings, receptions, corporate events, and product launches.

Products and services

• Bij Daan Lunchroom (dine-in and takeaway) The flagship brick-and-mortar offering: a neighborhood lunchroom in Zoetermeer where customers can eat in or take away freshly produced artisan pastries, cakes, breads, sandwiches, and drinks. It targets local Dutch consumers and small social groups looking for a cozy, branded café experience.
• High Tea Experience A curated sweet-and-savory high tea experience served in the Bij Daan lunchroom, designed for small groups celebrating occasions such as birthdays, baby showers, or "girls' day out" events. It is sold as a fixed-price package rather than à la carte.
• Daan on the Road (mobile coffee and pastry catering) A mobile coffee-and-pastry catering service using a dedicated truck that travels to customer locations for corporate events, private parties, weddings, and festivals. It is offered with hourly, half-day, and full-day packages and targets event organizers and corporate hosts.
• Online Shop — Baking Mixes, Flours, Coffee, and Loose Tea An e-commerce storefront selling Bij Daan's packaged retail products, including baking mixes, gluten-free flours, coffee beans, and loose-leaf tea, to home bakers and small-foodservice buyers across the Netherlands and EU shipping zone.
• B2B Bakery Supply (wholesale) A wholesale bakery supply line selling Bij Daan's in-house produced baked goods and ingredients in larger volumes to resellers, cafés, hotels, and other foodservice operators. Distinct from the consumer online shop and from the lunchroom retail counter, with volume-based pricing.

Quantifiable outcome

• Over 30 types of tea available for high tea service

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Kaldi Koffie & Thee: Dutch specialty coffee and tea retailer selling beans, loose-leaf tea, and accessories. Comparable to Bij Daan's sales of own-roasted coffee beans and 65+ loose-leaf teas through its online shop.
• Simon Lévelt: Dutch specialty coffee and tea retailer with own roasting and branded cafés across the Netherlands. Comparable to Bij Daan's combination of own-roasted coffee beans, loose-leaf tea retail, and in-store café experience.

Direct peers

• Patisserie Holtkamp: Long-standing Amsterdam specialty patisserie producing premium pastries, cakes, and chocolates with in-store retail. Comparable to Bij Daan in artisanal production, premium pastry positioning, and cake-order business.
• Bakkerij Bart: Established Dutch artisanal bakery chain with neighborhood retail locations selling fresh breads, pastries, and specialty items. Directly comparable as a multi-location Dutch bakery with a similar product mix and DTC retail model.
• Anne&Max: Dutch café-bakery chain serving specialty coffee, pastries, and light lunches in a designed, sit-in atmosphere across multiple Dutch cities. Directly comparable to Bij Daan in combining in-house baked goods with a cozy café experience.
• Bagels & Beans: Dutch café chain serving bagels, pastries, and specialty coffee in a sit-in setting. Comparable to Bij Daan's lunchroom-plus-baked-goods format and middle-market Dutch consumer positioning.
• De Broodfabriek: Dutch bakery-café concept combining in-house baked breads and pastries with a sit-in eatery. Highly comparable to Bij Daan's combined bakery and lunchroom model.

Broad incumbents

• Van der Valk: Dutch hospitality group operating hotels, restaurants, and bakeries nationwide. Comparable to Bij Daan through its in-house bakery operations and event catering capabilities, though Van der Valk is a broad incumbent across many categories.
• Délifrance: International bakery-café chain offering pastries, sandwiches, and coffee at scale across travel-hub and high-street locations. Comparable to Bij Daan as a broad incumbent in the bakery-café category, though at much larger scale.
• Leonidas: Belgian-origin chocolate and specialty confectionery retailer with broad European footprint. Comparable to Bij Daan in selling artisanal sweets (Lonka Soft Nougat is also on Bij Daan's site) through branded retail, though operating at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bij-daan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bij Daan