Shake Your Plants

What Shake Your Plants does

Shake Your Plants (SYP) is a female-led, direct-to-consumer impact startup founded in 2022 by Justine Dampt (Co-founder & CEO) and Lia Coelho (Co-founder & CMO), with operations based in Dubai, UAE and a UK LLC entity. The company develops plant-based functional instant drink powders that transform ordinary water into wellness beverages, anchored by two core product lines: WATER+ BLUEBERRY, a coconut-water-based potassium-first electrolyte formula (200mg K vs 140mg Na) for daily hydration, and KOMBUCHA+ in Grapefruit and Pomegranate flavors, delivering 1 Billion CFU of vegan probiotics (Bacillus coagulans) and prebiotic fiber for gut health support.

SYP's technology centers on converting fermented and functional ingredients into stable dry powder sachets that are 72x smaller and 55.5x lighter than equivalent 500ml bottles, with proprietary elements including instant kombucha powder made from premium Taiwanese Alishan black tea fermented with SCOBY, and a potassium-first electrolyte formulation. The company sources approximately 20% of ingredients from "lost resource" produce that would otherwise be wasted due to aesthetic reasons, with a stated 2026 target of 75%, and has secured Plastic Neutral certification and 1% For The Planet membership to support its sustainability positioning.

The business operates a hybrid go-to-market combining owned Shopify DTC e-commerce with subscription tiers offering 5-15% savings, third-party marketplace listings (Amazon UAE and UK, Mumzworld, Powder Beauty), B2B wholesale via Faire in the UK, and physical retail distribution in UAE supermarkets (Spinneys, Waitrose, Organic Foods & Café) plus wellness and fitness studios. Products retail at $14-$24 per box of 10 sticks, with a $5 trial pack for customer acquisition. Shipping reaches 50+ countries with explicit exclusions on 16 jurisdictions. Disclosed external funding consists of the Shark Tank Middle East investment from Amira Sajwani plus two June 2025 funding rounds totaling approximately $871,353. The company has 1-10 employees, recently appointed Jacqueline Fraise as Chief Innovation Officer, and is pursuing B Corp certification.

Name

Shake Your Plants

Legal name

Shake Your Plants LLC

Website

https://shakeyourplants.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Shake Your Plants is a Dubai-based direct-to-consumer startup founded in 2022 that develops plant-based functional instant drink powders (WATER+ electrolyte and KOMBUCHA+ gut health sachets) transforming water into wellness beverages for health-conscious consumers and fitness enthusiasts via DTC, retail, and marketplace channels.

Ownership category

akta.pro rank

Product category

Plant-Based Functional Beverages

NAICS

Soft Drink and Ice Manufacturing (31211), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)

akta.pro secondary industries

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Plant-based functional beverages
• Instant drink powders
• Electrolyte drink mixes
• Kombucha gut health
• Hydration supplements

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time and subscription purchases through owned Shopify website. Products sold as individual sachets, multi-pack bundles (3-pack, 9-pack), and bundle deals with reusable bottles. Subscription model offers 5-15% savings with automatic delivery.
2. Wholesale/Retail Distribution: Products distributed through UAE supermarkets (Spinneys, Waitrose, Organic Foods & Café), wellness/fitness studios, cafes, and cosmetics retailers. B2B channel through Faire marketplace for UK retail.
3. Marketplace Sales: Products sold through third-party online marketplaces including Amazon (UAE and UK), Mumzworld, Powder Beauty, and regional e-commerce platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Shake Your Plants (SYP) manufactures and sells plant-based functional instant drink powders in single-serve sachets that consumers mix with water. The portfolio includes WATER+ BLUEBERRY (coconut water-based electrolyte mix with potassium-first formulation) and KOMBUCHA+ in Grapefruit and Pomegranate flavors (fermented black tea with 1 Billion CFU vegan probiotics and prebiotic fiber). Products are sold via own e-commerce store, third-party marketplaces, and physical retail across the UAE and internationally.

Product overview

Shake Your Plants (SYP) offers functional plant-based drink mixes that transform ordinary water into wellness elixirs. The core product lines include WATER+ BLUEBERRY (electrolyte drink with coconut water for daily hydration) and KOMBUCHA+ (available in GRAPEFRUIT and POMEGRANATE flavors) for gut health support with prebiotics and probiotics. Products are sold as stick-pack sachets (powder format) that users mix with water. The portfolio includes subscription bundle options (3-pack, 9-pack, twin pack, trial pack), accessories (LOCH insulated water bottles in 420ml and 650ml sizes, available with strap and pouch bundles), and combination kits. All products are 100% plant-based, free from added sugar, and designed for daily use with a focus on sustainability using minimal plastic packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• WATER+ BLUEBERRY Plant-powered electrolyte drink mix made with coconut water, no preservatives or artificial sweeteners, potassium-first formulation (200mg potassium, 140mg sodium), 10 sticks per box (5.5g each).
• KOMBUCHA+ GRAPEFRUIT

Quantifiable outcome

• 80,000 sachet recall due to powder quality issue, followed by successful recovery with strengthened quality controls
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SpinneyscoreStrategic or Co-development PartnerUAE supermarket chain operating an incubator programme that SYP joined, providing retail support and market access for emerging FMCG brands.
• Surfrider FoundationminorStrategic or Co-development PartnerEnvironmental nonprofit receiving SYP's 1% For The Planet contribution. 34+ year organization protecting oceans from plastic pollution through volunteer coastal cleanups and advocacy.
• Safe Haven RetreatsminorGTM or Marketing PartnerWellness retreat company co-founded by Reem and Maram Al-Abdullatif. SYP offers 10% discount code for retreat bookings; complementary wellness positioning for gut health and stress management.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Recess: Recess is an emerging functional beverage brand with adaptogen-infused sparkling waters, sold through D2C and premium retail — comparable on the wellness/stress-management consumer positioning that SYP's blog content targets.

Direct peers

• Hydrant: Hydrant sells electrolyte and hydration powder mixes in single-serve stick packs via D2C and retail, targeting the same wellness-conscious, daily-hydration consumer as SYP's WATER+ line.
• Olipop: Olipop is a fast-growing functional, plant-based sparkling beverage brand positioned around gut health and low sugar — closely aligned with SYP's plant-based, gut-health positioning and D2C-plus-natural-retail GTM.
• Bloom Nutrition: Bloom Nutrition sells greens-and-functional drink mixes in scoop/stick formats to wellness-conscious women via D2C and major retail — closely comparable on target demographic, format, and content-marketing-led GTM.
• Liquid I.V. Liquid I.V. is a leading electrolyte powder hydration brand sold in stick packs that mix with water — directly comparable to Shake Your Plants' WATER+ line on format, use case, and D2C-plus-retail go-to-market.
• Skratch Labs: Skratch Labs makes sport-focused hydration and electrolyte mixes in powder stick packs, sold through D2C and fitness retail — directly comparable to SYP's fitness/active-lifestyle hydration SKUs.
• Cure Hydration: Cure sells clean electrolyte powder sticks positioned on gut health and clean ingredients — overlapping SYP's electrolyte-and-gut positioning with similar clean-label and sustainability messaging.
• Health-Ade Kombucha: Health-Ade is a premium bottled kombucha brand sold through D2C and natural/ grocery retail — directly comparable on the gut-health, kombucha-led consumer use case that underpins SYP's KOMBUCHA+ line.

Broad incumbents

• Athletic Greens (AG1): AG1 is a broad functional greens/ nutrient powder with daily-wellness positioning — same powder-stick D2C-plus-subscription model as SYP, but spanning multi-ingredient nutrition beyond hydration and gut health.
• GT's Living Foods: GT's is the dominant bottled kombucha brand with broad grocery distribution — a category-defining incumbent that competes for the same gut-health, plant-based kombucha consumer that SYP's KOMBUCHA+ targets.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/syp.daily
• TikToktiktok.com/@shakeyourplants?lang=en
• Facebookfacebook.com/shakeyourplants
• LinkedInlinkedin.com/company/shake-your-plants

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shake Your Plants