BIOFIT KC

What BIOFIT KC does

BioFit KC, legally BioFit Therapy Based Fitness, LLC, is a privately held, family-owned therapy-based fitness studio headquartered in Overland Park, Kansas, founded in 2009 by physical therapist Justin Prier. The company operates from a single 7,000+ square foot facility that combines gym floor, six massage and body work rooms, a Small Group Fitness Room, infrared sauna, a 5D Robotic Massage Chair, indoor and outdoor turf areas, and LifeFitness and Cybex equipment. Its core product is a brain-based, neurological approach to fitness that integrates personal training, physical therapy, Muscle Activation Techniques (MAT), Z Health, yoga, massage therapy, and restorative services into personalized programs for clients across general fitness, seniors, youth athletes, and post-injury or post-surgical rehabilitation.

The underlying methodology blends neurological and biomechanical sciences with conventional strength and conditioning, delivered by a credentialed team of physical therapists (PT, DPT), certified personal trainers (NASM-CPT, NFPT-CPT, ACE-CPT), strength and conditioning specialists (CSCS), MAT specialists, Z Health practitioners, and Registered Ashtanga Yoga Teachers. Technology touches are limited: an online coaching platform provides virtual consultations, custom workout plans with weekly updates, chat support, and video-based form feedback, and the facility sells Myzone wearable heart rate monitors as retail. There are no disclosed AI/ML systems, mobile apps, or proprietary software platforms; the "brain-based" framing reflects the clinical methodology rather than automated intelligence.

BioFit's revenue model is multi-stream and consumer-direct. Recurring gym memberships are priced at $61.80 per month for 24/7 facility access with auto-pay billing. Personal training is delivered as one-on-one and small-group professional services, while massage therapy is sold in pre-paid 2/4/8/12-pack bundles ranging from $247.20 to $1,349.70 with volume discounts of 5–9%. Online coaching is structured as a virtual subscription, and retail revenue comes from Myzone devices and gift cards. Go-to-market is sales-led and local, anchored by a free initial consultation funnel, doctor/medical-professional referrals, content marketing through an active blog and email newsletter, and 15+ years of community reputation including recognition as Johnson Counties Best Gym.

Name

BIOFIT KC

Legal name

BioFit Therapy Based Fitness, LLC

Website

https://biofitkc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

BioFit KC is a privately held, family-owned therapy-based fitness studio in Overland Park, Kansas, founded in 2009 by physical therapist Justin Prier. It delivers a brain-based, neurological approach combining personal training, physical therapy, massage, MAT, and Z Health to individual consumers across general fitness, seniors, youth athletes, and injury rehabilitation.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Functional Fitness & Mobility Training (HSADAAAD), Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)

Keywords

• Therapy-based fitness
• Personal training services
• Physical therapy
• Brain-based fitness
• Massage therapy

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Memberships: Monthly recurring gym membership providing 24/7 facility access with orientation included. Auto-pay on once-a-month basis.
2. Personal Training Sessions: One-on-one and small group personal training services delivered by certified trainers and physical therapists
3. Massage Therapy Services: 60-minute massage sessions sold in packs (2, 4, 8, 12 packs) with increasing discounts for larger quantities (5%, 7%, 9% respectively)
4. Online Coaching Programs: Virtual coaching subscriptions with custom workout plans, weekly updates, chat support, and video feedback
5. Retail Products: Sale of fitness accessories including Myzone heart rate monitors and gift cards

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BioFit KC operates a therapy-based fitness center in Overland Park, Kansas, offering personal training, physical therapy, massage therapy, and specialty fitness programs built around a proprietary brain-based approach that integrates neurological and biomechanical sciences. The company serves individual consumers of all ages and fitness levels through in-person sessions at its 7,000+ sq ft facility and complementary online coaching, with revenue generated from recurring gym memberships, training packages, massage sessions, and select retail products.

Product overview

BioFit KC operates as a therapy-based fitness center offering a comprehensive suite of services designed for clients of all ages and fitness levels. The core offering centers on personalized training that combines physical therapy, Muscle Activation Techniques (MAT), Z-Health, and traditional fitness training. Services include personal training, senior fitness programs, circuit training, massage therapy, infrared sauna, robotic massage chairs, physical therapy, yoga, and youth athlete conditioning. The company also offers an online coaching platform for virtual clients. Membership options include basic gym access and massage package bundles. Additionally, the company sells fitness technology products including Myzone heart rate monitors and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one and small group personal training sessions with certified trainers who apply a brain-based, neurological approach to fitness, tailored to individual goals, injury recovery, and pain relief.
• Senior Fitness Strength and Balance Program

Quantifiable outcome

• Infrared sauna use can reduce risk of cardiovascular disease by up to 65%
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Muscle Activation Techniques (MAT)coreTechnology or IntegrationMAT is a key methodology used at BioFit, taught globally to health and wellness professionals. BioFit trainers are MAT specialists who use this approach to assess and correct muscular imbalances by addressing muscle weakness rather than just treating tightness.
• National Academy of Sports Medicine (NASM)coreTechnology or IntegrationNASM is a major fitness certification organization. BioFit trainers hold NASM certifications including CPT and Corrective Exercise Specialist credentials.
• Z Health EducationcoreTechnology or IntegrationZ Health is a neuroscience-based approach to fitness and pain relief. BioFit incorporates Z Health principles and has trainers who are Z Health specialists.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Chuze Fitness: Affordable, community-focused gym chain with strong Midwest presence; comparable as a regional fitness competitor serving a similar demographic in the Kansas City metro.

Direct peers

• Restore Hyper Wellness: Multi-modality recovery studio offering infrared sauna, cryotherapy, IV therapy, and related services; directly comparable to BioFit's infrared sauna and restorative therapy offerings.
• Massage Heights: Membership-based massage and wellness franchise combining therapeutic services with wellness add-ons; comparable to BioFit's massage therapy and integrated wellness positioning.
• FYZICAL Therapy & Balance Centers: Franchise combining physical therapy with fitness and balance training; closely aligns with BioFit's PT-integrated, brain-based, and senior balance program positioning.
• StretchLab: Assisted stretching and recovery services franchise with a membership model; comparable on the recovery/wellness and per-session service lines that BioFit delivers through massage and infrared sauna.
• The NOW Massage: Boutique massage studio chain offering per-session and packaged services; comparable to BioFit's massage packs and gift card retail strategy.
• GYMGUYZ: Mobile/in-home personal training franchise delivering 1-on-1 sessions; comparable as an alternative delivery model for the same personal-training customer segment BioFit serves in-studio.
• Fitness Together: Franchise of private 1-on-1 personal training studios offering semi-private and individual sessions; the closest direct comparable to BioFit's private personal-training studio model.
• Hand & Stone Massage and Facial Spa: National massage and wellness services franchise with membership-based pricing; closely mirrors BioFit's tiered massage packages and recurring-client model.

Broad incumbents

• ATI Physical Therapy: Large national outpatient physical therapy provider with overlapping clinical services; competes for BioFit's PT and injury-recovery patients but at broader scale and via insurance reimbursement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/biofit---therapy-based-fitness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIOFIT KC