BRASSERIE MIRA

What BRASSERIE MIRA does

Brasserie Mira is a family-owned artisanal brewery founded in 2017 by Jacques Bellec in La Teste-de-Buch, at the heart of the Bassin d'Arcachon in Nouvelle-Aquitaine, France. The brewery operates from a 1,000 m² facility equipped with 16 production tanks and a stated annual capacity of 10,000 hectoliters (roughly 3 million 33cl bottles). Its core production relies on a proprietary on-site spring water source — the Fons Mirabilia aquifer at 320 meters depth, 22,500 years old, filtered through 37 natural soil layers and certified free of pesticide, nitrate, and chlorine — combined with in-house brewing, bottling, canning, and copper alembic distillation.

The company sells a portfolio of craft beers (Gamme IPA, Gamme FM music-themed range, numbered classics including Blonde, Blanche, Ambrée, Brune, and organic variants), limited-edition releases under Les éphémères, artisanal sodas (Limo, Cola, Tonic), a specialty La Rhéa seafood-pairing beer, and a London Dry Gin with artwork by Steeven Salvat. Distinctive visual identity is delivered through a curated network of more than 20 street and graphic artists (Kalouf, A-MO, Calicot, YO AZ, Benjamin Beneteau, Romain Lardanchet, Aurélien Mornière) tied to the biannual Mira Art Week. Products are distributed through seven major French retail chains (Auchan, Carrefour, Intermarché, E.Leclerc, Super U, Monoprix, Lidl) across South-West France, plus cavistes, HORECA accounts, and bespoke custom brewing (bière à façon) services for clients including Kokomo, Aqui Cola/Aqui Limo, Wasabeer, Brasserie Bordelaise, and Edgar Limonade.

The business model combines multi-channel beverage sales (retail and HORECA), contract manufacturing through bière à façon, and event services via 500L/1,000L mobile refrigerated tanks and 30L fûts — including an exclusive 6+ year beer partnership with ODP Festival Talence, with additional festival work at Musicalarue, Garorock, L'Orangeade, and Bruit Rose. The brewery has accumulated more than 60 medals across five international competitions (notably 44 World Beer Awards medals 2018-2022). In January 2025, management closed the on-site pub, restaurant, and boutique — converting the space into the La Dune nightclub — to free capacity for production in response to a strong rise in sales volumes. The 28-person operation remains privately held with no external funding disclosed.

Name

BRASSERIE MIRA

Legal name

Brasserie Mira

Website

https://brasseriemira.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Brasserie Mira is a family-owned French craft brewery founded in 2017 in La Teste-de-Buch, producing artisanal beers, sodas, and gin from a 1,000 m² facility using a proprietary 320m-deep spring water source, and serving retail chains, HORECA, festival partners, and custom brewing clients across South-West France.

Ownership category

akta.pro rank

Product category

Artisanal Craft Beverages

NAICS

Beverage Manufacturing (3121), Distilleries (31214), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cideries & Meadery Tasting Rooms (THAFALAI)

akta.pro secondary industries

Nightclubs & Dance Clubs (CRANACAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Craft beer production
• Artisanal brewery
• London dry gin
• Custom brewing services
• Event beverage service

Headquarters

HQ city

La Teste-de-Buch

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Artisanal Beverage Sales: Sale of craft beers (IPA, FM, classic numbered range, éphémères), sodas (Limo, Cola, Tonic), and spirits (London Gin) through retail, HORECA, and direct distribution.
2. Bière à Façon (Custom Brewing): Full-service custom brewing from recipe development through bottling/canning. Includes recipe elaboration or adaptation, brewing and fermentation, bottling/futting/canning, and label design support.
3. Event Equipment Rental: Rental of 500L and 1000L mobile tanks, fûts 30L, and professional draft systems for events and festivals.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Brasserie Mira is a family artisanal brewery producing craft beers across multiple ranges (IPA, music-themed FM, numbered classics, limited éphémères, specialty La Rhéa), artisanal sodas (Limo, Cola, Tonic), and a London Dry Gin. The company sells these packaged beverages through retail, HORECA, and events, while offering custom brewing (bière à façon) and event equipment rental as service-based revenue streams.

Product overview

Brasserie Mira is a family-owned artisanal brewery founded in 2017, producing French craft beers, soft drinks, and gin from a 1,000 m² facility in La Teste-de-Buch, near Bordeaux. The company offers multiple beer product lines: the core Gamme Classique (numbered classic styles), the Gamme IPA (fruit-forward IPAs), the music-themed Gamme FM, seasonal Les éphémères (limited editions), specialty La Rhéa (seafood pairing beer), soft drinks (Limo, Cola, Tonic), and Le Gin Mira (London Dry Gin). Products are packaged in bottles, cans, and fûts. The company also provides custom brewing services (bière à façon) for other brands and event equipment rental (tanks, fûts, draft systems). A distinguishing feature is the use of spring water sourced from 300 meters depth, aged 22,500 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamme IPA (IPA Range) A line of India Pale Ales featuring fruit-forward flavors including Bloom IPA with exotic fruit notes (passion fruit, guava), Passion IPA with real passion fruit, NEIPA with exotic journey profile, and Citrus IPA with citrus notes. Sold through retail and HORECA channels.
• Gamme FM (Music-themed Beer Range) A music-themed beer line with rock and blues influences including Rimshot Blonde (light and refreshing), Olympic White (creamy and sparkling), and Blues Berry (sweet blueberry-infused ale), each beer associated with a music genre.
• Gamme Classique (Les Numérotés) Year-round classic beer collection with numbered varieties: Blonde N°1 (fresh and fruity), Blanche N°2 (velvety and powerful), L'ambrée N°3 (citrus notes), Blonde bio N°5 (organic, round and authentic), and Brune N°6 (sweet and suave with cocoa and coffee notes).
• Les éphémères (Limited-edition seasonal beers) Limited-edition and seasonal beers with creative collaborations including Celtic (vegetal and floral), Red Head (local produce collaboration with Fermes Larrère), Édition de Noël (Christmas seasonal), Vetiver Overdrive (Orchestre Parfum collaboration), Old English Style, American Style, and Bière élevée en barrique (barrel-aged).
• Les fûts 5L (Mini-kegs) Five-liter mini-kegs featuring artistic collaborations including Beatoa (Rimshot Blonde), Moka, Freakcity, Kendo, Mr poulet, CEC, and Kalouf designs; decorative and functional for home events.
• La Rhéa (Specialty Seafood-pairing Beer) Specialty beer brewed with sansho berries, designed to pair with seafood; lower calorie and alcohol content than wine. Label designed by graphic artist duo Calicot, inspired by curiosities and treasures of sea floors.
• Les sodas Mira Artisanal soft drinks made with natural spring water: Limo (lemon-flavored), Cola (classic cola), and Tonic (bitter and refreshing) in retro-style packaging.
• Le Gin Mira (London Dry Gin) London Dry Gin crafted with wheat alcohol, botanicals, and spices including juniper berries, Kampot pepper, and pine buds; features artwork by Steeven Salvat depicting a humpback whale and is recommended paired with the brewery's tonic.
• Bière à façon (Custom Brewing Service) Custom brewing service from recipe to bottling including recipe development, brewing and fermentation, bottling/fûtting/canning, and label design assistance. Format options include 33cl bottles, 25cl bottles, 44cl cans, and 30L fûts for brands and businesses seeking bespoke creations.
• Location de tanks et fûts (Event Equipment Rental Service) Tank and fût rental service for events offering 500L and 1000L mobile refrigerated tanks, 30L fûts, and professional draft systems, with full event support including logistics, setup, and installation.

Quantifiable outcome

• 10,000 hectoliters annual production capacity (3+ million 33cl bottles)
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• ODP Festival TalencecoreStrategic or Co-development Partner · 1 January 2020Exclusive beer partner for 6+ consecutive years. Mira serves 42,000 festivaliers over 4 days, installing 18,000+ liters per edition. Partnership supports the Œuvre des Pupilles des Sapeurs-Pompiers de France (charity for families of firefighters lost in service).
• MusicalarueminorStrategic or Co-development PartnerFirst-time participation in this Landes festival with record installation and XXL logistics, thousands of festivaliers served.
• GarorockminorStrategic or Co-development PartnerFestival partnership involving beer service and installation.
• L'OrangeademinorStrategic or Co-development PartnerSponsorship of Adrénaline event (3rd edition) in Bordeaux Place des Quinconces, featuring street arts, performances, and music. Mira provides craft beer refreshment.
• Bruit RoseminorGTM or Marketing PartnerOpen air event at Square Dom Bedos, Bordeaux featuring immersive scenography and sound system. Mira participates as beverage partner.
• La DuneminorOthersFormer pub/restaurant and boutique location transformed into nightclub La Dune in January 2025, freeing space for expanded production.
• Edgar LimonademinorImplementation/ SI/ Consulting PartnerCustom brewing collaboration creating new beers with recipe development and visual identity design.
• KokomominorImplementation/ SI/ Consulting PartnerBordeaux institution for custom NEIPA production and personalized canning. Full service from recipe to finished product with label design.
• Aqui Cola / Aqui LimominorImplementation/ SI/ Consulting PartnerCustom beverage production using brasserie's manufacturing capabilities.
• WasabeerminorImplementation/ SI/ Consulting PartnerCustom beer production service.
• Brasserie BordelaiseminorImplementation/ SI/ Consulting PartnerVolume increase partnership for additional brewing capacity.
• KaloufcoreStrategic or Co-development PartnerLyon artist born 1978, specializes in large-scale murals with spray paint. Created insect illustrations for IPA can range. Work focuses on wildlife meeting urban environments and ecological awareness.
• A-MO (Arnaud Moreau)coreStrategic or Co-development PartnerBordeaux-based artist creating 'jungle urbaine' with colorful instinctive style. Developed 'Paint tag' technique and created visual identity for La Collection Summer 2020 beers including Serpent and Aigle.
• Steeven SalvatcoreStrategic or Co-development PartnerFrench artist using Rotring pen and India ink creating millions of lines and hundreds of hours of work. Collaborated on London Gin graphic universe, combining natural and mechanical themes inspired by 18th century naturalist engravings.
• Calicot (Amandine Delaunay & Richard Hello)coreStrategic or Co-development PartnerParis-based graphic designer duo creating fine-lined, detailed, luxurious illustrations for fashion and furniture. Designed Rhéa beer label inspired by curiosities and treasures of sea floors.
• YO AZminorStrategic or Co-development PartnerDigital artist working with vector and geometric forms. Created visual identity for first La Collection beers edition in 2019, drawing from street art, pop art, and cubism.
• Benjamin BeneteauminorStrategic or Co-development PartnerComic book artist who illustrated limited edition NEIPA label for Bulles en Médoc festival. Tahiti-raised surfer whose design evokes childhood beach memories and vintage surf imagery.
• Romain LardanchetminorStrategic or Co-development PartnerVisual artist who creates impressive sculptures from recycled materials, then paints them. Collaborated with Kalouf on IPA can illustrations.
• Aurélien MornièreminorStrategic or Co-development PartnerComic book artist (co-author of L'Enfant Démon with Corbeyran) who created limited edition NEIPA label for Bulles en Médoc festival.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Brasserie Castelain: Family-owned French craft brewery in northern France (Ch'ti brand), producing traditional and craft beers with strong regional distribution and similar artisanal positioning. Comparable as an independent French craft player of similar scale.
• Brasserie Ninkasi: Lyon-based French craft brewery operating brewery-taproom venues alongside canned/bottled distribution; produces IPAs and a broad craft range and also runs live music/event venues — directly comparable on product mix and event-driven GTM.
• Brasserie La Débauche: Independent French craft brewery also based in the Nouvelle-Aquitaine / Bordeaux region, producing IPAs, stouts, and seasonal beers with similar retail and HORECA distribution patterns. Highly comparable on geography, scale, and product mix.

Broad incumbents

• Pelforth (AB InBev): Historic French beer brand owned by AB InBev with national distribution and craft sub-lines; comparable as a major global-brewer-backed competitor in the French on- and off-premise channel.
• Kronenbourg (Carlsberg Group): Heritage French mass-market beer brand owned by Carlsberg; dominates French retail shelves and represents the incumbent competitive set Mira must displace for premium shelf space.
• Brooklyn Brewery: Large international craft brewery with wide retail distribution and strong artist/creative collaborations underpinning its brand identity. Comparable on craft positioning, art-driven branding, and international ambitions.
• BrewDog: Major international craft beer brand with broad retail distribution, taproom/bar network, and aggressive event and festival marketing. Comparable as a scaled craft-beer benchmark for brand-led growth and event-led GTM.
• Fischer (Heineken): Heritage French regional beer brand owned by Heineken, with strong Alsace/South-West distribution and mainstream retail presence; representative of the better-capitalised competitors Mira faces in GMS.

Regional players

• Brasserie du Bouffay: Independent French craft microbrewery focused on artisanal production and local distribution in western France. Comparable as a similarly scaled regional craft peer benchmarking artisanal positioning.
• Coreff (Brasserie de Bretagne / Castelain Group): Breton craft beer brand now part of the Castelain group, with strong regional identity and event presence in western France. Comparable as a craft peer that combines regional brand strength with festival/event GTM.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brasserie-mira

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRASSERIE MIRA