BMA - Groupe de concessions agricoles

What BMA - Groupe de concessions agricoles does

BMA - Groupe de concessions agricoles is a French multi-brand agricultural and construction equipment dealership group headquartered in western France. Founded in its current form in 2013 by Christophe Morvan (Président-Directeur Général) and Charles-Henri Belaud (Directeur Général), the group consolidates legacy dealerships including Auriau (70-year history), Central Garage (100-year history), and Rivet (40-year history), operating 18 concession points of sale across eight departments: Deux-Sèvres, Charente-Maritime, Charente, Vienne, Haute-Vienne, Dordogne, Creuse, and Indre-et-Loire. The group employs approximately 280 staff, supported by a 32-apprentice internal training academy (BMAcademy) and a 100-vehicle field-service fleet, and claims a 32% market share in tractor sales within its operating territory.

BMA distributes new and used equipment from AGCO's portfolio (Fendt, Massey Ferguson, Valtra) alongside JCB, Merlo, and Wacker Neuson for construction and materials-handling applications. Revenue mechanics combine one-off equipment sales with recurring streams from spare parts (50,000+ parts referenced) and a 24/7 workshop plus field-service operation that covers precision agriculture integration with Trimble, Topcon, and MyEASYFARM systems. Customer segments include professional farmers, agricultural contractors, viticulturists, construction contractors, and local government/municipal grounds-care buyers. In January 2024 the group created Samebot, a dedicated entity focused on agricultural transition advisory and precision-farming services, extending the offer beyond equipment resale. In February 2024 BMA acquired Boisumault to consolidate its presence in Charente, continuing a consolidation strategy that began with the 2021 acquisition of the Rivet group and the group's rollout into Haute-Vienne.

The group is family/founder-owned with no disclosed private-equity or institutional capital, supporting a long-duration consolidation strategy rather than a near-term exit orientation. Growth is funded organically and via founder capital, with 90 staff added in 2024 to support both organic concession operations and integration of newly acquired entities.

Name

BMA - Groupe de concessions agricoles

Legal name

BMA SAS

Website

https://bmasas.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

BMA is a French multi-brand agricultural and construction equipment dealership group operating 18 concessions across 8 departments in western France, distributing AGCO (Fendt, Massey Ferguson, Valtra), JCB, Merlo, and Wacker Neuson to farmers, contractors, viticulturists, and local government.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro industry

PRIMARYCRAEABAG

Off-Price Kids & Baby Apparel Retailers

Consumer Products & Retail/Discount, Club & Value Retail/Off-Price Apparel & Fashion Retail

SECONDARYCRAFAAAF

Wholesale/B2B Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

Keywords

• Agricultural equipment distribution
• Farm machinery dealerships
• Construction equipment sales
• Spare parts supply
• After-sales maintenance services

Headquarters

HQ city

Vivonne

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Agricultural Equipment Sales: Sale of new agricultural and TP/BTP equipment including tractors from AGCO brands (Fendt, Massey Ferguson, Valtra), JCB, Merlo, Wacker Neuson
2. Used Equipment Sales: Sale of pre-owned agricultural machinery through dedicated used equipment division
3. Spare Parts: Over 50,000 referenced spare parts for repair and maintenance services
4. Workshop Repair Services: Workshop repair services for agricultural and construction equipment
5. Field Service and Maintenance: On-site troubleshooting, repair, and preventive maintenance services

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

BMA is a French dealership group selling new and used agricultural machinery (Fendt, Massey Ferguson, Valtra from AGCO; JCB) and construction/public works equipment (Merlo, Wacker Neuson) through 18 concession points across western France. The group also supplies over 50,000 referenced spare parts and provides workshop repair, on-site troubleshooting, preventive maintenance, and precision agriculture solutions to farmers, contractors, cooperatives, and local authorities.

Product overview

BMA is a group of agricultural and construction equipment dealerships operating across western France with 18 points of sale covering 8 departments. The group comprises 6 main concession entities: Auriau (70 years), PCL Auriau, Rivet (40 years), Rivet TP, Central Garage (100 years), Boisumault (since February 2024), and Samebot (agricultural transition support since January 2024). The portfolio includes distributed product brands (Fendt, Massey Ferguson, Valtra from AGCO; JCB; Merlo; Wacker Neuson) and complementary equipment from numerous manufacturers. Services include new and used equipment sales, spare parts distribution (50,000+ references), workshop repairs, on-site troubleshooting, maintenance, and precision agriculture solutions. The group employs 280 collaborators and serves diverse clientele including cereal farmers, livestock breeders, viticulturists, forestry, and construction companies.

Differentiator

Problem solved

Functional benefit

Brands

• Auriau: Agricultural equipment concession with 70 years of history, distributing Fendt, Valtra, and Massey Ferguson brands
• PCL Auriau
• Central Garage
• Boisumault
• Rivet
• Rivet TP
• Samebot
• BMAcademy

Products and services

• New Agricultural and TP/BTP Equipment

Quantifiable outcome

• 32% market share in tractor sales
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered major, core and minor.

• BoisumaultmajorStrategic or Co-development Partner · 1 February 2024Acquired company becoming the 4th entity of BMA Group, extending distribution territory to the Charente region. Now distributes AGCO products including Massey Ferguson tractors, telescopics, and harvesting equipment.
• Rivet Group (SARL RIVET Gilles, SAS Lavergne et Chastang)majorStrategic or Co-development Partner · 10 March 2021Acquisition of three additional bases (Benest, Blanzac, Oradour-sur-Vayres) with 37 employees, extending BMA's commercial sector into Charente and Haute-Vienne.
• AGCO (Fendt, Massey Ferguson, Valtra)coreChannel Partner/ Reseller/ DistributorExclusive distributor of AGCO brands - Fendt, Massey Ferguson, and Valtra tractors and equipment across defined territories in western France. This is the primary distribution partnership representing the majority of product sales.
• JCBcoreChannel Partner/ Reseller/ DistributorDistributor of JCB equipment for agricultural market in the group's territory.
• MerlocoreChannel Partner/ Reseller/ DistributorDistributor of Merlo telescopic handlers for the BTP/TP (construction) sector.
• Wacker NeusoncoreChannel Partner/ Reseller/ DistributorDistributor of Wacker Neuson equipment for the BTP/TP (construction) sector.
• BERTONIminorChannel Partner/ Reseller/ DistributorSpraying equipment supplier for Boisumault entity.
• ERO (Vendange)minorChannel Partner/ Reseller/ DistributorGrape harvesting machine supplier for wine sector.
• SIPREMminorChannel Partner/ Reseller/ DistributorWine press supplier for viticulture sector through Boisumault.
• FendtcoreChannel Partner/ Reseller/ DistributorPremium tractor brand from AGCO distributed across BMA territory.
• Massey FergusoncoreChannel Partner/ Reseller/ DistributorAGCO tractor and farm equipment brand distributed across BMA territory.
• ValtracoreChannel Partner/ Reseller/ DistributorAGCO tractor brand distributed across BMA territory.
• KuhnminorChannel Partner/ Reseller/ DistributorAgricultural equipment manufacturer for tillage and hay equipment.
• KvernelandminorChannel Partner/ Reseller/ DistributorAgricultural equipment for tillage and precision farming.
• LemkenminorChannel Partner/ Reseller/ DistributorTillage equipment manufacturer.
• John DeereminorChannel Partner/ Reseller/ DistributorAgricultural equipment brand (via various entities).

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• John Deere (European dealer affiliates): Global ag-equipment OEM whose European dealer networks (e.g., Raumix, Bayard-affiliated groups) directly compete with BMA for French farm customers. Relevant for OEM-versus-dealer dynamics and competitor benchmarking.
• Soufflet (InVivo Group): Large French agricultural cooperative with adjacent agricultural-equipment distribution and ag-services operations. Not a direct concession competitor, but a relevant scale benchmark for French agricultural distribution economics.
• Claas: German family-owned agricultural equipment OEM (tractors, combines, harvesting machinery). A competing supplier to BMA's OEM partners and a relevant benchmark for the brands competing for shelf space inside the BMA concession.

Emerging players

• MyEasyFarm: French precision-agriculture software vendor already integrated into BMA's technology offering. Useful peer for understanding the ag-tech software layer that BMA's Samebot entity is positioning itself around.

Direct peers

• Groupe Perret: French multi-brand agricultural and BTP/TP equipment dealer group with a comparable concession-network model. Distributes several of the same OEM brands and competes in similar dealership categories, making it a closely comparable private peer.
• Terre Atlantique: French agricultural cooperative group operating in overlapping western France geographies. Comparable end-customer base (cereal farmers, livestock producers) and overlapping distribution footprint, though structured as a cooperative rather than a privately-held dealer group.
• Agri Esprit (Claas dealer network): Multi-site French agricultural equipment dealer distributing competing premium tractor and harvesting brands. Directly comparable in operating model, customer base, and after-sales service orientation.
• Groupe Dubreuil: French agricultural and construction equipment dealer group operating a similar multi-site concession structure. Comparable in scale, brand-portfolio approach, and customer mix across farming and public works.

Regional players

• Bayard Agri: French agricultural equipment dealer group operating across multiple regions with comparable multi-brand offering. Closely comparable dealer economics and after-sales model, though primarily active in different French territories.

Others

• AGCO Corporation: U.S.-listed parent of Fendt, Massey Ferguson and Valtra — the brands BMA exclusively distributes. Not a peer in the dealer sense, but the OEM whose commercial strategy most directly determines BMA's margin and territory economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bma-groupedeconcessionsagr8573
• Facebookfacebook.com/18Zh3R6mNV
• LinkedInlinkedin.com/company/groupebma
• Instagraminstagram.com/groupe_bma

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMA - Groupe de concessions agricoles