Shake Your Plants
Shake Your Plants is a Dubai-based direct-to-consumer startup founded in 2022 that develops plant-based functional instant drink powders (WATER+ electrolyte and KOMBUCHA+ gut health sachets) transforming water into wellness beverages for health-conscious consumers and fitness enthusiasts via DTC, retail, and marketplace channels.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shake Your Plants does
Shake Your Plants (SYP) is a female-led, direct-to-consumer impact startup founded in 2022 by Justine Dampt (Co-founder & CEO) and Lia Coelho (Co-founder & CMO), with operations based in Dubai, UAE and a UK LLC entity. The company develops plant-based functional instant drink powders that transform ordinary water into wellness beverages, anchored by two core product lines: WATER+ BLUEBERRY, a coconut-water-based potassium-first electrolyte formula (200mg K vs 140mg Na) for daily hydration, and KOMBUCHA+ in Grapefruit and Pomegranate flavors, delivering 1 Billion CFU of vegan probiotics (Bacillus coagulans) and prebiotic fiber for gut health support.
SYP's technology centers on converting fermented and functional ingredients into stable dry powder sachets that are 72x smaller and 55.5x lighter than equivalent 500ml bottles, with proprietary elements including instant kombucha powder made from premium Taiwanese Alishan black tea fermented with SCOBY, and a potassium-first electrolyte formulation. The company sources approximately 20% of ingredients from "lost resource" produce that would otherwise be wasted due to aesthetic reasons, with a stated 2026 target of 75%, and has secured Plastic Neutral certification and 1% For The Planet membership to support its sustainability positioning.
The business operates a hybrid go-to-market combining owned Shopify DTC e-commerce with subscription tiers offering 5-15% savings, third-party marketplace listings (Amazon UAE and UK, Mumzworld, Powder Beauty), B2B wholesale via Faire in the UK, and physical retail distribution in UAE supermarkets (Spinneys, Waitrose, Organic Foods & Café) plus wellness and fitness studios. Products retail at $14-$24 per box of 10 sticks, with a $5 trial pack for customer acquisition. Shipping reaches 50+ countries with explicit exclusions on 16 jurisdictions. Disclosed external funding consists of the Shark Tank Middle East investment from Amira Sajwani plus two June 2025 funding rounds totaling approximately $871,353. The company has 1-10 employees, recently appointed Jacqueline Fraise as Chief Innovation Officer, and is pursuing B Corp certification.
Shake Your Plants firmographics
Firmographics- Name
- Shake Your Plants
- Legal name
- Shake Your Plants LLC
- Website
- https://shakeyourplants.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shake Your Plants is a Dubai-based direct-to-consumer startup founded in 2022 that develops plant-based functional instant drink powders (WATER+ electrolyte and KOMBUCHA+ gut health sachets) transforming water into wellness beverages for health-conscious consumers and fitness enthusiasts via DTC, retail, and marketplace channels.
- Ownership category
- akta.pro rank
Shake Your Plants industry classification
Industry- Product category
- Plant-Based Functional Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)
- akta.pro secondary industries
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where Shake Your Plants is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shake Your Plants business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time and subscription purchases through owned Shopify website. Products sold as individual sachets, multi-pack bundles (3-pack, 9-pack), and bundle deals with reusable bottles. Subscription model offers 5-15% savings with automatic delivery.
- Wholesale/Retail Distribution: Products distributed through UAE supermarkets (Spinneys, Waitrose, Organic Foods & Café), wellness/fitness studios, cafes, and cosmetics retailers. B2B channel through Faire marketplace for UK retail.
- Marketplace Sales: Products sold through third-party online marketplaces including Amazon (UAE and UK), Mumzworld, Powder Beauty, and regional e-commerce platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Sachet - Water+ Blueberry |
| Unit Pricing | Pay-as-you-go | Single Sachet - Kombucha+ Grapefruit |
| Subscription | Monthly | Subscription - Kombucha+ 10-day supply |
| Subscription | Monthly | Subscription - Kombucha+ 3-Pack Grapefruit |
| Subscription | Multi-year contract | Subscription - Kombucha+ 9-Pack Grapefruit |
| Unit Pricing | Pay-as-you-go | Trial Pack |
| Unit Pricing | Pay-as-you-go | Loch Bottle Bundles |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Shake Your Plants product offering
Product offeringCore offering
Shake Your Plants (SYP) manufactures and sells plant-based functional instant drink powders in single-serve sachets that consumers mix with water. The portfolio includes WATER+ BLUEBERRY (coconut water-based electrolyte mix with potassium-first formulation) and KOMBUCHA+ in Grapefruit and Pomegranate flavors (fermented black tea with 1 Billion CFU vegan probiotics and prebiotic fiber). Products are sold via own e-commerce store, third-party marketplaces, and physical retail across the UAE and internationally.
Product overview
Shake Your Plants (SYP) offers functional plant-based drink mixes that transform ordinary water into wellness elixirs. The core product lines include WATER+ BLUEBERRY (electrolyte drink with coconut water for daily hydration) and KOMBUCHA+ (available in GRAPEFRUIT and POMEGRANATE flavors) for gut health support with prebiotics and probiotics. Products are sold as stick-pack sachets (powder format) that users mix with water. The portfolio includes subscription bundle options (3-pack, 9-pack, twin pack, trial pack), accessories (LOCH insulated water bottles in 420ml and 650ml sizes, available with strap and pouch bundles), and combination kits. All products are 100% plant-based, free from added sugar, and designed for daily use with a focus on sustainability using minimal plastic packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- WATER+ BLUEBERRY Plant-powered electrolyte drink mix made with coconut water, no preservatives or artificial sweeteners, potassium-first formulation (200mg potassium, 140mg sodium), 10 sticks per box (5.5g each).
- KOMBUCHA+ GRAPEFRUIT
Quantifiable outcome
- 80,000 sachet recall due to powder quality issue, followed by successful recovery with strengthened quality controls
- +4 more outcomes
Companies that use Shake Your Plants
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Shake Your Plants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shake Your Plants partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SpinneyscoreUAE supermarket chain operating an incubator programme that SYP joined, providing retail support and market access for emerging FMCG brands.
- Surfrider FoundationminorEnvironmental nonprofit receiving SYP's 1% For The Planet contribution. 34+ year organization protecting oceans from plastic pollution through volunteer coastal cleanups and advocacy.
- Safe Haven RetreatsminorWellness retreat company co-founded by Reem and Maram Al-Abdullatif. SYP offers 10% discount code for retreat bookings; complementary wellness positioning for gut health and stress management.
Scale indicators4 records
Recent moves7 records
Expansion highlights7 records
Shake Your Plants competitors and assessment
Company assessmentEmerging players
- Recess: Recess is an emerging functional beverage brand with adaptogen-infused sparkling waters, sold through D2C and premium retail — comparable on the wellness/stress-management consumer positioning that SYP's blog content targets.
Direct peers
- Hydrant: Hydrant sells electrolyte and hydration powder mixes in single-serve stick packs via D2C and retail, targeting the same wellness-conscious, daily-hydration consumer as SYP's WATER+ line.
- Olipop: Olipop is a fast-growing functional, plant-based sparkling beverage brand positioned around gut health and low sugar — closely aligned with SYP's plant-based, gut-health positioning and D2C-plus-natural-retail GTM.
- Bloom Nutrition: Bloom Nutrition sells greens-and-functional drink mixes in scoop/stick formats to wellness-conscious women via D2C and major retail — closely comparable on target demographic, format, and content-marketing-led GTM.
- Liquid I.V. Liquid I.V. is a leading electrolyte powder hydration brand sold in stick packs that mix with water — directly comparable to Shake Your Plants' WATER+ line on format, use case, and D2C-plus-retail go-to-market.
- Skratch Labs: Skratch Labs makes sport-focused hydration and electrolyte mixes in powder stick packs, sold through D2C and fitness retail — directly comparable to SYP's fitness/active-lifestyle hydration SKUs.
- Cure Hydration: Cure sells clean electrolyte powder sticks positioned on gut health and clean ingredients — overlapping SYP's electrolyte-and-gut positioning with similar clean-label and sustainability messaging.
- Health-Ade Kombucha: Health-Ade is a premium bottled kombucha brand sold through D2C and natural/ grocery retail — directly comparable on the gut-health, kombucha-led consumer use case that underpins SYP's KOMBUCHA+ line.
Broad incumbents
- Athletic Greens (AG1): AG1 is a broad functional greens/ nutrient powder with daily-wellness positioning — same powder-stick D2C-plus-subscription model as SYP, but spanning multi-ingredient nutrition beyond hydration and gut health.
- GT's Living Foods: GT's is the dominant bottled kombucha brand with broad grocery distribution — a category-defining incumbent that competes for the same gut-health, plant-based kombucha consumer that SYP's KOMBUCHA+ targets.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Shake Your Plants social profiles
Digital presenceShake Your Plants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shake Your Plants leadership team
Management profileNumber of profiles
Profiles3 records
Shake Your Plants funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shake Your Plants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shake Your Plants
What does Shake Your Plants do?
Shake Your Plants (SYP) manufactures and sells plant-based functional instant drink powders in single-serve sachets that consumers mix with water. The portfolio includes WATER+ BLUEBERRY (coconut water-based electrolyte mix with potassium-first formulation) and KOMBUCHA+ in Grapefruit and Pomegranate flavors (fermented black tea with 1 Billion CFU vegan probiotics and prebiotic fiber). Products are sold via own e-commerce store, third-party marketplaces, and physical retail across the UAE and internationally.
Is Shake Your Plants a public or private company?
Shake Your Plants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shake Your Plants founded?
Shake Your Plants was founded in 2022. It employs 1 to 10 people.
Where is Shake Your Plants based?
Shake Your Plants is headquartered in London, United Kingdom, in the Europe region.
How does Shake Your Plants make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution and marketplace Sales.
Who are Shake Your Plants's main competitors?
Recess is listed as an emerging player. Direct peers are Hydrant, Olipop, Bloom Nutrition, Liquid I.V., Skratch Labs, Cure Hydration and Health-Ade Kombucha. Broad incumbents are Athletic Greens (AG1) and GT's Living Foods.
Does Shake Your Plants have an API?
No public API is recorded for Shake Your Plants.
What industry is Shake Your Plants in?
Shake Your Plants's product category is Plant-Based Functional Beverages. Its primary akta.pro industry code is AFAFAGAI, Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates), with a secondary code of AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages. Its NAICS code is 31211 and its SIC code is 2080.