BO&MIE

What BO&MIE does

BO&MIE is a French artisan bakery-pâtisserie chain founded in November 2017 in Paris by Magali Szekula, a former Paris Hospitals jurist retrained at the Ferrandi School of Gastronomy, and Jean-François Bandet, previously co-founder of the Venum combat sports brand. The company operates 10+ retail locations across France (six-plus Paris sites plus Aix-en-Provence), Spain (Barcelona opposite Gaudi's Sagrada Familia), Saudi Arabia (Jeddah, opened fall 2025), and South Korea (Seoul inside Shinsegae Department Store, opened 2025). All products — breads, viennoiseries, and pastries — are made from scratch on-site using natural levain with a 24-hour slow fermentation process, 100% pure butter viennoiseries, and flour sourced exclusively from Moulins de Chars under Label Rouge certification.

The company centralizes production at a 2,000m² laboratory in Clichy opened in May 2024, which supplies the retail network. Distribution runs through company-owned physical storefronts (trophy tourist and transit locations, all equipped with seating, free WiFi, and seating areas) supplemented by a proprietary online ordering platform (commande.boetmie.com) for click-and-collect and home delivery, plus a delivery partnership with Clickeat. The product range is 72% vegetarian; 80% of plastic used is recycled with a zero-plastic target set for 2027.

Revenue is generated almost entirely from direct-to-consumer retail sales of one-time purchases plus a recurring loyalty program (#Fidélité: 1€ = 1 point, 50 points = €1.50 redemption) with complimentary coffees and monthly gifts. Pricing is unit-based at point of sale. The company is privately held, founder-owned, employs 150 people across 20 nationalities, and has not disclosed external institutional investment.

Name

BO&MIE

Legal name

BO&MIE

Website

https://boetmie.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

BO&MIE is a French artisan bakery-pâtisserie chain operating 10+ retail locations across France, Spain, Saudi Arabia, and South Korea. Founded in 2017, it produces 100% house-made breads, viennoiseries, and pastries from a centralized 2,000m² Clichy laboratory for walk-in retail and online customers.

Ownership category

akta.pro rank

Product category

Artisan Bakery & Pâtisserie Retail

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Patisseries & Viennoiserie (French-Style) (THAFAFAB), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery products
• French viennoiserie
• Sourdough bread retail
• Patisserie and desserts
• Specialty bakery chain

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bread and Pastry Sales: Direct in-store sales of artisan breads, viennoiseries, and pastries across their physical locations. Products are made fresh daily using traditional French techniques with premium ingredients.
2. Online Ordering (Click & Collect/Delivery): E-commerce platform for ordering products online with either store pickup or home delivery options, available 24/7
3. Loyalty Program: Fidelity program offering exclusive benefits, free coffees, discount vouchers, and monthly gifts to repeat customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BO&MIE operates an artisan bakery-pâtisserie chain producing 100% house-made breads (using natural levain with 24-hour slow fermentation), 100% pure butter viennoiseries, and refined pâtisseries from a centralized 2000m² production laboratory in Clichy. Products are sold through physical retail locations across Paris, Barcelona, Jeddah, Seoul, and Aix-en-Provence, and via an online ordering platform supporting click-and-collect and home delivery.

Product overview

BO&MIE is a French artisan bakery-pâtisserie chain offering a unified portfolio of 100% house-made products. The core offering comprises three product lines: artisanal breads (Pains) featuring sourdough with 24-hour slow fermentation, viennoiseries made with pure butter, and refined pâtisseries produced at the Clichy laboratory. Supporting the retail operations, BO&MIE provides a proprietary online ordering platform for click-and-collect and delivery, along with a loyalty program (#Fidélité). The company operates physical bakery locations across Paris, Barcelona, Jeddah, and Seoul, positioning itself as a modern artisan bakery combining traditional French techniques with creative contemporary recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Pains (Artisan Breads) 100% house-made artisan breads produced from a centralized Clichy laboratory using natural levain and a 24-hour slow fermentation process, made with Label Rouge flour sourced from local Moulins de Chars and free of additives. Sold daily through BO&MIE's physical retail locations and online channels, targeting individual consumers seeking premium French artisan bread.
• Viennoiseries (Pure Butter Pastries) 100% pure butter viennoiseries including croissants, pains au chocolat, and other laminated pastries, produced daily in-house at BO&MIE's Clichy production laboratory using high-quality butter with no additives. Targeted at individual consumers for breakfast and snack purchase at store or online.
• Pâtisseries (Refined Pastries & Desserts) Refined French pâtisseries including entremets, tarts, éclairs, and seasonal specialties produced in-house at BO&MIE's Clichy laboratory. The range is largely vegetarian (72% of BO&MIE offerings are vegetarian) and is targeted at individual consumers purchasing for personal or gifting occasions in store or via online click-and-collect and delivery.
• Online Ordering & Home Delivery Service Direct online ordering platform (commande.boetmie.com) enabling consumers to buy BO&MIE breads, viennoiseries, and pâtisseries for click-and-collect at store or for home delivery via the Clickeat third-party delivery partnership. Targeted at individual consumers in cities served by BO&MIE's retail footprint who want the maison's products without an in-store visit.

Quantifiable outcome

• 72% of product range is vegetarian
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Too Good To GocoreStrategic or Co-development PartnerPartnership to combat food waste by offering unsold products at reduced prices to customers through the Too Good To Go app, allowing end-of-day inventory to find new owners instead of being wasted.
• DemaincoreStrategic or Co-development PartnerPartnership with Demain bakery to resell unsold products at lower prices in their dedicated store, providing another avenue for food waste reduction.
• GYMLIBminorStrategic or Co-development PartnerPartnership to provide employees with access to hundreds of sports activities across Paris, with BO&MIE funding 90% of costs for employee wellness benefits.
• Moulins de CharscoreOthersExclusive flour supplier from Chars, Val d'Oise. Family-run mill supplying BO&MIE with Label Rouge flour from locally cultivated wheat in the Vexin Natural Park.
• Barry / Cocoa Horizons FoundationcoreOthersChocolate supplier where 100% of cocoa beans come from sustainable agriculture, supporting the Cocoa Horizons Foundation which helps improve farmers' livelihoods and aims to eradicate child labor and deforestation by 2025.
• BoironminorOthersFruit purée supplier providing 100% French fruit purées for pastry production.
• AndrosminorOthersFruit purée supplier providing 100% French fruit purées for pastry production.
• Rungis PrimeurminorOthersDaily delivery of fresh fruits and vegetables from Rungis market to all Paris locations.
• ClickeatminorChannel Partner/ Reseller/ DistributorDelivery platform partner for online orders, handling delivery logistics alongside BO&MIE's own online ordering system.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Paul (Groupe Holder): Historic French bakery chain with extensive international footprint and broader portfolio (restaurants, catering). Comparable to BO&MIE on core bread and viennoiserie offering, but operates at much larger scale and serves mass-market rather than premium-artisan positioning.
• Brioche Dorée (Le Duff Group): Large-scale French bakery chain with international franchised locations. Comparable on product categories (breads, viennoiseries, sandwiches) and multi-geography rollout, but competes at a different price point with more standardized, faster-service positioning.
• Le Pain Quotidien: International bakery-café chain with communal-table dining concept. Comparable on multi-country retail expansion and organic/sustainable ingredient positioning, though operates as a sit-down café format rather than BO&MIE's takeaway-focused artisan model.

Direct peers

• Maison Landemaine: Paris-based artisanal bakery chain with multiple retail locations across the city. Directly comparable as a multi-site Parisian boulangerie-pâtisserie emphasizing handcrafted production and modern store design.
• Poilâne: Iconic Paris-based sourdough bakery known for its wood-fired ovens and 100% artisanal production. Closely comparable to BO&MIE on natural levain fermentation, no-additive positioning, premium ingredient sourcing, and Paris-centric brand authority.
• Du Pain et des Idées: Single-shop artisan Paris bakery famous for its natural-leavened breads and creative viennoiseries. Comparable to BO&MIE on sourdough craftsmanship, Paris tourist-corridor location strategy, and editorial press recognition.
• Maison Kayser (Eric Kayser): Paris-founded artisan boulangerie chain with international presence across multiple continents. Directly comparable to BO&MIE on product range (breads, viennoiseries, pâtisseries), French artisanal positioning, and multi-country expansion strategy, though at significantly larger scale.

Others

• Pierre Hermé Paris: Premium Parisian patisserie brand with international boutiques and luxury positioning. Comparable to BO&MIE on high-end French pastry craft, Paris prestige, and international expansion, though focused on pâtisserie rather than bread.
• Ladurée: Iconic French luxury patisserie with global retail presence, including flagship Paris locations in tourist zones. Comparable to BO&MIE on premium Parisian brand authority, prime-corridor Paris real estate, and international flagship strategy in cities like Seoul and Jeddah.

Emerging players

• Mamiche: Fast-growing Paris artisanal bakery chain that, like BO&MIE, has scaled from a single shop to multiple locations emphasizing natural sourdough and modern brand design. Directly comparable as a younger, premium-positioned multi-site Paris artisan player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boetmie
• LinkedInlinkedin.com/company/bo-&-mie
• Instagraminstagram.com/boetmie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BO&MIE