Blackwells
- Company typePrivate
- Founded1920
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
Blackwells firmographics
Firmographics- Name
- Blackwells
- Legal name
- Blackwell Motors Limited
- Website
- https://blackwells.co.nz
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Blackwells is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Blackwells business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory / Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Revenue from selling new and used vehicles across multiple automotive brands including Mazda, GMSV/Chevrolet, Holden, Isuzu, Omoda, Jaecoo, and Chery. Both retail and fleet sales channels.
- Service and Repairs: Revenue from vehicle servicing, repairs, and maintenance services at both branch locations.
- Parts and Accessories: Revenue from selling genuine parts and accessories for the brands represented.
- Finance and Insurance: Revenue from arranging vehicle financing and insurance products through financial partners including Heartland Bank and ORIX New Zealand.
- Panel and Paint: Revenue from collision repair and panel painting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Jaecoo J5 EV - Electric SUV starting price |
| One time/ perpetual license | Pay-as-you-go | Jaecoo J7 - SUV range |
| One time/ perpetual license | Pay-as-you-go | Chevrolet Silverado - Full-size pickup trucks |
| One time/ perpetual license | Pay-as-you-go | Chery Tiggo 4 - Small SUV |
| Subscription | Monthly | Fleet Lease Specials - Omoda E5 EV BX |
| Subscription | Monthly | Fleet Lease Specials - Omoda E5 EV EX |
| Subscription | Monthly | Fleet Lease Specials - Jaecoo J7 SHS EX+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Blackwells product offering
Product offeringCore offering
Blackwells is a multi-brand automotive dealership group in Christchurch, New Zealand that sells new and used vehicles across Mazda, GMSV/Chevrolet, Holden, Isuzu, Omoda, Jaecoo, and Chery brands, and provides supporting services including vehicle servicing and repairs, genuine parts and accessories, panel and paint, finance and insurance, and fleet leasing solutions for business customers.
Product overview
Blackwells is an independent, family-owned automotive group in Christchurch, New Zealand, with over 100 years in the motoring industry. The company operates a multi-brand dealership model with dedicated sub-brands for each vehicle brand (Mazda, GMSV/Chevrolet, Isuzu, Holden Aftersales, Omoda Jaecoo, and Chery). The core offering encompasses new vehicle sales across multiple brands, used/pre-owned vehicle sales, demonstrator vehicles, vehicle servicing and repairs, genuine parts and accessories, panel and paint services, and integrated finance and insurance solutions. Blackwells serves both private customers and business fleets through their City (Moorhouse Avenue) and Sockburn locations, with specialized showrooms and service departments for each brand. The portfolio includes petrol, hybrid, and pure electric vehicles across various price points, from affordable small SUVs like the Chery Tiggo 4 ($24,990) to premium trucks like the Chevrolet Silverado ZR2 ($161,490+). Fleet solutions include operating leases through ORIX New Zealand, while retail finance is facilitated through Heartland Bank partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Blackwells Mazda: Mazda vehicle dealership offering new vehicles, used vehicles, demonstrators, servicing, parts, and finance.
- Blackwells GMSV
- Blackwells Omoda Jaecoo
- Blackwells Isuzu
- Blackwells Chery
- Blackwells Holden
Products and services
- New Vehicle Sales
- Used Vehicle Sales
- Vehicle Service and Repairs
- Genuine Parts and Accessories
- Panel and Paint
- Finance and Insurance
- Fleet Vehicles and Leasing
- Jaecoo J5 EV
- Chery Tiggo 4
- Chevrolet Silverado ZR2 MY26
Companies that use Blackwells
Customer profileSegments3 records
Ideal customer profiles3 records
Blackwells technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Blackwells partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MazdacoreBlackwells is an authorized Mazda dealership representing the full Mazda vehicle range including new vehicles, demonstrators, and used stock. Dedicated service, parts, and finance capabilities for Mazda brand.
- GMSV (Chevrolet Trucks and Corvette)coreBlackwells is an authorized GMSV dealer for Chevrolet Trucks and Corvette. Stock includes Silverado range from $142,990 to $180,900.
- Holden AftersalesminorBlackwells continues to provide Holden aftersales service, parts, and support for existing Holden vehicle owners.
- Isuzu Commercial TruckscoreBlackwells is an authorized Isuzu commercial truck dealer with locations in Christchurch and Ashburton. Services include sales, service, parts, and panel/paint for commercial trucks.
- Omoda JaecoocoreBlackwells is an authorized dealer for Omoda and Jaecoo vehicles. Portfolio includes Omoda C5, Omoda E5 EV, Omoda 9 SHS, Jaecoo J5 EV, Jaecoo J7, and Jaecoo J7 SHS models. Fleet solutions and lease specials available.
- CheryminorBlackwells is an authorized Chery dealer, the latest addition to their growing brand portfolio. Stock includes Chery Tiggo 4.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Blackwells competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest automotive retailer in the United States, operating hundreds of new- and used-vehicle franchises plus parts and service. Broad incumbent analog demonstrating the multi-brand dealership model at scale, including F&I and aftersales revenue capture similar to Blackwells' model.
- Inchcape plc: Global automotive distributor and retailer representing premium and volume brands across multiple markets. Comparable as a multi-brand authorized retailer with integrated aftersales, though operating at international scale across geographies Blackwells does not serve.
- Eagers Automotive: Australia and New Zealand's largest automotive retail group, operating hundreds of dealerships across multiple OEMs. Broad incumbent with overlapping multi-brand dealership business model, fleet capabilities, and F&I/parts/service integration, though at materially greater scale.
Direct peers
- Giltrap Group: Long-established, family-controlled NZ automotive group with multiple franchises across Auckland and the North Island. Comparable in multi-brand authorized dealership model, family ownership heritage, and integrated sales/service/parts offering.
- Manukau Auto Group: New Zealand multi-brand automotive dealership group operating across the Auckland region. Comparable as a multi-OHM authorized retailer offering new, used, service, parts and finance under one group structure.
- Ebbett Group: New Zealand multi-brand automotive dealership group representing multiple OEMs across the North and South Island. Directly comparable as another multi-franchise NZ dealer with mixed passenger and commercial brand portfolios.
- Miles Continental: Long-running NZ automotive dealership representing premium and mass-market brands in Christchurch and surrounding regions. Direct peer given the same Canterbury operating geography, multi-brand authorized model, and integrated sales-service offering.
- Coastal Motor Group: New Zealand multi-brand dealership group operating across several regional centers. Comparable as a multi-franchise authorized dealer with both passenger and commercial vehicle brands, serving similar private and fleet customer segments.
- Archibalds: South Island-based multi-brand automotive dealer in New Zealand operating across multiple locations. Direct peer given shared regional footprint, multi-OHM representation, and integrated aftersales model.
- Armstrong's Automotive Group: NZ family-owned multi-brand automotive dealership group operating across the North Island. Comparable as another independent, family-controlled multi-franchise dealer serving both retail and fleet customers with integrated aftersales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blackwells social profiles
Digital presenceBlackwells financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blackwells leadership team
Management profileNumber of profiles
Profiles3 records
Blackwells subsidiaries and ownership
Company hierarchySubsidiaries6 records
Blackwells funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blackwells M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blackwells
What does Blackwells do?
Blackwells is a multi-brand automotive dealership group in Christchurch, New Zealand that sells new and used vehicles across Mazda, GMSV/Chevrolet, Holden, Isuzu, Omoda, Jaecoo, and Chery brands, and provides supporting services including vehicle servicing and repairs, genuine parts and accessories, panel and paint, finance and insurance, and fleet leasing solutions for business customers.
Is Blackwells a public or private company?
Blackwells is a private company. It is classified as family owned and is currently operating.
When was Blackwells founded?
Blackwells was founded in 1920. It employs 11 to 50 people.
Where is Blackwells based?
Blackwells is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Blackwells make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Repairs, parts and Accessories, finance and Insurance and panel and Paint.
Who are Blackwells's main competitors?
Broad incumbents on record are AutoNation, Inchcape plc and Eagers Automotive. Direct peers are Giltrap Group, Manukau Auto Group, Ebbett Group, Miles Continental, Coastal Motor Group, Archibalds and Armstrong's Automotive Group.
Does Blackwells have an API?
No public API is recorded for Blackwells.