BOBO

What BOBO does

BOBO is a Stockholm-headquartered Swedish glassware company (legal entity: Online Home Goods Sweden AB, founded 2020) that designs, manufactures, and sells individually mouth-blown, lead-free crystal drinking glasses to consumers, hospitality professionals, and prestige retailers. The core product line spans roughly fifteen specialized glasses covering beer (Draft, Middy, Schooner, Guldvas, Lowballer), wine (Bistro, Oak, Steel), cocktails (Boobette, Drajja, Dry, Shakerato, Ballon, Nubbe), water/tumblers (Jackson), a carafe (Karaff), and accessories (BOBO Paper editorial, Cap, Polishing Cloth, Svamp). Underlying technology centers on a proprietary lead-free crystal formulation (barium/zinc/potassium oxides plus cerium oxide and silica) combined with mouth-blown ultra-fine rims (0.4–0.8mm for the standard series; 0.9–1.2mm for the X-series restaurant-grade variant), drawing on 1920s Japanese UsuHari thin-glass craftsmanship and executed by master glass artisans in Shanxi, China and Slovakia.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce via Shopify at bobo.store with global shipping and EUR/USD/SEK pricing; a dedicated B2B hospitality platform at b2bo.store offering volume pricing to restaurants and bars worldwide; physical flagship retail at the company's own Roslagsgatan 32 showroom in Stockholm (opened February 2025); and Swedish prestige department and specialty stores Nordiska Kompaniet (Stockholm, Gothenburg) and Nordiska Galleriet (Stockholm, Mölndal). Pricing is unit-based, with products sold exclusively in fixed set sizes (2-pack, 4-pack, 6-pack) ranging from $25 to $150 per pack, plus a glassware rental channel for select Nordic professional events and an editorial publication (BOBO Paper) supporting brand storytelling.

Products are co-developed with named industry professionals — bartenders Mathin Lundgren (Boobette), Erik Andersson and Emil Åreng of Facit Bar (Drajja), and Stefano Agostino of Camparino in Galleria (Shakerato), plus chef Sebastian Gibrand and sommelier Niklas Ödman (Oak and Steel) — and the assortment is used by Michelin 3-star restaurants Frantzén (Stockholm) and Zén (Singapore), as well as prominent bars including Camparino in Galleria (Milan), Bird. (Copenhagen), Undercote (New York), Marigold (Antwerp), and Röda Huset (Stockholm). The company is founder-led, privately held, and has no disclosed external funding, revenue, or headcount in the available data.

Name

BOBO

Legal name

Online Home Goods Sweden AB

Website

https://bobo.store

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

BOBO is a Swedish glassware company (founded 2020) that designs and sells individually mouth-blown, lead-free crystal glasses to consumers, hospitality venues, and prestige retailers via DTC e-commerce, a dedicated B2B platform, and its Stockholm flagship showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: BOBO sells its full product assortment directly to consumers through its Shopify e-commerce storefront (bobo.store). Products are sold in sets (2-pack, 4-pack, 6-pack) with prices ranging from $25 to $150 per product. Orders ship within 24 hours with 1–2 business day delivery domestically. All glasses ship in Ready-to-Gift boxes. Free shipping is offered on EU orders over 500SEK/50EUR.
2. B2B / Hospitality Orders: BOBO sells directly to restaurants and bars at volume with reduced rates, offering worldwide shipping. A dedicated B2B site (b2bo.store) handles larger-volume hospitality orders. BOBO also offers dish trays and the X-series (thicker rim, 0.9–1.2mm) for professional use. Glassware rental is available for select Nordic professional events.
3. Retail / Wholesale Distribution: BOBO products are available through physical retail partners including Nordiska Kompaniet (NK) in Stockholm and Gothenburg, and Nordiska Galleriet in Stockholm and Mölndal. BOBO also operates its own physical showroom/store at Roslagsgatan 32, Stockholm.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

BOBO designs, develops, and sells individually mouth-blown lead-free crystal glassware for cocktails, wine, beer, water, and spirits. Products are crafted in Shanxi, China and Slovakia, and distributed through a direct-to-consumer e-commerce store (bobo.store), a dedicated B2B hospitality platform (b2bo.store), physical retail partners in Sweden, and BOBO's own flagship showroom in Stockholm.

Product overview

BOBO is a Swedish glassware company founded in 2020, offering a portfolio of individually mouth-blown, lead-free crystal glasses designed in Stockholm. The core product line includes specialized drinking glasses for beer (Middy, Schooner, Guldvas, Draft, Lowballer), wine (Bistro, Oak, Steel), cocktails (Boobette, Drajja, Dry, Shakerato, Ballon), water/tumblers (Jackson), and a carafe (Karaff), plus accessories (BOBO Paper, Cap, Polishing cloth, Svamp). The assortment is completed by the X-series for hospitality use, featuring slightly thicker glassware designed to withstand commercial rigors. All products emphasize ultra-fine rims, lightweight construction, and a focus on enhancing the drinking experience over aesthetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballon Short-stemmed cocktail glass mouth-blown in lead-free crystal, 20cl capacity, 11cm tall, ultra-fine rim. Designed for Irish Coffee, Champagne cocktails, Negroni, or neat spirits.
• Bistro Wineglass mouth-blown in lead-free crystal, 30cl capacity, 15cm tall, ultra-fine rim. Suitable for beer, kombucha, wine, and lemonade.
• Boobette Cocktail glass mouth-blown in lead-free crystal, 17cl capacity, 14cm tall, ultra-fine rim. Designed for shaken cocktails. Co-designed with bartender Mathin Lundgren.
• Draft Beer glass mouth-blown in lead-free crystal, 45cl capacity, 13cm tall, fine rim. Ideal for lagom serves, ice-cold draft beers, and tallboys.
• Drajja Martini cocktail glass mouth-blown in lead-free crystal, 12cl capacity, 17.5cm tall, ultra-fine rim. Designed for dry martinis; an upsized Swedish snaps glass conceived by Erik Andersson.
• Dry Classic V-shape cocktail glass mouth-blown in lead-free crystal, 12cl capacity, 13cm tall, thicker rim and stem. Designed for Martinis, Cosmopolitans, and Manhattans.
• Jackson Tumbler mouth-blown in lead-free crystal, ~30cl capacity, 9cm tall, with slightly thicker rim (0.8-1.2mm) to withstand abuse from ice. Designed for candid Negronis, ice cube serves, and water.
• Karaff Carafe mouth-blown in lead-free crystal, 85cl capacity, 20.5cm tall. Shares dimensions with BOBO Oak for coordinated storage and washing.
• Lowballer Lowball glass mouth-blown in lead-free crystal, 32cl capacity, ~8cm tall, ultra-fine rim. Suitable for Negronis, Old Fashioneds, water, soda, fresh-pressed juice, and coffee.
• Middy All-around glass mouth-blown in lead-free crystal, 25cl capacity, 10cm tall, ultra-fine rim. Suitable for water, beer, cocktails, milk, and soda.
• Nubbe Snaps glass mouth-blown in lead-free crystal, 4cl capacity, ~17cm tall, ultra-fine rim. Traditional Swedish shot glass.
• Oak Wine glass mouth-blown in lead-free crystal, ~65cl capacity, 20.5cm tall, ultra-fine rim. Designed for full-bodied, complex wines aged in oak barrels.
• Guldvas All-around glass mouth-blown in lead-free crystal, 53cl capacity, 14.5cm tall, ultra-fine rim. Suitable for beer, caffe lattes, water, chocolate milk, cider, soda, and lemonade.
• Schooner All-around glass mouth-blown in lead-free crystal, 35cl capacity, 11.5cm tall, ultra-fine rim. Suitable for beer, coffee, boba, water, chocolate milk, cocktails, cider, soda, and lemonade.
• Shakerato Cocktail glass mouth-blown in lead-free crystal, ~12cl capacity, just over 12cm tall, fine rim (0.9-1.4mm). Designed for Campari Shakerato and various smaller shaken serves; inspired by a vintage Camparino in Galleria glass.
• Steel Wine glass mouth-blown in lead-free crystal, ~45cl capacity, 20.5cm tall, ultra-fine rim. Designed for light, crisp wines aged in steel tanks.
• X-Series Glassware Slightly thicker glassware series developed for restaurants and bars, with rim thickness 0.9-1.2mm (vs 0.4-0.8mm standard). Mouth-blown in lead-free crystal, sharing the same shape and volume as the originals. Includes Middy, Schooner, Lowballer, Jackson, and Guldvas variants for high-volume professional use.
• BOBO Paper A publication by BOBO exploring drinking culture and how it reflects the time we live in. Issue No. 1 covers the martini revival and the shift from excess to balance in cocktail culture.

Quantifiable outcome

• Placed in 2 Michelin 3-star restaurants (Frantzén Stockholm, Zén Singapore)
• +2 more outcomes

Named customers9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Stefano AgostinocoreStrategic or Co-development PartnerStefano Agostino, associated with Camparino in Galleria in Milan, collaborated with BOBO to design the Shakerato glass. The Shakerato is inspired by a vintage glass from the archives of Camparino in Galleria and designed for Campari Shakerato and other stiff/small shaken serves. Agostino's collaboration brings historical Italian cocktail heritage and professional bartender credibility to the BOBO brand.
• Mathin LundgrencoreStrategic or Co-development PartnerBartender and designer Mathin Lundgren (known from Nyhetsmorgon TV, his book 'Barmästarens Manual', and bars including Kåken and Teatergrillen) co-designed the Boobette cocktail glass. The Boobette was created to be both beautiful and pleasant to drink from, with careful attention to proportions between opening, cup, and foot for both stirred and shaken cocktails. Lundgren's involvement brought bartender expertise and media presence to the collaboration.
• Erik Andersson and Emil Åreng (Facit Bar)coreStrategic or Co-development PartnerBartender duo Erik Andersson and Emil Åreng, based in Umeå at Facit bar, collaborated with BOBO to create the Drajja martini glass. The Drajja was conceived by Erik Andersson as an upsized Swedish snaps glass (from 4–6cl to 12cl), inspired by BOBO's existing Nubbe glass. The collaboration resulted in a martini glass that has been called 'the best Dry Martini glass in the world.' Both collaborators are named designers on the product page.
• Sebastian Gibrand and Niklas ÖdmancoreStrategic or Co-development PartnerSwedish chef/sommelier Sebastian Gibrand (silver medal at Bocuse d'Or 2019, prepared the 2019 Nobel Prize dinner, now Culinary Director for Bocuse-Team USA) and sommelier Niklas Ödman (head sommelier at Ett Hem, previously at Grythyttan and Operakällaren) co-designed the Oak and Steel wine glasses. The pair developed a simplified two-glass wine concept — Oak for barrel-aged wines and Steel for tank-aged wines — to 'strip away complexity while maintaining an exceptional wine experience.' Their sommelier expertise and high-profile credentials position BOBO in the fine dining wine segment.
• FrantzénflagshipStrategic or Co-development PartnerFrantzén is Sweden's only Michelin 3-star restaurant, located in Stockholm, marrying Nordic and Asian cuisine in a 23-seat atmosphere. BOBO glassware is used at Frantzén, representing BOBO's highest-profile hospitality placement and conferring significant prestige and credibility in the fine dining world. The restaurant is listed as a featured establishment on BOBO's website.
• Camparino in GalleriaflagshipStrategic or Co-development PartnerCamparino in Galleria in Milan is an iconic Italian cocktail institution on Piazza del Duomo. It collaborated with BOBO on the Shakerato glass design (inspired by a vintage Camparino glass) and uses BOBO glassware. Its endorsement represents BOBO's connection to Italian cocktail heritage and European hospitality tradition.
• ZénflagshipStrategic or Co-development PartnerZén is the Michelin 3-star sister restaurant to Frantzén, located in a shophouse in Singapore. BOBO glassware is used at Zén, serving guests with world-class delicacies across three floors. As a 3-star establishment, Zén represents BOBO's highest-profile placement in the Asia-Pacific fine dining market.
• Bird.coreStrategic or Co-development PartnerBird. is a neighborhood vinyl bar in Copenhagen founded by Peter Altenberg, serving modern-style classic cocktails. BOBO glassware is used at Bird., which also hosted the Ice Bar Talk industry event featuring BOBO glasses. The venue represents BOBO's presence in the Scandinavian cocktail bar scene.
• UndercotecoreStrategic or Co-development PartnerUndercote is a subterranean craft cocktail bar beneath Michelin-starred Korean Steakhouse COTE in New York. BOBO glassware is used at Undercote, representing BOBO's presence in the competitive New York cocktail market and the high-end hospitality segment in the US.
• Nordiska Kompaniet (NK)coreChannel Partner/ Reseller/ DistributorNK (Nordiska Kompaniet) is Sweden's premier department store chain with locations in Stockholm (Hamngatan and Östra Hamngatan) and Gothenburg. It retails BOBO products including Steel, Oak, Schooner, Middy, Lowballer, Jackson, Drajja, Boobette, and Nubbe. As a flagship retail partner, NK provides BOBO with physical retail presence in Sweden's most prestigious department store environment.
• Nordiska GallerietcoreChannel Partner/ Reseller/ DistributorNordiska Galleriet is a Swedish specialty retailer with locations in Stockholm (Nybrogatan 11) and Mölndal (Flöjelbergsgatan 20A). It stocks BOBO Middy, Schooner, Bistro, Nubbe, Drajja, and Boobette, providing BOBO with targeted presence in specialty design and hospitality retail channels in Sweden.
• Röda HusetcoreStrategic or Co-development PartnerRöda Huset is a Stockholm cocktail bar and restaurant characterized by hospitality and sustainability, run by well-renowned bartender Hampus Thunholm and restaurateur Viktor Gilck. BOBO glassware is used at Röda Huset, reinforcing BOBO's presence in the Swedish hospitality scene.
• MarigoldminorStrategic or Co-development PartnerMarigold is an intimate cocktail bar on Vrijdagmarkt in Antwerp, Belgium. BOBO glassware is used at Marigold, representing BOBO's presence in the Belgian hospitality market.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Spiegelau: Spiegelau is a German premium glassware manufacturer with deep hospitality-industry penetration and a long history of sommelier collaborations. Its professional-channel strategy and varietal-specific positioning make it a strong comparable to BOBO.
• Nude Glass: Nude Glass is a premium lead-free crystal glassware brand headquartered in Turkey with strong design and hospitality-industry positioning. Its lead-free crystal formulation and designer collaborations make it a very close comparable to BOBO.
• Bormioli Rocco: Bormioli Rocco is a large Italian glassware manufacturer with broad product range spanning consumer, hospitality, and food service. It competes with BOBO across multiple categories at varying price points and represents the broader European glassware competitive set.
• Zalto: Zalto is an Austrian ultra-thin, mouth-blown premium glassware brand whose design philosophy (extremely thin rims for an enhanced sensory drinking experience) closely parallels BOBO's. It is the most aesthetically and philosophically aligned direct competitor.
• Riedel: Riedel is the global leader in premium varietal-specific wine glassware (and increasingly cocktail glassware), based in Austria. It is the benchmark premium glassware brand and the most direct competitor for BOBO at the premium end of the market.
• Schott Zwiesel: Schott Zwiesel is a major German premium crystal glassware manufacturer (Tritan crystal) with broad global distribution across hospitality and consumer channels. It is a direct competitor in the premium-and-professional durability segment BOBO targets with its X-series.
• Luigi Bormioli: Luigi Bormioli is an Italian premium glassware manufacturer combining traditional craftsmanship (including lead-free crystal) with professional hospitality distribution. Its product philosophy and target customer overlap meaningfully with BOBO.
• Stölzle Lausitz: Stölzle Lausitz is a European (German/Austrian) premium crystal glassware manufacturer with strong hospitality-industry presence and recent product ranges positioned around sustainability and lead-free crystal. It overlaps directly with BOBO's professional and consumer offerings.

Broad incumbents

• Iittala: Iittala is a Finnish Nordic design glassware and tableware brand (part of Fiskars Group) with broad global distribution and a broader product range than BOBO. It is a broader incumbent in the premium Nordic home-glassware category and a relevant comparison for the design-led premium positioning BOBO pursues.

Emerging players

• Nason Moretti: Nason Moretti is an Italian heritage mouth-blown glassware maker based on Murano with a niche artisan positioning. It represents the artisanal mouth-blown segment of premium glassware that BOBO also occupies, with overlapping design and hospitality customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bobostore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOBO