What Bliżej Siebie does

Bliżej Siebie is a nationwide Polish social-educational campaign focused on workplace mental health, organized by Grupa Artemis Sp. z o.o., a Warsaw-based private limited company founded in 2023. The campaign has produced four consecutive annual editions (2023, 2024, 2025, with the 4th launching April 1, 2026), each anchored by an original national research report ("Mental Health and Empathy at Work," "Pressure of Change and Emotions," "Success Worth Health") and accompanied by a year-long calendar of expert-curated content, webinars, conferences, and educational films. Its primary audiences are HR professionals, People & Culture leaders, frontline managers, and employees across Polish employers.

The platform is operated as a digital content hub built on WordPress and distributed through LinkedIn, YouTube, and Spotify, supplemented by physical events such as the new Thursday Gathering series at Venture Café Warsaw, HR TOOLS LAB (June 11, 2026), and the Strategie HR 5th edition conference (May 2026). A network of 20+ named experts, 25+ honorary patrons including CIOP-PIB, PIP, ZUS, and the Head of Civil Service, and 12+ media patrons provide institutional and editorial backbone; the #JaTezTakMam sub-campaign, launched in April 2025, extends engagement to general employees.

The business model is freemium for content consumers (all reports, articles, webinars, and conferences are free) and is funded through tiered corporate partnerships — a Strategic Partner tier (Rossmann for the 4th edition), Main Partners (Energa Operator, McDonald's Polska, Orange Polska, PZU Zdrowie, Ringier Axel Springer Polska), and additional Partners (Lidl Polska, eService). Strategic consulting services are sold separately by Grupa Artemis Sp. z o.o. No revenue, headcount, or fee figures are disclosed.

Name

Bliżej Siebie

Legal name

Grupa Artemis Sp. z o.o.

Website

https://blizejsiebie.info

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Bliżej Siebie is a Polish nationwide social-educational campaign on workplace mental health, organized by Grupa Artemis Sp. z o.o. since 2023. It delivers free annual research reports, expert content, conferences, and a digital knowledge base to HR professionals, managers, and employees, funded through tiered corporate partnerships.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Education & Wellbeing Campaigns

NAICS

Other Social Advocacy Organizations (813319)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

akta.pro secondary industry

Health, Wellness & Self-Care Skills (Sleep, Nutrition, Habits) (EDAMAIAJ)

Keywords

• Workplace mental health
• Employee wellbeing
• Psychological safety research
• HR educational content
• Corporate wellbeing partnerships

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Corporate partnerships and sponsorship: The campaign is funded primarily through corporate partnerships. Organizations join as Strategic Partners, Main Partners, or Partners, contributing financial and/or in-kind support to co-create and co-promote the campaign's educational content, events, and research. This is the core funding mechanism for the nationwide campaign.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Bliżej Siebie is a nationwide social-educational campaign running in annual editions since 2023 that produces free original research, a continuously updated knowledge base of articles, webinars, films, interviews, e-books, and infographics, plus annual conferences, a podcast, a newsletter, and a social awareness sub-campaign (#JaTeżTakMam), all focused on mental health, psychological safety, and empathetic leadership in Polish workplaces. The campaign is offered free to individuals and HR professionals, while organizations engage through tiered Strategic/Main/Partner sponsorships and paid strategic consulting from organizer Grupa Artemis Sp. z o.o.

Product overview

Bliżej Siebie is a nationwide social-educational campaign organized by Grupa Artemis Sp. z o.o., running in annual editions since 2023. The offering is a content and educational platform rather than a software product, comprising a knowledge base (Baza wiedzy) with articles, webinars, educational films, and interviews; annual nationwide research reports on workplace mental health; conferences and expert events; a podcast; downloadable materials including e-books and infographics; a newsletter; and strategic consulting services. The campaign centers on mental health, psychological safety, empathy, leadership, and emotional intelligence in Polish workplaces, with partners including major corporations and institutional patrons.

Differentiator

Problem solved

Functional benefit

Brands

• #JaTezTakMam: A sub-campaign/initiative within the Bliżej Siebie campaign focused on sharing experiences related to mental health challenges at work.

Products and services

• Baza wiedzy (Knowledge Base) A free, continuously updated educational resource center containing articles, webinars, educational films, interviews, and downloadable materials covering mental health, workplace wellbeing, leadership, and organizational psychology topics. Intended for HR professionals, managers, and employees in Poland.
• Raporty (Annual Research Reports) Annual nationwide research reports on mental health in Polish workplaces, freely downloadable via the campaign website. The 2023 edition covered mental health and empathy at work, the 2024 edition covered pressure of change and emotional/mental health, and the 2025 edition focused on success, mental condition, and the future of work. Targeted at HR leaders, managers, and policy stakeholders.
• Webinary (Webinar Series) A free series of live and recorded webinar sessions featuring expert speakers covering leadership, stress management, emotional intelligence, psychological safety, and workplace wellbeing. Open to the Polish HR and management community.
• Podcast Bliżej Siebie An audio podcast series distributed on Spotify that discusses mental health topics through conversations with experts on leadership, resilience, and workplace wellbeing. Free access for Polish-speaking listeners.
• Filmy edukacyjne (Educational Films) Free video content including educational materials, conference recordings, expert interviews, and event coverage available on the campaign's YouTube channel, covering mental health and leadership topics.
• Konferencje (Annual Conferences) Free in-person and online annual conferences bringing together HR professionals, leaders, and mental health experts to discuss workplace wellbeing. Editions have addressed mental health in turbulent times (2024) and the future of work (2025).
• Newsletter A free email newsletter delivering educational tips, expert advice, partner best practices, current campaign updates, and motivation for daily mental health maintenance to subscribers in Poland.
• Materiały do pobrania (Downloadable Materials) Free downloadable resources including e-books and infographics on mental health topics, leadership, stress management, and workplace wellbeing, available via the campaign website.
• #JaTeżTakMam Social Awareness Campaign A social awareness sub-campaign within Bliżej Siebie, featuring stories and content designed to normalize conversations about mental health challenges in the workplace and drive organic social engagement.
• Doradztwo strategiczne (Strategic Consulting) Paid strategic consulting services offered by Grupa Artemis Sp. z o.o. to Polish organizations seeking to implement mental health initiatives, supportive workplace practices, and wellbeing programs linked to the campaign's themes.

Quantifiable outcome

• 4 nationwide research reports published (2023–2025 editions)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

47 partnerships are on record, tiered flagship, core and minor.

• RossmannflagshipStrategic or Co-development PartnerRossmann is the Strategic Partner of the 4th edition of the Bliżej Siebie campaign. As the highest-tier partner, Rossmann co-creates and co-promotes campaign initiatives around workplace mental health, leveraging the campaign as a key CSR/ESG initiative.
• Energa OperatorcoreStrategic or Co-development PartnerEnerga Operator (including Wykonawstwo Elektroenergetyczne) is a Main Partner of the 4th edition. The energy company's involvement reflects growing corporate attention to employee mental health and wellbeing as an HR priority.
• McDonald's PolskacoreStrategic or Co-development PartnerMcDonald's Polska is a Main Partner of the campaign. The company publishes best-practice content about employee experience and wellbeing through the campaign, including a featured article on designing employee wellbeing from day one.
• Orange PolskacoreStrategic or Co-development PartnerOrange Polska is a Main Partner of the 4th edition, supporting the campaign's mission to promote mental health awareness and empathetic workplace culture in Poland.
• PZU ZdrowiecoreStrategic or Co-development PartnerPZU Zdrowie (health insurance subsidiary of PZU) is a Main Partner, aligning its health-focused brand with the campaign's workplace mental health agenda.
• Ringier Axel Springer PolskacoreStrategic or Co-development PartnerRingier Axel Springer Polska is a Main Partner and contributes expert content. Head of Corporate Resilience Anna Malinowska participated in a campaign expert conversation on 'emocjonalna apteczka' (emotional first-aid kit) for leaders. The company represents a media and digital publishing perspective on workplace wellbeing.
• Lidl PolskacoreStrategic or Co-development PartnerLidl Polska is a Partner of the 4th edition, contributing to the campaign's broad reach across the retail sector.
• eServiceminorStrategic or Co-development PartnereService is a Partner of the 4th edition, supporting the campaign's educational mission.
• Centralny Instytut Ochrony Pracy – Państwowy Instytut Badawczy (CIOP-PIB)flagshipStrategic or Co-development PartnerCIOP-PIB is an Honorary Patron of the 4th edition. As Poland's leading occupational safety research institute, its patronage lends scientific credibility to the campaign's research and educational content on workplace mental health.
• Państwowa Inspekcja Pracy (PIP)flagshipStrategic or Co-development PartnerPIP (National Labour Inspectorate) is an Honorary Patron, providing governmental authority and regulatory alignment to the campaign's mission.
• Zakład Ubezpieczeń Społecznych (ZUS)coreStrategic or Co-development PartnerZUS is an Honorary Patron of the 4th edition, connecting the campaign to Poland's social insurance system and reinforcing the link between mental health and workforce sustainability.
• Szef Służby CywilnejcoreStrategic or Co-development PartnerThe Head of the Civil Service is an Honorary Patron, reflecting the campaign's relevance to the public sector and state employees in Poland.
• Grupa Artemis Sp. z o.o.flagshipStrategic or Co-development PartnerGrupa Artemis Sp. z o.o. is the organizer of the Bliżej Siebie campaign. The company designs and executes the campaign, develops educational content, commissions and publishes research reports, organizes conferences and webinars, and recruits corporate and institutional partners. Founded and led by Agata Swornowska-Kurto (initiator of the campaign), Grupa Artemis is a Warsaw-based consulting firm specializing in organizational wellbeing and mental health in the workplace.
• Krajowe Centrum Promocji Zdrowia w Miejscu Pracy, Instytut Medycyny Pracy im. prof. J. NoferacoreStrategic or Co-development PartnerA Patron of the campaign. The institute conducts research on workplace health promotion and has endorsed the campaign's mission, providing scientific credibility and contributing expert perspectives on employee mental health.
• Akademia Psychologii PrzywództwaminorOthersA Patron of the campaign, providing expertise in leadership psychology that aligns with the campaign's focus on empathetic and effective leadership.
• CIC Warsaw (Cambridge Innovation Center)minorOthersA Patron providing event space and innovation ecosystem connections for campaign activities such as Thursday Gathering events.
• Centrum Kreatywności TargowaminorOthersA Patron supporting the campaign's community-building activities.
• Dream Employer HubminorOthersA Patron focused on employer branding and employee experience, aligning with the campaign's wellbeing and culture themes.
• Fundacja Nie Widać Po MnieminorOthersA Patron representing people with invisible disabilities, contributing to the campaign's inclusivity and mental health messaging.
• Friendly Workplace®minorOthersA Patron program recognizing organizations that create friendly, healthy workplaces, aligned with the campaign's mission.
• Karta Różnorodności (Forum Odpowiedzialnego Biznesu)minorOthersThe Diversity Charter coordinated by the Forum Odpowiedzialnego Biznesu (Responsible Business Forum) is a Patron, promoting inclusion and diversity as part of the mental health and wellbeing agenda.
• Koalicja Bezpieczni w PracycoreOthersKoalicja Bezpieczni w Pracy is a Patron. The coalition promotes occupational health and safety and has provided strong endorsement quotes for the campaign, connecting mental health to broader workplace safety.
• Polskie Stowarzyszenie ESGminorOthersA Patron bringing ESG framework and sustainability perspective to the campaign.
• Polskie Stowarzyszenie HRminorOthersA Patron connecting the campaign to the Polish HR professional community.
• Polskie Stowarzyszenie Psychologii OrganizacjiminorOthersA Patron bringing academic and professional psychology expertise to the campaign.
• Rocket JobsminorOthersRocket Jobs is a Patron, contributing to the campaign's reach to the job market and recruitment community.
• Uniwersytet WSB Merito w WarszawieminorOthersA Patron bringing academic perspective and student/young professional audience to the campaign.
• ValuesminorOthersA Patron — HR consulting firm aligned with the campaign's values-based approach to organizational culture.
• Venture Café Warsaw FoundationminorOthersVenture Café Warsaw Foundation is a Patron and hosts Thursday Gathering events for the campaign, providing a networking platform for innovation and entrepreneurship communities.
• Well.hrminorOthersWell.hr is a Patron focused on psychological safety and team wellbeing, providing expertise and advocacy for the campaign's mission.
• Polskie Wydawnictwo Naukowe PWNminorOthersPWN is a Patron, contributing scientific publishing credibility to the campaign.
• Personel & Zarządzanie (magazyn)coreGTM or Marketing PartnerPersonel & Zarządzanie is a Media Patron and the organizer of HR TOOLS LAB conference (June 11, 2026), where the campaign was a substantive content partner. The magazine's editor-in-chief Ewa Walenda has been a campaign supporter since the first edition and actively promotes the campaign to the HR community.
• HR TOOLS LABcoreGTM or Marketing PartnerCampaign served as substantive/educational content partner (partner merytoryczny) for the HR TOOLS LAB conference organized by magazyn Personel & Zarządzanie on HR Day (June 11, 2026, PKO Rotunda, Warsaw). Campaign expert Agata Swornowska-Kurto participated in a key session.
• Strategie HR (conference series)coreGTM or Marketing PartnerThe campaign was a Media Patron (patron medialny) of the 5th edition of the Strategie HR conference (May 12–13, 2026, Warsaw). The conference brought 40+ speakers and 1,000+ HR professionals. The campaign offered a 10% discount to its community with code BLIZEJSIEBIE, driving targeted HR audience to the event.
• Venture Café Warsaw FoundationminorOthersVenture Café Warsaw Foundation hosted the Thursday Gathering event featuring the campaign on July 9, 2026. The event explored 'zombie leadership' and the role of conscious, empathetic leadership. Campaign experts and partner representatives participated as speakers.
• Business Impact Review (Czasopismo)minorOthersMedia Patron of the 4th edition, covering the campaign's research and events.
• Charaktery — magazyn psychologicznyminorOthersMedia Patron — Psychology magazine providing editorial coverage to the campaign.
• eGospodarka.plminorOthersMedia Patron — Business and economics portal covering the campaign.
• Gazeta Małych i Średnich PrzedsiębiorstwminorOthersMedia Patron — SME-focused newspaper covering the campaign.
• HU – Human Experience MagazineminorOthersMedia Patron — Magazine focused on human experience in organizations.
• HR Business PartnerminorOthersMedia Patron — HR professional publication.
• HRlityczny.plminorOthersMedia Patron — HR news and commentary website.
• HRnews.plminorOthersMedia Patron — HR news portal.
• HR PolskaminorOthersMedia Patron — Polish HR community platform.
• ladybusiness.plminorOthersMedia Patron — Business and career platform for women.
• Markapracodawcy.plminorOthersMedia Patron — Employer branding platform.
• Medexpress.plminorOthersMedia Patron — Health and medical news portal.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Koalicja Bezpieczni w Pracy: Polish workplace-safety coalition that promotes occupational health including mental health. Functions as a Bliżej Siebie patron and operates the same multi-employer partnership model addressing workplace wellbeing at a national level.
• Dream Employer Hub: Polish employer-branding and employee-experience platform that overlaps with Bliżej Siebie on wellbeing, culture, and HR-marketing content for Polish employers.
• Well.hr: Polish HR-wellbeing platform focused on psychological safety and team mental health. Already a Patron of Bliżej Siebie and serves the same HR-leader and manager audience with overlapping content on empathetic leadership and burnout.
• Akademia Psychologii Przywództwa: Polish leadership-psychology institute contributing expertise on empathetic leadership. Listed as a Patron of the campaign and addresses the same leader-development and people-management content niche.
• Polskie Stowarzyszenie Psychologii Organizacji: Polish organizational psychology association providing academic and professional psychology expertise to the campaign. Comparable as a member/association-driven platform advancing workplace psychology practice in Poland.
• Friendly Workplace®: Polish workplace certification program recognizing organizations that build healthy, supportive cultures. Directly comparable as a private Polish initiative that markets wellbeing credentials to employers via a patron/partnership model.

Broad incumbents

• Mental Health Foundation (UK): Large UK mental-health charity running workplace-awareness programs, research, and partnerships. Comparable in mission and partnership-driven delivery, but with significantly broader scope and resources.
• Headspace for Work: Global commercial workplace mental-health platform offering meditation, coaching, and wellbeing content to employers. Comparable employer-customer focus, but at significantly larger scale with a paid B2B model.

Regional players

• Wellbeing at Work (UK): UK-based workplace-wellbeing campaign and conference series. Highly comparable model — annual research, employer partnerships, free events — but operating in a different geography.
• Mind Share Partners: US nonprofit focused on workplace mental health education and employer partnerships. Closely comparable mission and operating model (awareness, employer engagement, free resources) but US-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BlizejSiebieInfo
• LinkedInlinkedin.com/company/kampania-blizej-siebie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bliżej Siebie