Bonjour Lab

What Bonjour Lab does

Bonjour Interactive Lab ('Bonjour Lab') is a Paris-based new media art studio founded in 2012 that designs and develops bespoke interactive installations, generative art experiences, and AI-powered environments for enterprise clients. Operated by a reported 7-person team, the studio serves luxury brands, fashion houses, retailers, cultural institutions and corporations — among them LVMH's Guerlain, Luxottica's Ray-Ban, Richemont's Roger Dubuis, Nike, adidas, Arkema, Accenture, Ledger, Desperados and Printemps Haussmann — and typically operates as commissioned creative partner to agencies such as Pavillon Noir, Superbien and Auditoire Paris.

The studio's portfolio is composed of individual installations rather than packaged software products. Technical building blocks include a custom Stable Diffusion SDXL Lightning pipeline with brand-specific LoRA training for real-time portrait generation (Ray-Ban Reverse Experience), MediaPipe-based gesture interaction (MODOLOGY), Kinect One and LIDAR-driven point-cloud and floor-reactive capture (Passage, Enter the Grid, Jardin de Lumière), EEG-based emotion-to-visual mapping using Emotiv Insight and Muse headsets (Anjac Infinity Room, La Cène), Max/MSP sound-reactive visual environments rendered in Unity 3D (Infinite, The Geek × VRV), and bespoke OpenGL compute-shader pipelines for NFT and data-art installations (Carved Currencies, The Reaverse Project). The work spans physical retail-media deployments, permanent corporate showrooms, festival installations, museum exhibitions and NFT-based brand campaigns on the Tezos blockchain.

Bonjour Lab monetises exclusively through B2B commissioned projects with no self-serve or direct-to-consumer channel. Pricing is non-public and negotiated directly with clients or their agencies. Distribution is direct enterprise commissioning; marketing relies on a website portfolio, social channels (Facebook, Twitter/X, LinkedIn, Instagram), a Vimeo showcase, and a newsletter. Geographic operations remain anchored in Paris with project delivery across France (Paris, Marseille, Orly), Switzerland, the UK, the Netherlands, Germany and Qatar. The studio is privately held, founder-operated, with no disclosed institutional investors, parent company, funding rounds, or public revenue figures.

Name

Bonjour Lab

Legal name

Bonjour Interactive Lab

Website

https://bonjour-lab.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonjour Interactive Lab is a 7-person Paris-based new media art studio that designs bespoke interactive installations, generative art and AI-powered experiences for luxury brands (Guerlain, Ray-Ban, Roger Dubuis), fashion/retail (Nike, adidas, Printemps), and corporate clients (Arkema, Accenture, Ledger), delivered as commissioned B2B projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Commissioned Creative Projects: The company generates revenue through commissioned creative projects for enterprise clients. Projects include interactive installations, AI-powered experiences, generative art pieces, showroom experiences, and event activations. Revenue is generated through project fees based on project complexity, technology requirements, and scope of work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bonjour Lab is a Paris-based new media art studio that designs and produces bespoke interactive installations, generative art pieces, AI-powered experiences, and immersive digital environments. The studio blends creative direction with custom software engineering and emerging technologies to deliver commissioned, art-driven experiences for luxury brands and corporate clients.

Product overview

Bonjour Lab (Bonjour Interactive Lab) is a new media art studio specializing in bespoke interactive and generative art experiences for luxury brands, cultural institutions, and retail environments. The studio's portfolio is composed of individual commissioned projects — each a distinct interactive installation, AI-powered experience, generative art piece, or immersive showroom — rather than a packaged software product. Key offerings include AI-powered portrait generators (Ray-Ban Reverse Experience, MODOLOGY AI Photocall), immersive EEG-driven showrooms (Anjac Infinity Room, Arkema Innovation Showroom), generative art installations with NFTs (The Reaverse Project, Carved Currencies, Desperados Art Collection), real-time generative visual shows (The Geek × VRV, Infinite), and large-scale interactive installations (Jardin de Lumière, Passage, Non-Finito). The studio develops custom software using Stable Diffusion, Unity 3D, custom 3D engines in Java/OpenGL, Kinect depth cameras, LIDAR, Muse EEG headsets, and Canon DSLR integration to deliver AI-powered, real-time interactive experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Interactive Installations Custom-designed interactive installations combining sensors, real-time graphics, and physical or digital environments, commissioned by brands and corporations for events, retail spaces, and brand activations.
• Generative Art Commissions Algorithm-driven generative artworks and visual systems created for brand environments, exhibitions, and digital displays using custom code and procedural systems.
• AI-Powered Immersive Experiences Experiences that leverage artificial intelligence models and pipelines to generate or respond in real time, designed for luxury brand activations and corporate showcases.
• Immersive Digital Environments Custom immersive digital worlds and environments designed for brand storytelling, retail, museums, and cultural venues, blending spatial design with real-time technology.

Quantifiable outcome

• Over 1,000 custom labels created by 350 guests within 5 hours during Desperados Art Collection activation
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SuperbiencoreStrategic or Co-development PartnerSuperbien conceived and commissioned the Anjac Infinity Room project. Superbien is a creative agency that partnered with Bonjour Lab for the conceptual development and art direction of the immersive installation.
• Pavillon NoircoreStrategic or Co-development PartnerPavillon Noir commissioned the Ray-Ban Reverse Experience for the Ray-Ban Reverse collection launch. They served as the commissioning agency for the project.
• WMHcoreStrategic or Co-development PartnerWMH was the scenographer for Arkema's Innovation Showroom Le Lab project. WMH designed the physical space that Bonjour Lab's interactive installations inhabit.
• FosphorminorImplementation/ SI/ Consulting PartnerFosphor handled the physical installation of the mirrored infinity room environment for the Anjac Infinity Room, creating the 12m² immersive space.
• NokimonominorImplementation/ SI/ Consulting PartnerNokimono provided LIDAR solution for Jardin de Lumière installation, making the floor reactive to spectator positions.
• Lagoon StudiominorImplementation/ SI/ Consulting PartnerLagoon Studio handled fauna and flora animations for Jardin de Lumière, creating Vertex Animation Textures for the interactive installation.
• Auditoire ParisminorImplementation/ SI/ Consulting PartnerAuditoire Paris was the agency for the Accenture La Cène installation at the Louvre.
• Ubi BeneminorImplementation/ SI/ Consulting PartnerUbi Bene was the agency partner for the adidas Recode Running installation.
• 9e ConceptcoreStrategic or Co-development Partner9e Concept organized the Desperados Art Collection and partnered with Bonjour Lab for the 23rd edition with artist Nefrit.
• MNSTRcoreStrategic or Co-development PartnerMNSTR collaborated with Bonjour Lab on The Reaverse Project for Guerlain, providing 3D design and NFT technical support for the Cryptobees collection.
• Various artists (Nefrit, Ghada Al Khater, Romain Benitez)coreStrategic or Co-development PartnerBonjour Lab collaborates with various artists for generative art projects. Notable collaborations include Nefrit for Desperados, Ghada Al Khater for Jardin de Lumière, and Romain Benitez for Infinite.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Superbien: Paris-based new media art studio specializing in immersive, generative, and AI-driven experiences for luxury and cultural clients; direct peer that has commissioned/co-developed work with Bonjour Lab on the Anjac Infinity Room.
• Universal Everything: UK-based digital art and design studio producing generative video, interactive installations, and brand experiences for luxury, sportswear, and cultural clients; overlaps in deliverable format and premium client roster.
• Tool of North America: Los Angeles creative studio producing immersive brand experiences, installations, and interactive content for premium and entertainment clients; comparable in scope and target verticals.
• Artechouse: Washington DC-based digital art exhibition and experience company producing immersive, technology-driven installations for cultural and commercial audiences; comparable in blending generative art with branded experiences.
• Dpt. Creative technology studio producing interactive, generative, and immersive experiences for global brands; similar boutique scale, technology mix, and enterprise client focus.
• onformative: Berlin creative studio focused on generative design, data-driven art, and interactive installations; comparable technology stack and project-based delivery for cultural and commercial clients.
• Moment Factory: Montreal-based multimedia studio producing immersive environments, generative visuals, and interactive installations for global brands and public spaces; comparable in scope, technology stack, and luxury/entertainment client base.
• Random International: London-based contemporary art studio known for large-scale immersive installations combining light, motion, and custom software; comparable in artistic ambition and bespoke-installation delivery model.
• Bompas & Parr: London-based experiential design studio creating multisensory installations, immersive events, and brand activations for luxury and cultural clients; comparable in premium-experience positioning and bespoke delivery.
• teamLab: Japanese interdisciplinary art collective creating large-scale digital, immersive installations; highly comparable in combining generative art, real-time rendering, and bespoke brand experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BonjourLab
• Facebookfacebook.com/bonjourlab
• LinkedInlinkedin.com/company/bonjour-interactive-lab
• Instagraminstagram.com/bonjourlab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonjour Lab