BMA - Groupe de concessions agricoles
BMA is a French multi-brand agricultural and construction equipment dealership group operating 18 concessions across 8 departments in western France, distributing AGCO (Fendt, Massey Ferguson, Valtra), JCB, Merlo, and Wacker Neuson to farmers, contractors, viticulturists, and local government.
- Company typePrivate
- Founded2013
- HeadquartersVivonne, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BMA - Groupe de concessions agricoles does
BMA - Groupe de concessions agricoles is a French multi-brand agricultural and construction equipment dealership group headquartered in western France. Founded in its current form in 2013 by Christophe Morvan (Président-Directeur Général) and Charles-Henri Belaud (Directeur Général), the group consolidates legacy dealerships including Auriau (70-year history), Central Garage (100-year history), and Rivet (40-year history), operating 18 concession points of sale across eight departments: Deux-Sèvres, Charente-Maritime, Charente, Vienne, Haute-Vienne, Dordogne, Creuse, and Indre-et-Loire. The group employs approximately 280 staff, supported by a 32-apprentice internal training academy (BMAcademy) and a 100-vehicle field-service fleet, and claims a 32% market share in tractor sales within its operating territory.
BMA distributes new and used equipment from AGCO's portfolio (Fendt, Massey Ferguson, Valtra) alongside JCB, Merlo, and Wacker Neuson for construction and materials-handling applications. Revenue mechanics combine one-off equipment sales with recurring streams from spare parts (50,000+ parts referenced) and a 24/7 workshop plus field-service operation that covers precision agriculture integration with Trimble, Topcon, and MyEASYFARM systems. Customer segments include professional farmers, agricultural contractors, viticulturists, construction contractors, and local government/municipal grounds-care buyers. In January 2024 the group created Samebot, a dedicated entity focused on agricultural transition advisory and precision-farming services, extending the offer beyond equipment resale. In February 2024 BMA acquired Boisumault to consolidate its presence in Charente, continuing a consolidation strategy that began with the 2021 acquisition of the Rivet group and the group's rollout into Haute-Vienne.
The group is family/founder-owned with no disclosed private-equity or institutional capital, supporting a long-duration consolidation strategy rather than a near-term exit orientation. Growth is funded organically and via founder capital, with 90 staff added in 2024 to support both organic concession operations and integration of newly acquired entities.
BMA - Groupe de concessions agricoles firmographics
Firmographics- Name
- BMA - Groupe de concessions agricoles
- Legal name
- BMA SAS
- Website
- https://bmasas.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BMA is a French multi-brand agricultural and construction equipment dealership group operating 18 concessions across 8 departments in western France, distributing AGCO (Fendt, Massey Ferguson, Valtra), JCB, Merlo, and Wacker Neuson to farmers, contractors, viticulturists, and local government.
- Ownership category
- akta.pro rank
BMA - Groupe de concessions agricoles industry classification
Industry- Product category
- Agricultural Equipment Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Off-Price Kids & Baby Apparel Retailers (CRAEABAG)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where BMA - Groupe de concessions agricoles is headquartered
LocationHeadquarters
- HQ city
- Vivonne
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
BMA - Groupe de concessions agricoles business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Agricultural Equipment Sales: Sale of new agricultural and TP/BTP equipment including tractors from AGCO brands (Fendt, Massey Ferguson, Valtra), JCB, Merlo, Wacker Neuson
- Used Equipment Sales: Sale of pre-owned agricultural machinery through dedicated used equipment division
- Spare Parts: Over 50,000 referenced spare parts for repair and maintenance services
- Workshop Repair Services: Workshop repair services for agricultural and construction equipment
- Field Service and Maintenance: On-site troubleshooting, repair, and preventive maintenance services
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
BMA - Groupe de concessions agricoles product offering
Product offeringCore offering
BMA is a French dealership group selling new and used agricultural machinery (Fendt, Massey Ferguson, Valtra from AGCO; JCB) and construction/public works equipment (Merlo, Wacker Neuson) through 18 concession points across western France. The group also supplies over 50,000 referenced spare parts and provides workshop repair, on-site troubleshooting, preventive maintenance, and precision agriculture solutions to farmers, contractors, cooperatives, and local authorities.
Product overview
BMA is a group of agricultural and construction equipment dealerships operating across western France with 18 points of sale covering 8 departments. The group comprises 6 main concession entities: Auriau (70 years), PCL Auriau, Rivet (40 years), Rivet TP, Central Garage (100 years), Boisumault (since February 2024), and Samebot (agricultural transition support since January 2024). The portfolio includes distributed product brands (Fendt, Massey Ferguson, Valtra from AGCO; JCB; Merlo; Wacker Neuson) and complementary equipment from numerous manufacturers. Services include new and used equipment sales, spare parts distribution (50,000+ references), workshop repairs, on-site troubleshooting, maintenance, and precision agriculture solutions. The group employs 280 collaborators and serves diverse clientele including cereal farmers, livestock breeders, viticulturists, forestry, and construction companies.
Differentiator
Problem solved
Functional benefit
Brands
- Auriau: Agricultural equipment concession with 70 years of history, distributing Fendt, Valtra, and Massey Ferguson brands
- PCL Auriau
- Central Garage
- Boisumault
- Rivet
- Rivet TP
- Samebot
- BMAcademy
Products and services
- New Agricultural and TP/BTP Equipment
Quantifiable outcome
- 32% market share in tractor sales
- +3 more outcomes
Companies that use BMA - Groupe de concessions agricoles
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
BMA - Groupe de concessions agricoles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BMA - Groupe de concessions agricoles partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, core and minor.
- BoisumaultmajorAcquired company becoming the 4th entity of BMA Group, extending distribution territory to the Charente region. Now distributes AGCO products including Massey Ferguson tractors, telescopics, and harvesting equipment.
- Rivet Group (SARL RIVET Gilles, SAS Lavergne et Chastang)majorAcquisition of three additional bases (Benest, Blanzac, Oradour-sur-Vayres) with 37 employees, extending BMA's commercial sector into Charente and Haute-Vienne.
- AGCO (Fendt, Massey Ferguson, Valtra)coreExclusive distributor of AGCO brands - Fendt, Massey Ferguson, and Valtra tractors and equipment across defined territories in western France. This is the primary distribution partnership representing the majority of product sales.
- JCBcoreDistributor of JCB equipment for agricultural market in the group's territory.
- MerlocoreDistributor of Merlo telescopic handlers for the BTP/TP (construction) sector.
- Wacker NeusoncoreDistributor of Wacker Neuson equipment for the BTP/TP (construction) sector.
- BERTONIminorSpraying equipment supplier for Boisumault entity.
- ERO (Vendange)minorGrape harvesting machine supplier for wine sector.
- SIPREMminorWine press supplier for viticulture sector through Boisumault.
- FendtcorePremium tractor brand from AGCO distributed across BMA territory.
- Massey FergusoncoreAGCO tractor and farm equipment brand distributed across BMA territory.
- ValtracoreAGCO tractor brand distributed across BMA territory.
- KuhnminorAgricultural equipment manufacturer for tillage and hay equipment.
- KvernelandminorAgricultural equipment for tillage and precision farming.
- LemkenminorTillage equipment manufacturer.
- John DeereminorAgricultural equipment brand (via various entities).
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
BMA - Groupe de concessions agricoles competitors and assessment
Company assessmentBroad incumbents
- John Deere (European dealer affiliates): Global ag-equipment OEM whose European dealer networks (e.g., Raumix, Bayard-affiliated groups) directly compete with BMA for French farm customers. Relevant for OEM-versus-dealer dynamics and competitor benchmarking.
- Soufflet (InVivo Group): Large French agricultural cooperative with adjacent agricultural-equipment distribution and ag-services operations. Not a direct concession competitor, but a relevant scale benchmark for French agricultural distribution economics.
- Claas: German family-owned agricultural equipment OEM (tractors, combines, harvesting machinery). A competing supplier to BMA's OEM partners and a relevant benchmark for the brands competing for shelf space inside the BMA concession.
Emerging players
- MyEasyFarm: French precision-agriculture software vendor already integrated into BMA's technology offering. Useful peer for understanding the ag-tech software layer that BMA's Samebot entity is positioning itself around.
Direct peers
- Groupe Perret: French multi-brand agricultural and BTP/TP equipment dealer group with a comparable concession-network model. Distributes several of the same OEM brands and competes in similar dealership categories, making it a closely comparable private peer.
- Terre Atlantique: French agricultural cooperative group operating in overlapping western France geographies. Comparable end-customer base (cereal farmers, livestock producers) and overlapping distribution footprint, though structured as a cooperative rather than a privately-held dealer group.
- Agri Esprit (Claas dealer network): Multi-site French agricultural equipment dealer distributing competing premium tractor and harvesting brands. Directly comparable in operating model, customer base, and after-sales service orientation.
- Groupe Dubreuil: French agricultural and construction equipment dealer group operating a similar multi-site concession structure. Comparable in scale, brand-portfolio approach, and customer mix across farming and public works.
Regional players
- Bayard Agri: French agricultural equipment dealer group operating across multiple regions with comparable multi-brand offering. Closely comparable dealer economics and after-sales model, though primarily active in different French territories.
Others
- AGCO Corporation: U.S.-listed parent of Fendt, Massey Ferguson and Valtra — the brands BMA exclusively distributes. Not a peer in the dealer sense, but the OEM whose commercial strategy most directly determines BMA's margin and territory economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BMA - Groupe de concessions agricoles social profiles
Digital presenceBMA - Groupe de concessions agricoles financial estimates
Financial estimateRevenue estimate
Valuation estimate
BMA - Groupe de concessions agricoles leadership team
Management profileNumber of profiles
Profiles2 records
BMA - Groupe de concessions agricoles subsidiaries and ownership
Company hierarchySubsidiaries7 records
BMA - Groupe de concessions agricoles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BMA - Groupe de concessions agricoles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BMA - Groupe de concessions agricoles
What does BMA - Groupe de concessions agricoles do?
BMA is a French dealership group selling new and used agricultural machinery (Fendt, Massey Ferguson, Valtra from AGCO; JCB) and construction/public works equipment (Merlo, Wacker Neuson) through 18 concession points across western France. The group also supplies over 50,000 referenced spare parts and provides workshop repair, on-site troubleshooting, preventive maintenance, and precision agriculture solutions to farmers, contractors, cooperatives, and local authorities.
Is BMA - Groupe de concessions agricoles a public or private company?
BMA - Groupe de concessions agricoles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BMA - Groupe de concessions agricoles founded?
BMA - Groupe de concessions agricoles was founded in 2013. It employs 11 to 50 people.
Where is BMA - Groupe de concessions agricoles based?
BMA - Groupe de concessions agricoles is headquartered in Vivonne, France, in the Europe region.
How does BMA - Groupe de concessions agricoles make money?
Five revenue lines are on record. New Agricultural Equipment Sales are the primary driver. The others are used Equipment Sales, spare Parts, workshop Repair Services and field Service and Maintenance.
Who are BMA - Groupe de concessions agricoles's main competitors?
Broad incumbents on record are John Deere (European dealer affiliates), Soufflet (InVivo Group) and Claas. MyEasyFarm is listed as an emerging player. Direct peers are Groupe Perret, Terre Atlantique, Agri Esprit (Claas dealer network) and Groupe Dubreuil. Bayard Agri is listed as a regional player. AGCO Corporation is listed as an others.
Does BMA - Groupe de concessions agricoles have an API?
No public API is recorded for BMA - Groupe de concessions agricoles.
What industry is BMA - Groupe de concessions agricoles in?
BMA - Groupe de concessions agricoles's product category is Agricultural Equipment Distribution. Its primary akta.pro industry code is CRAEABAG, Off-Price Kids & Baby Apparel Retailers, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 423820 and its SIC code is 3523.