The Rapid Group
The Rapid Group is a U.S. omnichannel lead generation and e-commerce marketing agency, backed by private equity firm Hidden Harbor, that is pursuing an acquisition-led roll-up strategy, having acquired O&M Solutions and Pumping Solutions in late 2025.
- Company typePrivate
- Founded2025
- HeadquartersPaterson, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Rapid Group does
The Rapid Group (TRG) is a U.S.-based company operating from Paterson, New Jersey, described as an ROI-obsessed omnichannel lead generation and e-commerce marketing agency. The firm is privately held, employs 51-100 people, and operates as a portfolio company of private equity firm Hidden Harbor. Its public-facing positioning centers on performance-oriented digital marketing services delivered across multiple acquisition channels for commerce-oriented clients.
TRG is pursuing an acquisition-led growth strategy under Hidden Harbor's sponsorship. In November 2025 it acquired O&M Solutions, a management and operational solutions provider retained as a wholly-owned subsidiary. Roughly one month later, in December 2025, TRG added Pumping Solutions as a second acquisition. These transactions, both completed for undisclosed consideration, indicate a roll-up model in which the marketing-services platform is being combined with operational and industrial-services targets. The strategic intent and integration plan beyond these initial deals are not disclosed in the available source data.
The underlying business model combines agency-style marketing services revenue with the operating economics of acquired industrial/operational subsidiaries. No pricing structure, customer count, contract terms, or technology stack details are publicly available in the source data, and TRG does not disclose proprietary AI/ML tooling, certifications, patents, or named customer logos. Hidden Harbor's role as a core Financial Partner implies the company is being used as a platform vehicle for further tuck-in M&A, but the specific vertical and geographic boundaries of that platform remain undefined in the data provided.
The Rapid Group firmographics
Firmographics- Name
- The Rapid Group
- Website
- https://therapidgroupusa.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Rapid Group is a U.S. omnichannel lead generation and e-commerce marketing agency, backed by private equity firm Hidden Harbor, that is pursuing an acquisition-led roll-up strategy, having acquired O&M Solutions and Pumping Solutions in late 2025.
- Ownership category
- akta.pro rank
The Rapid Group industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where The Rapid Group is headquartered
LocationHeadquarters
- HQ city
- Paterson
- HQ country
- United States
- HQ region
- North America
Markets served
The Rapid Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
The Rapid Group product offering
Product offeringCore offering
The Rapid Group is a ROI-obsessed omnichannel lead generation and e-commerce marketing agency that delivers paid media, lead generation, and digital marketing services to business clients. Through its acquisitions (O&M Solutions in November 2025 and Pumping Solutions in December 2025), it has extended into management and operational solutions as wholly owned subsidiaries.
Differentiator
Problem solved
Functional benefit
Products and services
- Omnichannel Lead Generation Services ROI-focused lead generation campaigns delivered across multiple online and offline channels to business clients seeking customer acquisition outcomes.
- E-commerce Marketing Services Marketing services tailored to e-commerce businesses, designed to drive measurable return on marketing investment.
Companies that use The Rapid Group
Customer profileIdeal customer profiles1 record
The Rapid Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Rapid Group partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
The Rapid Group competitors and assessment
Company assessmentEmerging players
- AdHouse: Boutique B2B lead generation and demand generation agency with specialization in performance media and funnel design, comparable as a smaller niche-focused competitor.
Direct peers
- SmartSites: Full-service digital agency operating an omnichannel lead generation practice for mid-market clients, comparable in customer profile and digital execution model.
- Thrive Internet Marketing Agency: Performance-driven digital marketing agency focused on lead generation, SEO, and paid media across B2B and e-commerce, directly comparable in service mix and ROI-led positioning.
- Single Grain: Digital marketing agency with strong emphasis on lead generation, SEO, and paid acquisition for B2B and SaaS, comparable in both service mix and growth-stage client focus.
- Disruptive Advertising: Digital marketing agency built around paid media, lead generation and lifecycle campaigns with a results-driven pitch, closely aligned with TRG's stated value proposition.
- Directive: B2B SaaS-focused performance marketing agency specializing in lead generation and demand gen for technology clients; comparable target customer and ROI-led model.
- KlientBoost: B2B lead generation agency specializing in paid acquisition, conversion optimization and funnel design, a close direct peer in the performance-driven lead gen category.
- WebFX: Full-service performance and lead generation marketing agency serving SMB and mid-market clients with similar omnichannel digital marketing offerings, directly comparable in business model and customer base.
Broad incumbents
- Assembly: Stagwell-owned global media and marketing agency offering omnichannel lead generation and commerce services at a larger scale than TRG.
- Wpromote: Established multi-channel digital marketing agency larger than TRG with a broader service portfolio including lead generation, media, and creative; comparable services but different scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
The Rapid Group social profiles
Digital presenceThe Rapid Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rapid Group leadership team
Management profileNumber of profiles
The Rapid Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Rapid Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rapid Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rapid Group
What does The Rapid Group do?
The Rapid Group is a ROI-obsessed omnichannel lead generation and e-commerce marketing agency that delivers paid media, lead generation, and digital marketing services to business clients. Through its acquisitions (O&M Solutions in November 2025 and Pumping Solutions in December 2025), it has extended into management and operational solutions as wholly owned subsidiaries.
When was The Rapid Group founded?
The Rapid Group was founded in 2025. It employs 51 to 100 people.
Where is The Rapid Group based?
The Rapid Group is headquartered in Paterson, United States, in the North America region.
Who are The Rapid Group's main competitors?
AdHouse is listed as an emerging player. Direct peers are SmartSites, Thrive Internet Marketing Agency, Single Grain, Disruptive Advertising, Directive, KlientBoost and WebFX. Broad incumbents are Assembly and Wpromote.
Does The Rapid Group have an API?
No public API is recorded for The Rapid Group.
What industry is The Rapid Group in?
The Rapid Group's product category is Marketing Services. Its primary akta.pro industry code is BPAFAAAK, Lead Generation & Demand Generation (B2B/B2C), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.