BITEC, Inc.

Commercial Roofing Materialsbitec.com

BITEC, Inc. is a privately held, founder-led U.S. manufacturer of commercial roofing systems — built-up, modified bitumen, single-ply, coatings, and repair products — sold under proprietary brands through a 50-state direct-sales network to property owners and commercial roofing contractors.

Company typePrivate
Founded1986
HeadquartersMorrilton, United States
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What BITEC, Inc. does

BITEC, Inc. is a privately held U.S. manufacturer of commercial roofing systems headquartered in Morrilton, Arkansas, founded in 1986 by Bruce Shealey. The company produces a full spectrum of commercial roofing products spanning built-up roofing, modified bitumen, single-ply membranes (TPO, PVC, KEE), roof coatings, and repair products, marketed under proprietary brand names including ABT, StrongHold, Storm Breaker, RepairBoss, Imperflex, Viking, GreenSlope, and ElastoPav. Product performance is validated through third-party certifications including FM Approved, UL, CRRC, Miami-Dade, TDI, and Florida Building Code listings, which collectively expand the addressable project set, particularly in coastal and public-sector specifications.

The company distributes through a direct-sales model with sales representatives covering all 50 U.S. states, supplemented by a certified installer program and an e-commerce storefront targeting contractor and individual buyer purchases. Its customer base sits across two primary segments: commercial building owners and property managers, and commercial roofing contractors that specify and install the systems. The 2024 acquisition of Viking Products Group extended the product line into adjacent roofing categories, indicating an active inorganic growth posture. BITEC remains founder-led and privately held after 40 years of continuous operation, with the 2026 anniversary cycle being used as a market-positioning lever.

Commercially, BITEC's revenue mechanics are anchored in specification-driven B2B sales of physical roofing materials, with re-order economics reinforced by installer certification, warranty structures, and project-based replacement cycles. No pricing model, contract structure, or segment-mix disclosures are available in the input, so revenue durability should be assessed from the indirect signals of broad geographic coverage, diversified product categories, and the absence of any single-customer or single-segment concentration visible in the public material.

BITEC, Inc. firmographics

Firmographics

Name: BITEC, Inc.
Legal name: BITEC, Inc.
Website: https://bitec.com
Company type: Private
Founded year: 1986
Operating status: Operating
Headcount range: 11–50 employees
Short description: BITEC, Inc. is a privately held, founder-led U.S. manufacturer of commercial roofing systems — built-up, modified bitumen, single-ply, coatings, and repair products — sold under proprietary brands through a 50-state direct-sales network to property owners and commercial roofing contractors.
Ownership category
akta.pro rank

BITEC, Inc. industry classification

Industry

Product category: Commercial Roofing Materials
NAICS: Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Asphalt Shingle and Coating Materials Manufacturing (324122)
SIC: Asphalt Paving & Roofing Materials (2950), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)
akta.pro primary industry: Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)
akta.pro secondary industries: Modified Bitumen Roofing (IMADAFAG), Built-Up Roofing (BUR) (IMADAFAH), Roofing Adhesives, Sealants & Leak Repair (IMADAOAF)

Keywords

Commercial roofing systems
Modified bitumen membranes
Single ply roofing
Roof coating systems
Roofing repair products

Where BITEC, Inc. is headquartered

Location

Headquarters

HQ city: Morrilton
HQ country: United States
HQ region: North America

Offices1 record

Markets served

BITEC, Inc. business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Roofing Materials Sales: BITEC manufactures and sells commercial roofing systems including modified bitumen membranes, single-ply systems, roof coatings, and repair products. Revenue is generated through direct sales representatives, distributors, and e-commerce transactions for both products and accessories.
Certified Installer Program: BITEC operates a certification program for roofing contractors that provides access to extended warranties, preferred partner status for project referrals, and priority technical support.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Walkway Pads available in button, pebble, and diamond patterns in various sizes
Unit Pricing	Pay-as-you-go	ElastoPav sealant products in AP, SA, and PS variants
Unit Pricing	Pay-as-you-go	Liquid repair solutions for emergency leaks and all-weather sealing
Unit Pricing	Pay-as-you-go	Drain replacement solutions
Other	Multi-year contract	Commercial roofing systems - quote-based pricing

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

BITEC, Inc. product offering

Product offering

Core offering

BITEC manufactures and sells commercial roofing materials across four product pillars: Built-Up and Modified Bitumen Roofing Systems (Viking BUR, Advanced Bitumen Technology, Imperflex self-adhered membranes), StrongHold Single Ply Roofing Systems (TPO, PVC, KEE membranes), Storm Breaker Roof Coatings and Restoration Systems (silicone, SEBS, acrylic, urethane), and RepairBoss Service and Repair Products (GreenSlope leveling compounds, ElastoPav sealants, EPDM repair products, walkway pads, liquid repair solutions, and drain replacements). The company serves commercial, industrial, and institutional buildings with low-slope roofing needs.

Product overview

BITEC, Inc. is a commercial roofing solutions provider offering a diversified portfolio of four core product pillars: (1) Built-Up and Modified Bitumen Roofing Systems including Viking® BUR, Advanced Bitumen Technology (ABT) membranes, and Imperflex® self-adhered systems; (2) StrongHold™ Single Ply Roofing Systems comprising TPO, PVC, and KEE membrane solutions with associated adhesives and accessories; (3) Storm Breaker™ Roof Coatings and Restoration Systems including silicone, SEBS, acrylic, and urethane coatings; and (4) RepairBoss® Service and Repair Products featuring GreenSlope® leveling compounds, ElastoPav™ sealants, EPDM repair products, walkway pads, liquid repair solutions, and drain replacements. The portfolio is complemented by accessory products including ElastoTherm® coverboards and Imperfast™ fasteners. Founded in 1986, the company has grown through product innovation and strategic acquisition (Viking Products Group in 2024) to become a comprehensive commercial roofing solutions provider.

Differentiator

Problem solved

Functional benefit

Brands

Advanced Bitumen Technology (ABT): Advanced membranes built to perform under extreme conditions, including SBS, APP, base plies, and high-temp underlayments
Viking®
StrongHold™
Storm Breaker™
RepairBoss®
Imperflex®
ElastoTherm®
Imperfast™
ElastoPav™
GreenSlope®

Products and services

Advanced Bitumen Technology (ABT) Membranes High-performance modified bitumen membranes including SBS, APP, base plies, and high-temperature underlayments engineered for durability, versatility, and reliable performance across commercial and industrial roofing projects.
Imperflex Self-Adhered Roofing Systems Self-adhering SBS-modified bitumen roofing systems offering peel-and-stick installation for safer, faster application without hot asphalt or torch requirements, delivering superior long-term weather protection.
Viking Built-Up Roofing Systems Proven built-up roofing (BUR) systems offering multi-layer protection with exceptional weather resistance, available in Coal Tar Pitch and Asphalt variants for commercial and industrial applications.
StrongHold Single Ply Roofing Systems Complete line of single-ply membranes including TPO, PVC, and KEE solutions with advanced adhesives and easy installation options, engineered for durability and energy efficiency on low-slope roofing projects.
Storm Breaker Roof Coatings and Restoration Systems Comprehensive line of high-performance roof coating systems including 100% Silicone, SEBS, Acrylic, and Urethane coatings engineered for durability, weather resistance, energy efficiency, and long-term roof restoration.
RepairBoss Service and Repair Products Ready-to-use roof repair solutions including GreenSlope for ponding water elimination, ElastoPav sealants, EPDM tapes and sealants, walkway pads, liquid repair products, and drain replacement solutions for fast, effective roof fixes.
ElastoTherm Coverboards and Coatings Elastomeric coatings delivering seamless waterproofing, reflectivity, and flexibility to extend roof life and improve long-term performance, along with HD coverboard products for roof insulation protection.
Imperfast Fasteners Roofing fasteners delivering reliable attachment for commercial roofs on steel or wood decks, available in #12, #14, and #15 screws with matching plates and termination bars.
GreenSlope Roof Leveling System Roof-leveling compound kits that eliminate water ponding on flat rooftops by reshaping and re-pitching surfaces to direct water to drains, available in kit, tote, and adhesive formats.
ElastoPav Sealant Products Moisture-cure elastomeric sealants for flashing and sealing roof penetrations, metal seams, gutters, and pitch pockets, available in AP (all-purpose), SA (self-adhering), and PS (pourable self-leveling) formulations.
EPDM Repair Products Tape and sealant solutions engineered for EPDM roofs including edge sealant, seam tape, flashing tape, and cover strips for achieving durable bonds on seams, flashings, and cut edges.
Walkway Pads Protective membrane walkway pads available in pebble, diamond, and button patterns to guide foot traffic and protect membranes in high-use areas.
Liquid Repair Solutions Emergency and all-weather sealers including Emergency Sealer for active leaks, Roof Rescue Wet/Dry for damp surfaces, and fiber-reinforced All Roof Mastic for heavy-duty patches.
RepairBoss Drains Drain replacement solutions including Scupper Drains and Drain Dome Replacements for fast, tool-free retrofit of roof drainage systems.

Quantifiable outcome

Products backed by sample warranties ranging from 10 to 20 years for materials and NDL (No Dollar Limit) coverage.
+3 more outcomes

Companies that use BITEC, Inc.

Customer profile

Segments3 records

Ideal customer profiles3 records

BITEC, Inc. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

BITEC, Inc. partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Viking Products GroupcoreStrategic or Co-development Partner · 1 January 2024BITEC acquired Viking Products Group in 2024, strengthening its market presence and capabilities. The acquisition expanded BITEC's solutions across Coal Tar Pitch, BUR, Single Ply, and accessory roofing products and complementary systems, enhancing reach and product portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

BITEC, Inc. competitors and assessment

Company assessment

Broad incumbents

Johns Manville: Johns Manville is a Berkshire Hathaway-owned building products manufacturer with a large commercial roofing insulation and membrane portfolio, broadly overlapping with BITEC's product pillars but at significantly greater scale and broader construction-industry scope.
Firestone Building Products: Firestone Building Products (now part of Holcim) is a major commercial roofing membrane and insulation incumbent offering EPDM, TPO, modified bitumen and metal roofing systems at significantly greater scale than BITEC.
Carlisle Construction Materials: Carlisle is the dominant U.S. single-ply EPDM/TPO/PVC commercial roofing manufacturer and a long-standing scale leader with broader product portfolio, deeper R&D, and global distribution.
GAF Commercial Roofing: GAF (Standard Industries) is one of the largest North American roofing manufacturers with a comprehensive commercial portfolio spanning TPO, PVC, modified bitumen and coatings. Overlapping capability set with substantially greater brand and distribution reach.

Direct peers

Versico Roofing Systems: Versico specializes in single-ply EPDM, TPO, and PVC membrane systems for commercial roofing, competing directly with BITEC's StrongHold product line in the same contractor customer base.
The Garland Company: Garland manufactures modified bitumen, BUR, and coating systems for commercial and industrial roofing with a similar specialty manufacturer profile and direct-rep distribution approach.
IB Roof Systems: IB Roof Systems is a PVC single-ply membrane specialist for commercial roofing, directly overlapping with BITEC's StrongHold PVC membranes and competing for the same commercial contractor segment.
Mule-Hide Products: Mule-Hide manufactures modified bitumen, TPO, PVC, EPDM membranes and coatings for low-slope commercial roofing with a similarly sized direct-rep and distributor model. Highly comparable product mix and customer profile.
Siplast: Siplast produces modified bitumen membranes, BUR systems, and roof coatings for commercial low-slope applications, directly overlapping with BITEC's ABT, Viking, and Storm Breaker product lines.
Tremco Roofing: Tremco Roofing offers BUR, modified bitumen, single-ply, and coating systems with a direct sales and certified contractor network, directly comparable in product breadth and commercial contractor go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

BITEC, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BITEC, Inc. leadership team

Management profile

Number of profiles

Profiles1 record

BITEC, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BITEC, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BITEC, Inc.

What does BITEC, Inc. do?

Is BITEC, Inc. a public or private company?

BITEC, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was BITEC, Inc. founded?

BITEC, Inc. was founded in 1986. It employs 11 to 50 people.

Where is BITEC, Inc. based?

BITEC, Inc. is headquartered in Morrilton, United States, in the North America region.

How does BITEC, Inc. make money?

Two revenue lines are on record. Roofing Materials Sales are the primary driver. The others are certified Installer Program.

Who are BITEC, Inc.'s main competitors?

Broad incumbents on record are Johns Manville, Firestone Building Products, Carlisle Construction Materials and GAF Commercial Roofing. Direct peers are Versico Roofing Systems, The Garland Company, IB Roof Systems, Mule-Hide Products, Siplast and Tremco Roofing.

Does BITEC, Inc. have an API?

No public API is recorded for BITEC, Inc..

What industry is BITEC, Inc. in?

BITEC, Inc.'s product category is Commercial Roofing Materials. Its primary akta.pro industry code is IMAFAMAA, Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied), with a secondary code of IMADAFAG, Modified Bitumen Roofing. Its NAICS code is 32412 and its SIC code is 2950.