Bluff Road Psychology

What Bluff Road Psychology does

Bluff Road Psychology is a privately held group psychology practice headquartered at 322 Bluff Road, Sandringham, Victoria, Australia (ABN 66 669 046 762). The practice is structured as a collective of approximately 17 independent psychologists spanning clinical, counselling, child, health, neuropsychology, and educational & developmental psychology disciplines, with Myra Jennings serving as Clinical Lead. Service delivery is conducted face-to-face at the single Sandringham clinic and via telehealth (secure video or telephone), with clinical supervision offered to other psychologists by AHPRA-approved supervisors.

The practice generates revenue on a fee-for-service basis at A$312 per 50-minute weekday session and A$322 for weekends and after-hours, effective 13 July 2026, with services partially rebatable through Medicare (Better Access scheme with GP referral), private health extras cover, and workers' compensation or TAC claims. Its service catalogue covers individual therapy across the lifespan, couples and family therapy, neurodevelopmental assessments (ASD, ADHD), psycho-educational and cognitive assessments, and neuropsychological assessments, delivered through modalities including CBT, ACT, Schema Therapy, EMDR, ISTDP, DBT, and the Gottman Method.

The go-to-market is direct-to-consumer via a self-serve website with online booking, supported by GP and medical specialist referrals under the Better Access initiative, plus organic social presence on Facebook and Instagram and blog content. There is no proprietary technology platform, no disclosed funding rounds, no M&A activity, and no second physical location, leaving the business as a single-site professional services practice reliant on practitioner recruitment and channel partnerships for incremental growth.

Name

Bluff Road Psychology

Legal name

Bluff Road Psychology

Website

https://bluffroadpsychology.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluff Road Psychology is a privately held, single-site psychology practice in Sandringham, Victoria, employing approximately 17 independent psychologists who deliver fee-for-service individual, couples, family, and assessment services in person and via telehealth to children, adolescents, and adults.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Psychology practice
• Mental health services
• Psychological assessments
• Clinical supervision
• Telehealth therapy

Headquarters

HQ city

Sandringham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychology Consultation Services: The practice generates revenue primarily through fee-for-service psychology consultations. Session fees are charged at $312 per 50-minute session (weekday) or $322 for weekends/after-hours. These services are partially rebatable through Medicare (with GP referral under Better Access initiative), private health insurance (extras cover), and may be covered under workers compensation or TAC claims.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bluff Road Psychology is a Bayside-based group psychology practice offering fee-for-service psychological consultations, therapy, and assessments delivered by a team of approximately 17 independent psychologists. Core services include individual therapy across the lifespan, couples and family therapy, clinical supervision, and comprehensive psychological assessments (neurodevelopmental, cognitive, learning, neuropsychological). Services are delivered face-to-face at the Sandringham clinic or via secure telehealth, with Medicare rebates available under the Better Access initiative.

Product overview

Bluff Road Psychology is a Bayside-based psychology practice offering a comprehensive suite of mental health services through a team of independent clinical, child, health, educational, and neuropsychological psychologists. The practice provides individual therapy across the lifespan (children, adolescents, adults), couples therapy, and family therapy, alongside professional clinical supervision for psychologists. The practice offers face-to-face services at their Sandringham clinic and telehealth sessions via secure video conferencing. They provide a wide range of psychological assessments including neurodevelopmental assessments (ASD, ADHD), learning and cognitive assessments, psycho-educational assessments, and neuropsychological assessments. Treatment is delivered through multiple evidence-based therapeutic modalities including CBT, ACT, Schema Therapy, EMDR, ISTDP, and DBT. Services are available with Medicare rebates under the Better Access initiative, private health insurance, and workers compensation schemes.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Global online therapy platform with Australian operations offering matched-therapist subscription counselling. Comparable on telehealth delivery, but competes on technology-enabled convenience and price rather than clinical specialization.
• Berry Street: Large Victorian social services and mental health provider offering therapeutic and assessment services across children, families, and adults. Comparable in assessment and family therapy, but operates as a large not-for-profit with institutional scale.
• Mindspot Clinic: National Australian digital mental health service offering therapist-supported online treatment programs. Comparable in telehealth delivery, but operates at much larger scale as a partially government-funded service.
• Headspace: Australia's national youth mental health foundation operating physical centres and eheadspace digital services. Overlaps with Bluff Road's adolescent and family therapy segments but serves a younger demographic at scale.

Direct peers

• Spring Psychology: Australian psychology group practice offering evidence-based therapy and assessments across children, adolescents, and adults. Comparable operating model and therapeutic modality stack.
• Psychology Melbourne: Established Melbourne psychology group with broad therapeutic modalities and assessment services. Comparable on service breadth, Medicare integration, and team-based delivery.
• Cogwheel Psychology: Group psychology practice in Melbourne providing individual therapy, neuropsychological and cognitive assessments, and telehealth. Closely comparable on assessment-led services and clinical breadth.
• This Is Psychology: Multi-clinician Melbourne psychology practice with similar lifespan coverage, assessment services, and Medicare-rebate billing. Directly comparable in scale and positioning.
• Northside Psychology: Melbourne-based multi-clinician psychology group practice offering individual therapy, assessments, and telehealth across the lifespan. Directly comparable in service mix, Medicare-rebate model, and target clientele.

Emerging players

• Talkspace: US-headquartered online therapy platform expanding internationally. Comparable on virtual delivery and subscription-based mental health access; represents the tech-enabled model that traditional practices like Bluff Road increasingly compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluffroadpsychology
• Instagraminstagram.com/bluffroadpsychology
• LinkedInlinkedin.com/company/bluff-road-psychology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluff Road Psychology