Bucket List Travel

Name

Bucket List Travel

Legal name

Travel Experts AB

Website

https://bucketlisttravel.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAKAFAB

Adventure & Expedition Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAKAFAJ

Sports & Active Travel Agencies (e.g., ski, golf, dive)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAKAOAF

Group & Small-Group Custom Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

Keywords

• Sports travel packages
• Cruise packages
• Bucket list experiences
• Destination packages
• Group corporate travel

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Package Holidays and Travel Packages: Sells complete package holidays including flights, accommodation, transfers, event tickets, and sometimes meals/activities. Revenue from the total package price minus supplier costs.
2. Group Travel Services: Organizes group trips for corporations and private groups with customized itineraries including conference travel, team events, and group experiences.
3. Sport Event Tickets and Packages: Sells tickets to NHL, NFL, NBA, Formula 1, and other sporting events, often bundled with travel packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Bucket List Travel is a Swedish travel agency that sells curated package holidays combining flights, accommodation, transfers, event tickets (NHL, NFL, NBA, Formula 1, IndyCar), cruises, and themed experiences (ABBA Voyage, Harry Potter). The agency specializes in bucket-list destination packages primarily serving Swedish-speaking travelers with end-to-end trip planning and Swedish-language guides.

Product overview

Bucket List Travel is a Swedish travel agency operating as part of Travel Experts AB, specializing in curated package trips and customized travel experiences. The company offers a portfolio of travel products centered around sport tourism (NHL hockey trips, NFL football trips, Formula 1, IndyCar), cruise packages (Mediterranean, Caribbean, Alaska), destination packages (Spain, Iceland, New York, Maldives), and themed experiences (ABBA Voyage, Harry Potter tours). Core offerings include NHL trips to cities like New York, Toronto, Vancouver, Tampa, and Boston; NFL trips to London, Paris, Madrid, and Munich; and cruise packages with partners including Celebrity Cruises, Norwegian Cruise Line, MSC Cruises, Royal Caribbean, and Explora Journeys. The company also offers group and corporate travel services and fully tailored/custom trips for individual preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• NHL Hockey Trips Package trips to North American cities (New York, Toronto, Vancouver, Tampa, Boston, Las Vegas) to watch NHL hockey games, including match tickets, flights, hotel accommodation, transfers, and excursions. Targeted at Swedish hockey fans.
• NFL Football Trips Group trips to NFL games in London, Paris, Madrid, Munich, and Mexico City, including flights, hotel, transfers, and match tickets. Targeted at Swedish NFL fans seeking international NFL experiences.
• Formula 1 Monaco Grand Prix Packages Luxury package trips to the Monaco Grand Prix including accommodation aboard Explora I cruise ship, race tickets, flights, and transfers. Targeted at premium motorsport enthusiasts.
• IndyCar Nashville Trips Package trips to Nashville for the IndyCar season finale, including flights, hotel, race tickets, and Superspeedway transfers. Targeted at motorsport enthusiasts.
• Cruise Packages Cruise packages including Mediterranean, Caribbean, Alaska, and transatlantic routes with cruise line partners Celebrity Cruises, Norwegian Cruise Line, MSC Cruises, Royal Caribbean, and Explora Journeys.
• Spain Trips Package trips to Spain including Andalusia, Barcelona, Madrid, Mallorca, and Tenerife, often featuring culinary experiences with celebrity chefs like Alexandra Zazzi, Elin Härkönen, and Johanna Westman.
• New York on Swedish Tours Week-long package trips to New York with Swedish-speaking guide Douglas Ljungkvist, including Manhattan and Brooklyn tours, Broadway shows, and optional sport events.
• Iceland Trips Package trips to Iceland including week packages, winter weekends with Northern Lights, and long weekends with excursions such as the Golden Circle and Blue Lagoon.
• ABBA Voyage London Packages Complete package trips to London including flights, hotel, transfer, and tickets to the ABBA Voyage concert.
• Harry Potter London Tours Package trips to London featuring Warner Bros. Studio Tour and Harry Potter filming locations.
• Maldives Resort Packages Luxury resort packages to the Maldives including Hurawalhi Island Resort, Jawakara Islands, and other premium properties.
• Group & Corporate Trips Customized group and conference travel packages for businesses to destinations including USA, Canada, Europe, and Istanbul.
• Tailored/Custom Trips Custom-designed travel packages built to individual specifications with partnerships for premium hotels, flights, and event access.

Quantifiable outcome

• Package travel law protection ensures customer financial security and trip continuity

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Travel Experts ABcoreOthersParent company of Bucket List Travel. Provides technical travel arrangements and operational infrastructure. Bucket List Travel operates as C/O Travel Experts AB from Stockholm headquarters.
• VirtuosominorChannel Partner/ Reseller/ DistributorLuxury travel network partnership providing access to exclusive hotel properties and travel services worldwide.
• Celebrity CruisesminorChannel Partner/ Reseller/ DistributorPartnership for Caribbean and Mediterranean cruise packages including the Celebrity Apex and Celebrity Solstice vessels.
• Norwegian Cruise LineminorChannel Partner/ Reseller/ DistributorPartnership for cruise packages including Norwegian Dawn Mediterranean routes and Alaska cruises.
• Royal CaribbeanminorChannel Partner/ Reseller/ DistributorPartnership for Caribbean cruise package distribution.
• MSC CruisesminorChannel Partner/ Reseller/ DistributorPartnership for Mediterranean and Caribbean cruise packages including MSC Grandiosa and MSC Virtuosa.
• Explora JourneysminorChannel Partner/ Reseller/ DistributorPartnership for luxury five-star cruise experiences including Monaco Grand Prix packages aboard Explora I.
• Four Seasons HotelsminorChannel Partner/ Reseller/ DistributorLuxury hotel partnership for high-end travel packages.
• Waldorf Astoria HotelsminorChannel Partner/ Reseller/ DistributorLuxury hotel partnership for premium travel experiences.
• Rosewood HotelsminorChannel Partner/ Reseller/ DistributorLuxury hotel partnership for high-end travel packages.
• Mandarin OrientalminorChannel Partner/ Reseller/ DistributorLuxury hotel partnership for premium travel experiences.
• SAS (Scandinavian Airlines)minorChannel Partner/ Reseller/ DistributorPrimary airline partner for direct flights to New York and other North American destinations from Scandinavia.
• IcelandairminorChannel Partner/ Reseller/ DistributorAirline partner for flights to Vancouver, Toronto, and other North American destinations via Keflavik, Iceland.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vingresor: Major Swedish tour operator (part of Vinggruppen/Norwegian group) selling package holidays, charter trips and themed experiences to Swedish consumers. Comparable as a direct Swedish-market package travel competitor, though broader and less sports-event focused.
• Apollo: Nordic tour operator (Apollo Reiser) selling package holidays, sports trips and themed experiences to Swedish travelers. Comparable business model (curated package travel, sports-event focus) serving the same Swedish customer base.
• Solresor: Swedish charter and package tour operator offering sun-and-beach and themed trips to Swedish consumers. Comparable as a Swedish-language package travel agency, though more mass-market and less event-driven.
• Roadtrips: North American sports travel specialist (NHL, NFL, F1, Kentucky Derby, Masters) packaging event tickets with flights, hotels and transfers. Highly comparable business model to Bucket List Travel's sports-event packages, though operating from Canada/US rather than Sweden.
• Detur: Swedish travel agency selling package holidays and customized trips across multiple destinations. Comparable as a Stockholm-based Swedish package travel competitor with similar D2C website-driven GTM.
• Airtours: Swedish tour operator selling package holidays, beach resorts and city breaks to Swedish consumers. Comparable as a Swedish-language package travel competitor serving similar demographics, though oriented more toward mass-market charter travel.
• Ticket Travel: Swedish travel agency specializing in sports-event packages (NHL, NFL, F1, football) for Swedish-speaking customers. Closely comparable in core GTM and product mix to Bucket List Travel, competing for the same Swedish sports-tourism wallet.
• Sports Traveler: US-based sports-event travel agency packaging major US sporting events (Super Bowl, Final Four, MLB All-Star, Kentucky Derby) with accommodation and tickets. Comparable sports-tourism package model, though US-market focused.

Broad incumbents

• TUI Sverige: Swedish arm of global travel conglomerate TUI, offering package holidays, cruises and experiences to Swedish consumers. Comparable customer base and product breadth, but vastly larger scale and broader (less specialty) positioning.
• Fritidsresor: Swedish charter/package tour operator (TUI Nordic group) offering broad package holidays to Swedish consumers. Comparable Swedish-market package travel competitor at much larger scale, less focused on sports events and luxury.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bucket-list-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bucket List Travel