BlueMedia
BlueMedia is a privately held Indian messaging and digital marketing services provider offering bulk SMS, voice, email, WhatsApp/RCS, and social media lead generation via a cloud platform serving SMBs and mid-market clients in banking, e-commerce, retail, and related verticals.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BlueMedia does
BlueMedia (legal name: Blue Media) is a privately held Indian communications and digital marketing services provider headquartered in Mumbai, Maharashtra, with a regional branch office in Jamshedpur, Jharkhand. The company operates a cloud-based multi-operator messaging platform supporting bulk SMS, bulk voice calls (OBD), bulk email, WhatsApp and RCS messaging, missed call/IVR, and Facebook/Instagram lead generation. Its underlying technology stack includes SMPP connectivity with 12+ direct operator integrations, 1600 TPS throughput per IP, capacity for 60 lakh SMS per day, and HTTP/XML APIs compatible with Java, .NET, PHP, and Python, alongside a Kannel-based SMS web application and a dedicated SMPP web application product for high-volume deployment.
The company generates revenue primarily through usage-based pricing on its messaging services (pay-per-SMS, pay-per-voice call), supplemented by professional services fees for digital marketing (SEO, social media marketing, graphic design), one-time project fees for web development, and transaction-based sales through its EasyKart e-commerce sub-brand. Its distribution model combines a self-serve cloud platform offering free demo credits with direct field sales for enterprise clients, while SMPP and HTTP/XML APIs enable developer and CRM integration. Customer segments span banking, e-commerce, education, healthcare, retail, and real estate, with primary go-to-market focused on SMBs across India, supplemented by mid-market clients requiring high-volume messaging.
BlueMedia operates with a notably lean headcount of approximately 5 employees, is bootstrapped with no disclosed funding rounds, and self-describes as "India's #1 Bulk SMS Company" — a claim not externally validated by disclosed awards, rankings, or third-party recognition. The business has been operational since at least 2012 (per website copyright), has gradually expanded its service portfolio across additional messaging and digital marketing channels, and launched EasyKart as a separate e-commerce venture selling stationery, cosmetics, gifts, and toys. The company holds no disclosed patents, partnerships, alliances, regulatory certifications, or institutional investors in the provided source data.
BlueMedia firmographics
Firmographics- Name
- BlueMedia
- Legal name
- Blue Media
- Website
- https://bluemedia.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BlueMedia is a privately held Indian messaging and digital marketing services provider offering bulk SMS, voice, email, WhatsApp/RCS, and social media lead generation via a cloud platform serving SMBs and mid-market clients in banking, e-commerce, retail, and related verticals.
- Ownership category
- akta.pro rank
BlueMedia industry classification
Industry- Product category
- Cloud Communications & Digital Marketing Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Telegraph & Other Message Communications (4822), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industry
- SMS/RCS Messaging Platforms (BPAMACAF)
Keywords
Where BlueMedia is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
BlueMedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bulk SMS Services: Usage-based pricing model where customers pay per SMS sent. Supports transactional alerts, OTP verification, and promotional campaigns. Features include API integration for automated messaging.
- Bulk Voice Call Services: Voice broadcast (OBD) services with 30-second and 15-second pulse options. Revenue generated per voice call delivered, with additional fees for premium routing.
- WhatsApp & RCS Messaging: Rich messaging services through WhatsApp Business API and RCS, enabling multimedia messages, interactive buttons, and real-time conversations with customers.
- Digital Marketing Services: Social media marketing, graphic design, branding services, lead generation campaigns, and SEO services provided as professional services or subscription packages.
- Web Development: Custom website design and development services including landing pages, e-commerce stores, and business portals. One-time project-based pricing.
- EasyKart E-commerce: E-commerce venture selling stationery, cosmetics, toys, and gifts at wholesale prices. Transaction-based sales model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-use SMS model |
| Freemium | Pay-as-you-go | Free demo/trial available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
BlueMedia product offering
Product offeringCore offering
BlueMedia operates a cloud-based multi-channel messaging and digital marketing platform for Indian businesses. Its core offerings include bulk SMS, bulk voice call (OBD), bulk email, WhatsApp & RCS messaging, Facebook/Instagram lead generation, and social media/graphic design services, supported by SMPP and HTTP/XML API infrastructure capable of high-volume throughput (up to 60 lakh SMS/day, 1600 TPS). The platform enables transactional alerts, OTP verification, and promotional campaigns for sectors such as banking, e-commerce, education, and healthcare.
Product overview
BlueMedia is India's bulk SMS and digital marketing company offering a multi-channel communication platform. The core offerings include Bulk SMS Service, Bulk Voice Call, Bulk Email, Facebook/Instagram Lead Generation, WhatsApp & RCS Messaging, and Social Media & Graphic Design. Supporting infrastructure products include the SMPP Application and SMS Web Application for high-volume messaging, SMPP & HTTP-XML API Connectivity for developer integration, and Website & Web Development services. The company also operates EasyKart as a separate e-commerce venture. The platform enables businesses to send transactional alerts, OTP verification, promotional campaigns, and engage customers through rich messaging and voice solutions.
Differentiator
Problem solved
Functional benefit
Brands
- EasyKart: E-commerce platform offering stationery items, cosmetics, gifts, toys, study tables and kids carrom boards at wholesale prices.
Products and services
- Bulk SMS Service
- Bulk Voice Call
- Bulk Email Service
- WhatsApp & RCS Messaging
- Facebook and Instagram Lead Generation
- Social Media & Graphic Design
- Missed Call & IVR Number
- Website & Web Development
- SMPP Application
- SMPP & HTTP-XML API Connectivity
- EasyKart
Quantifiable outcome
- 40% increase in store footfall for retail client during seasonal sale campaign
- +4 more outcomes
Companies that use BlueMedia
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
BlueMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature7 records
BlueMedia partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
BlueMedia competitors and assessment
Company assessmentBroad incumbents
- Clickatell: Global messaging and commerce platform offering SMS, WhatsApp and USSD tooling to enterprises. Overlaps with BlueMedia's transactional, OTP and WhatsApp/RCS use cases for multi-region clients.
- Twilio: Global CPaaS leader serving developers and enterprises with SMS, voice and messaging APIs. Compares to BlueMedia's API-first delivery model but at vastly larger scale and developer mindshare.
- Route Mobile: Publicly-listed Indian CPaaS serving global enterprises with SMS, voice, WhatsApp, email and rich messaging. Offers overlapping capabilities to BlueMedia's enterprise stack with significantly greater scale and international reach.
- Infobip: Global CPaaS with significant India presence offering SMS, WhatsApp, RCS, voice and email over a unified platform. Competes with BlueMedia on Indian enterprise accounts while operating across multiple geographies.
- Tanla Platforms: Listed Indian cloud communications provider running the Karix messaging platform. Comparable enterprise messaging and CPaaS portfolio to BlueMedia but at much larger scale with extensive operator relationships.
Direct peers
- MSG91: Indian CPaaS offering bulk SMS, WhatsApp Business API, voice, email and RCS through a self-serve dashboard. Directly competes with BlueMedia on the same SMB and enterprise customers across India, with comparable SMPP-based architecture and API-first product.
- ValueFirst: Indian CPaaS offering SMS, voice, WhatsApp and email to enterprise clients with multi-operator connectivity and API integrations. Comparable in scope and Indian SMB/enterprise orientation to BlueMedia's platform.
- Solutions Infini (Sinch India): Indian messaging aggregator offering bulk SMS, WhatsApp, voice, email and OTP services for SMBs and developers. Direct competitor to BlueMedia's transactional and OTP messaging use cases.
- Gupshup: Indian conversational messaging platform providing SMS, WhatsApp, voice, RCS and chatbot tooling for enterprises. Closely comparable to BlueMedia's multi-channel dashboard but with deeper conversational/AI capabilities and a larger enterprise book.
- Karix (Tanla-owned): Indian bulk messaging and unified communications provider specializing in enterprise SMS, voice and email. Directly comparable product portfolio and target verticals (banking, retail, e-commerce) to BlueMedia's messaging stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BlueMedia social profiles
Digital presenceBlueMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueMedia leadership team
Management profileNumber of profiles
BlueMedia subsidiaries and ownership
Company hierarchySubsidiaries1 record
BlueMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueMedia
What does BlueMedia do?
BlueMedia operates a cloud-based multi-channel messaging and digital marketing platform for Indian businesses. Its core offerings include bulk SMS, bulk voice call (OBD), bulk email, WhatsApp & RCS messaging, Facebook/Instagram lead generation, and social media/graphic design services, supported by SMPP and HTTP/XML API infrastructure capable of high-volume throughput (up to 60 lakh SMS/day, 1600 TPS). The platform enables transactional alerts, OTP verification, and promotional campaigns for sectors such as banking, e-commerce, education, and healthcare.
Is BlueMedia a public or private company?
BlueMedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BlueMedia founded?
BlueMedia was founded in 2012. It employs 1 to 10 people.
Where is BlueMedia based?
BlueMedia is headquartered in Mumbai, India, in the Asia region.
How does BlueMedia make money?
Six revenue lines are on record. Bulk SMS Services are the primary driver. The others are bulk Voice Call Services, whatsApp & RCS Messaging, digital Marketing Services, web Development and easyKart E-commerce.
Who are BlueMedia's main competitors?
Broad incumbents on record are Clickatell, Twilio, Route Mobile, Infobip and Tanla Platforms. Direct peers are MSG91, ValueFirst, Solutions Infini (Sinch India), Gupshup and Karix (Tanla-owned).
Does BlueMedia have an API?
Yes. BlueMedia offers SMPP and HTTP/XML APIs for SMS integration. The SMPP connectivity supports 1600 TPS on single IP with capability to bind 20 sessions (10 TX & 10 RX connectivity). The HTTP API includes PUSH/PULL Send SMS API, PUSH/PULL Report API, SMS credit check API. The API is compatible with JAVA, .NET, and PHP languages. Developer documentation is at bluemedia.in/smppapi.php.
What industry is BlueMedia in?
BlueMedia's product category is Cloud Communications & Digital Marketing Services. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAMACAF, SMS/RCS Messaging Platforms. Its NAICS code is 51821 and its SIC code is 4822.