What Wellbeing At Work World does

Wellbeing at Work World (operating under UK-registered Sonas Group Ltd and Sonas Events Ltd) is a private, founder-led workplace wellbeing platform founded in 2014 and headquartered in Brighton. The company operates three integrated service lines: (i) annual Wellbeing at Work Summits held across 22 cities in 16 countries with 7,500-8,000+ attendees per year; (ii) the Wellbeing Hub, an annual subscription-based online community platform (£749 UK / €895 EU / $999 USD / $1,450 AUD) that combines curated content, benchmarking tools, webinars, in-person meetups, and a team of AI agents for 24/7 content discovery; and (iii) a Bespoke consultancy arm delivering C-suite roundtables, masterclasses, and strategic advisory engagements. A separate 12-month Exclusive Supplier Directory on the Hub provides vendors with visibility into the corporate member base.

Revenue is generated through three primary mechanisms: one-time summit ticket sales (ranging from £149 to £1,395 depending on city and tier), annual recurring Hub subscriptions (individual and enterprise), and bespoke enterprise consultancy engagements priced on application. The customer base is primarily enterprise HR, Reward & Benefits, and Wellbeing leaders, with named participants including Google, BAE Systems, Booking.com, DHL, Schneider Electric, Rolls Royce, Bupa, NSW Government, Palo Alto Networks, and ING. Vendor-side revenue comes from wellbeing service suppliers purchasing directory listings and flagship/event sponsorships.

The company has no disclosed external funding, is management-owned (CEO Mark Rix, Founder Chris Cummings), and continues to expand geographically into the Middle East and continental Europe while launching new product extensions such as the Supplier Directory and a proprietary Whole-Person Strategic Framework for Employee Wellbeing.

Name

Wellbeing At Work World

Legal name

Sonas Group Ltd

Website

https://wellbeingatwork.world

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellbeing at Work World runs annual workplace wellbeing summits across 22 cities, an AI-powered subscription Hub community, and bespoke C-suite consultancy, serving HR and wellbeing leaders at hundreds of global employers including Google, BAE Systems, Schneider Electric, and NSW Government.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

akta.pro secondary industries

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Workplace wellbeing events
• Corporate wellness summits
• Employee wellbeing consulting
• Wellbeing membership platform
• Wellbeing strategy framework

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Summit Events: Annual festivals held in 22 cities globally. Revenue generated through ticket sales for in-person summits, with pricing varying by city and tier (e.g., UK 2026 London tickets range from £225-£749, Australia Sydney £395-£1,395). Some events include bundled Hub membership.
2. Hub Membership: Annual subscription model for the Wellbeing Hub platform. Annual fee (12-month subscription) with tiered pricing in multiple currencies (£749, €895, $999, $1450 AUD). Includes access to content, AI agents, community, webinars, benchmarking tools, and in-person meetups. Enterprise global subscriptions available with multiple licenses at custom pricing.
3. Exclusive Supplier Directory: 12-month listing on the Hub's exclusive supplier directory for vendors and service providers. Provides visibility to corporate leaders and summit attendees. Pricing not publicly disclosed.
4. Bespoke Consultancy: Strategic consultancy services for employers including strategy development, workshops, masterclasses, and exclusive C-suite events. Pricing is custom/quote-based for enterprise engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wellbeing at Work World operates three integrated service pillars for employers: (1) annual in-person workplace wellbeing summits run across 22 cities globally since 2014; (2) the Wellbeing at Work Hub, an online membership-based community platform providing AI-agent-assisted content discovery, benchmarking data, webinars and meetups; and (3) Wellbeing at Work Bespoke, a strategic consultancy offering leadership workshops, masterclasses and exclusive C-suite events to help organisations build and execute employee wellbeing strategies grounded in the company's proprietary Whole-Person, Human-Centred framework.

Product overview

Wellbeing at Work operates a multi-product platform consisting of three core service pillars: annual Wellbeing at Work Summits (in-person festivals across 22 global cities since 2014), the Wellbeing at Work Hub (an AI-powered online membership community with content discovery, benchmarking tools, and networking), and Wellbeing at Work Bespoke (executive consulting and bespoke events). Supplementary offerings include the book 'The Wellbeing Centered Workplace,' the Hub Exclusive Supplier Directory for vendor visibility, and the Strategic Framework for Employee Wellbeing. The platform serves employers seeking to integrate wellbeing as a strategic business priority, with membership tiers ranging from individual annual subscriptions to enterprise global licenses.

Differentiator

Problem solved

Functional benefit

Brands

• Wellbeing at Work Hub: Online membership-based community platform providing tools, insights, and connections for workplace wellbeing transformation.
• Wellbeing at Work Summits
• Wellbeing at Work Bespoke

Products and services

• Wellbeing at Work Summits Annual in-person workplace wellbeing festivals held across 22 cities globally since 2014, bringing together senior HR, Reward, Wellness, Benefit and business leaders for keynotes, roundtables, and networking to advance wellbeing as a strategic business priority. Tickets are sold per event with tiered pricing by city.
• Wellbeing at Work Hub Global online membership-based community platform providing HR and wellbeing leaders with AI-powered content discovery, benchmarking tools, interactive resources, regular in-person and virtual meetups, workshops, webinars, and concierge support for developing sustainable workplace wellbeing strategies. Offered as single annual membership (£749 UK, €895 EU, $999 USD, $1,450 AUD) or enterprise global subscription with custom pricing.
• Wellbeing at Work Bespoke Bespoke consulting and event services for C-Suite executives, including exclusive leadership roundtables, strategic workshops, masterclasses, and ongoing consultancy to help organizations develop and implement long-term wellbeing strategies using the company's proprietary strategic framework.
• The Wellbeing Centered Workplace A published book by founder Chris Cummings providing a strategic playbook for creating thriving, profitable businesses through workplace wellbeing, designed to help organizations develop successful wellbeing strategies that deliver proven results.
• Hub Exclusive Supplier Directory A 12-month vendor listing within the Hub Community Platform allowing wellbeing product and service suppliers to showcase their offerings to corporate wellbeing leaders, providing visibility to 7,500+ summit attendees across 23 cities and 16 countries, plus content-sharing capability into the Hub community.

Quantifiable outcome

• Organizations that prioritize workplace wellbeing out-perform their competitors - thriving workplaces are healthier, more profitable and more creative.
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature2 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Lyra HealthflagshipStrategic or Co-development Partner · 1 January 2026Diamond partner for Europe summits. A leading global EAP and corporate wellbeing provider, Lyra Health provides mental health and wellbeing solutions. Partnership involves sponsored sessions and expert speakers at summits, including Lyra Wellbeing - MENA for Middle East events.
• niloflagshipStrategic or Co-development Partner · 1 January 2026Diamond partner for Europe summits. nilo is a CEO/founder of a wellbeing solutions company.
• Urban Sports ClubcoreGTM or Marketing Partner · 1 January 2026Event partner for Europe summits. Provider of corporate fitness and sports benefits, offering employee wellness programs.
• aleo by epassicoreGTM or Marketing Partner · 1 January 2026Event partner for Europe summits. Employee wellbeing platform providing corporate wellness solutions.
• Financial TimescoreGTM or Marketing Partner · 1 January 2026Media partner for Europe summits. Premier business media outlet providing thought leadership content and audience reach.
• VIWELLflagshipStrategic or Co-development Partner · 1 January 2026Headline partner for Middle East summits. VIWELL is a corporate wellbeing and wellness solutions company led by CEO Mohammed Husary.
• OmantelcoreGTM or Marketing Partner · 1 January 2026Host partner for Middle East Muscat summit. Oman's leading telecommunications company hosting the summit event.
• Standard CharteredcoreGTM or Marketing Partner · 1 January 2026Host partner for Middle East summits. International banking and financial services institution.
• IE UniversitycoreGTM or Marketing Partner · 1 January 2026Host venue partner for Madrid summit. Provides venue and academic partnership for the Europe 2027 Madrid event.
• LeqtureminorGTM or Marketing Partner · 1 January 2026Event partner for Europe summits. Corporate wellbeing solutions provider.
• Oakleaf PartnershipminorGTM or Marketing Partner · 1 January 2026Event partner for Europe summits. HR recruitment and talent solutions firm.
• WorkplacedminorGTM or Marketing Partner · 1 January 2026Event partner for Europe summits. Workplace wellbeing solutions company.
• The CPD GroupcoreGTM or Marketing Partner · 1 January 2026Event partner providing CPD accreditation services for summits. Ensures professional development credits for attendees.
• PsyrayminorGTM or Marketing Partner · 1 January 2026Event partner for Europe summits. Corporate wellbeing solutions provider.
• BupacoreStrategic or Co-development Partner · 1 January 2025Bupa collaborated with Wellbeing at Work for a B2B healthcare innovation event. Bupa is a leading international healthcare company.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Headspace for Work: Headspace's B2B arm sells meditation, sleep, and mental wellbeing subscriptions to large employers. Competes for the same HR/wellbeing budget but as part of a broader consumer wellness brand rather than events.
• Perkbox: UK employee benefits and engagement platform offering perks, wellbeing, and recognition tools to employers. Adjacent in serving HR buyers with a content + platform model, broader than pure wellbeing.
• BetterUp: Enterprise coaching and wellbeing platform offering 1:1 coaching and AI-driven development tools to large employers. Adjacent category with overlapping buyer (HR/people leaders) and content-led model.
• Calm Business: Enterprise mental health and mindfulness subscription sold to HR buyers. Direct competitor for mind/mental wellbeing share-of-wallet, but narrower in scope than Wellbeing at Work's multi-pillar proposition.
• Modern Health: Global mental health platform for employers combining therapy, coaching, and self-guided content. Competes for HR mental-health line items that overlap with Wellbeing at Work's mental-health track.

Direct peers

• Limeade: Employee wellbeing and engagement platform sold to HR and benefits buyers, with benchmarking and content modules comparable to the Wellbeing Hub's AI-driven content and benchmarking proposition.
• Thrive Global: Founded by Arianna Huffington, Thrive Global sells enterprise wellbeing programs, content, and events to HR leaders. Most directly comparable to Wellbeing at Work's combined events + content + C-suite consultancy model.
• Virgin Pulse / Personify Health: Corporate wellbeing platform combining content, coaching, biometrics, and benefits navigation for employer clients. Operates a similar employer-sponsored "whole-person" wellbeing category, with greater data and integration depth.
• Wellable: Corporate wellbeing platform providing wellbeing challenges, content, and rewards to employers. Closely comparable in offering a marketplace plus content platform model to enterprise HR.
• Yu Life: UK-headquartered workplace wellbeing and group life-insurance platform using gamification, content, and rewards. Comparable as a UK-rooted workplace wellbeing platform with employer distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61582010534854
• LinkedInlinkedin.com/company/well-being-at-work-world
• Instagraminstagram.com/wellbeing_at_work_world

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeing At Work World