BSM Rental

What BSM Rental does

BSM Rental (legally and operationally also referred to as BSM Entertainment) is an Indonesian professional camera, lens, lighting, audio, and production equipment rental company headquartered in Jakarta, founded in 2015. The company operates an e-commerce rental storefront at bsmentertainment.com with city-specific branches in Jakarta, Bandung, Yogyakarta, and Surabaya, offering 24-hour service and complimentary delivery within each metropolitan area. Its catalog spans consumer-grade mirrorless cameras through cinema-grade gear — including ARRI and RED cameras, Aputure and ARRI lighting, Sony/Canon/Nikon/Fujifilm/ZEISS/SIGMA lenses, RØDE/Sennheiser audio, DJI drones and gimbals, Blackmagic live streaming switchers, and specialized emerging equipment such as Agibot humanoid robotics — with per-day rental rates ranging from Rp. 75,000 to Rp. 35,000,000. Two wholly-owned subsidiaries, BSM Event and BSM Multimedia, extend the business into event services and multimedia production.

The company runs a direct-to-consumer model: customers browse and reserve equipment online or order through city-dedicated WhatsApp numbers, with free delivery in major Java cities and a "Sewa 3 hari Hitung 2" (rent 3 days, pay for 2) promotional pricing program. Its target customer segments are content creators and vloggers, professional photographers and videographers, production houses and film companies, and corporate/government clients needing short-term access to professional gear without capital expenditure. The technology stack is a standard e-commerce platform with integrated inventory management and online ordering; no proprietary software, AI features, or data assets are disclosed. Headcount is small (1-10 employees) and the business is privately held with no external funding disclosed.

Name

BSM Rental

Legal name

BSM Entertainment / BSM Rental

Website

https://bsmentertainment.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

BSM Rental is an Indonesian camera and production equipment rental company serving content creators, professional videographers, production houses, and corporate clients across Jakarta, Bandung, Yogyakarta, and Surabaya via e-commerce, WhatsApp ordering, and free delivery.

Ownership category

akta.pro rank

Product category

Camera & Filmmaking Equipment Rental

NAICS

General Rental Centers (5323), Consumer Electronics and Appliances Rental (532210)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Photographic Equipment & Supplies (3861)

akta.pro industry

PRIMARYMPADAFAB

Camera, Grip & Lighting Equipment Rental

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

SECONDARYMPADAFAC

Audio & Communications Equipment Rental

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

Keywords

• Camera equipment rental
• Filmmaking gear rental
• Production equipment rental
• Cinema camera rental
• Live streaming equipment

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Rental (Per Day): Daily rental fees for professional camera equipment including DSLRs, mirrorless cameras, cinema cameras, lenses, lighting, audio gear, computers, live streaming equipment, drones, and specialized production equipment. Pricing ranges from Rp. 75,000/Day for basic audio equipment to Rp. 35,000,000/Day for advanced robotics. The company operates a per-day rental model with promotional offers such as 'Sewa 3 hari Hitung 2' (rent 3 days, pay for 2).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BSM Rental provides per-day rental of professional camera, lens, lighting, audio, multimedia, and production support equipment to content creators, photographers, videographers, production houses, and corporate clients across Indonesia. The company operates an e-commerce platform supplemented by WhatsApp ordering and free delivery in Jakarta, Bandung, Yogyakarta, and Surabaya, with 24-hour service availability and promotional pricing such as 'Sewa 3 hari Hitung 2' (rent 3 days, pay for 2). Inventory spans consumer-grade mirrorless cameras through cinema-grade ARRI systems and emerging production technologies.

Product overview

BSM Rental (BSM Entertainment) is a comprehensive camera and filmmaking equipment rental company operating in Indonesia with locations in Jakarta, Bandung, Yogyakarta, and Surabaya. The company offers a portfolio of rental services organized into product categories: Camera Rental (including DSLR, mirrorless, cinema, and aerial/drone cameras from Sony, Canon, Nikon, Fujifilm, and other brands), Lens Rental (cinema, prime, and zoom lenses from ARRI, ZEISS, SIGMA, and others), Lighting Equipment Rental (LED panels, HMI lights, tube lights from Aputure, ARRI, Godox, Nanlite), Audio & Communication Equipment Rental, Camera Support & Accessories Rental (gimbals, tripods, rigs, batteries, filters), Multimedia & Live Streaming Equipment Rental (switchers, recorders, streaming computers), and Production Support Services (vehicles, generators, climate control). The company serves professional video production, film, broadcast, and content creation industries with daily rental rates and free delivery in major Indonesian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Camera Rental Rental service for DSLR, mirrorless, cinema, camcorder, action, and aerial drone cameras from brands including Sony, Canon, Nikon, Fujifilm, Panasonic, and OM SYSTEM. Targeted at content creators, photographers, videographers, and production companies.
• Lens Rental Rental service for camera lenses including cinema lenses, prime lenses, zoom lenses, and specialty lenses from brands such as ARRI, ZEISS, SIGMA, Laowa, Canon, Sony, and Fujinon. Available to professional photographers, videographers, and film productions.
• Lighting Equipment Rental Rental service for professional lighting equipment including LED panels, HMI lights, Fresnel lights, tube lights, and lighting modifiers from brands such as Aputure, ARRI, Godox, Nanlite, Nanlux, and Dedolight. Serves professional photography, film, and video production.
• Audio & Communication Equipment Rental Rental service for professional audio equipment including wireless microphones, audio recorders, mixers, and communication systems for video production. Targeted at film crews, videographers, and broadcast teams.
• Camera Support & Accessories Rental Rental service for camera support equipment and accessories including tripods, gimbals, sliders, rigs, batteries, memory cards, filters, and mounting equipment. Available to production crews and individual creators.
• Multimedia & Live Streaming Equipment Rental Rental service for live streaming and multimedia production equipment including switchers (e.g., Blackmagic ATEM Mini Pro), recorders, computers for streaming, and music instruments. Targeted at streamers, content creators, and live event productions.
• Production Vehicles, Generators & Climate Control Rental Rental service for production support equipment including vehicles, generators, air conditioning units, and power distribution equipment for film and broadcast productions requiring on-location infrastructure.
• Monitor & Wireless Control Equipment Rental Rental service for video monitors, wireless video transmission systems, and remote control equipment for professional video production. Targeted at film crews, broadcast teams, and multi-camera productions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• ManfrottominorOthersBrand logo displayed on BSM Entertainment website indicating product partnership for camera support equipment including tripods, sliders, and stabilizers.
• REDminorOthersBrand logo displayed on BSM Entertainment website indicating availability of RED cinema cameras for rental.
• Sony IndonesiacoreOthersSony brand prominently featured as one of the primary camera and lens brands available for rental, including extensive Sony mirrorless camera and lens inventory.
• Canon IndonesiacoreOthersCanon brand featured as primary camera and lens brand available for rental, including CINEMA cameras and lenses.
• AtomosminorOthersBrand logo displayed indicating availability of Atomos monitors and recorders for rental.
• RØDE MicrophonesminorOthersBrand logo displayed indicating availability of RØDE audio equipment for rental.
• SennheiserminorOthersBrand logo displayed indicating availability of Sennheiser wireless microphone systems for rental.
• DJIcoreOthersDJI brand prominently featured indicating availability of DJI drones, gimbals (Ronin series), and wireless video transmission systems for rental.
• ARRIcoreOthersARRI brand prominently featured indicating availability of ARRI cinema cameras, lighting (M series HMI), lenses (Master Prime, Ultra Prime, Signature Prime), and film gear for professional rental.
• Nikon IndonesiacoreOthersNikon brand featured as primary camera and lens brand available for rental, including mirrorless Z series cameras.
• GoProminorOthersBrand logo displayed indicating availability of GoPro action cameras and accessories for rental.
• AputurecoreOthersAputure brand prominently featured as primary professional LED lighting brand available for rental, including Light Storm, Amaran, Nova, and Electro Storm series.
• NanluxminorOthersBrand featured in lighting category indicating availability of Nanlux professional LED lights including Evoke series for rental.
• NanliteminorOthersBrand featured in lighting category indicating availability of Nanlite budget-friendly LED lights including PavoTube series for rental.
• Blackmagic DesigncoreOthersBlackmagic Design products featured indicating availability of ATEM switchers, HyperDeck recorders, and Pocket Cinema Cameras for live streaming and video production rental.
• Fujifilm IndonesiacoreOthersFujifilm brand featured as primary camera brand available for rental including X series mirrorless and cinema cameras.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShareGrid: Peer-to-peer rental marketplace for camera, lens, and production equipment, operating in the US and Europe. Comparable to BSM in product focus (cameras, lenses, lighting, audio) and customer base (creators, production professionals), though using a marketplace model rather than owned inventory.
• KitSplit: Marketplace for renting film and photography equipment between creators and rental houses in the US. Closely comparable to BSM in target customer (filmmakers, photographers) and equipment categories (cameras, lenses, lighting, grip).
• BorrowLenses: US-based online camera and lens rental company offering daily rentals of DSLR, mirrorless, cinema cameras, and production gear. Directly comparable to BSM Rental in core service model (per-day e-commerce rental of photographic/cinema equipment to creators and professionals), though serving a different geography.
• Adorama Rentals: US rental arm of Adorama offering cameras, lenses, lighting, and audio gear on a daily/weekly basis. Comparable to BSM Rental in product breadth, professional customer base, and e-commerce ordering model.
• LensProToGo: US online camera and lens rental company specializing in photo and video equipment for content creators and professionals. Closely comparable to BSM's direct-to-consumer e-commerce rental model with similar inventory breadth across camera bodies and lenses.
• HireACamera: UK-based camera and equipment rental company serving photographers and videographers with daily/weekly rentals of DSLR, mirrorless, and cinema equipment. Comparable to BSM in product category, customer segments, and rental period structure.
• ProCam Rentals: US-based cinema and broadcast equipment rental house serving film, television, and corporate production clients. Comparable to BSM's higher-end inventory tier (ARRI, cinema cameras, lighting) and production-house customer segment.

Broad incumbents

• Panavision: Global leader in cinema camera and lens rental for feature films, television, and commercials. Overlaps with BSM Rental in cinema-grade equipment provision (cameras, lenses, lighting) but at much larger scale and global footprint rather than Indonesian SMB/creator focus.
• ARRI Rental: Global premium cinema equipment rental arm of ARRI, offering high-end cameras, lenses, and lighting to major film and television productions. Comparable to BSM Rental in cinema equipment focus (ARRI M-series HMI, ARRI Signature Prime lenses), but operates at significantly larger scale globally rather than regionally in Indonesia.
• Keslow Camera: US-based high-end cinema equipment rental house serving feature films, TV, and commercial productions. Comparable to BSM in providing cinema-grade ARRI, RED, and premium lens rentals, but at much larger enterprise scale across major US production hubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bsmrental
• LinkedInlinkedin.com/company/bsm-rental

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSM Rental