Bike Utah

What Bike Utah does

Bike Utah is a 501(c)(3) nonprofit organization headquartered at 960 South Main Street in Salt Lake City, Utah, that advances cycling advocacy, education, and active transportation across the state. The organization serves Utah's cycling community, K-12 students, adult drivers, and state and municipal policymakers through a portfolio of programs that includes statewide K-12 bicycle education (reaching 38,000 students across 114 schools in 16 counties since 2016), adult bicycle-friendly driving instruction, an annual Utah Bike Summit, community rides, and a sanctioned Mid Week Race Series including a Fat Bike Series. The organization is governed by a 7-member board of directors and operates with a lean staff of 7, indicating a community-scale nonprofit whose state-level policy influence is disproportionate to its headcount.

The organization's business model is diversified across individual memberships tiered from $10 to $500 per month, race registrations priced between approximately $35 and $140, branded merchandise, donations, and a unique recurring revenue stream derived from its statutory designation as the recipient of Utah's Share the Road specialty license plate — a designation held since 2009 with a redesigned plate scheduled to debut July 1, 2026. Additional revenue is generated through municipal active transportation planning contracts, including work with Salt Lake City's Department of Transportation on e-bike commuter programs. Bike Utah does not operate a proprietary technology platform; service delivery is built on program staff, in-person instruction, community partnerships (including Tracy Aviary, Park City, North Sanpete Middle School, and various municipal agencies), and direct legislative engagement. The organization has secured passage of three priority bills since 2023 — HB 449, HB 290 (bike lane safety, effective May 2025), and HB 381 (e-bike legislation) — establishing it as a credible state-level cycling policy operator with a track record of converting advocacy into enforceable statute.

Name

Bike Utah

Legal name

Bike Utah

Website

https://bikeutah.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bike Utah is a 501(c)(3) nonprofit advocacy organization that advances cycling through statewide K-12 education, policy advocacy, race events, and community engagement, serving Utah cyclists, students, drivers, and policymakers from its Salt Lake City headquarters.

Ownership category

akta.pro rank

Product category

Cycling Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

akta.pro secondary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Cycling advocacy nonprofit
• Active transportation planning
• Bicycle safety education
• Community cycling events
• Bike policy advocacy

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Bike Utah generates recurring revenue through tiered membership programs ranging from $10/month (Supporter) to $500/month (Champion). Benefits include welcome kits, newsletters, event invitations, merchandise discounts, and recognition.
2. Race Series Registrations: Revenue from the Mid Week MTB Series and Fat Bike Series includes season passes ($125-$140) and individual race entries ($35-$40). The organization also sells sponsorships at various levels ($4,000 series sponsor, $1,000 per race sponsor).
3. Merchandise Sales: E-commerce sales of branded merchandise including hats ($18-$23), t-shirts ($15-$40), hoodies ($40), and optional donations. Orders are processed through Printful (third-party print-on-demand service) with free shipping via USPS.
4. Share The Road License Plate Revenue: The organization receives contributions from Utah's Share the Road license plate program at $25/year per plate. Revenue is dedicated exclusively to Bike Utah's active transportation planning work.
5. Donations: One-time and recurring donations from individuals supporting the mission of making Utah a better place to ride.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Bike Utah is a 501(c)(3) nonprofit that advances cycling in Utah through a portfolio of integrated programs: bicycle safety education for K-12 students, active transportation planning and GIS analysis services for municipalities, legislative policy advocacy, community engagement events such as bike maintenance and rack installations, membership fundraising, branded merchandise, community racing series, and an annual statewide summit. Revenue derives from individual donations and memberships, merchandise sales, race registrations and sponsorships, a designated Share the Road specialty license plate, and contracted planning and education services for governments and schools.

Product overview

Bike Utah is a 501(c)(3) nonprofit organization offering a portfolio of cycling advocacy programs and services rather than a unified tech product. The core offerings include: the Membership Program with five giving tiers ($10-$500/month) providing member benefits and supporting advocacy work; the Merchandise Store selling branded apparel via Printful; the Mid Week Race Series featuring both mountain bike (XC and Mini Enduro) and Fat Bike racing events; the annual Utah Bike Summit conference; the Share the Road License Plate generating funding for planning work; Planning Services including GIS Analysis and Active Transportation Plans; Education Programs reaching students through Safe Routes to School and Bike Safety Training; and Community Engagement Programs including maintenance events and workshops. These programs work together to advance active transportation, educate communities, improve safety, and enhance quality of life across Utah.

Differentiator

Problem solved

Functional benefit

Brands

• Mid Week Race Series: A community mountain bike racing experience for cyclists of all ages and abilities, including cross-country and mini enduro races.
• Mid Week Fat Bike Series
• Utah Bike Summit
• Bike Utah Membership Program

Products and services

• Bike Utah Membership Program Tiered recurring membership program offering Supporter ($10/month), Advocate ($25/month), Sustainer ($50/month), Leader ($100/month), and Champion ($500/month) levels. Benefits include welcome kits, quarterly newsletter, event invitations, merchandise discounts, advocacy alerts, recognition, summit invitations, event VIP access, and logo placement. Each tier is tied to a specific programmatic outcome such as funding helmets, bike lights, cycling safety education weeks, education fleet operations, or Safe Routes to School quick-build installations.
• Bike Utah Merchandise Store Online store selling branded apparel including hats ($18-$23), t-shirts ($15-$40), hoodies ($40), and beanies, fulfilled on demand through Printful with free USPS shipping. Proceeds support Bike Utah's statewide mission.
• Mid Week MTB Series Community mountain bike racing series for cyclists of all ages and abilities, including Cross Country and Mini Enduro races held at various Utah venues from May to August. Sponsorship tiers available (Series Sponsor $4,000, Race Sponsor $1,000).
• Mid Week Fat Bike Series Winter fat bike racing series hosted at Round Valley Trails in Park City, UT, featuring four cross-country races with Beginner, Intermediate, Expert/Pro, Single Speed, and Adaptive categories. Season pass priced at $125 until January 6th and $140 thereafter; individual race entry $35 in advance or $40 on race day. Jibe Cycleworks provides demo fat bikes (Chubber model).
• Utah Bike Summit Annual statewide active transportation conference bringing together over 300 professionals and decision makers across transportation, public health, infrastructure, policy, engineering, planning, and community development. Features multiple tracks covering practical design, policy, and community health. Networking and summit sponsorship packages available.
• Share the Road License Plate Utah specialty license plate available to any Utah vehicle owner for $25 per year, with optional personalization through Utah DMV. Revenue is dedicated exclusively to Bike Utah's active transportation planning work, including Safe Routes to School, trails and wayfinding, and active transportation plans.
• Active Transportation Planning Services Contracted planning services for cities, schools, and communities across Utah, including GIS analysis, Safe Routes to School safety assessments, comprehensive active transportation plans, trail network plans, and wayfinding plans. Delivered directly to Utah municipalities, state agencies, and school districts.
• Bicycle Education Programs Bicycle education programs delivered to Utah K-12 students and adults, including Safe Routes to School, Bike Safety Training (using a fleet of 40 bikes for 4th-6th grade students), Repair Education Events, Assemblies, and Bike Bus Support. Since 2016 the program has reached 38,000 students across 114 schools in 16 counties. The Bicycle Friendly Driving module was added in 2023 and now reaches 14,000 student drivers annually through Utah's online driver's education program.
• Community Engagement Programs Community engagement initiatives including Tactical Urbanism, Bicycle Rack Workshops, Maintenance Events, and Community Workshops delivered to Utah schools, nonprofits, tribes, and government agencies. In 2023-2024 the program fixed 300 bikes, donated 280 helmets, and installed 60 racks.
• Bike Utah Five Panel Hat Branded five-panel camper-style cap made of 100% cotton with soft-structured design, metal eyelets, and nylon strap clip closure. Sold individually through Bike Utah's merch store.
• Bichael the Bee Hat Branded dad hat made of 100% chino cotton twill with adjustable buckle strap closure, featuring the Bichael the Bee mascot. 100% of proceeds go to Bike Utah.
• Bichael the Bee Hoodie Oversized hoodie made of 60% cotton and 40% polyester fleece, featuring the Bichael the Bee mascot with drop shoulders, overlapped neckline, and double-layered hood.
• Bike Utah Small Logo Tee Relaxed fit 100% ring-spun cotton t-shirt weighing 6.1 oz/yd², garment-dyed, featuring a small Bike Utah logo on the chest. Sourced from Honduras.

Quantifiable outcome

• 38,000 students educated across 114 schools in 16 counties since 2016
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered funding partner, strategic partner, event partner, bike demo sponsor, program partner, regional partner, networking sponsor, summit partner and volunteer sponsor.

• Utah Department of Transportation (UDOT)funding partnerStrategic or Co-development Partner · 1 January 2009UDOT is a funding partner supporting Bike Utah's programs. Additionally, UDOT is the recipient of Share the Road license plate contributions designated for Bike Utah since 2009.
• Safe Routes Utahstrategic partnerStrategic or Co-development PartnerSafe Routes Utah is a funding and strategic partner featuring maps that show the safest way for kids to walk or bike to any school in Utah.
• Utah Division of Public Safety (DPS)funding partnerStrategic or Co-development PartnerDPS is a funding partner supporting Bike Utah's mission to promote active transportation and safety across Utah.
• Mountain Trails Foundationevent partnerStrategic or Co-development PartnerPartner for the Mid Week Fat Bike Series at Round Valley Trails in Park City, UT.
• Jibe Cycleworksbike demo sponsorStrategic or Co-development PartnerProvides demo fat bikes (Chubber model) for the Mid Week Fat Bike Series races. Limited numbers and sizes available for racers who need a bike.
• Bicycle Collectivestrategic partnerStrategic or Co-development PartnerUtah-based nonprofit providing used bikes and repairs. Bike Utah refers community members to the Bicycle Collective for bike acquisition and maintenance.
• Free Bikes 4 Kidz Utahstrategic partnerStrategic or Co-development PartnerNonprofit that collects, refurbishes, and gives away bicycles to children most in need. Bike Utah directs donors and community members to this resource.
• Utah High School Cycling Leaguestrategic partnerStrategic or Co-development PartnerFacilitates development of interscholastic cycling teams/clubs for grades 7-12. Bike Utah collaborates on mountain biking programs and events.
• Wasatch Adaptive Sportsstrategic partnerStrategic or Co-development PartnerProvides resources and support for people with disabilities to enjoy outdoor recreational activities including bicycling. Partner for adaptive cycling programs.
• National Ability Centerstrategic partnerStrategic or Co-development PartnerEmpowers individuals of all abilities through sport, recreation and educational programs. Partner for adaptive recreation and mountain biking excursions.
• Common Ground Outdoor Adventuresstrategic partnerStrategic or Co-development PartnerProvides life-enhancing outdoor recreation for youths and adults with disabilities. Partner for adaptive cycling opportunities.
• Tracy Aviaryprogram partnerStrategic or Co-development PartnerBike Utah supports Tracy Aviary's work combining bike safety and rides in nature along the Jordan River Trail for South Salt Lake youth. Providing fleet of bikes, repair supplies, curriculum development assistance, and staff training.
• Salt Lake Cityprogram partnerStrategic or Co-development PartnerIn 2024, partnered with Salt Lake City to develop ebike commuter presentation for recipients of the city's ebike voucher program.
• North Sanpete Middle Schoolprogram partnerStrategic or Co-development PartnerIn 2023, Bike Utah provided support for successful application to receive Specialized Outride Riding For Focus grant to start a middle school cycling program.
• Women MTBstrategic partnerStrategic or Co-development PartnerStrategic partner organization offering support, connections, volunteer rallying, and presence at Bike Utah events.
• Wheelie Spokedstrategic partnerStrategic or Co-development PartnerLocal bicycle advocacy organization and strategic partner supporting Bike Utah's mission.
• Southern Utah Bicycle Allianceregional partnerStrategic or Co-development PartnerRegional bicycle alliance in southern Utah working on local scale bicycle infrastructure and safety advocacy.
• Horrocksnetworking sponsorGTM or Marketing PartnerNetworking sponsor for the 2026 Utah Bike Summit.
• MAG (Mountainland Association of Governments)networking sponsorGTM or Marketing PartnerNetworking sponsor for the 2026 Utah Bike Summit.
• WFRC (Wasatch Front Regional Council)networking sponsorGTM or Marketing PartnerNetworking sponsor for the 2026 Utah Bike Summit.
• RTC (Rails to Trails Conservancy)summit partnerGTM or Marketing PartnerSummit partner for the 2026 Utah Bike Summit.
• BYU Public Healthsummit partnerGTM or Marketing PartnerSummit partner for the 2026 Utah Bike Summit.
• Utah Division of Outdoor Recreationsummit partnerGTM or Marketing PartnerSummit partner for the 2026 Utah Bike Summit.
• Bingham Cycleryvolunteer sponsorGTM or Marketing PartnerVolunteer sponsor for the Mid Week MTB Series.
• NAC (National Ability Center)event partnerStrategic or Co-development PartnerMid Week MTB Series partner supporting adaptive cycling opportunities.
• Torq MTBevent partnerStrategic or Co-development PartnerMid Week MTB Series partner for mountain biking events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PeopleForBikes: National bicycle industry trade and advocacy organization representing brands, retailers, and riders. Comparable in mission (cycling advocacy, policy, infrastructure) but operates at national scale with significantly larger staff and budget.
• League of American Bicyclists: National cycling advocacy organization running the Bicycle Friendly America program and federal-level policy work. Closely comparable advocacy mission with a state-affiliate model that overlaps Bike Utah's role in Utah.

Direct peers

• Bicycle Colorado: Statewide bicycle advocacy nonprofit operating in Colorado with policy, education, and community programs. Highly comparable structure, revenue mix (memberships, events, grants), and advocacy focus to Bike Utah.
• Adventure Cycling Association: Cycling nonprofit promoting bicycle travel and routes across the U.S. Comparable advocacy and events orientation with an established membership base and route network.
• Rails to Trails Conservancy: National active transportation nonprofit building and protecting trails. Directly comparable in mission on active transportation policy and trails; already a Utah Bike Summit partner.
• International Mountain Bicycling Association (IMBA): National mountain biking advocacy organization focused on trail access, sustainable trail building, and MTB community. Highly comparable on the MTB events and trail advocacy dimensions of Bike Utah.
• Walk Bike Nashville: State/regional active transportation advocacy nonprofit running education, policy, and community programs. Structurally similar advocacy nonprofit with city-level government partnerships.
• Bicycle Collective: Utah-based nonprofit providing refurbished bikes and repair services. Operates Bike Utah's complementary community bicycle access work and is a formal strategic partner.

Regional players

• Cascade Bicycle Club: Washington-state-based cycling advocacy and education nonprofit. Operates a comparable mix of education programs, events (rides/races), advocacy, and membership tiers, but in a different state.
• Southern Utah Bicycle Alliance: Regional bicycle advocacy alliance operating in southern Utah. Smaller, geography-focused peer that complements Bike Utah's statewide footprint and is a formal regional partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bike-utah

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Utah