BUDGET PLUMBING & ROOTER LLC

What BUDGET PLUMBING & ROOTER LLC does

Budget Plumbing & Rooter LLC, operating under the consumer-facing brand BudgetKnowsPlumbing and legal entity Call California Plumber, is a regional plumbing services provider and lead-generation marketplace headquartered in American Fork, Utah. Founded in 2005 by master plumber James Wilson as a single-truck operation, the company has grown into a network of 50+ licensed plumbers serving six Utah counties — Salt Lake, Utah, Davis, Weber, and Washington counties plus Salt Lake City — with a stated 30-60 minute emergency response time and 24/7/365 availability via a dedicated hotline (833-830-0028) and website (budgetknowsplumbing.com).

The business operates a dual model. The primary side delivers residential and small-commercial plumbing services — emergency plumbing, water heater repair and replacement, drain cleaning, sewer line services, pipe repair and replacement, leak detection, toilet repair, bathroom remodeling, garbage disposal, backflow prevention, and water filtration — through dispatched licensed, insured, and background-checked plumbers. The secondary side is an installer lead-generation platform (described on the site as Boiler Replacement Advisor) connecting homeowners seeking plumbing quotes with 1,200+ registered installers; installers pay per-lead fees starting from approximately $25, with a maximum of three installers competing on each lead to preserve conversion economics. Go-to-market is direct-to-consumer, with SEO-driven location pages and a 24/7 phone funnel as the primary acquisition channels, supplemented by reciprocal partnerships with boiler manufacturers (e.g., Worcester Bosch).

Revenue is generated from two streams: (1) service revenue from plumbing jobs delivered to homeowners and small businesses, and (2) transaction-based lead fees from plumbers purchasing homeowner inquiries. The company is privately held, founder-owned, and bootstrapped with no disclosed external funding; management includes James Wilson (CEO & Founder), Sarah Johnson (Operations Director), and Michael Rodriguez (Service Manager). The company holds an A+ BBB rating maintained since 2007. Note: source materials contain internal inconsistencies — the legal name references California and Virginia, while service areas and contact details are Utah-centric — which limits confidence in jurisdictional and scale claims.

Name

BUDGET PLUMBING & ROOTER LLC

Legal name

Call California Plumber

Website

https://budgetknowsplumbing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Budget Plumbing & Rooter LLC operates a regional plumbing services network and installer lead-generation marketplace across six Utah counties, serving residential homeowners and small businesses via 50+ licensed plumbers with 24/7 emergency response.

Ownership category

akta.pro rank

Product category

Residential Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Plumbing & Pipefitting Contracting (IMAFALAC), Minor Plumbing Repairs (Leaks, Faucets, Toilets, Drains) (HSAGAAAC), Water Management, Leak Detection & Smart Plumbing (HSAPAPAL)

Keywords

• Residential plumbing services
• Emergency plumbing repair
• Drain cleaning services
• Water heater installation
• Plumbing lead generation

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Plumbing Services Revenue: Revenue generated from providing plumbing services to residential and commercial customers including emergency repairs, water heater services, drain cleaning, pipe repair, and sewer services
2. Lead Generation for Plumbers: Plumbers pay for leads they want to pursue; lead prices starting from approximately £25 per lead depending on job type; maximum of 3 installers per lead for fair competition

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Budget Plumbing & Rooter LLC (operating as BudgetKnowsPlumbing) provides residential and commercial plumbing services across six Utah counties, with 24/7 emergency response and 30-60 minute dispatch times through a network of 50+ licensed plumbers. The company also operates an installer lead-generation platform that connects homeowners seeking plumbing quotes with vetted installation firms, where plumbers can purchase leads priced starting from approximately £25 per lead with up to three installers per lead.

Product overview

BudgetKnowsPlumbing operates as a dual-service plumbing company and lead-generation platform. The core offering consists of residential and commercial plumbing services delivered through a network of 50+ licensed plumbers across Utah, Salt Lake, Davis, Weber, and Washington counties, available 24/7 for emergencies. Supporting this is an installer network platform that connects qualified plumbing professionals with homeowners seeking quotes, enabling lead purchases with quality verification and coverage area controls.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Plumbing Services
• Water Heater Repair and Installation
• Drain Cleaning
• Sewer Line Services
• Pipe Repair and Replacement
• Leak Detection
• Toilet Repair and Installation
• Bathroom Remodeling
• Garbage Disposal Services
• Backflow Prevention
• Water Filtration Systems
• Commercial Plumbing
• Installer Lead Generation Platform

Quantifiable outcome

• 30-60 minute emergency response time
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Boiler Manufacturers (Partner Network)minorStrategic or Co-development PartnerPlatform mentions manufacturer partnerships for installers to showcase certifications and gain access to exclusive discounts with boiler partners. Testimonials reference Worcester Bosch accredited installers finding customers through the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Angi (formerly Angie's List / HomeAdvisor): Home-services marketplace connecting homeowners with local pros, including plumbers, via paid leads and memberships. Overlaps directly with Budget Plumbing's installer lead-generation platform model.
• Thumbtack: Marketplace platform where homeowners request quotes from local pros across home-services categories. Comparable in connecting homeowners with vetted installers via a paid-lead model.
• HomeAdvisor: Lead-generation marketplace for home services including plumbing, HVAC, and electrical. Highly comparable to BudgetKnowsPlumbing's £25+ lead product with multi-installer-per-lead mechanics.

Broad incumbents

• Roto-Rooter: Largest U.S. plumbing and drain services brand offering residential and commercial plumbing, water restoration, and sewer services nationwide. Comparable core offering with significantly broader geographic footprint than Budget Plumbing.
• ARS / Rescue Rooter: Multi-state residential and commercial plumbing, HVAC, and drain services provider. Comparable service-line breadth but at broader geographic scale than the Utah-focused Budget Plumbing.

Direct peers

• Rooter Hero Plumbing: Multi-state residential and commercial plumbing franchise emphasizing emergency response, drain cleaning, and licensed-service delivery. Closely comparable direct-competitor positioning in local emergency plumbing.
• Benjamin Franklin Plumbing: National residential plumbing franchise focused on repair, replacement, and emergency services with on-time guarantees. Closely comparable service-line breadth and franchise-operated local-coverage model.
• Mr. Rooter Plumbing: National plumbing services franchise providing residential repair, drain cleaning, and emergency plumbing with locally-owned operators. Directly comparable to Budget Plumbing's service model and geographic-coverage strategy.
• Horizon Services: Regional plumbing, drain cleaning, heating, and cooling services operator across the Mid-Atlantic U.S. Comparable regional-services operating model with same-day emergency response focus.

Others

• ServiceTitan: Vertical SaaS platform serving plumbing, HVAC, electrical, and other trades with operations and lead-management software. Adjacent enabler of the trade-services operating model Budget Plumbing runs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/budget-plumbing-&-rooter-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUDGET PLUMBING & ROOTER LLC