BUNNI 🥕
BUNNI B.V. is a Dutch cloud-based SaaS company that provides jargon-free online bookkeeping, invoicing, time tracking, mileage logging, and VAT filing for Dutch self-employed professionals (ZZP'ers) and small service-based entrepreneurs, operating on a €10–€15/month subscription model.
- Company typePrivate
- Founded2019
- HeadquartersDuiven, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What BUNNI 🥕 does
BUNNI B.V. is a Netherlands-based SaaS company that operates a cloud-based online bookkeeping platform targeted at Dutch self-employed professionals (ZZP'ers) and small service-based entrepreneurs. The platform integrates with all major Dutch banks and several international payment providers, automatically importing transactions, and offers invoicing, time tracking, project management, mileage logging, and direct VAT submission to the Dutch Tax Authority (Belastingdienst). Its positioning is differentiated by a jargon-free interface designed by non-accountants for non-accountants, with user-defined categories that overlay traditional accounting structures, and a Bookkeeper Mode that lets accountants access the same administration under conventional accounting terminology.
The product is built on a standard web-based SaaS architecture with an API endpoint and a documented integrations layer. Its standout technical component is Wortelbot, an AI-driven document processing feature that scans, reads, categorizes, and links receipts and invoices to payments, supporting the VAT filing workflow. Bank connectivity is delivered through a partnership with Nordigen for open-banking data and through direct or aggregator connections to banks including ABN AMRO, ING, Rabobank, bunq, ASN, Triodos, Knab, N26, Regiobank, SNS, and payment providers PayPal, Revolut, Wise, and Mollie.
BUNNI is a bootstrapped, founder-owned private limited company (B.V.) headquartered in Duiven, Gelderland, with 6 employees and no disclosed institutional funding. The company operates a single-product subscription model at €15/month, with a discounted €10/month tier for entrepreneurs earning under €2,500/month, and sells exclusively to the Dutch market through a self-serve, product-led growth motion supplemented by an accountant collaboration channel and a community podcast (Pepers & Pegels). Revenue is not publicly disclosed.
BUNNI 🥕 firmographics
Firmographics- Name
- BUNNI 🥕
- Legal name
- BUNNI B.V.
- Website
- https://bunni.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BUNNI B.V. is a Dutch cloud-based SaaS company that provides jargon-free online bookkeeping, invoicing, time tracking, mileage logging, and VAT filing for Dutch self-employed professionals (ZZP'ers) and small service-based entrepreneurs, operating on a €10–€15/month subscription model.
- Ownership category
- akta.pro rank
BUNNI 🥕 industry classification
Industry- Product category
- Small Business Bookkeeping Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Accounting & Bookkeeping Services (BPAHABAC)
Keywords
Where BUNNI 🥕 is headquartered
LocationHeadquarters
- HQ city
- Duiven
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
BUNNI 🥕 business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription - Standard: Monthly or annual subscription providing full access to all bookkeeping features including bank connections, invoicing, time tracking, project management, and AI-powered document processing
- Subscription - Small Entrepreneur Discount: Discounted subscription for entrepreneurs with revenue under EUR 2,500/month, providing 33% discount on the standard price (EUR 10/month vs EUR 15/month)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription for entrepreneurs |
| Subscription | Monthly | Small entrepreneur discount subscription |
| Subscription | Annual | Annual subscription option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
BUNNI 🥕 product offering
Product offeringCore offering
BUNNI provides a cloud-based online bookkeeping SaaS platform aimed at Dutch self-employed professionals (ZZP'ers) and small service-based entrepreneurs. The subscription bundles invoicing, quotes, time tracking, project management, mileage logging, automatic bank transaction import, AI-powered receipt/invoice processing (Wortelbot), and direct Dutch VAT (BTW) filing with the Belastingdienst into a single, jargon-free web application. A separate Bookkeeper Mode allows collaborating accountants to work in the same administration using proper accounting terminology.
Differentiator
Problem solved
Functional benefit
Products and services
- BUNNI Online Bookkeeping Platform Cloud-based subscription SaaS for Dutch freelancers and small service-based entrepreneurs bundling invoicing, time tracking, project management, mileage logging, automatic bank transaction import, AI-powered receipt/invoice processing via Wortelbot, and direct Dutch VAT (BTW) filing with the Belastingdienst in a jargon-free web interface.
Quantifiable outcome
- BTW aangifte in minder dan 5 minuten
Companies that use BUNNI 🥕
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
BUNNI 🥕 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature5 records
BUNNI 🥕 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- NordigencoreNordigen provides direct bank account information integration for BUNNI's bookkeeping platform, enabling automatic transaction importing from bank accounts. This partnership was announced on June 16, 2022.
- Dutch Banks and Payment ProviderscoreOfficial bank connections with ABN AMRO, bunq, ASN Bank, ING, Knab, N26, Rabobank, Regiobank, SNS, Triodos Bank, and international providers PayPal, Revolut, Wise, and Mollie for automatic bank transaction syncing.
- Belastingdienst (Dutch Tax Authority)coreDirect integration with the Dutch Tax Authority for VAT filing, allowing users to file and pay VAT directly from their BUNNI administration.
- Financial Experts (Accountants)coreNetwork of financial experts (accountants/bookkeepers) who collaborate with BUNNI users. The Bookkeeper Mode feature facilitates this collaboration with accountant-friendly interface while maintaining user experience.
Scale indicators3 records
Recent moves7 records
Expansion highlights8 records
BUNNI 🥕 competitors and assessment
Company assessmentDirect peers
- Tellow: Dutch online accounting SaaS for entrepreneurs and ZZP'ers; comparable feature set (bank links, invoicing, VAT) and similar target customer to BUNNI.
- e-Boekhouden: Long-standing Dutch cloud accounting platform for SMBs and freelancers; competes head-to-head with BUNNI on bank integrations, VAT filing, and subscription pricing for the ZZP segment.
- InformerOnline: Dutch cloud accounting software for entrepreneurs and small businesses; comparable pricing, bank integrations, and VAT filing flow to BUNNI.
- Moneybird: Dutch online accounting SaaS targeted at freelancers and small businesses; offers invoicing, bank linking, and VAT filing with a similar UX-first positioning in the same Dutch ZZP market as BUNNI.
- Yuki: Dutch online accounting platform with strong accountant-channel distribution; competes with BUNNI for the same Dutch SMB and freelancer base with similar bank-linking and document-processing capabilities.
- Acumulus: Dutch online accounting platform for freelancers and small businesses; comparable feature scope (invoicing, bank links, VAT filing) and customer segment to BUNNI.
Broad incumbents
- FreshBooks: International cloud accounting SaaS for freelancers and service-based SMBs; comparable target customer and UX-led positioning, but operates outside the Netherlands and lacks BUNNI's native Belastingdienst integration.
- Exact Online: Major Dutch/SME business software suite (accounting, ERP, payroll, CRM) with a dedicated ZZP edition; competes with BUNNI at the freelancer end of its much broader product portfolio.
- AFAS Software: Large Dutch business software provider (payroll, HR, accounting, ERP); its smaller-business offerings compete with BUNNI for Dutch SMB and freelancer customers from a much broader suite.
Emerging players
- Wave Accounting: Cloud accounting and invoicing platform targeting very small businesses and freelancers with a low-cost subscription model; conceptually adjacent to BUNNI but focused on North America rather than the Dutch market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
BUNNI 🥕 social profiles
Digital presenceBUNNI 🥕 compliance and trust
Trust signalCompliance1 record
BUNNI 🥕 financial estimates
Financial estimateRevenue estimate
Valuation estimate
BUNNI 🥕 leadership team
Management profileNumber of profiles
Profiles2 records
BUNNI 🥕 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BUNNI 🥕 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BUNNI 🥕
What does BUNNI 🥕 do?
BUNNI provides a cloud-based online bookkeeping SaaS platform aimed at Dutch self-employed professionals (ZZP'ers) and small service-based entrepreneurs. The subscription bundles invoicing, quotes, time tracking, project management, mileage logging, automatic bank transaction import, AI-powered receipt/invoice processing (Wortelbot), and direct Dutch VAT (BTW) filing with the Belastingdienst into a single, jargon-free web application. A separate Bookkeeper Mode allows collaborating accountants to work in the same administration using proper accounting terminology.
Is BUNNI 🥕 a public or private company?
BUNNI 🥕 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BUNNI 🥕 founded?
BUNNI 🥕 was founded in 2019. It employs 1 to 10 people.
Where is BUNNI 🥕 based?
BUNNI 🥕 is headquartered in Duiven, Netherlands, in the Europe region.
How does BUNNI 🥕 make money?
Two revenue lines are on record. Subscription - Standard is the primary driver. The others are subscription - Small Entrepreneur Discount.
Who are BUNNI 🥕's main competitors?
Direct peers on record are Tellow, e-Boekhouden, InformerOnline, Moneybird, Yuki and Acumulus. Broad incumbents are FreshBooks, Exact Online and AFAS Software. Wave Accounting is listed as an emerging player.
Does BUNNI 🥕 have an API?
Yes. BUNNI 🥕 exposes a public API. Developer documentation is at bunni.nl/api.
What industry is BUNNI 🥕 in?
BUNNI 🥕's product category is Small Business Bookkeeping Software. Its primary akta.pro industry code is BPAHABAC, Accounting & Bookkeeping Services. Its NAICS code is 5412 and its SIC code is 6199.