Bloomsvilla

What Bloomsvilla does

Bloomsvilla is an Indian online gifting platform founded in 2017 and headquartered at The Emporio, Motera, Ahmedabad, Gujarat. The company operates a direct-to-consumer e-commerce storefront at bloomsvilla.com that aggregates fresh flowers, cakes, personalized gifts, plants, and curated combo packages for delivery to individual consumers and, to a lesser extent, corporate clients. The storefront is organized around multiple discovery axes — gift type, recipient relationship (husband, wife, mother, brother, etc.), occasion (birthday, anniversary, Valentine's Day, Mother's Day, Raksha Bandhan, Diwali, Christmas), price band (under INR 500, 500-1,000, 1,000-2,000, above 2,000), and personalization format — reflecting an occasion-driven commerce model with SEO-optimized long-tail catalog depth.

The platform's underlying technology is a standard Shopify-based e-commerce site (evidenced by /cdn/shop asset paths) with checkout in seven currencies (INR, GBP, CAD, USD, AUD, EUR, JPY), an in-house delivery management layer supporting same-day, midnight (12 AM), and early-morning slots, and a direct farm-to-home flower sourcing model that sources from farms on city outskirts to bypass intermediaries. Product operations span five core categories (flowers, cakes, gifts, plants, personalized items) with 20,000+ SKUs and 669+ handcrafted bouquets. Delivery footprint is 500+ Indian cities (same-day in 200+) and 60+ countries internationally.

Revenue is generated primarily through one-time transactional product sales at unit prices ranging from INR 399 to INR 34,999, supplemented by a B2B corporate gifting stream. Marketing is conducted entirely through owned and organic channels — blog content, email newsletter, SEO, and social media on Facebook, Twitter, Pinterest, Instagram, and YouTube — with seasonal demand peaks around Indian and Western gifting occasions. The company is privately held, has no disclosed funding rounds, no listed leadership team, and no disclosed revenue figures, with a reported headcount of 14 employees.

Name

Bloomsvilla

Legal name

Bloomsvilla

Website

https://bloomsvilla.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomsvilla is an Indian direct-to-consumer e-commerce platform offering fresh flowers, cakes, personalized gifts, and combo packages for same-day, midnight, and international delivery. It serves individual consumers and corporate clients across 500+ Indian cities and 60+ countries.

Ownership category

akta.pro rank

Product category

Online Flower & Gift Delivery

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Gift Sourcing & Procurement (Local & Online) (HSACANAB), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Online flower delivery
• Cake delivery service
• Personalized gifting
• Same-day delivery
• Online gift shop

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time transaction sales of flowers, cakes, gifts, plants, and personalized items through the e-commerce platform. Customers purchase individual products or combo packages at set prices.
2. Corporate Gifting: B2B corporate gifting services for businesses to appreciate employees and express gratitude, featuring curated gift options suited for special corporate needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bloomsvilla operates an online gifting marketplace of flowers, cakes, plants, and personalized gifts that customers can browse by occasion, recipient, type, and price. Orders are fulfilled through a direct farm-to-home flower sourcing model combined with third-party bakeries and gift suppliers, with same-day, midnight, and early-morning delivery options across 500+ Indian cities and international delivery to 60+ countries. The platform also offers a corporate gifting service for bulk and customized business orders.

Product overview

Bloomsvilla is an online gifting platform offering a comprehensive portfolio of gift products and delivery services. The core offerings include fresh flowers (bouquets, baskets, vase arrangements), cakes (various flavors with customization options), plants, and personalized gifts. The platform operates on a multi-product model where flowers, cakes, and gifts serve as the main product categories, supplemented by combo gift packages that combine multiple product types. Additional services include same-day and midnight delivery, international shipping to 60+ countries, and corporate gifting solutions. The company positions itself as India's trusted gifting portal serving 500+ cities with over 20,000 gift ideas.

Differentiator

Problem solved

Functional benefit

Products and services

• Flowers Fresh-cut flowers sold online for personal and corporate gifting across India and 60+ countries, with same-day, midnight, and early-morning delivery in 500+ Indian cities. The collection spans roses, lilies, orchids, tulips, carnations, gerberas, designer bouquets, exotic flowers, premium flowers, imported flowers, and themed arrangements (bouquets, baskets, vase sets), browsable by occasion, recipient, type, colour, and price.
• Cakes Online cake ordering with same-day and midnight delivery in supported cities, offering flavours (chocolate, vanilla, butterscotch, red velvet, pineapple, strawberry, black forest, fruit) and novelty formats (pinata, bomb, pull-me-up, photo) for birthdays, anniversaries, and celebrations.
• Plants Live indoor and outdoor plants available for online purchase as gifting options, including lucky bamboo and similar decorative varieties, sold under the Gifts collection and delivered through the same gifting delivery network.
• Personalized Gifts Custom-printed gift items bought online and delivered across supported cities, covering personalized mugs, cushions, chocolates, water bottles, photo frames, clocks, and photo cakes for birthdays, anniversaries, and corporate gifting.
• Gifts General-purpose non-personalized gifting items sold online, including fruit baskets, chocolates, balloons, sweets, and dry fruits for birthdays, festivals, and sympathy occasions.
• Combo Gifts Pre-bundled gift combos that combine flowers with cakes, plants, chocolates, and other items for occasions where buyers want a single multi-item gift in one delivery.
• Same-Day & Midnight Delivery Premium delivery service tier offering time-slot delivery including same-day, midnight, and early-morning slots at no extra charge on standard delivery, enabled through a city-level florist and delivery partner network integrated into the platform.
• International Delivery Cross-border gift delivery service from India to 60+ countries, with multi-currency pricing in INR, GBP, CAD, USD, AUD, EUR, and JPY aimed at the overseas Indian (NRI) and global Indian-diaspora gifting market.
• Corporate Gifting Bulk and customized gifting service for businesses, covering employee rewards, client appreciation, and festive corporate hampers, accessed through a dedicated corporate gifting channel with custom pricing for SMB and mid-market buyers.

Quantifiable outcome

• Products rated 4.8 out of 5 based on 766 reviews

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MyFlowerTree: India-focused online flower and gift delivery platform with same-day delivery across multiple cities. Overlaps with Bloomsvilla on flowers-first assortment, express delivery SLAs, and pan-India coverage.
• FlowerAura: India-based online flowers and gifts marketplace offering flowers, cakes, personalized gifts and same-day delivery. Directly comparable audience (occasion-driven gifting), product set, and geographic footprint within India.
• IGP (Indian Gifts Portal): Long-running Indian online gifting portal covering flowers, cakes, personalized gifts and worldwide delivery. Closely comparable on occasion-based catalog, personalization capabilities, and B2B corporate gifting emphasis.
• Ferns N Petals: India's leading online flowers, cakes, and gifts platform with pan-India and international delivery. Comparable on product mix (flowers, cakes, personalized gifts), occasion-based model, and direct farm sourcing approach; FNP is the dominant scaled incumbent Bloomsvilla competes against.

Broad incumbents

• 1-800-Flowers.com: Large US-based online flowers and gifts retailer with international delivery via partner florists. Comparable on florist-aggregator model, occasion-driven demand, and direct-to-consumer gifting, though operating at much larger scale and serving US-diaspora customers that overlap with Bloomsvilla's international delivery.
• Archies: Established Indian greeting cards, gifts and retail gifting brand with both offline stores and online portal. Comparable on the greeting-card-adjacent gift and personalization side though anchored in physical retail rather than pure e-commerce.
• FTD (FloraQuest): Long-established international floral wire-service and online flower delivery network. Comparable on the multi-country florist-aggregator delivery model that Bloomsvilla uses for its 60+ country coverage.

Regional players

• Bloom & Wild: UK-leading direct-to-consumer letterbox flower delivery brand with strong digital brand and design-led bouquets. Comparable on bouquet-led D2C flower model and strong brand/photography, though primarily serves UK rather than the Indian diaspora market Bloomsvilla targets.
• The Bouqs Company: US online florist using farm-direct sourcing to deliver fresh-cut flowers nationwide with a subscription option. Directly comparable to Bloomsvilla's farm-to-home sourcing story, though operating only in the US market.

Emerging players

• Gifts India 24x7: Indian online gifting marketplace offering flowers, cakes and personalized gifts with same-day and midnight delivery. Comparable assortment and occasion-led positioning, typically smaller in scale than the top-tier players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/blooms_villa
• YouTubeyoutube.com/channel/UClc3xab82sVk3gNiOif1grQ
• Facebookfacebook.com/bloomsvilla.in
• Instagraminstagram.com/bloomsvilla/?hl=en
• Pinterestpinterest.com/bloomsvilla
• LinkedInlinkedin.com/company/bloomsvilla

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomsvilla