Macaulay Motors
Macaulay Motors is a privately held New Zealand automotive dealership group operating three Ford and Mazda franchises across Invercargill, Queenstown, and Wānaka, selling new and used vehicles and providing servicing, parts, and finance to Southland and Upper South Island consumers and fleet customers.
- Company typePrivate
- Founded1935
- HeadquartersInvercargill, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Macaulay Motors does
Macaulay Motors Limited is a privately held New Zealand automotive retail and service business headquartered at 270 Dee Street, Invercargill, operating under the trade names Macaulay Motors, Macaulay Ford, and Macaulay Mazda. Founded on 22 November 1935, the company is the long-standing Ford dealer for the Southland region and acquired the Mazda franchise for Southland in April 2004. It operates three locations — Invercargill (headquarters and primary dealership), Queenstown (full Ford and Mazda dealership opened December 2018 at Five Mile, Frankton), and Wānaka (service centre opened in 2024 at Three Parks) — serving the Southland and Upper South Island markets. The customer base is primarily individual consumers purchasing new and used vehicles, with a secondary fleet and business customer segment.
The core offering consists of new Ford and Mazda vehicles (including electric vehicles), a multi-brand used-vehicle inventory spanning Ford, Mazda, Holden, Isuzu, Kia, Nissan, and Volkswagen, and a full after-sales stack covering vehicle servicing, mechanical repairs, warrant of fitness inspections, genuine parts and accessories, tyres, and vehicle detailing. Service operations use electronic diagnostic equipment and trained technicians across all three branches. Revenue streams therefore span one-time vehicle sales (new and used), recurring service and parts revenue, and ancillary fee-based income from finance origination (through UDC), mechanical breakdown insurance, warranties, and Dura-seal paint protection.
The business model is a traditional direct-to-consumer dealership model: physical showrooms with in-person sales teams, on-site test drives, vehicle sourcing from across New Zealand when not in stock, and an in-dealership Business Manager arranging finance. Marketing relies on a website, Facebook and Instagram pages (separate for Macaulay Motors and Macaulay Mazda), LinkedIn, and a heavy community-sponsorship footprint across Southland Sharks basketball, Tour of Southland cycling, Southland Sports Car Club, Marist RFC, and Southland Youth Futures. The company is privately held, with no external investors, parent company, or subsidiaries identified, and is led by Dealer Principal Tim Rabbitte (appointed 1 July 2018) building on the work of CEO Grant Price.
Macaulay Motors firmographics
Firmographics- Name
- Macaulay Motors
- Legal name
- Macaulay Motors Limited
- Website
- https://macaulaymotors.co.nz
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Macaulay Motors is a privately held New Zealand automotive dealership group operating three Ford and Mazda franchises across Invercargill, Queenstown, and Wānaka, selling new and used vehicles and providing servicing, parts, and finance to Southland and Upper South Island consumers and fleet customers.
- Ownership category
- akta.pro rank
Where Macaulay Motors is headquartered
LocationHeadquarters
- HQ city
- Invercargill
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Macaulay Motors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sales of new Ford and Mazda vehicles, plus used/pre-owned vehicles from multiple brands including Ford, Mazda, Holden, Isuzu, Kia, Nissan, and Volkswagen.
- Vehicle Servicing & Repairs: Full service operations including warrant of fitness, mechanical repairs, vehicle detailing, and tyre services.
- Parts & Accessories: Genuine parts and accessories sales for Ford, Mazda, and other vehicle brands.
- Finance & Insurance: Finance products, mechanical breakdown insurance, warranties, and vehicle protection products like Dura-Seal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle sales - price varies by vehicle |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Macaulay Motors product offering
Product offeringCore offering
Macaulay Motors is a multi-franchise automotive dealership selling new Ford and Mazda vehicles plus used vehicles from multiple brands (Ford, Mazda, Holden, Isuzu, Kia, Nissan, Volkswagen). The company also offers full after-sales services including vehicle servicing and repairs, parts and accessories, finance through UDC, mechanical breakdown insurance, warranties, tyres, vehicle detailing, and Dura-seal paint protection, operating from three locations across the Southland and Upper South Island regions of New Zealand.
Product overview
Macaulay Motors is a multi-franchise automotive dealership offering a portfolio of vehicle sales and servicing across Ford and Mazda brands. The business operates from three locations in Invercargill, Queenstown, and Wānaka, New Zealand. The core product offering includes new Ford and Mazda vehicles, used/pre-owned vehicles from multiple brands, and comprehensive after-sales services including vehicle servicing, parts and accessories, vehicle finance (through UDC), mechanical breakdown insurance, warranties, tyre services, vehicle detailing, and Dura-seal paint protection. The company also sells Electric Vehicles as part of their new vehicle range. Macaulay Motors functions as a traditional automotive dealership rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- New Ford Vehicles New Ford passenger vehicles, SUVs (Everest), and utility trucks (Ranger) sold as the authorised Ford dealer for Southland.
- New Mazda Vehicles New Mazda SUVs and passenger cars sold as the authorised Mazda dealer for Southland.
- Used Vehicles
Companies that use Macaulay Motors
Customer profileSegments2 records
Ideal customer profiles2 records
Macaulay Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Macaulay Motors partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Marist Rugby Football ClubminorMacaulay Ford proud sponsors of Marist Rugby Football Club since 2019. One of Southland's largest and most successful rugby clubs with teams spanning junior and senior divisions.
- Southland Youth Futures ProgrammecoreMacaulay Motors are one of the founding members of the Southland Youth Futures programme established in 2014. Visiting schools to promote career pathways, conducting mock interviews, arranging site visits to workshops, and providing information about apprenticeships.
- Southland SharkscoreMacaulay Motors is proud to be the driving force behind the Southland Sharks since 2010. Gold sponsors since the team joined the New Zealand National Basketball League. Providing vehicles to help players get around throughout the season.
- MazdacoreMazda franchise for Southland acquired in April 2004. New showroom built on Avenal site, opening in 2006. Full Mazda sales and service operations.
- FordcoreFord dealership franchise in Southland since 1935. Macaulay Motors purchases assets of G W Woods & Company (Ford dealers since early century) and became official Ford dealer. New Ford showroom and full sales/service operations.
- SBS Tour of SouthlandcoreMacaulay Ford have been involved in sponsoring the SBS Tour of Southland for over 20 years. The Tour takes cyclists throughout Southland on a week-long road race. Partnership with Share the Road initiative in 2018 created the Macaulay Ford - Goodtech team.
- Southland Sports Car ClubcoreMacaulay Ford are proud supporters of motor sport in Southland, having sponsored the Southland Sports Car Club for over 40 years. Every year they sponsor Macaulay Ford Corner on the track and support the Club by supplying up to three rescue vehicles for local meets at Teretonga Park.
- Greenacres Country ClubminorMacaulay Motors have a long-standing partnership with the Greenacres Country Club as a premium sponsor. The Club offers golfers both an 18 hole parkland course and an all-weather driving range.
Scale indicators4 records
Recent moves16 records
Expansion highlights5 records
Macaulay Motors competitors and assessment
Company assessmentDirect peers
- Gazley Motor Group: Gazley Motor Group operates multi-franchise automotive dealerships in the lower North Island of New Zealand with sales, service, and parts. It is comparable to Macaulay Motors in operating model and regional multi-brand retail focus.
- Ebbett Group: Ebbett Group is a multi-brand automotive dealership group operating across the North Island of New Zealand with Ford, Mazda, and other franchises. It is directly comparable to Macaulay Motors in business model (multi-franchise retail, service, parts) and target customer (regional New Zealand vehicle buyers).
- Archibald's Motor Group: Archibald's is a New Zealand regional multi-brand dealer group with sales, service, and parts operations. It mirrors Macaulay's model of operating multi-franchise dealerships in regional markets with a focus on customer service and after-sales support.
Broad incumbents
- Winger Motors: Winger Motors is a New Zealand multi-brand dealer group with multiple franchises across the country. It is comparable to Macaulay as a multi-OEM vehicle retailer offering new, used, and after-sales services, though at larger scale and broader geographic coverage.
- Giltrap Motor Group: Giltrap is one of New Zealand's largest multi-brand automotive dealer groups, headquartered in Auckland with premium and volume franchises. It is comparable to Macaulay Motors as a multi-franchise new and used vehicle retailer, though operating at significantly greater scale and breadth.
Regional players
- Farmer Auto Village: Farmer Auto Village is a New Zealand automotive retailer with multi-brand new and used vehicle offerings and service operations. It is comparable to Macaulay Motors as a multi-franchise regional dealership, though operating in different geographic catchments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Macaulay Motors social profiles
Digital presenceMacaulay Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macaulay Motors leadership team
Management profileNumber of profiles
Profiles13 records
Macaulay Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macaulay Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macaulay Motors
What does Macaulay Motors do?
Macaulay Motors is a multi-franchise automotive dealership selling new Ford and Mazda vehicles plus used vehicles from multiple brands (Ford, Mazda, Holden, Isuzu, Kia, Nissan, Volkswagen). The company also offers full after-sales services including vehicle servicing and repairs, parts and accessories, finance through UDC, mechanical breakdown insurance, warranties, tyres, vehicle detailing, and Dura-seal paint protection, operating from three locations across the Southland and Upper South Island regions of New Zealand.
Is Macaulay Motors a public or private company?
Macaulay Motors is a private company. It is classified as family owned and is currently operating.
When was Macaulay Motors founded?
Macaulay Motors was founded in 1935. It employs 11 to 50 people.
Where is Macaulay Motors based?
Macaulay Motors is headquartered in Invercargill, New Zealand, in the Oceania region.
How does Macaulay Motors make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Servicing & Repairs, parts & Accessories and finance & Insurance.
Who are Macaulay Motors's main competitors?
Direct peers on record are Gazley Motor Group, Ebbett Group and Archibald's Motor Group. Broad incumbents are Winger Motors and Giltrap Motor Group. Farmer Auto Village is listed as a regional player.
Does Macaulay Motors have an API?
No public API is recorded for Macaulay Motors.