The Harry Kane Company

Name

The Harry Kane Company

Legal name

HK28 Ltd

Website

https://harrykane.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Athlete Licensed Merchandise & Memorabilia

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Athlete merchandise e-commerce
• Sports memorabilia sales
• Licensed sports apparel
• Mental health charity
• Autographed sports collectibles

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Merchandise Sales: Direct e-commerce sales of HK9 Official branded merchandise including apparel, accessories, hoodies, T-shirts, headwear, posters, prints, and memorabilia. Products sold through Shopify storefront at harrykane.com with global shipping.
2. Charitable Donations: 100% of public donations directly support mental health charities, life-changing projects and critical research through the Harry Kane Foundation. Donations facilitated via JustGiving platform. HKF is a restricted fund under Prism the Gift Fund (Reg. charity number: 1099682).
3. Memorabilia Partnership: Harry has joined forces with Fanatics, a global leader in sports merchandise, as their first-ever British athlete to exclusively partner with their memorabilia and autographs division. Exclusive autographed memorabilia includes match-worn shirts, art prints, footballs, trading cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Harry Kane Company operates harrykane.com as a dual-purpose digital platform combining a direct-to-consumer e-commerce storefront (powered by Shopify) selling HK9 Official branded apparel, accessories, headwear, posters, prints, and exclusive signed memorabilia with the Harry Kane Foundation (HKF), a mental health charity launched on World Mental Health Day in October 2022. The commercial side distributes licensed merchandise including collections tied to England, Tottenham Hotspur, and FC Bayern Munich, while the foundation funds awareness campaigns, school education programmes (Healthy Minds Curriculum, LifeSkills Resilience Module), veteran support (Lifeworks), and research through strategic partnerships.

Product overview

The Harry Kane Company operates harrykane.com as a dual-purpose digital platform comprising an official merchandise e-commerce store (powered by Shopify) and the Harry Kane Foundation (HKF), a mental health charity. The merchandise side offers HK9 branded products across categories including clothing, accessories, and memorabilia, while the foundation operates mental health education programmes, campaigns, and charitable initiatives targeting youth mental health awareness, resilience building, and veteran support. The company also engages in commercial partnerships (such as Skechers and Starbucks) that generate charitable donations.

Differentiator

Problem solved

Functional benefit

Brands

• HK9 Official Collection: Official Harry Kane merchandise collection exclusive to Harrykane.com
• Harry Kane Foundation (HKF)

Products and services

• HK9 Official Merchandise

Quantifiable outcome

• 100 million+ global audience reached during HKF launch on World Mental Health Day
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered flagship, minor and core.

• Starbucks UKflagshipStrategic or Co-development Partner · 17 June 202412-month partnership with £500,000 donation to HKF. Launch of Harry's Flat White with 25p from every cup donated to Mental Health Innovations and Bounce Forward. Limited-edition coffee cup sleeves and stickers. Second year partnership continuing March 2025 with new Harry's Flat White launch.
• Loquet LondonminorStrategic or Co-development Partner · 6 June 2024Charity capsule collection 'Charms for Change' co-designed by Loquet London founder Sheherazade Goldsmith and Kate Kane in aid of HKF. Collection includes lapidary lockets, beaded bracelets, crystal charms and 18k gold charms inspired by resilience, leadership and enduring love.
• BBC Children In NeedcoreStrategic or Co-development Partner · 13 May 2024Mental Health Awareness Week partnership. Harry joined BBC's Team Moodboosters classroom activity. Here4You campaign broadcast to 3,000+ secondary schools and 1 million+ 11-14 year olds.
• Mental Health FoundationcoreStrategic or Co-development Partner · 13 May 2024Founding charity behind Mental Health Awareness Week. Harry contributed foreword to wellbeing lesson plan distributed to 12,000+ schools. Ongoing collaboration on school packs and campaign support.
• SkechersflagshipGTM or Marketing PartnerGlobal brand ambassador partnership. HKF and Skechers nationwide fundraising campaign during 2026 World Cup raising vital funds for Shout mental health text service. Skechers checkout donations of £1, £2 or £5 in UK stores. HK9 Official footwear collection (SKX_01 - Low™).
• FanaticsflagshipChannel Partner/ Reseller/ DistributorFirst-ever British athlete to exclusively partner with Fanatics' memorabilia and autographs division. Exclusive signed memorabilia including match-worn shirts, art prints, footballs, trading cards verified with certificate of authenticity.
• AllianzminorGTM or Marketing PartnerOfficial partner listed on Harry Kane's official partners section.
• ReflominorGTM or Marketing PartnerOfficial partner listed on Harry Kane's official partners section.
• StatSportsminorGTM or Marketing PartnerOfficial partner listed on Harry Kane's official partners section.
• Insane GrainminorGTM or Marketing PartnerOfficial partner listed on Harry Kane's official partners section.
• Our Pure PlanetminorGTM or Marketing PartnerOfficial partner listed on Harry Kane's official partners section.
• OxeFitminorGTM or Marketing PartnerOfficial partner listed on Harry Kane's official partners section.
• PaniniminorGTM or Marketing PartnerOfficial partner listed on Harry Kane's official partners section.
• SeatUniqueminorGTM or Marketing PartnerOfficial partner listed on Harry Kane's official partners section.
• Toca SocialminorGTM or Marketing PartnerOfficial partner listed on Harry Kane's official partners section.
• ToppsminorGTM or Marketing PartnerOfficial partner listed on Harry Kane's official partners section.
• 3BearsminorGTM or Marketing PartnerOfficial partner listed on Harry Kane's official partners section.
• Bounce ForwardflagshipStrategic or Co-development PartnerCo-authored Healthy Minds Curriculum with Harry and Kate Kane. 60+ secondary schools implementing curriculum benefiting 50,000+ students. National programme of nine Raise Resilience workshops for families. Free psychological fitness training and educational resources.
• Mental Health Innovations (MHI)flagshipStrategic or Co-development PartnerPowers The Mix (digital support for young people) and Shout (UK's only free 24/7 text mental health support). HKF funded Resilience module for LifeSkills programme co-created with young people. Self-paced learning tool with Imperial London College clinicians. Two nationwide billboard campaigns produced.
• Royal British Veterans Enterprise (RBVE)flagshipStrategic or Co-development PartnerHarry is Patron of Tommy Club. Funding for award-winning Lifeworks veteran employment programme. 6,000 veterans supported with 80% finding employment. 64% of Lifeworks participants face mental health challenges. Partnership on 'Still Serving' campaign with photographer Rankin.
• Bobby Moore Fund for Cancer Research UKcoreStrategic or Co-development PartnerLong-term support promoting Football Shirt Friday to raise awareness of bowel cancer and funds for pioneering research. Harry is dedicated ambassador.
• Haven House Children's HospicecoreStrategic or Co-development PartnerSupport for mental health and wellbeing services for siblings and family members of seriously ill children near where Harry and Kate grew up. Fundraising initiatives including Miles for Smiles (raised £25,000+) and special experiences for families.
• London Playing Fields Foundation (LPFF)coreStrategic or Co-development PartnerFunding and championing Girls' and Women's Legacy Group to ensure equal opportunities for female footballers. Addressing 49% adolescent girls dropout rate from sports with special programmes.
• ShoutflagshipStrategic or Co-development PartnerUK's only free, confidential, 24/7 mental health text support service. Text 'Shout' to 85258. HKF partnership for nationwide fundraising during 2026 World Cup. #MoveForMentalHealth campaign. Multiple billboard awareness campaigns.
• Premier League Primary StarscoreStrategic or Co-development PartnerPartnership to provide free-to-download resilience education resources to 18,500 schools across England and Wales. HKF and Premier League Primary Stars resilience resources.
• The MixcoreStrategic or Co-development PartnerSupportive digital community helping young people build life skills through content, community and counselling. Resilience module for LifeSkills programme co-created with HKF funding.
• CadburyminorGTM or Marketing PartnerSupporting partner listed on HKF website.
• StarbucksflagshipGTM or Marketing PartnerSupporting partner listed on HKF website. Major £500,000 partnership for mental health initiatives.
• PFA (Professional Footballers' Association)minorGTM or Marketing PartnerSupporting partner listed on HKF website.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-harry-kane-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Harry Kane Company