Broadview Wealth Management

What Broadview Wealth Management does

Broadview Wealth Management is a relationship-driven wealth management advisory firm headquartered in Albany, NY, operating as a strategic subsidiary of Broadview Federal Credit Union. Founded approximately 36 years ago, the firm serves individual investors and small business clients across the Capital Region of New York, with a focus on pre-retirees, near-retirees, retirees, business owners seeking retirement plan services, and high-net-worth individuals. The firm offers a unified financial planning platform spanning portfolio design, portfolio management, retirement planning, estate planning, insurance, and tax strategies, organized around life-stage readiness phases.

The firm operates through a core partnership with LPL Financial, a registered investment advisor and broker-dealer, providing the regulatory infrastructure, securities execution, and product distribution needed to deliver advisory services. The technology stack is minimal: client portfolios are managed through LPL Financial's platform, with clients accessing accounts via the Account View web portal for balance, performance, and activity tracking. No proprietary technology, APIs, mobile apps, or AI/ML capabilities are evident. The firm supplements advisory services with educational content including a financial blog, a podcast (Market Signals from LPL), live learning events, and self-service financial calculators.

Revenue is generated through advisory fees on managed assets, transaction-based commissions on securities, and insurance product licensing, all conducted through or in conjunction with LPL Financial. The go-to-market is advisor-led, with a team of 15+ advisors delivering personalized financial planning across in-person, phone, and video channels. Distribution is reinforced by referrals from the Broadview Federal Credit Union member base. The firm surpassed $1 billion in assets under management in 2024, representing the most significant scale milestone in its history.

Name

Broadview Wealth Management

Legal name

Broadview Wealth Management

Website

https://broadviewwealthmanagement.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadview Wealth Management is an Albany, NY-based wealth management firm serving individual investors and business owners in the Capital Region of New York through personalized financial planning, portfolio management, and retirement advisory services, operating as a subsidiary of Broadview Federal Credit Union under the LPL Financial broker-dealer umbrella.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK), Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Wealth management services
• Financial planning advisory
• Retirement planning services
• Portfolio management advisory
• Investment advisory services

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory Fees: Fees for personalized financial planning and investment advisory services
2. Securities Transactions: Broker-dealer services through LPL Financial for securities transactions and investment products
3. Insurance Products: Insurance products offered through LPL or its affiliates including life insurance and annuities

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Broadview Wealth Management is a financial advisory firm that delivers personalized financial planning, portfolio design and management, retirement planning, and insurance products to individuals and small business owners. Services are offered through LPL Financial as registered investment advisor and broker-dealer, with clients accessing account monitoring via the Account View online portal. The firm serves clients primarily across the Capital Region of New York and broader Northeast US, with over $1 billion in assets under management.

Product overview

Broadview Wealth Management is a financial advisory firm that operates as a broker-dealer and registered investment advisor under LPL Financial. The firm offers a unified wealth management platform centered on personalized financial planning and investment advisory services. Its core offerings include Portfolio Design and Portfolio Management, supported by a client-facing Account View portal for monitoring portfolios online. The firm structures its advisory services around Retirement Planning (organized by readiness phases: 10+ years, 5–10 years, and already retired) and comprehensive Financial Planning Services spanning investments, retirement, legacy, insurance, and taxes. Broadview Wealth Management supplements its advisory services with a suite of self-service financial calculators (Long-Term Investing, Mortgage Refinance, Savings & Interest, Net Worth, Social Security, and Inflation & Retirement Income), educational content through a financial blog and Market Signals Podcast, and live Learning Events. A Client Services Team provides ongoing account support. The firm is headquartered at Broadview Federal Credit Union and is not a technology or API-first product.

Differentiator

Problem solved

Functional benefit

Brands

• Broadview Insurance Agency: Insurance agency providing auto, home, life, student benefits, and additional coverage options including jewelry, valuables, service line equipment, umbrella, wedding, and student tuition reimbursement. Also offers commercial insurance products such as commercial auto, worker's compensation, contractor's liability, products and operations, and cyber liability.

Products and services

• Portfolio Design Personalized portfolio design services tailored to individual client goals, risk tolerance, and financial circumstances, forming the foundation of the client's investment strategy.
• Portfolio Management Ongoing management and monitoring of client portfolios with regular check-ins, designed to keep investments aligned with evolving financial plans.
• Retirement Planning Services Advisory services organized around retirement readiness phases: pre-retirement (10+ years out), countdown (5-10 years), and already-retired, offering income planning and withdrawal strategies.
• Financial Planning Services Comprehensive planning covering investments, retirement, legacy/estate, insurance, and tax strategies, personalized to each client's life stage and financial objectives.
• Account View Client Portal A client-facing web portal enabling clients to monitor account balances, activity, portfolio value, performance, and investment returns online.
• Insurance Products Insurance products offered through LPL Financial or its affiliates, including life insurance and annuities, providing clients with protection and income solutions.
• Business Retirement Plans (401(k) and Profit-Sharing) Employee retirement savings plan offerings for small and medium business owners, including 401(k)s and profit-sharing plans, designed to support talent attraction, tax optimization, and employee retention.

Quantifiable outcome

• $1 billion+ assets under management milestone achieved

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LPL FinancialcoreStrategic or Co-development PartnerSecurities and advisory services are offered through LPL Financial, a registered investment advisor and broker-dealer (member FINRA/SIPC). LPL is described as the nation's leading independent broker-dealer. Broadview Wealth Management operates as registered representatives under LPL Financial's regulatory umbrella, providing access to brokerage services, investment products, and research including the Market Signals podcast.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Edelman Financial Engines: One of the largest independent RIAs in the US, providing financial planning, investment management, and retirement services to individuals. Comparable in service scope and target segments though operating at substantially greater scale.
• LPL Financial: The broker-dealer platform that hosts Broadview Wealth Management's registered representatives. LPL is the nation's leading independent broker-dealer and provides the technology, products, and back-office infrastructure that Broadview depends on, making it the most direct enabler and comparable firm in the wealth management ecosystem.
• Cambridge Investment Research: A large independent broker-dealer that hosts thousands of independent advisor practices, competing with LPL Financial for the same advisor-affiliation relationships. Comparable as an infrastructure partner rather than a direct competitor.
• Kestra Financial: An independent broker-dealer and wealth management platform supporting advisor practices with planning, investment, and insurance offerings. Competes with LPL and Cetera for the same independent advisor relationships.
• Mariner Wealth Advisors: A national wealth advisory firm offering investment management, financial planning, retirement, tax, and estate services. Comparable in service breadth though considerably larger and more geographically diversified.
• Cetera Financial Group: A leading broker-dealer and RIA support platform for independent financial advisors. Provides back-office, technology, and product infrastructure analogous to LPL, hosting many advisor practices with similar wealth management offerings.

Direct peers

• Sanctuary Wealth: An RIA platform supporting independent advisor teams with comprehensive wealth management services. Comparable in providing multi-advisor teams with platform-level technology, compliance, and product access under a partnership model.
• Wealth Enhancement Group: A national RIA platform that consolidates independent advisor practices, offering personalized financial planning, investment management, and retirement services — closely aligned with Broadview's advisor-led, planning-centric model.
• Carson Wealth: An RIA platform that supports independent advisor practices with similar wealth management, retirement, and financial planning offerings. Comparable in providing advisor-led wealth management with multi-channel content marketing and a partner-style affiliation model.
• HUB International Wealth Management: A wealth management platform combining investment advisory and insurance brokerage capabilities, similar to Broadview's combination of LPL-brokered securities and insurance products through Broadview Insurance Agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BroadviewWealth
• LinkedInlinkedin.com/company/broadview-wealth-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadview Wealth Management