What Well.hr does

Well.hr sp. z o. o. is a Polish HR consulting and advisory firm founded in 2018 and headquartered in Czechowice-Dziedzice, Poland, that helps medium and large organizations improve employee wellbeing, engagement, employer brand, organizational culture, and DEI. The firm offers research and diagnostics, strategy development, HR business partnering, wellbeing and management program design, and training workshops, serving clients such as PwC, PKN ORLEN, LUX MED, DHL, Allegro, Colliers, L'Oréal, Volkswagen Poznań, Santander, BNP Paribas, and Skanska. Revenue is generated through professional services engagements sold on a custom quote basis, supplemented by a recurring online course ('Wellbeing po swojemu'), an ebook, and an online benchmarking study (Wellbeing at Work Index).

The firm's go-to-market is content-led: it publishes 10+ free wellbeing reports, hosts webinars and podcasts, distributes a weekly newsletter, lectures at Leon Kozminski Academy, and operates a marketplace (pracoumilacze.pl) aggregating wellbeing service providers. The company does not build proprietary software; its technology-enabled surface consists of the course platform, the benchmarking research product, and the marketplace. Well.hr is founder-owned, privately held, and bootstrapped, with no institutional investors disclosed. Strategic intellectual and distribution partnerships with PwC, Colliers, LUX MED, PKN ORLEN, and various Polish professional associations are used to co-produce research and reach enterprise HR buyers.

Name

Well.hr

Legal name

Well.hr sp. z o. o.

Website

https://well.hr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Well.hr is a Polish HR consulting and advisory firm that helps medium and large employers improve employee wellbeing, employer branding, organizational culture, and DEI through research, strategy, training, and digital products including an online course and benchmarking index.

Ownership category

akta.pro rank

Product category

HR Consulting & Wellbeing Advisory

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industry

HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)

Keywords

• HR consulting services
• Employee wellbeing advisory
• Employer branding strategy
• Organizational culture consulting
• DEI consulting

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. HR Consulting and Advisory Services: Well.hr generates revenue through consulting engagements, HR business partnering services, research projects, strategy development, and implementation support for employers seeking to improve employee wellbeing, engagement, employer branding, and organizational culture.
2. Training Programs and Workshops: Revenue from conducting workshops, webinars, and training programs for managers and HR professionals on topics including wellbeing, leadership, engagement, DEI, and communication.
3. Online Course - Wellbeing po swojemu: The company offers an online course for HR professionals on employee wellbeing, available through wellbeingposwojemu.pl, representing a digital product revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Well.hr is an HR consulting and advisory firm that sells custom research, strategy development, wellbeing and management programs, and HR business partnering services to employers. It complements these services with subscription-style digital products, including an online course for HR professionals ("Wellbeing po swojemu") and a benchmarking research study (Wellbeing at Work Index), plus a marketplace (pracoumilacze.pl) that connects employers with wellbeing service providers across Poland.

Product overview

Well.hr is a wellbeing and HR consulting firm that operates both digital products and professional services. Its digital portfolio includes 'Wellbeing po swojemu' (a comprehensive online course for HR professionals), the 'Well-being at Work Index' (a benchmarking research platform enabling companies to compare employee wellbeing against national benchmarks), 'The power of age' (a sub-brand focused on age management), and an ebook on corporate relocation. Beyond digital products, the company offers consulting services including research, strategy development, HR business partnering, wellbeing programs, and management programs, supported by a regularly published series of wellbeing reports.

Differentiator

Problem solved

Functional benefit

Brands

• Wellbeing po swojemu: Online course for HR professionals on wellbeing
• Wellbeing Index
• The power of age
• Lead Well
• Wellbook
• Pracoumilacze

Products and services

• Wellbeing po swojemu (online course) Self-paced online course for HR professionals that covers designing, implementing, and operating employee wellbeing programs within organizations. Hosted on wellbeingposwojemu.pl and developed by Well.hr's co-founders, including Ewa Ułamek.
• Well-being at Work Index (benchmarking study) Subscription/benchmark research study that enables organizations to measure their employee wellbeing and compare results against a national benchmark of working Poles, with the 2023 edition reporting an index score of 60.6 out of 100 and key behavioral findings.
• The Power of Age (age management program) Wellbeing program sub-brand focused on age management and intergenerational workplace strategies, offered as a standalone wellbeing resource.
• Ebook "Firmowa przeprowadzka krok po kroku" (Corporate Relocation Step-by-Step) Step-by-step guide ebook for companies undergoing office relocations, covering workspace transitions and how to maintain employee wellbeing during office moves.
• HR Research, Strategy & Business Partnering Services Bespoke consulting engagements covering employee wellbeing research, employer branding and engagement strategy, internal communications, organizational culture, DEI, and external HR business partnering, sold to medium and large employers via custom quotes.
• Wellbeing Programs (Programy wellbeingowe) Designed and delivered corporate wellbeing programs covering physical, mental, developmental, environmental, cultural, safety, and relational dimensions of wellbeing for employer clients.
• Management Programs (Programy menedżerskie) incl. Lead Well Authoritative management development programs (including the Lead Well program) that help leaders build teams based on trust, safety, and diversity, sold to senior leaders and people managers as bespoke engagements.
• Wellbeing Reports Library (free research reports) Over 10 published wellbeing research reports covering topics including health, physical activity, mental health, workplace environment, family support, DEI, digital wellbeing, social impact, Generation Z, women's strength, and LGBTQ+ inclusion, used to generate leads for consulting engagements.

Quantifiable outcome

• Employers investing in health programs can achieve 2.5x return on investment (Harvard University research cited in report)
• +3 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PwC (PricewaterhouseCoopers)coreStrategic or Co-development PartnerPwC is a key strategic partner for Well.hr across multiple wellbeing reports. PwC serves as partner in reports on health conditions, physical activity, mental health, workplace environment, and family support. PwC contributes to the co-creation of research reports and provides industry expertise and case studies.
• LUX MEDcoreStrategic or Co-development PartnerLUX MED is a healthcare provider partner in wellbeing reports on mental health and physical activity. The company contributes expertise in healthcare and employee health programs as a case study and strategic partner in research publications.
• Colliers InternationalcoreStrategic or Co-development PartnerColliers International, a real estate and investment management company, provides intellectual support for the workplace environment report 'Lepiej niż w domu'. Contributes expertise in workplace design, real estate, and property management to wellbeing research.
• PKN ORLENcoreStrategic or Co-development PartnerPKN ORLEN is a key partner in the mental health report 'Bez stresu!' and the family support report. As a major Polish employer, ORLEN contributes case study data and strategic support for wellbeing research initiatives.
• Pride at Work Poland / CIPOPminorOthersIntellectual patronage for the mental health report 'Bez stresu!', providing expertise on psychological workplace safety and mental health advocacy.
• Polski Instytut MindfulnessminorOthersIntellectual patronage for mental health report, contributing expertise in mindfulness practices and psychological wellbeing.
• Krajowy Centar Zdrowia Psychicznego / Institut Psychiatry and NeurologyminorOthersIntellectual patronage for mental health report, providing expertise on mental health policy and clinical psychology.
• HR Business PartnerminorOthersIntellectual patronage for mental health report, providing HR professional expertise.
• BNP ParibasminorStrategic or Co-development PartnerFeatured as case study in family support report 'Rodzina, ach rodzina!' on supporting employees in balancing work and family responsibilities.
• L'Oréal PolskaminorStrategic or Co-development PartnerFeatured as case study in family support report on supporting employees in balancing work and family responsibilities.
• Media Partners (Family Report)minorOthersMultiple media partners including Personel i Zarządzanie, HR空中, Personnel Management, HR standard, HRNews.pl, hrpedia.pl, rekrutacja.pl, Sport Biznes Polska, Rynek Zdrowia, Bankomania, whose provide media coverage and distribution support for the family support report.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aon: Global professional services firm with a large Human Capital practice covering wellbeing, engagement, and talent advisory. Aon addresses overlapping enterprise needs around wellbeing strategy and workforce effectiveness for Polish and multinational clients.
• Right Management: Global talent and career consulting firm (part of ManpowerGroup) providing organizational effectiveness, leadership development, and outplacement services. Comparable to Well.hr's HR strategy and manager development programs for mid-market and enterprise clients.
• Edenred: Global employee benefits and wellbeing platform provider, active in Poland via Benefit Systems. Operates a broader wellbeing benefits infrastructure that complements, and partially overlaps with, Well.hr's advisory and marketplace positioning in the Polish wellbeing ecosystem.
• Gallup: Global analytics and advisory firm famous for employee engagement research (Q12) and wellbeing/strengths-based consulting. Operates at much larger scale than Well.hr but addresses overlapping enterprise demand for engagement measurement, wellbeing, and manager development.
• Mercer: Global HR and health consulting firm offering wellbeing, total rewards, DEI, and workforce strategy advisory. Competes for the same large-enterprise HR consulting wallet that Well.hr addresses in Poland, with much broader geographic reach.

Direct peers

• Universum: Global employer branding research firm that publishes employer-of-choice rankings, including those in which Well.hr has achieved top positions. Universum competes for the same employer branding research, benchmarking, and advisory budget that Well.hr targets in Poland.
• Great Place to Work: Global workplace culture research and certification company that operates 'best employer' rankings — the same category where Well.hr has secured nine victories. Competes for employer branding certification, culture assessments, and advisory engagements with enterprise buyers.
• Employer Branding Institute: Global employer branding community and content platform that runs the EB Stars awards in which Well.hr has been recognized. Directly comparable as a thought-leadership and events-driven player in the same employer branding niche that Well.hr serves through its advisory practice.

Emerging players

• Limeade: Employee wellbeing and engagement SaaS platform targeting mid-market and enterprise buyers. Represents the technology-enabled, scale-driven model that contrasts with Well.hr's service-only delivery, and increasingly competes for enterprise wellbeing budgets.

Regional players

• pracuj.pl: Leading Polish recruitment and employer branding platform that publishes employer brand content and rankings. Directly comparable as a domestic Polish player in employer branding and HR content, where Well.hr is also active as a case study partner and content contributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Wellhr-1763878290585652
• LinkedInlinkedin.com/company/well-hr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well.hr