What ГК «Бюллетень недвижимости» does

ГК «Бюллетень недвижимости» (GK BN) operates bn.ru, a Saint Petersburg-headquartered web-based real estate portal that has served the St. Petersburg and Leningrad Oblast primary, secondary, rental, commercial, and country-property markets since 2005, with an underlying market-analytics capability dating to 1996. The platform is built on a continuously updated, verified property-listing database paired with a proprietary methodology for calculating price indices (BN Index, Индекс БН), heat-map price visualization, demand indicators, and embeddable widgets/informers distributed via Yandex and Google. The legal entity, ООО «УК «БН» (ОГРН 1147847121102, registered 2014), is the management company of the group; General Director is Келим Игорь Борисович (Kelim Igor Borisovich), and the Head of Analytics Department is Романова Ольга (Romanova Olga).

Name

ГК «Бюллетень недвижимости»

Legal name

Общество с ограниченной ответственностью «Управляющая компания «Бюллетень недвижимости»

Website

https://bn.ru

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ГК «Бюллетень недвижимости» operates bn.ru, a Saint Petersburg-headquartered real estate portal with proprietary market indices, verified property listings, legal consultation, and analytics services for individual buyers, agencies, and developers across 10+ Russian cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising services: Media advertising placement on the BN.ru portal and газета (newspaper)
2. Premium property listings: Featured listings including 'Object of the Day' placement, priority positioning in search results
3. Market research reports: Sales of analytical reports and market studies from the Analytics Center to construction companies, investors, and consulting firms
4. Property valuation services: Real estate valuation services for apartments, houses, offices, and country plots
5. Legal consultation services: Expert legal advice on real estate matters through expert panel

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

The company operates BN.ru, a regional real estate portal aggregating daily-updated verified property listings across primary and secondary residential, commercial, country, and rental segments in Saint Petersburg, Leningrad Oblast, and additional Russian cities. It is supported by a property valuation service, an expert legal consultation panel (60+ lawyers), the BN Gazeta news/analytics publication, and the Research and Analytics Center producing the BN Index and market reports since 1996.

Product overview

ГК «Бюллетень недвижимости» operates BN.ru, a comprehensive real estate portal platform for St. Petersburg and Leningrad Oblast. The core offering consists of the BN.ru portal with property listings (primary and secondary residential, commercial, country properties, and rentals), supported by the BN Gazeta news/analytics publication and the Center for Research and Analytics providing market indices since 1996. Additional products include a Legal Consultation Q&A service with 60+ expert lawyers, a Catalog of Residential Complexes with project declarations, a Company Directory of agencies and developers, and embeddable Widgets/Informers for Yandex and Google. Supplementary tools include the BN Index (housing price indicator), Price Maps, Property Valuation services, and a Personal Account for managing listings and accessing detailed reports.

Differentiator

Problem solved

Functional benefit

Products and services

• BN.ru Real Estate Portal Self-serve web portal aggregating daily-updated verified property listings across primary and secondary residential, commercial, country houses/land, and rental segments in Saint Petersburg, Leningrad Oblast, and additional Russian cities. Users can filter by district, metro line/station, price, and property characteristics, and list properties directly via the Personal Account (lk.bn.ru).
• BN Gazeta (БН Газета)

Quantifiable outcome

• Over 18,868 legal consultation questions answered on the platform
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Prian.ruminorChannel Partner/ Reseller/ DistributorInternational real estate portal partnership providing foreign property listings including Bulgaria, Germany, Spain, Italy, Latvia, and Montenegro on BN.ru platform
• Kolesa.ruminorStrategic or Co-development PartnerPartnership within the ГК БН group of companies, expanding digital services portfolio to automotive classifieds
• All-Russian Housing Congress (Всероссийский Жилищный конгресс)minorGTM or Marketing PartnerStrategic project partnership for industry event, positioning BN as a key industry participant
• Городская справочная по недвижимости «Квартирный Вопрос»coreStrategic or Co-development PartnerStrategic partnership for sociological surveys and market research methodology, using phone surveys of potential buyers and intermediaries for comprehensive market analysis
• Professional real estate associationsminorStrategic or Co-development PartnerClients and partners of the Analytics Center include professional real estate market associations
• Baltic Pearl (Балтийская Жемчужина)minorChannel Partner/ Reseller/ DistributorPremium developer partner listing commercial real estate on BN.ru portal
• Itaka (Итака)minorChannel Partner/ Reseller/ DistributorReal estate agency partner offering residential, suburban, commercial properties and new construction services
• Russkiy Fond Nedvizhimosti (Русский Фонд Недвижимости)minorChannel Partner/ Reseller/ DistributorLarge real estate agency partner specializing in residential and commercial property transactions

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DomClick: SberBank's real estate platform integrating listings, mortgage origination, and developer services. Competes with BN.ru especially for developer relationships and primary market listings, leveraging Sber's dominant mortgage market share to bundle transactions.
• Avito (Real Estate vertical): Russia's leading horizontal classifieds platform with a massive real estate vertical offering residential, commercial, and rental listings. Competes with BN.ru for listings and buyer traffic, but operates as a broader marketplace covering autos, jobs, and services beyond real estate.
• Yandex.Realty: Real estate vertical of Russia's largest internet company, offering property listings, valuation tools, and maps. Competitor to BN.ru with the advantage of Yandex's search engine traffic and ecosystem integration, but operates as part of a broader tech platform rather than a real estate specialist.

Direct peers

• CIAN Group: Russia's largest real estate listing portal covering primary, secondary, rental, and commercial properties nationwide. Directly competes with BN.ru in St. Petersburg and across Russia for listings, advertising, and developer relationships, with significantly larger scale and national SEO dominance.
• Move.ru: Russian real estate classifieds portal covering apartments, new construction, and commercial properties across multiple cities. Comparable to BN.ru in offering self-service listings plus agent tools with nationwide reach.
• Restate.ru: Russian real estate aggregator and database covering new construction projects across regions. Comparable to BN.ru in providing property listings plus market analytics, with similar regional coverage and developer catalog focus.
• GdeEtotDom.ru: Russian real estate portal aggregating listings from multiple sources, offering secondary and primary market search across major Russian cities. Directly comparable to BN.ru as a regional-to-national listings platform with similar advertiser base.

Others

• BNP Paribas Real Estate (data analytics): Global commercial real estate analytics and advisory firm. Comparable to BN's Analytics Center in providing market indices and research reports, though operating at much larger scale and focusing on commercial rather than residential data.
• Prian.ru: International real estate portal for foreign property listings (Bulgaria, Germany, Spain, etc.). BN.ru already partners with Prian for international listings distribution, indicating business model and audience overlap in cross-border property search.

Emerging players

• EMLS.ru: Russian real estate database focused on new construction projects and developer catalogs. Partial overlap with BN.ru's new construction listings and catalog of residential complexes (Каталог ЖК), but more limited in secondary market depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BN_ru
• YouTubeyoutube.com/user/TheBnVideo
• LinkedInlinkedin.com/company/%D0%B3%D1%80%D1%83%D0%BF%D0%BF%D0%B0-%D0%BA%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B9-%D0%B1%D1%8E%D0%BB%D0%BB%D0%B5%D1%82%D0%B5%D0%BD%D1%8C-%D0%BD%D0%B5%D0%B4%D0%B2%D0%B8%D0%B6%D0%B8%D0%BC%D0%BE%D1%81%D1%82%D0%B8-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ГК «Бюллетень недвижимости»