Upp B2B

What Upp B2B does

Upp B2B Limited is a privately held, founder-led B2B marketing agency headquartered in MediaCity, Manchester (United Kingdom). Incorporated in England and Wales (company number 10214608), the firm has operated for over 20 years under the leadership of Max Clark (Founder & CEO) and Michael Clark (Founder & Managing Director), serving enterprise and mid-market B2B organizations across the UK, Europe, and globally. Its service portfolio spans four core pillars (Branding, Websites, Campaigns, and Digital Marketing) augmented by specialized capabilities including Account-Based Marketing, SEO, paid media and PPC, email marketing, social media strategy, content marketing, marketing automation (HubSpot partner plus Eloqua, Marketo, Pardot, Silverpop, and Wishpond experience), and user experience design.

The business operates a professional services revenue model with project-based fees and ongoing retainer arrangements, priced via custom quotes that are valid for 30 days and exclusive of VAT. Notable customers include DHL Supply Chain, Elsevier (Reaxys, SciBite, Digital Commons), Survitec, Informa (Vitafoods/Fi Europe), M247, Brightmine, Aptitude Software, Qualsys, 100% Group, and DHL UK Foundation. The agency employs between 11 and 50 staff and is accredited as a Great Place to Work (Top 100 UK) and as a 2021 MPA Inspiration Awards 'Best B2B Campaign' winner. It maintains no external investors, no parent company, and no subsidiaries, and is currently privately funded through operations.

Upp B2B's technology stack is built on standard B2B marketing infrastructure (Google Analytics, HubSpot and other automation platforms, Albacross for lead identification) overlaid with generative AI tools used internally for text, image, and video production. In 2025 the firm launched the B2B Marketing AI Playground, a sub-brand providing prompt libraries, tutorials, and tool walkthroughs for B2B marketers, representing its first move beyond pure client services into reusable content and community assets.

Name

Upp B2B

Legal name

Upp B2B Limited

Website

https://uppb2b.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Upp B2B is a founder-led UK B2B marketing agency in Manchester offering branding, website, campaign, and digital marketing services to enterprise and mid-market B2B clients across the UK, Europe, and globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: Upp B2B generates revenue through professional services including brand strategy and consulting, website design and development, campaign creation and management, digital marketing services (SEO, PPC, social media, email), and event marketing support. Services are project-based or through ongoing retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Upp B2B is a B2B marketing agency that helps ambitious business brands stand out through strategy, creativity and digital marketing. Its core offerings span four pillars: B2B branding (brand strategy, refresh, and visual identity), website design and development, multi-channel campaign creation, and data-driven digital marketing (SEO, paid media, social, email). Services are delivered on a project-based or retainer model with custom quote-based pricing.

Product overview

Upp B2B is a UK-based B2B marketing agency offering a comprehensive suite of services designed to help ambitious brands stand out through strategy, creativity, and digital marketing. The agency operates a services-based model rather than a unified software platform. Their core offerings include Branding Services, Website Design and Development, Campaign Services, and Digital Marketing Services. These core services are supported by specialized capabilities including Account-Based Marketing, SEO, Email Marketing, Paid Media/PPC, Social Media Strategy, Marketing Automation, Content Marketing, and User Experience (UX) Services. The agency also offers the B2B Marketing AI Playground, a dedicated AI learning resource featuring prompt libraries, tutorials, and tool walkthroughs. With over 20 years of experience, the agency has developed expertise across major marketing automation platforms including HubSpot (accredited partner), Eloqua, Adobe Marketo, Pardot, Silverpop, Collabo, and Wishpond.

Differentiator

Problem solved

Functional benefit

Brands

• B2B Marketing AI Playground: A practical AI learning hub built specifically for B2B marketers by B2B marketers, featuring prompt libraries, tutorials, tool walkthroughs and real workflows designed to help save time, sharpen ideas and use AI more confidently.

Products and services

• B2B Branding Services Brand strategy, refresh, and visual identity development services that craft bold, memorable B2B brands that stand out, engage audiences, and drive business growth. Offered to B2B organizations seeking to reposition or refresh their market presence.
• B2B Website Design and Development UX-driven, high-performing B2B websites that attract, engage, and convert target audiences through strategic design and development. Includes customer intent analysis, user journey definition, responsive design, SEO optimization, and third-party integrations for B2B clients.
• B2B Campaign Services Strategic B2B marketing campaigns combining research, channel planning, creative concepting, asset development, and campaign management to drive brand awareness, lead generation, and measurable commercial impact for B2B organizations.
• B2B Digital Marketing Services Data-driven digital campaigns including SEO, paid media, content marketing, social media, and email marketing designed to cut through noise and drive measurable business results for B2B brands.
• Account-Based Marketing (ABM) Specialized ABM service targeting high-value accounts with personalized, data-driven marketing strategies, focused on building deeper connections with key decision-makers through tailored campaigns for B2B brands.
• Website Design and Build Services Full-service website design and build including customer intent analysis, user journey definition, responsive design, SEO optimization, and third-party integrations for B2B clients.
• B2B SEO Services Search engine optimization strategies covering visibility benchmarking, competitor analysis, keyword research, content strategy, and technical SEO audits to improve organic search performance for B2B brands.
• B2B Email Marketing Strategic email campaigns including template development, audience segmentation, automation, A/B testing, and performance analytics to nurture leads and drive conversions for B2B clients.
• B2B Paid Media and PPC Paid digital advertising across Google Ads, Microsoft Ads, LinkedIn, and programmatic platforms with strategic campaign planning, audience segmentation, and ROI optimization for B2B brands.
• B2B Social Media Strategy and Management Social media strategy development, content calendar planning, LinkedIn advocacy, employee advocacy programs, and end-to-end channel management for B2B brands.
• Marketing Automation Marketing automation platform implementation and optimization, customer journey mapping, sales enablement, and lead scoring strategies. Accredited HubSpot partner with experience in Eloqua, Adobe Marketo, Pardot, Silverpop, Collabo, and Wishpond.
• B2B Content Marketing Content strategy, production, and multimedia storytelling including thought leadership, brand storytelling, video, podcasts, and performance analysis to build authority and drive engagement for B2B clients.
• User Experience (UX) Services UX strategy and research including customer focus groups, UX walkthroughs, wireframing, journey mapping, and conversion optimization to create seamless digital experiences for B2B brands.
• Campaign Planning and Research Market research, audience insights, competitor analysis, and campaign planning services that form the strategic foundation for successful B2B marketing campaigns.
• Asset Development and Production Content production services including animated social content, dynamic video, experiential materials, and multimedia storytelling using generative AI, scamping, and advanced software for B2B campaigns.
• B2B Marketing AI Playground A practical AI learning hub built specifically for B2B marketers by B2B marketers, featuring prompt libraries, tutorials, tool walkthroughs and real workflows designed to help save time, sharpen ideas and use AI more confidently in day-to-day work.

Quantifiable outcome

• 5 awards, 5m impressions, 2,000 shares for DHL campaign
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stein IAS: Large global B2B marketing agency network providing brand, content, and demand-generation services to enterprise B2B clients. Overlapping capability set with Upp but at materially larger scale and global footprint.
• BBN International: Global B2B agency network with creative, content, and digital services for enterprise technology and B2B brands. Comparable offering to Upp at significantly larger scale across multiple geographies.
• Gravity Global: Global B2B marketing agency with significantly larger scale offering brand strategy, campaigns, digital, and ABM to enterprise technology and B2B clients. Operates in the same category as Upp but as a broader incumbent.

Direct peers

• Tendo: B2B creative agency focused on brand strategy, content, and digital marketing for technology and B2B brands. Comparable to Upp in creative-led B2B positioning and target client profile.
• Avidly: B2B marketing agency with strong HubSpot partnership credentials offering brand, content, marketing automation, and ABM services. Comparable to Upp in HubSpot-centric, B2B-focused service delivery.
• Kingpin Communications: UK-based B2B PR, content, and creative agency serving enterprise technology clients. Highly comparable to Upp in geographic focus, B2B specialism, and integrated creative+content service model.
• The Marketing Practice: UK-headquartered B2B marketing agency with a comparable full-service offering spanning brand, campaign, digital, and ABM. Both firms target ambitious B2B brands seeking integrated creative and marketing support across global markets.
• Velocity Partners: UK-based B2B marketing agency specialising in content-led creative campaigns and digital marketing for technology and B2B brands. Closely comparable in focus, geography, and service mix to Upp B2B.

Emerging players

• Crenshaw Communications: B2B PR and content agency serving technology and enterprise clients with comparable integrated brand-to-demand services. Smaller than Upp and more PR-led, but overlaps on creative B2B campaign execution.

Regional players

• B2B Marketing (Benchmark International): UK-headquartered B2B marketing intelligence, events, and benchmarking community. Complementary rather than directly competitive, but operates in the same B2B marketing ecosystem and serves overlapping enterprise audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UppB2B
• Facebookfacebook.com/UppB2B
• LinkedInlinkedin.com/company/upp-b2b

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upp B2B