Psychology Melbourne

What Psychology Melbourne does

Psychology Melbourne is a privately held Australian psychology practice founded in 2007 and headquartered at 2/50 Queen Street in the Melbourne CBD, operating under the direction of principal psychologist and founder Jill Wright. The firm runs a 30+ psychologist clinical team across more than 18 Melbourne locations plus six other state capitals (Sydney, Brisbane, Adelaide, Hobart, Perth, Canberra), and extends service reach nationally through telehealth on Zoom. Its clinical offering covers individual counselling for adults, couples and family therapy, adolescent counselling, and a full psychological assessment practice spanning ADHD, Autism, IQ and personality testing, supplemented by online screeners and a catalogue of structured group programmes such as Anger Management and Managing Anxiety.

The business model is fee-for-service clinical practice monetised across four primary streams: standard 50-minute individual counselling sessions with registered or clinical psychologists (list price $230-$275, with Medicare rebates taking client out-of-pocket toward ~$130), packaged bundles (e.g. Couples Counselling Package $950, Singles Relationship Package $550, Mental Health Check $110, various screeners $170-$200), higher-margin psychological assessments priced $800-$2,600, and corporate Employee Assistance Programme contracts sold as pre-paid bundles of 3/6/12/24 sessions. Distribution is a hybrid of self-serve online booking via PracSuite, telephone reception, GP referral pathways supported by Medicare Mental Health Care Plans, and direct enterprise sales of EAP packages. A Afterpay installment option is offered on packages.

Technology and intellectual property are anchored on conventional commercial tools (Zoom, PracSuite, Afterpay) layered with proprietary clinical methodology: a Personal Matching Session protocol that pairs clients with the best-fit psychologist (reported 95% match success), a developed couples/marriage counselling programme, and a digital screening catalogue. The firm operates with no disclosed external funding, no parent company, and compliance posture aligned with Australian Psychological Society ethics and Australian/Victorian health-records privacy requirements.

Name

Psychology Melbourne

Legal name

Psychology Melbourne

Website

https://psychologymelbourne.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Psychology Melbourne is a private Australian psychology practice founded in 2007, delivering individual, couples, family and adolescent counselling, psychological assessments, group therapy and corporate EAP services across 18+ Melbourne locations, six other state capitals, and Australia-wide telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Autism Diagnostic & Educational Assessment Services (EDAKAKAA)

Keywords

• Psychology practice services
• Mental health counselling
• Psychological assessments
• Couples therapy
• Employee assistance program

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Counselling Sessions: Fee-for-service counselling sessions with registered psychologists. Medicare rebates of approximately 50% available with a valid Mental Health Care Plan from a GP. Private health insurance rebates also available. Standard 50-minute consultations with competitive rates.
2. Employee Assistance Program (EAP) Corporate Packages: Pre-paid counselling options and bundled service packages sold to organizations. Sessions available in sets of 3, 6, 12, or 24, with reduced rates compared to individual pricing. No administrative setup fees or hidden charges.
3. Group Therapy and Short Courses: Psychoeducational courses delivered online via Zoom. Examples include Anger Management Course ($300 for 4 sessions), Managing Anxiety Group ($510 for 6 sessions). Medicare rebates may apply for group sessions with valid MHCP and telehealth eligibility.
4. Psychological Testing and Assessments: Comprehensive psychological testing services including ADHD testing, Autism assessment, IQ testing, personality testing. Pricing ranges from $800-$2600 depending on test complexity. Includes clinical consultations, test administration, and written report with recommendations.
5. Psychological Screeners: Online screening tests for various concerns including anxiety, depression, relationship health, conflict style, and mental health. Each includes screening tests plus a consultation with written recommendations. Examples: Conflict Style Screener $170, Relationship Health Screener $200.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Psychology Melbourne delivers fee-for-service psychological therapy and assessment delivered by 30+ registered psychologists across in-person clinics and Australia-wide telehealth. The practice sells individual, couples, family and adolescent counselling, comprehensive psychological assessments (ADHD, autism, IQ, personality), online psychological screeners, group therapy and short courses, and Employee Assistance Program packages for corporate clients. Service access is supported by an online booking platform, telehealth delivery, and standalone packaged programs with fixed pricing.

Product overview

Psychology Melbourne is a psychology practice offering a comprehensive suite of mental health services across Australia, including individual counselling, couples and family therapy, psychological assessments (ADHD, Autism, IQ, personality), group therapy programs, and Employee Assistance Program (EAP) services. The core offerings include in-person consultations at multiple Australian locations (Melbourne CBD, Sydney, Brisbane, Adelaide, Hobart, Perth, Canberra) and nationwide telehealth services. Key products include various screening programs (Anxiety Screener, Mental Health Screener, Relationship Health Screener, Conflict Style Screener), therapeutic courses (Anger Management Course, Anger Management for Teens Course, Managing Anxiety Group), couples programs (Couples Counselling Package, Couples Matching & Assessment, Singles Relationship Package), and corporate wellness services. All services incorporate evidence-based therapeutic approaches including CBT, mindfulness, ACT, psychodynamic therapy, and EMDR.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 95% successful match rate for personal matching sessions
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Relationships Australia: Federation of Australian not-for-profit organizations providing couples, family, and relationship counselling. Direct comparable in the relationship and couples counselling segment that Psychology Melbourne explicitly targets with its proprietary marriage program.
• Spring Health: Global employer-focused mental health platform combining therapy, coaching, and EAP delivery. Comparable as a scaled corporate EAP and mental-health benefits provider, illustrating the trajectory Psychology Melbourne's B2B channel could pursue.
• Talkspace: US-listed online therapy platform providing individual, couples, and teen therapy via video and asynchronous messaging. Comparable business model and B2B (EAP) channel, serving as a reference point for what a scaled digital competitor can become.
• This Is Life: Australian online psychology practice offering telehealth counselling, assessments, and EAP-style services. Comparable as a domestic competitor combining individual therapy, couples work, and corporate wellness delivery.
• BetterHelp: Global online therapy marketplace offering individual, couples, and teen counselling via subscription. Directly comparable as a telehealth psychology service competing for the same Australian and international client base with a more productized, technology-led experience.
• Lysn: Australian telehealth psychology platform providing online video and chat therapy sessions. Direct domestic competitor targeting similar individual and couples therapy use cases across Australia with a digital-first booking and matching experience.
• Centre for Clinical Psychology: Melbourne-based private psychology practice offering individual therapy, assessments, and clinical services. Comparable regional competitor for high-end individual therapy and psychological assessment work in the Melbourne catchment.

Broad incumbents

• Headspace (Australia): National youth mental health foundation providing counselling and wellbeing services for young Australians aged 12–25. Overlaps with Psychology Melbourne's adolescent segment and regional telehealth offering, but operates as a publicly funded incumbent rather than a private fee-for-service practice.
• Black Dog Institute: Australian mental health research and clinical translation institute offering assessment, online programs, and clinical services. Comparable for evidence-based mood and anxiety treatment delivery, but operates as a research-driven organization with broader institutional scope.

Emerging players

• MindSpot Clinic: Australian government-funded digital mental health service providing online screening and therapist-supported treatment courses. Comparable as a partial-overlap online screening and treatment alternative that competes at the low-friction entry point of the funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/psychmelbourne
• Facebookfacebook.com/psychologymelbourne

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psychology Melbourne