values media
Values.media is an independent French full-service media agency serving 60+ enterprise advertisers with strategic media planning, fully-internalized media buying, content strategy, and proprietary analytics tools, managing 391M€ in gross media purchases across TV, digital, DOOH, radio, and print channels.
- Company typePrivate
- Founded1989
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What values media does
Values.media is an independent French multi-media agency headquartered at 18 rue Oberkampf in Paris, founded in 1989 (rebranded from Écrans & Media in 2018) and operating as VALUES.MEDIA SAS with 75 full-time employees. The agency serves 60+ enterprise advertisers across banking-insurance, health, distribution and retail, tourism, luxury, food, and entertainment sectors, providing strategic media planning, fully-internalized media buying, content and brand content production, and marketing mix modeling. Values.media manages 391M€ in gross media purchases and reports over 90% client loyalty sustained across three-plus year relationships.
The agency's technology stack combines proprietary platforms with partner-led AI capabilities. Core proprietary tools include the Values Data Hub (forecasting platform for branding, traffic, and business outcomes), Values Forecaster (omnichannel prediction), Glimpact (environmental footprint measurement under the European PEF method, developed via UDECAM's CSR committee chaired by Values.media), and the Value&Values barometer study (testing 200+ brands across 10 sectors with 6,300 respondents, producing the proprietary Values GRP indicator). In January 2026, the agency executed the first end-to-end AI-agent-orchestrated media buying campaign in France using Technalab.ai's agents and the ADCP protocol. The group operates three subsidiaries: Novad (programmatic consultancy, 2018), Line-up media (FMCG-dedicated agency, 2024), and Victoires (sports marketing, 2019).
The business model is a hybrid of media-buying commissions on client media spend and professional services fees for strategy, content, and consulting work, with multi-year enterprise contracts and tailormade quote-based pricing. Distribution is exclusively direct enterprise sales supported by named account directors. The agency is mission-positioned: it holds Société à Mission status (2025), is the first and only media agency awarded the Lucie 26000 CSR label (2022, renewed 2025), and chairs UDECAM's CSR committee. Independence from media groups, technology vendors, and investment funds is a stated core value, ensuring impartial advice and positioning the firm as a challenger to holding-company-owned networks.
values media firmographics
Firmographics- Name
- values media
- Legal name
- VALUES.MEDIA SAS
- Website
- https://values.media
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Values.media is an independent French full-service media agency serving 60+ enterprise advertisers with strategic media planning, fully-internalized media buying, content strategy, and proprietary analytics tools, managing 391M€ in gross media purchases across TV, digital, DOOH, radio, and print channels.
- Ownership category
- akta.pro rank
values media industry classification
Industry- Product category
- Advertising Services
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industry
- Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where values media is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
values media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Media Buying Services: Commission and fees on gross media purchases. The agency manages 391M€ in gross media buying across all channels including TV, radio, digital, DOOH, and print.
- Strategic Consulting: Fees for strategic planning, multi-media strategy development, content strategy, and CSR consulting services provided to advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise media services with customized pricing based on client scope and media budget |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
values media product offering
Product offeringCore offering
Values.media is an independent French media agency that provides media planning, media buying, and strategic consulting services to advertisers. The firm works with clients to design and execute advertising campaigns across media channels, supported by proprietary measurement and forecasting tools.
Product overview
Values.media is an independent French multi-media agency founded in 1989, operating as a 'one-stop agency' that provides a unified portfolio of services spanning strategic media planning, media activation and trading, Mix Marketing Modeling, content and brand content strategies, and proprietary data/analytics tools. The core offering is structured around three pillars: (1) Understand & Predict — leveraging the proprietary Values Data Hub, Values Forecaster, Value&Values barometer study, and third-party tools (Radarly, YouGov, Nielsen); (2) Activate & Optimize — fully internalized media trading across all online, offline, programmatic, and private deal channels, measured via independent third-party tools; and (3) Tell & Prove — content strategy, branded content production, and media partnerships. Key proprietary products include the Values Data Hub platform, Values Forecaster, the Value&Values study (proprietary values-based media performance barometer), and Glimpact (environmental footprint measurement tool). The group also operates two sub-brands: Line-up Media (FMCG-focused subsidiary) and Novad (programmatic consultancy). The agency added AI agent-based media buying to its capabilities in January 2026, the first such implementation in France.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Planning Strategic planning of advertising campaigns across media channels, designed for advertisers and brands seeking independent counsel on channel mix, audience, and budget allocation.
- Media Buying Procurement and negotiation of advertising inventory on behalf of advertiser clients, executed as part of the agency's full-service media mandate.
- Strategic Media Consulting Consulting and advisory support for advertisers on media strategy, investment decisions, and campaign effectiveness, delivered as part of the agency's broader service portfolio.
Quantifiable outcome
- 391M€ in gross media buying managed
- +4 more outcomes
Companies that use values media
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
values media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
values media partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Technalab.aicoreTechnology partnership for AI agent-based media buying. Values.media executed the first AI-orchestrated media campaign in France using Technalab.ai's AI agents and the ADCP protocol standard.
- Prisma Media SolutionscoreFirst data collaboration partnership on the French market. Enables Values.media to utilize Prisma's CRM digital data to improve DOOH campaign targeting and panel selection for advertiser campaigns.
- Iligo InstitutecoreCo-development of the proprietary Value&Values study and barometer. The study examines French consumer values and their relationship to brands and media, testing 200+ brands across 10 sectors with 6,300 respondents.
- GlimpactcoreValues.media chairs the UDECAM CSR committee which developed Glimpact, the only scientific tool for measuring environmental footprint of media campaigns using the European PEF method. Values actively participates in Glimpact's development and deployment.
- FranceTV PublicitécoreValue&Values study partner. Co-develops and presents research on French consumer values and media consumption habits.
- JCDecauxcoreValue&Values study partner. Participates in research on consumer values and outdoor media effectiveness.
- Les Echos Le Parisien MédiascoreValue&Values study partner. Contributes to research on media consumption and brand values.
- Radio France PublicitécoreValue&Values study partner. Participates in radio audience and values research.
- AdtlascoreAd network partner for the first AI-orchestrated campaign via ADCP protocol. The campaign demonstrated end-to-end AI negotiation, configuration, activation, and reporting.
- EkimétricscorePartnership for Mix Marketing Modeling (MMM). Co-developed proprietary brandlift prediction solution and provides custom MMM consulting services in coordination with Values.media experts.
- UDECAMcoreValues.media chairs the UDECAM CSR committee. Leads development of common CSR charter with nine objectives and the Glimpact environmental measurement tool for the media industry.
- Global Compact FranceminorVoluntary commitment since 2020. Values.media submits annual Communication on Progress (COP) demonstrating progress on sustainable development goals.
- DisplaycecoreDOOH partnership for innovative solution combining Prisma Media's CRM data with Displayce's digital out-of-home technology to refine DOOH campaign planning.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
values media competitors and assessment
Company assessmentDirect peers
- Publicis Media (Zenith, Starcom, Optimedia): Largest French-headquartered media agency network under Publicis Groupe, operating Zenith, Starcom, and Optimedia. Directly competes with Values.media on French enterprise media planning and buying pitches, but with global scale and integrated creative capabilities.
- Omnicom Media Group (OMG): Omnicom's media network operating OMD, PHD, Hearts & Science, and Annalect. Direct competitor in French enterprise media planning with similar data-driven planning capabilities and cross-channel activation.
- Havas Media Network: French-founded global media agency network under Havas, headquartered in Paris. Operates Havas Media and Arnold Havas; directly competes for French advertisers and offers similar full-service multi-channel planning plus Havas' creative village integration.
- Dentsu (Carat, iProspect): Global media and creative holding group with strong French presence through Carat and iProspect. Direct competitor in media planning, programmatic buying, and integrated performance marketing for French enterprise advertisers.
- GroupM (WPP): WPP's media investment group operating Mindshare, Wavemaker, MediaCom, and Essence. The largest global media agency network and direct competitor for multi-market French enterprise pitches, particularly with clients requiring global vendor consolidation.
- Mediabrands (IPG): IPG's media network (Initiative, UM, Mediabrands Precision). Global competitor with French presence offering full-service planning, buying, and digital media services to enterprise advertisers similar to Values.media's customer base.
- Hearts & Science (OMD): Omnicom's data-driven media agency within OMG, focused on outcome-based buying and audience-centric planning. Directly comparable to Values.media on the data-driven, independent-advice positioning but with holding-group backing.
Emerging players
- Mediaplus Group: Germany's largest independent media agency network, operating across Europe. Comparable to Values.media as an independent, multi-market challenger with similar proprietary tool investments and avoidance of holding-group ownership.
- Ekimetrics: French-founded marketing mix modeling and analytics firm, partner to Values.media on brandlift prediction. Adjacent competitor in advanced analytics and MMM services that complement or compete with Values.media's Values Data Hub and Forecaster tools.
- Serviceplan Group: Largest independent German agency group, integrated media+creative. Closest European analog to Values.media's independent + multi-disciplinary positioning, though significantly larger and with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
values media social profiles
Digital presencevalues media compliance and trust
Trust signalCompliance2 records
values media financial estimates
Financial estimateRevenue estimate
Valuation estimate
values media leadership team
Management profileNumber of profiles
values media subsidiaries and ownership
Company hierarchySubsidiaries2 records
values media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
values media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about values media
What does values media do?
Values.media is an independent French media agency that provides media planning, media buying, and strategic consulting services to advertisers. The firm works with clients to design and execute advertising campaigns across media channels, supported by proprietary measurement and forecasting tools.
Is values media a public or private company?
values media is a private company. It is classified as unknown and is currently operating.
When was values media founded?
values media was founded in 1989. It employs 11 to 50 people.
Where is values media based?
values media is headquartered in Paris, France, in the Europe region.
How does values media make money?
Two revenue lines are on record. Media Buying Services are the primary driver. The others are strategic Consulting.
Who are values media's main competitors?
Direct peers on record are Publicis Media (Zenith, Starcom, Optimedia), Omnicom Media Group (OMG), Havas Media Network, Dentsu (Carat, iProspect), GroupM (WPP), Mediabrands (IPG) and Hearts & Science (OMD). Emerging players are Mediaplus Group, Ekimetrics and Serviceplan Group.
Does values media have an API?
No public API is recorded for values media.
What industry is values media in?
values media's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of BPAHALAO, Media & Audience Measurement Analytics. Its NAICS code is 54183 and its SIC code is 7311.