BOOMI
Boomi is a US-based enterprise software company providing an AI-native integration platform (iPaaS) that connects applications, governs data and APIs, and orchestrates AI agents for 30,000+ organizations across manufacturing, healthcare, energy, financial services, and other industries.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BOOMI does
Boomi is a US-based enterprise software company operating as Boomi, LP, that provides an AI-native, cloud-native integration platform as a service (iPaaS) to over 30,000 organizations globally. Its customer base spans pharmaceuticals (Amneal Pharmaceuticals, Moderna), industrial software (PTC), energy (Origin Energy), retail and CPG, healthcare and life sciences, manufacturing, financial services, higher education (Cornell University), public sector, and nonprofit segments (Australian Red Cross, American Cancer Society), with named Fortune 500 logos including Cisco, ServiceNow, Cargill, Alaska Airlines, and Dropbox. The platform addresses the enterprise pain point that 70-95% of digital transformation initiatives fail to deliver expected benefits, providing governed connectivity across hybrid multi-cloud environments.
The Boomi Enterprise Platform unifies four functional pillars: Integration & Automation (Flow low-code workflows, Event Streams for real-time event-driven integration, B2B/EDI Management, Task Automation, and Managed File Transfer); Data Management (Data Hub, Meta Hub for AI semantic context, Knowledge Hub for institutional knowledge, Data Integration, Data Ingestion, Data Transformation, Data Orchestration, Reverse ETL, and CDC Replication); Agent Management (Agentstudio for AI agent lifecycle, Platform Agents, Connect with MCP engine, and Responsible AI governance); and API Management (API Governance, API Security, API Products). Proprietary technical components include the Agentstudio platform, the Boomi Connect MCP engine providing governed agent-to-enterprise-system connectivity, and 1,000+ pre-built connectors for enterprise applications including SAP, Salesforce, ServiceNow, Workday, NetSuite, Snowflake, AWS, Slack, Shopify, ChatGPT, and Pinecone.
Boomi generates revenue primarily through SaaS subscriptions with flexible pricing tiers from SMB to enterprise, billed annually, supplemented by professional services for complex deployments, managed services for integration infrastructure, training and certification programs (100+ courses), and embedded/OEM licensing for third-party software providers. The go-to-market combines direct enterprise field sales, inside sales for mid-market, a self-serve free 30-day trial, an 800+ partner ecosystem (systems integrators, technology partners, embedded providers, and strategic alliances with AWS, ServiceNow, and Snowflake), and a marketplace distribution channel. The company maintains SOC 2 Type II, ISO 27001, GDPR, and IRAP certifications.
BOOMI firmographics
Firmographics- Name
- BOOMI
- Legal name
- Boomi, LP
- Website
- https://boomiplatform.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boomi is a US-based enterprise software company providing an AI-native integration platform (iPaaS) that connects applications, governs data and APIs, and orchestrates AI agents for 30,000+ organizations across manufacturing, healthcare, energy, financial services, and other industries.
- Ownership category
- akta.pro rank
BOOMI industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS)
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)
Keywords
BOOMI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription (SaaS): Boomi operates primarily as a SaaS subscription platform with flexible pricing tiers from SMB to enterprise. Customers pay recurring subscription fees based on usage tiers, typically billed annually. The platform is described as offering 'flexible pricing for SMBs to enterprise' with a free 30-day trial for initial onboarding.
- Professional Services: Expert-led guidance and implementation services for complex Boomi deployments, including architecture design, migration, and optimization engagements.
- Managed Services: Boomi handles integration infrastructure management on behalf of customers, providing fully managed integration operations.
- Training & Certification: Boomi offers 100+ training courses for mastering the platform, with certifications for partners and users. Training services provide an additional revenue stream and support customer success.
- Embedded / OEM Licensing: Boomi Embedded enables third-party software providers and OEMs to integrate Boomi capabilities into their own solutions, generating licensing and white-label revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 30-day trial for evaluation |
| Subscription | Annual | SMB to Enterprise tiers with annual billing |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels10 records
BOOMI product offering
Product offeringCore offering
Boomi provides a unified enterprise platform-as-a-service for integration, data management, API management, and AI agent orchestration, enabling organizations to connect applications, unify data, govern APIs, and deploy AI agents across hybrid IT environments. The platform is built around four product pillars (Integration & Automation, Data Management, API Management, and Agent Management) and is delivered as a multi-tenant cloud service with pre-built connectors, low-code tools, and an agentic AI engine.
Product overview
Boomi is The Data Activation Company offering the Boomi Enterprise Platform - a unified, cloud-native iPaaS (Integration Platform as a Service) that provides a comprehensive suite of integration, data management, API management, and AI agent management capabilities. The platform architecture consists of four main pillars: Integration & Automation (including Flow, Event Streams, B2B/EDI Management, Task Automation, and Managed File Transfer), Data Management (encompassing Data Hub, Meta Hub, Knowledge Hub, Data Integration, Data Ingestion, Data Transformation, Data Orchestration, Reverse ETL, and CDC Replication), Agent Management (featuring Agentstudio, Platform Agents, Connect, and MCP for building and governing AI agents), and API Management (including API Governance, API Security, and API Products). Additional platform capabilities include Orchestrate for agentic workflows, Companion for AI expertise integration, Embedded for partner embedding, Runtime for enterprise infrastructure, and Responsible AI for governance. The platform connects to 1000+ enterprise applications and serves 30,000+ customers globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Boomi Enterprise Platform A unified, AI-native integration and automation platform-as-a-service that connects applications, data, APIs, and AI agents across hybrid IT environments, built around four product pillars and delivered as a multi-region cloud service.
- Boomi Integration & Automation A low-code integration and automation pillar that connects SaaS, ERP, databases, and legacy systems using visual workflows, event-driven processes, and 10,000+ pre-built connectors for enterprise IT and integration teams.
- Boomi Data Management A data and AI governance pillar providing data quality, master data management, data cataloging, change data capture, and pipeline orchestration so enterprises can unify, govern, and activate data across cloud and on-premises environments.
- Boomi API Management A full lifecycle API management pillar providing API design, a secure gateway, traffic management, developer portal, and monitoring for organizations exposing internal and external APIs.
- Boomi Agent Management An AI agent management pillar that orchestrates, governs, and monitors AI agents and their interactions with enterprise systems, APIs, and data, built on Boomi's MCP (Model Context Protocol) engine.
- Boomi Agentstudio A standalone AI agent building product that allows enterprises to design, deploy, and orchestrate AI agents, integrating them with enterprise applications, APIs, and data through Boomi's MCP engine.
- Boomi Marketplace An online marketplace that lets customers browse, install, and deploy 10,000+ pre-built connectors, integration templates, dashboards, and certified partner solutions for the Boomi platform.
- Boomi Embedded A licensing program for independent software vendors and OEMs to embed Boomi's integration, data, API, and AI agent capabilities into their own products as a white-label, multi-tenant service.
Quantifiable outcome
- 97% ROI and payback in less than 10 months for a regional bank (Nucleus Research)
- +5 more outcomes
Companies that use BOOMI
Customer profileNamed customers15 records
Segments11 records
Ideal customer profiles3 records
BOOMI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature10 records
BOOMI partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, strategic and supporting.
- Amazon Web Services (AWS)coreAWS is a strategic alliance partner providing cloud integration capabilities across AWS services. Boomi maintains dedicated AWS integration connectors and co-marketing through the AWS partner ecosystem.
- ServiceNowcoreServiceNow is both a technology partner and a customer of Boomi. The partnership provides streamlined IT workflow automation through native ServiceNow connectors and co-selling arrangements.
- SnowflakecoreSnowflake is a strategic alliance providing governed, secure, cloud-native data access through Boomi's data integration platform. Boomi Marketplace features dedicated Snowflake connectors and solutions.
- SAPcoreSAP is supported through Boomi's dedicated 'Boomi for SAP' solution, providing deep native integration with SAP ERP systems. The partnership targets enterprise customers modernizing SAP environments.
- SalesforcecoreSalesforce is supported through native Boomi connectors enabling CRM data synchronization, sales automation, and customer data integration. Featured in the Boomi Marketplace.
- Oracle NetSuitecoreOracle NetSuite is supported through native Boomi connectors and dedicated NetSuite solutions on the Boomi Marketplace, enabling ERP data integration and automation.
- WorkdaycoreWorkday is supported through native Boomi connectors enabling HR and financial data integration. Boomi has published a dedicated Workday Integration Guide eBook.
- OpenAI / ChatGPTstrategicBoomi provides a ChatGPT connector via the Boomi Marketplace enabling customers to integrate generative AI capabilities into their enterprise workflows and agentic automation.
- PineconestrategicBoomi supports Retrieval-Augmented Generation (RAG) with Pinecone via the Boomi Marketplace, enabling enterprise customers to enhance AI agents with vector search capabilities.
- ShopifysupportingShopify is supported through the Boomi Marketplace connector enabling e-commerce data integration for retail and commerce workflows.
- Google (Google Drive)supportingGoogle Drive integration is available via the Boomi Marketplace connector, enabling document and collaboration data integration.
- SlacksupportingSlack integration is available via Boomi connectors, enabling notification, collaboration, and workflow automation across Slack channels.
- Anthropic (Claude)strategicAnthropic's Claude AI is referenced in customer case studies (Amneal Pharmaceuticals) as being combined with Boomi Agentstudio to build autonomous agents for 24x7 integration monitoring and resolution.
- OSI DigitalsupportingOSI Digital is a co-development partner referenced in a joint eBook on API-led innovations, exploring ways API management can open new revenue streams and reduce internal costs.
- Embedded & Software ProviderssupportingBoomi's Embedded program enables software providers to integrate Boomi capabilities into their own products as white-label or embedded solutions, generating licensing revenue for Boomi.
- Systems IntegratorssupportingGlobal systems integrators implement Boomi solutions for enterprise clients, providing consulting, deployment, and managed services.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
BOOMI competitors and assessment
Company assessmentDirect peers
- SnapLogic: SnapLogic offers a unified data and application integration platform with AI-assisted integration (SnapGPT). It competes with Boomi on enterprise iPaaS, data integration, and increasingly AI agent workflows for hybrid cloud environments.
- Celigo: Celigo is an iPaaS specialist focused on pre-built integration templates (especially for ERP/CRM like NetSuite, Salesforce, Shopify) that competes directly with Boomi Marketplace and Boomi for SAP/NetSuite offerings in the mid-market and enterprise integration space.
- MuleSoft (Salesforce): MuleSoft is the most directly comparable iPaaS platform, offering Anypoint Platform for application, data, and API integration. Both Boomi and MuleSoft target enterprise buyers with a unified integration, API management, and data governance platform, and they routinely co-lead the Gartner iPaaS Magic Quadrant.
- Informatica: Informatica is a long-standing data integration and master data management platform that competes directly with Boomi's Data Integration, Data Hub, and API/Data Management modules, particularly for large enterprise data modernization use cases.
- Workato: Workato is an enterprise iPaaS competitor combining integration and workflow automation with strong AI agent capabilities. It targets the same enterprise and mid-market buyer with a low-code platform and is consistently named alongside Boomi in iPaaS evaluations.
- Tray.io: Tray.io (now Tray.ai) provides a low-code integration and automation platform with embedded iPaaS and AI agent capabilities, targeting enterprise and SaaS companies with API-first integration. It overlaps directly with Boomi's Flow, API Management, and Agentstudio positioning.
Emerging players
- Fivetran: Fivetran is an automated data movement platform specializing in ELT replication into cloud data warehouses. It overlaps with Boomi's CDC Replication, Data Ingestion, and Reverse ETL capabilities, and is frequently evaluated alongside Boomi for data pipeline use cases.
Broad incumbents
- SAP Integration Suite / BTP: SAP's Integration Suite on BTP provides integration, API management, and data orchestration natively within the SAP ecosystem. It competes with Boomi for SAP customers who might otherwise adopt Boomi for SAP or rely on a third-party iPaaS.
- ServiceNow Integration Hub: ServiceNow's IntegrationHub and broader Now Platform provide workflow automation and integration as part of a broader ITSM/enterprise service management suite. It overlaps with Boomi's integration and API governance capabilities for enterprise service-oriented buyers.
- Microsoft Power Platform / Fabric: Microsoft bundles Power Automate, Azure Logic Apps, and Microsoft Fabric as a broad integration, automation, and data platform deeply integrated with the Microsoft enterprise ecosystem. It competes with Boomi at the platform-of-record level for Microsoft-centric enterprises.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
BOOMI social profiles
Digital presenceBOOMI compliance and trust
Trust signalCompliance4 records
BOOMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOOMI leadership team
Management profileNumber of profiles
Profiles1 record
BOOMI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOOMI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOOMI
What does BOOMI do?
Boomi provides a unified enterprise platform-as-a-service for integration, data management, API management, and AI agent orchestration, enabling organizations to connect applications, unify data, govern APIs, and deploy AI agents across hybrid IT environments. The platform is built around four product pillars (Integration & Automation, Data Management, API Management, and Agent Management) and is delivered as a multi-tenant cloud service with pre-built connectors, low-code tools, and an agentic AI engine.
Is BOOMI a public or private company?
BOOMI is a private company. It is classified as unknown and is currently operating.
When was BOOMI founded?
BOOMI was founded in -1. It employs 1 to 10 people.
How does BOOMI make money?
Five revenue lines are on record. Platform Subscription (SaaS) is the primary driver. The others are professional Services, managed Services, training & Certification and embedded / OEM Licensing.
Who are BOOMI's main competitors?
Direct peers on record are SnapLogic, Celigo, MuleSoft (Salesforce), Informatica, Workato and Tray.io. Fivetran is listed as an emerging player. Broad incumbents are SAP Integration Suite / BTP, ServiceNow Integration Hub and Microsoft Power Platform / Fabric.
Does BOOMI have an API?
Yes. Boomi provides a comprehensive API platform enabling developers to design, secure, and govern APIs. The platform supports API Products, API Governance, and API Security. Developer documentation is available at developer.boomi.com. Developer documentation is at developer.boomi.com.
What industry is BOOMI in?
BOOMI's product category is Integration Platform as a Service (iPaaS). Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 541512 and its SIC code is 7373.