Bliss Clean + Care Co.

What Bliss Clean + Care Co. does

Bliss Clean + Care Co. is a private, Chiang Mai-based housekeeping services company founded and led by Kristi Hambrice, operating alongside the 501(c)(3) nonprofit Bliss Mae Baan Network (a project of Growing Entrepreneurs International). The for-profit entity was formally launched in 2017 after the nonprofit arm demonstrated demand for professionally trained domestic workers, and today it employs 60+ staff serving approximately 150 customers per month across residential and commercial segments. Its service portfolio spans weekly recurring cleaning (650-950 THB/session), one-time cleaning (1,000-1,300 THB), deep cleaning packages (from 6,500 THB), the premium Clean + Care full-service housekeeping subscription (18,000+ THB/month), and specialty services including upholstery care, power washing, window washing, and AC repair. The company also sells complementary products (Morning Bliss Coffee, Bliss Natural Cleaner, Bliss Starter Kit, Auntie Jeep children's book) through its website shop.

The underlying operating model is human-capital centric rather than technology-centric. The proprietary asset is the 5-day Bliss Mae Baan Network training curriculum, which prepares local women for housekeeping roles and feeds the for-profit company with a standardized, vetted labor pool. The company has reportedly trained 800+ women and claims an 80% job placement rate (though the company website shows alternate figures of 400 women trained and 50% placement, which conflicts with the higher numbers cited elsewhere). Distribution is direct-to-consumer via website booking, phone (094-618-6650), LINE messaging, and walk-in consultations, supplemented by referral partnerships with real estate firms, schools, and community organizations such as the US Consulate Chiang Mai, Grace International School, Expat Home, Perfect Homes, and The Well International.

The business makes money primarily through recurring cleaning subscriptions and one-time service jobs, with the Clean + Care premium offering as the highest-value product line and product sales as a small but brand-reinforcing add-on. The company expanded to a second location in Bentonville, Arkansas around 2020, marking its first move outside Thailand. No venture capital or private equity backing has been disclosed, and the entity remains founder-led with a small management team based in Chiang Mai.

Name

Bliss Clean + Care Co.

Legal name

Bliss Clean and Care Company

Website

https://blisscleanandcare.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Bliss Clean + Care Co. is a Chiang Mai-based housekeeping services company employing 60+ trained staff to serve ~150 customers monthly across residential, commercial, and specialty cleaning, complemented by a social enterprise training pipeline.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (561720), Janitorial Services (56172), Carpet and Upholstery Cleaning Services (56174)

akta.pro primary industry

Whole-Home One-Time Cleaning (HSAEAFAA)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Housekeeping services
• Deep cleaning packages
• Specialty cleaning services

Headquarters

HQ city

Chiang Mai

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Cleaning Services: Weekly cleaning services at 650-950 THB per session (half/full day), one-time cleaning at 1,000-1,300 THB, and deep cleaning packages starting at 6,500 THB. Plus 7% VAT.
2. Clean + Care Full-Service Housekeeping: All-inclusive housekeeping service starting at 18,000 THB per month, including cooking, childcare, pet care, and errands alongside cleaning. Includes vetted staff matching, customized service plans, and ongoing customer service support.
3. Commercial Cleaning Services: Professional cleaning for offices, retail spaces, restaurants, and industrial facilities. Custom quotes based on facility type and requirements.
4. Specialty Cleaning Services: Upholstery, rug, sofa and mattress cleaning (750-1,500 THB+), power washing (700 THB/hour), window washing (800 THB/hour), AC repair and maintenance (550 THB+), and vehicle interior cleaning.
5. Product Sales: Sale of complementary products including Morning Bliss Coffee (250 THB), Bliss Natural All-Purpose Cleaner (199 THB), Bliss Starter Kit (4,350 THB), and Auntie Jeep children's book (200 THB).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bliss Clean + Care Co. delivers professional residential and commercial cleaning services in Chiang Mai, Thailand, spanning weekly maintenance, one-time, deep cleaning, and specialty services (upholstery, power washing, window washing, AC maintenance). Its premium Clean + Care offering is an all-inclusive monthly housekeeping service combining cleaning, cooking, childcare, pet care, and errands with vetted, trained staff. The business is paired with a social enterprise training arm (Bliss Mae Baan Network) that prepares local women for fair-wage domestic employment.

Product overview

Bliss Clean + Care Co. operates as a service-based company offering residential and commercial cleaning services in Chiang Mai, Thailand. The core service portfolio includes Weekly Cleaning, One-Time Cleaning, Deep Clean Package, and the premium Clean + Care housekeeping service. Specialty services encompass upholstery cleaning, power washing, window washing, and air conditioner repair/maintenance. Commercial cleaning is available for offices, retail spaces, and restaurants. The company also sells complementary products including Morning Bliss Coffee, Bliss Natural All-Purpose Cleaner, Bliss Starter Kit, and the Auntie Jeep children's book. The offering is a unified service model where cleaning services form the primary business, supported by product sales that reinforce the company's social mission of empowering local women.

Differentiator

Problem solved

Functional benefit

Brands

• Bliss Mae Baan Network: A social enterprise training program that provides professional housekeeping training, fair wages, and dignified work opportunities for local women in Chiang Mai. Part of Growing Entrepreneurs International (GEI), a 501(c)(3) nonprofit.

Products and services

• Weekly Cleaning Regular house cleaning service available in half-day (650 THB) or full-day (950 THB) options, including sweeping, dusting, sanitizing, laundry, and floor care. Designed for Chiang Mai households seeking recurring professional maintenance.
• One-Time Cleaning Single-session cleaning service for move-ins, special occasions, or seasonal refreshes, offered as half-day (1,000 THB) or full-day (1,300 THB) options with supplies provided.
• Deep Clean Package Comprehensive top-to-bottom cleaning service starting at 6,500 THB, performed by a trained team of 3-4 staff including inside and behind furniture, interior windows, and screens for move-in/out or seasonal refresh.
• Clean + Care Full-Service Housekeeping All-inclusive full-service housekeeping starting at 18,000+ THB monthly, including cleaning, childcare, cooking, pet care, and errand running with vetted, trained staff, customized service plans, dedicated customer service rep, quality spot-checks, and third-party insurance.
• Upholstery & Sofa Cleaning Professional cleaning for rugs, carpets, sofas, mattresses, and vehicle interiors starting at 750 THB for rugs, with custom quotes for mattresses and child safety seats.
• Power Washing High-pressure cleaning service for driveways, patios, walkways, and exterior walls at 700 THB per hour with a 2-hour minimum, available Monday through Saturday.
• Window Washing Professional window cleaning service for interior and exterior glass at 800 THB per hour with a 4-hour minimum, available Monday through Saturday.
• Air Conditioner Repair & Maintenance AC repair, replacement, installation, and routine maintenance services starting at 550 THB, performed by expert technicians for residential, commercial, and office spaces.
• Commercial Cleaning Services Professional cleaning services for offices, retail spaces, restaurants, and industrial facilities, including dusting, sanitizing, and restroom maintenance with flexible scheduling and custom quotes.
• Morning Bliss Coffee 200g whole bean coffee sourced from Gem Forest Coffee in Nan province, northern Thailand, with a smooth and rich blend, priced at 250 THB.
• Bliss Natural All-Purpose Cleaner Eco-friendly 500ml all-purpose cleaner infused with orange, cinnamon, and clove essential oils, safe for children and pets, priced at 199 THB.
• Bliss Starter Kit All-in-one cleaning kit including mops, buckets, brooms, rags, and essential cleaning products at 4,350 THB, available with optional vacuum cleaner addition; bundled with weekly cleaning service bookings.
• Auntie Jeep Children's Book Bilingual children's book in Thai and English written and illustrated by a Bliss employee, telling the story of a housekeeper's journey and values, priced at 200 THB.

Quantifiable outcome

• 80% job placement rate for women completing Bliss training
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Gem Forest CoffeecoreStrategic or Co-development PartnerPartnership with Gem Forest Coffee in Nan province, northern Thailand. Both companies share similar visions of making a positive difference in local community lives. Gem Forest Coffee is an award-winning specialty coffee roaster focused on enhancing coffee quality and farmer livelihoods.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• MaidPro: Residential cleaning franchise with a recurring service model and proprietary training program. Comparable to Bliss in subscription cleaning, structured training of cleaners, and franchise-style geographic expansion.
• Homeaglow: Online marketplace for booking residential cleaning professionals with subscription options. Comparable to Bliss in online booking flow, recurring residential cleaning, and vetted cleaner model.
• The Maids: US residential cleaning franchise known for a team-based cleaning approach and standardized training. Closely comparable to Bliss in recurring residential cleaning, branded training, and quality-controlled service delivery.
• Tidy: Online residential cleaning platform offering recurring and one-time cleanings with vetted cleaners. Comparable to Bliss in subscription model, online booking, and emphasis on trained/background-checked staff.
• Molly Maid: Established residential cleaning franchise offering recurring weekly, biweekly, and one-time cleaning services. Directly comparable to Bliss in service model, customer base (homeowners), and direct-to-consumer booking flow.
• Maid Brigade: Residential cleaning franchise offering recurring weekly and one-time services with health-conscious cleaning protocols. Comparable to Bliss in standardized residential cleaning service and direct-to-consumer booking.

Broad incumbents

• Care.com: Largest online marketplace for household services including housekeeping, childcare, and pet care. Comparable to Bliss in the Clean + Care full-service household support offering and in connecting families to vetted domestic workers.
• Handy: Tech-enabled home services marketplace offering cleaning alongside other household services. Comparable to Bliss in online booking and residential cleaning, but as a broader platform serving multiple home service categories.
• Helpling: International online marketplace for home cleaning services operating across Europe, Middle East, and Asia. Comparable to Bliss in online booking and residential cleaning, with relevant overlap in Southeast Asian markets.
• Merry Maids: Large, long-established residential cleaning franchise owned by ServiceMaster. Comparable to Bliss in recurring residential cleaning but operates at much greater scale and as a broad incumbent in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/blisscleanandcare
• Instagraminstagram.com/blissclean_andcare
• LinkedInlinkedin.com/company/bliss-clean-care-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bliss Clean + Care Co.